
To become a life and health insurance agent, you'll need to obtain a license in your state. This typically involves passing a licensing exam and completing a pre-licensing course.
The cost of these courses can vary, but on average, they can range from $500 to $2,000. Some states also require agents to complete continuing education courses to maintain their licenses.
With a license in hand, you'll have the opportunity to work as an independent agent or for an insurance company.
Getting Licensed
To get licensed as a life and health insurance agent, you'll need to earn your life insurance license and health insurance license. Each state has its own qualifications, but the most common first step is preparing for the state's examination.
In Michigan, for example, you must apply for a license with the National Insurance Producer Registry, which costs $15 for each type of business you plan to sell. This application lasts for six months, during which time you'll need to enroll in specific education courses tailored to the content expected on the exam.
To be eligible to take the licensing examination in Pennsylvania, you must complete 24 hours of pre-licensing education (PLE).
What is a License?

Getting your life and health insurance license is your first step to selling life and/or health insurance in your respective state as an insurance agent.
The license is granted upon the passing of your state's exam, which allows you to solicit and build a book of business of health and life insurance within that state.
You can work as an insurance agent for an agency, selling just their brand of products, or as an independent broker with access to several brands of products.
Earning your license can be beneficial for an agency's support staff, such as customer service representatives or appraisers, as they'll handle much of the administrative management of these policies.
License
Obtaining a life and health insurance license is a crucial step in becoming an insurance agent. Having your life insurance license grants you the ability to explain, sell, and write this line of business.
Each state has different qualifications to successfully earn insurance licenses. To begin the process in Michigan, you must apply for a license with the National Insurance Producer Registry, which can be done online or in-person and costs $15 for each type of business you plan to sell.

In Michigan, completion of Life, Accident, and Health coursework requires forty hours and is awarded a certificate necessary for taking the exam. Kaplan's online courses have a 93% pass rate and are a popular choice among aspiring agents.
Your life and health insurance license authorizes you to sell life insurance and health insurance but does not expand to auto, home, title, or property & casualty lines. These other types of insurance will have their own licensing exams and requirements.
To renew your life and health insurance license, you'll need to complete continuing education courses in your state. The average number of hours to be completed is sixteen to thirty hours per line, and you must complete them prior to your license's date of expiration.
In Pennsylvania, you must complete 24 hours of pre-licensing education (PLE) to be eligible to take the licensing examination. ExamFX has learning options that cater to different learning styles.
Earning your life and health insurance license is your first step to selling life and/or health insurance in your respective state as an insurance agent. The license is granted upon the successful passing of your specific state's exam.
Obtaining a life and health insurance license permits you to begin selling and retaining life and/or health insurance policies within a specific state. It qualifies you as a life insurance agent legally able to explain, sell, and process that line of insurance.
To obtain your life and health insurance license, you must pass your exam with a 70%+. The typical life and health insurance passing rate is around 65%. Improving chances for success will mean budgeting the time you know you need to study and retain the material.
License Details
To become a licensed life insurance producer, you'll need to obtain your life insurance license, which allows you to sell life insurance products within your state.
Having a life insurance license distinguishes you as an insurance producer qualified to explain, sell, and write this line of business.
To get a PA Life & Health Insurance License, you must complete 24 hours of pre-licensing education to be eligible to take the licensing examination in Pennsylvania.
You can prepare for the state exam with ExamFX, a learning platform that offers flexible study options, including reading, watching videos, or taking online practice tests.
Types of Licenses
As a life and health insurance agent, you'll need to understand the different types of licenses that apply to your profession.
Your life and health insurance license is specific to life insurance and health insurance, and doesn't cover other types of insurance like auto, home, title, or property & casualty lines. These require their own licensing exams and state requirements.
You may also need to obtain a FINRA license to market and sell securities-backed investment vehicles, such as variable whole life insurance policies.
Broker vs Agent
A life agent represents New York authorized companies for which they have been appointed. However, a notice of appointment must be electronically submitted to the Department within 15 days from the date the agency contract is executed, or the first insurance application is submitted.
A life broker, on the other hand, represents the insured and can place business with any New York authorized company that will accept it. Some companies only accept business from appointed agents.
To become a life agent, you don't need a company appointment, but you do need to submit a notice of appointment within 15 days.
Life brokers have a responsibility to provide you with honest and accurate information, just like life agents do.
Agent Roles and Responsibilities
As a life and health insurance agent, your primary role is to act in the best interests of the company you represent, then the client. You'll be responsible for selling and retaining life and/or health insurance policies within a specific state.
Your fees are generally free of consultation fees, which means you won't charge clients for initial meetings or advice. This is a significant advantage for clients seeking guidance on insurance options.
To become a life and health insurance agent, you'll need to earn your life and health insurance license by passing your state's exam. This license allows you to solicit and build a book of business for health and life insurance within that state.
You can work as an insurance agent for a specific agency, selling only their brand of products, or as an independent broker with access to multiple brands of products. This flexibility can be beneficial for clients seeking a wide range of insurance options.
As a licensed agent, you'll be qualified to explain, sell, and process life and/or health insurance policies. You'll also be able to offer guidance on various types of insurance, including term life and whole life insurance policies.
Agent Education and Training
To become a life and health insurance agent, you'll need to enroll in a pre-licensing course from a qualified insurance school. This is a crucial step in starting your career.
You'll learn about insurance basics, including types of life insurance policies and health insurance policies. Understanding these concepts is essential for success in the field.
A typical pre-licensing course will cover topics such as policy provisions, riders, and taxation, as well as Texas state law insurance. This comprehensive education will prepare you for the licensing exam.
Here are some key areas you'll study in a pre-licensing course:
- Insurance Basics
- Life Insurance Basics
- Health Insurance Basics
- Types of Life Insurance Policies
- Types of Health Insurance Policies
- Policy Provisions, Riders, and Taxation
- Texas State Law Insurance
This education will give you a solid foundation to build on, and you'll be well-prepared to pass the licensing exam and start your career as a life and health insurance agent.
Agent Compensation and Career
As a life and health insurance agent, your career path is shaped by your compensation structure. Commission-based pay can range from 30% to 60% of the premium, depending on the insurance company and the type of policy sold.
You'll typically earn a higher commission on individual policies compared to group policies. For instance, a 40-year-old individual buying a $1,000 annual premium policy might yield a $400 commission, while a group policy with 10 employees might only yield a $200 commission.
Your career growth is also influenced by your ability to meet sales targets and retain clients. Many insurance companies require agents to meet a minimum sales quota, which can range from $50,000 to $200,000 in annual premiums.
To stay competitive, you'll need to continually develop your sales and customer service skills. This might involve attending industry conferences, participating in online training courses, or joining professional organizations like the National Association of Health Underwriters.
Your experience and expertise will ultimately determine your earning potential as a life and health insurance agent. Those with a strong track record of sales and client retention can earn six-figure incomes, while newer agents may earn lower salaries or commissions.
Agent Types
As a life and health insurance agent, you'll encounter various types of agents, each with their own specialties.
Captive agents work exclusively for one insurance company, often receiving extensive training and support.
Independent agents, on the other hand, represent multiple insurance companies, allowing them to offer a broader range of products to clients.
Which is Best for You?
If you're trying to decide between a life insurance agent and a broker, it's essential to understand the key differences between the two. An agent's fiduciary duty is to the insurer, then the client, while a broker's duty is to the client.
Both agents and brokers are required to provide accurate and timely information about the policies they sell. This means you can trust that they'll give you the facts, even if it's not what you want to hear.
An agent's loyalty is split between the insurance company and you, the client, which can sometimes lead to conflicting interests. On the other hand, a broker's sole loyalty is to you, making them a better fit if you value transparency and honesty.
Online Agents

