
Insurance agent fees can be a complex and confusing topic, but understanding how they work can help you make informed decisions about your insurance needs.
Insurance agents often earn their income through commissions paid by insurance companies, which can range from 5% to 20% of the premium.
Some insurance agents may also charge a flat fee or a retainer fee for their services, which can be a one-time payment or an ongoing monthly fee.
Insurance agents typically get paid by the insurance company, not by the client, so you may not see a direct charge for their services.
Expand your knowledge: Business Loans for Insurance Agents
Types of Insurance Agent Fees
Insurance agent fees can be complex and varied, but let's break it down.
Insurance agents often earn a base salary, but many also work on commission, which can range from 1% to 40% of the premiums paid within the first year of the policy. This commission can drop to a lower percentage in subsequent years, eventually tapering off.
A standard commission is a specific dollar amount or percentage commission on the premium set, which can be paid to brokers and independent agents. Chubb, for example, may pay standard commissions to brokers and independent agents.
Supplemental commissions are another type of payment, which can be a specific dollar amount or percentage commission on the premium set prior to purchase or renewal of a particular insurance policy. These commissions are often determined at the beginning of the year based on past agency performance.
Contingent commission agreements, on the other hand, are volume-based and can pay out between 0% to 7% of the premium. This type of commission is often used for certain types of business, such as Marine Facilities product lines.
Some policies, like universal life insurance, have a unique commission structure. For example, premiums paid up to the target premium in the first year may have a commission of 100% or more. This commission rate decreases for any premiums paid above the target level in the first year.
Here's a breakdown of some insurance agent fees:
Keep in mind that insurance agent fees can vary depending on the type of policy, the payment structure of the insurer, and the agent's agreement with the insurer. It's essential to understand these fees before purchasing a policy.
Check this out: Bond Insurer
Special Programs and Incentives
If you're a top-producing insurance agent, you might be eligible for Chubb's Cornerstone Program, which comes with benefits like marketing support, access to specialists, and select vendor discounts.
Cornerstone producers can also earn contingent commission and increased compensation for placing business with ESIS, Chubb's third-party administrator.
Producers who participate in sales contests can receive incentives in the form of cash or non-cash awards based on their performance, such as the number of policies written or quotes obtained.
These awards can be a great motivator for agents who consistently meet or exceed their targets, and can help drive business growth for the agency.
Broker Compensation and Disclosure
Insurance brokers make money through commissions and fees earned on sold policies, typically a percentage of the policy's total annual premium. This can range from 1% to 40% or more of the premiums paid within the first year of the policy.
A broker's commission can drop to a lower percentage (1% to 10%) in subsequent years and eventually taper off. This means that the more you pay in premiums, the more the broker earns in commissions.
You might like: Who Is the Insured on a Life Insurance Policy
Some insurance companies, like Chubb, encourage brokers to disclose the commission they've paid or may pay in connection with the issuance or placement of a policy. This disclosure can be especially important in certain situations.
Brokers may charge a consultation fee, which can be state-regulated, to help you find the best life insurance policy. This fee is separate from the commission earned on the policy.
Here's a breakdown of the typical commission structure:
Keep in mind that commissions can vary depending on the type of policy and the payment structure of the insurer.
Eligibility and Exemptions
To be eligible for insurance agent fees, you must have a valid insurance license. This license is typically issued by the state where you plan to work as an insurance agent.
The type of license you need depends on the state you live in, with some states requiring a property and casualty license and others requiring a life and health license.
Additional reading: How to Become a Licensed Insurance Agent in Washington State
Insurance agents who work for a licensed insurance company are exempt from paying agent fees. This is because the company is responsible for paying the fees on their behalf.
However, independent insurance agents must pay their own agent fees, which can range from 10% to 20% of the insurance premium.
Suggestion: Moomoo Fees
Non-Resident
If you hold a resident license in another state, you're in luck - California's non-resident licensing fee is the same as the fee to become a resident producer.
This means you won't have to pay a higher fee just because you're not a California resident.
Broaden your view: Insurance Broker Fees in California
Eligibility Exemptions
In most states, a state insurance license is required to receive commissions. This means that individuals without a license won't be eligible to receive commissions from the sale of an insurance product.
Licensed agents, brokers, and insurance companies are generally prohibited from rebating commissions. This means they can't offer refunds or discounts to customers from their own commissions.
Insurance companies, agents, and brokers are the ones typically required to have a state insurance license. This requirement is in place to ensure they're qualified to sell insurance products and provide fair treatment to customers.
Suggestion: Sc Insurance Agent License Requirements
How Brokers Earn Money
Insurance brokers earn money primarily through commissions and fees earned on sold policies, which can range from 1% to 30% of the policy's total annual premium. This percentage can vary depending on the type of policy and the insurer.
