
Muang Thai Life Assurance Public Company Limited is a leading life insurance provider in Thailand.
The company was established in 1919, making it one of the oldest life insurance companies in the country.
With a rich history spanning over a century, Muang Thai Life Assurance has grown to become a trusted name in the industry.
The company has a strong presence in Thailand, with a wide range of insurance products catering to various needs of its customers.
Company Overview
Muang Thai Life Assurance is a well-established insurance company in Thailand. It was founded in 1949.
The company has a rich history of providing financial security to its customers, and it has been serving the Thai market for over 70 years. Muang Thai Life Assurance is a subsidiary of Muang Thai Bank.
Muang Thai Life Assurance offers a range of insurance products, including life insurance, health insurance, and investment-linked insurance. These products cater to the diverse needs of Thai customers.
The company's mission is to provide financial security and peace of mind to its customers, and it has been successful in achieving this goal.
Advertising and Marketing
Muang Thai Life Assurance was struggling to reach a nationwide audience in Thailand with their existing advertising channels. They needed a new approach to increase sign-ups for their life insurance services.
Their existing channels just weren't delivering the results they needed, and they were falling short of their key performance indicators (KPIs). Muang Thai Life Assurance had to explore new channels to meet their performance goals.
The company turned to Taboola, a leading native advertising platform that helps over 15,000 advertisers deliver brand-safe sponsored content. They worked with Taboola to develop personalized Image Ads with static visuals, headlines, and compelling calls to action.
The ads were distributed across vetted publisher sites in Taboola's network, including Bangkok Post, Thairath, and Manager Online. Muang Thai Life Assurance aligned their campaign with Taboola's best practices to maximize their reach and engage diverse audiences at scale.
Company Information
Muang Thai Life Assurance is a public company, which means it's listed on the stock market.
The company's SIC code is 63, 631.
Muang Thai Life Assurance operates in the insurance industry.
The company's SIC codes, 63 and 631, indicate its specific classification within the insurance sector.
Muang Thai Life Assurance is a well-established company with a presence in the market.
Industry and Classification

Muang Thai Life Assurance can be classified under various codes, which can be useful for business and research purposes.
The NAICS code for Muang Thai Life Assurance Public Company Limited is 5241, 524, 5242, and 52.
In terms of SIC codes, Muang Thai Life Assurance Public Company Limited falls under 63 and 631.
What is NAICS?
NAICS is a system of codes that helps classify businesses by their primary activities. NAICS stands for North American Industry Classification System.
The NAICS code is used by governments and businesses to categorize and track industries. Muang Thai Life Assurance Public Company Limited has NAICS codes of 5241, 524, 5242, and 52.
NAICS codes are six-digit numbers that provide detailed information about a business's industry and activities. For example, Muang Thai Life Assurance Public Company Limited's NAICS codes indicate that it is a life insurance company.
SIC Code for Public Company Limited
If you're looking for the SIC code for a Public Company Limited, Muang Thai Life Assurance Public Company Limited is a good example. The SIC codes for Muang Thai Life Assurance Public Company Limited are 63, 631.
Some Public Company Limiteds may have different SIC codes, so be sure to check the specific company's codes.
Employee and Organization
At Muang Thai Life Assurance, employees are the backbone of the organization. They are dedicated, knowledgeable, and passionate about providing excellent service to customers.
Muang Thai Life Assurance has a diverse workforce with over 2,000 employees, each bringing their unique skills and expertise to the table. The company prioritizes employee development, offering training programs and workshops to enhance their knowledge and skills.
The organization's commitment to employee well-being is evident in its employee benefits package, which includes comprehensive health insurance, retirement plans, and other perks. This approach helps to foster a positive work environment and encourages employees to stay with the company long-term.
President of Public Company
The President of Muang Thai Life Assurance Public Company Limited is Sutee Mokkhavesa.
Having a clear chain of command is crucial for the success of any organization, and in the case of Muang Thai Life Assurance Public Company Limited, Sutee Mokkhavesa is at the helm.
Sutee Mokkhavesa is the President of Muang Thai Life Assurance Public Company Limited.
How Many People Are Employed at Public Ltd.?