Online agents can be a good option for those who require minimal help because they know exactly what they need.
Shopping online through a broker or agent is convenient and can save time. If you need term life insurance, an online agent or broker can help you find it quickly.
Term life insurance lasts a set period of time, such as 10 years or 20 years, and is typically the most affordable type of life insurance. Most people find it sufficient.
Some companies sell same-day term life policies online, offering a quick application process that doesn't require a medical exam for many applicants. This type of instant life insurance coverage can be more expensive, though.
When to Use a Broker
If you're looking for a life insurance agent, a broker can be a solid choice. A good broker will know the life insurance underwriting guidelines at different insurers and steer you to the one most likely to offer the best-priced coverage.
You may want to consider using a broker if you want to see quotes and offerings from a variety of companies. For the widest range of options, choose a broker who works with a large number of companies.
A broker can be especially helpful if you have a major health condition or a dangerous job that makes you a high-risk life insurance applicant. They can guide you through the process and help you find the best coverage for your needs.
Here are some reasons why a broker may be a good fit for you:
- You'd prefer someone to help you shop for life insurance.
- You have a more complex health or financial situation and need additional insight.
- You don't mind paying a state-regulated consultation fee for personalized recommendations.
Frequently Asked Questions
Do life insurance agents really make a lot of money?
Yes, successful life insurance agents can earn high incomes, potentially exceeding $500,000 per year, due to commission-based pay structures. However, their earnings vary greatly depending on their sales performance and business volume.
Sources
- https://www.dfs.ny.gov/apps_and_licensing/agents_and_brokers/lic_app_la_lb
- https://staterequirement.com/become-a-life-insurance-agent/resources-life-health-license/
- https://www.iabforme.com/education-events/licensing/pennsylvania-life-health/
- https://www.nerdwallet.com/article/insurance/how-to-choose-a-life-insurance-broker-or-agent
- https://www.insuranceschooloftexas.com/getting-texas-life-health-insurance-license-2023/
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