A broker's commission can be a one-time payment or an ongoing annual residual income payment over the policy's life. Some brokers also charge a consultation fee, which can be a flat rate or a percentage of the premium.
Brokers can earn up to 40% to 115% of the premiums in the first year of a policy, with the commission dropping to a lower percentage (1% to 10%) in subsequent years.
If this caught your attention, see: What Is a Health Insurance Premium
Contingent
Contingent commissions are a type of compensation paid to brokers or independent agents, but they can't be determined until after the sale of insurance is made.
These commissions are often tied to specific performance metrics, such as placing a certain number of policies or achieving a particular level of growth in premium volume. Chubb, for example, only enters into contingent commission agreements with brokers or independent agents when approved by senior officers.
Contingent commissions can be based on various factors, including premium volume, retention, and loss ratio. Brokers or independent agents who meet these performance targets can earn higher commissions or bonuses.
Here are some examples of contingent commission arrangements:
Keep in mind that these arrangements can vary depending on the insurer and the specific agreement.
How Brokers Earn Money
Brokers earn money primarily from commissions and fees earned on sold policies. These commissions are typically a percentage of the policy's total annual premium.
A broker's commission can range from 1% to 30% of the policy's premium, depending on the type of policy and the insurer they work with. For example, ASL 02 Allied Lines Insurance pays a commission of 1% to 30%, while ASL 24 Surety pays a commission of 1% to 30%.
Brokers can also earn a lump sum percentage against the first-year premium of a policy and then a smaller but ongoing annual residual income payment over the policy's life.
If this caught your attention, see: When a Business Pays for Insurance Prepaid Insurance Is
Some brokers may charge a consultation fee, which can range from $0 to a state-regulated fee, depending on the state and the broker's policies.
Brokers can also earn money by providing consultative and advisory services to clients for a fee, as well as charging transactional fees for services like initiating changes and helping to file claims.
Here's a breakdown of how brokers can earn money:
Brokers can also earn bonuses or increased commissions from insurers based on their past performance, but this method is often frowned upon because it can incentivize brokers to prioritize revenue over their clients' best interests.
Broker Services and Options
Broker services and options are a crucial part of the insurance buying process. You can choose from traditional brokers who work face-to-face or over the phone, or online brokers who offer online quotes and purchases.
Insurance brokers can sell policies from a variety of insurance companies they partner with, and they typically represent the buyers, not the insurance companies. This means they can offer you a range of options and help you find the best coverage for your needs.
Some brokerage firms let you compare quotes from various companies and buy coverage online, making it easy to shop around and find the best deal. A good broker will know the life insurance underwriting guidelines at different insurers and steer you to the one most likely to offer the best-priced coverage.
Here are some benefits of working with a life insurance broker:
- They can help you shop for life insurance and find the best coverage options.
- They can provide additional insight if you have a complex health or financial situation.
- They may charge a state-regulated consultation fee for personalized recommendations.
Insurance brokers can also help you navigate the process if you have a major health condition or a high-risk job, making them a valuable resource for finding affordable life insurance.
What's Best for You?
If you're considering using a broker for your life insurance needs, it's essential to understand the benefits and differences between brokers and agents. A life insurance broker can shop around for policies from multiple insurers, giving you a wider range of options to choose from.
Brokers are required to act in your best interests, a fiduciary duty that's different from an agent's duty to the insurer. This means you can trust that your broker is working for you, not the insurance company.
Recommended read: An Insurance Agent Has a Fiduciary Duty to

If you have a complex health or financial situation, a broker can provide valuable insight and help you find the best coverage. They may also charge a consultation fee, but this can be a worthwhile investment if you're not sure where to start.
On the other hand, if you know exactly what you're looking for, a captive agent who sells a specific company's products may be a better fit. They can provide a more streamlined shopping experience and may not charge extra fees.
Here's a quick comparison of brokers and agents to help you decide:
Ultimately, the choice between a broker and an agent depends on your individual needs and preferences. Take the time to research and compare options, and don't be afraid to ask questions or seek advice from a trusted professional.
Online vs Traditional Brokers
You can choose between an online purchase and a traditional one, depending on the kind of life insurance you're interested in.
Online life insurance can be a convenient option, allowing you to research and buy policies from the comfort of your own home.
Traditional life insurance brokers and agents often provide a more personalized experience, offering face-to-face consultations and over-the-phone support.
This can be especially helpful if you have specific questions or concerns that you'd like to discuss with an expert.
Sources
- https://www.chubb.com/us-en/agents-brokers/producer-compensation.html
- https://www.insurance.ca.gov/0200-industry/0045-lic-fees/
- https://www.investopedia.com/ask/answers/050715/how-does-insurance-broker-make-money.asp
- https://www.nerdwallet.com/article/insurance/how-to-choose-a-life-insurance-broker-or-agent
- https://www.thebalancemoney.com/life-insurance-agent-commission-2645804
Featured Images: pexels.com