Muang Thai Life Assurance Public Company Limited has a relatively small workforce with 640 employees. This is a notable contrast to other companies in the industry.
Top Employees
Top employees are the backbone of any organization, and they're often the ones who drive innovation and growth. They're the ones who consistently deliver high-quality results, exceed expectations, and demonstrate a strong work ethic.
According to research, top employees are 2.5 times more likely to be engaged at work than their average counterparts. This engagement leads to increased productivity and better job satisfaction.
A study found that top employees are more likely to be self-motivated, with 75% of them citing personal fulfillment as a key reason for their job satisfaction. This self-motivation is key to their success and can be a valuable asset to any organization.
Effective communication is also a key trait of top employees. They're able to clearly articulate their ideas, listen actively, and adapt their communication style to suit different audiences. This skill is essential for building strong relationships with colleagues, customers, and stakeholders.

In fact, research shows that employees who are able to communicate effectively are 50% more likely to be successful in their roles. This is because effective communication helps to build trust, resolve conflicts, and drive collaboration.
Top employees are also known for their adaptability and resilience in the face of change. They're able to pivot quickly in response to new challenges and opportunities, and they're not easily deterred by setbacks or failures. This adaptability is critical in today's fast-paced and ever-changing business environment.
Industry Trends and Insights
The Muang Thai Life Assurance industry is growing rapidly, with a significant increase in demand for life insurance products.
In Thailand, the life insurance market is expected to reach THB 140 billion by 2025, driven by the growing middle class and increasing awareness of financial planning.
The company's focus on innovative products and services has helped it stay ahead of the competition.
Muang Thai Life Assurance has been recognized for its excellence in the industry, winning several awards, including the "Best Life Insurance Company in Thailand" award.
The company's commitment to providing excellent customer service has earned it a reputation as a trusted and reliable partner for Thais seeking financial security.
Muang Thai Life Assurance has a strong presence in Thailand, with a network of over 1,000 agents and a wide range of products to suit different customer needs.
The company's dedication to using technology to improve customer experience has led to the development of a user-friendly online platform for customers to manage their policies and make payments.
Alternatives and Competitors
Muang Thai Life Assurance has several alternatives and competitors in the insurance industry. One of its top competitors is AIA Group, a publicly listed pan-Asian life insurance group with a presence in several markets in Asia-Pacific.
AIA Group offers a wide range of insurance products, including life insurance, health insurance, and accident insurance. Muang Thai Life Assurance also offers similar products, making it a strong competitor in the market.
That Life Insurance is another company that offers insurance services, including life insurance, health insurance, and accident insurance. They serve clients in the insurance industry and are a notable competitor to Muang Thai Life Assurance.
Muang Thai Life Assurance also competes with CIMB Thai Bank Public Company, a leading ASEAN bank that offers a range of financial services, including consumer banking and insurance.
Here are some of Muang Thai Life Assurance's top competitors:
- AIA Group
- CIMB Thai Bank Public Company
- That Life Insurance
- King Wai Insurance
- Viriyah Insurance
Frequently Asked Questions
Is Thai life insurance good?
Thai Life Insurance has been recognized as the "Best Service Provider of the Year 2024 – Life Insurance" by Money & Banking Magazine, indicating high standards of service and product offerings. This prestigious award suggests Thai Life Insurance is a reliable choice for your financial needs.
What is life assurance cover?
Life assurance cover provides indefinite protection, paying out a valid claim whenever you pass away, as long as premiums are paid. It's often referred to as life assurance due to the guaranteed payout, regardless of when death occurs.
Does Thailand have life insurance?
Yes, Thailand has life insurance, with Thai Life Insurance being the country's first insurance company established to provide life insurance coverage.
Sources
- https://fintechmagazine.com/company-reports/muang-thai-life-assurance-built-trust-and-sustainability
- https://www.taboola.com/resources/case-studies/muang-thai-life-assurance-pcl
- https://rocketreach.co/muang-thai-life-assurance-public-company-limited-profile_b5fc5b28f6986bf9
- https://www.bangkokpost.com/business/general/2836617/muang-thai-life-assurance-offers-life-insurance-for-an-ageing-population
- https://www.cbinsights.com/company/muang-thai-life-assurance/alternatives-competitors
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