
Insurance agents make money through commissions on the policies they sell, which can range from 5% to 20% of the policy premium. This commission rate varies depending on the type of insurance and the agent's agreement with the insurance company.
Commissions are typically paid out at the end of the policy term, but some insurance companies pay agents a residual commission, which is a smaller percentage of the premium paid annually. This incentivizes agents to retain clients over the long term.
Insurance agents can also earn money through bonuses and overrides, which are paid out when they meet or exceed sales targets. These bonuses can be a significant portion of their income, especially for top-performing agents.
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How Insurance Agents Make Money
Insurance agents make money through commissions, which are typically a percentage of the policy's total annual premium. This percentage can vary depending on the type of policy and whether it's a new or renewal policy.
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For new home and auto policies, captive insurance agents receive between 5% and 10% of the total premiums for the first year, while independent agents earn about 15%. For renewals, the rate is around 2% to 15%, although the average is between 2% and 5%.
Life insurance agents, on the other hand, receive front-loaded commissions of 40% to up to 115% of the policy's first-year premiums, although those for renewals nosedive to about 1% or 2%. Some agents even stop receiving commissions after the third year.
Insurance agents can also earn a lump sum percentage against the first-year premium of a policy that they sell and then a smaller but ongoing annual residual income payment over the policy's life.
Here's a breakdown of the commission rates for different types of policies:
Keep in mind that these commission rates can vary depending on the insurance company and the agent's agreement. Some agents may also earn a fixed wage or bonuses, in addition to commissions.
Factors Affecting Agent Income
Insurance agent income can vary significantly depending on several factors. Commission structures have the biggest impact, with rates ranging from 5% to 120% for life insurance policies, and 5% to 15% for other types of insurance.
Other factors that influence agent earnings include policy type, with life insurance often generating higher commissions than other types. Insurance agents also earn supplemental and contingent commissions, which are incentives for achieving business targets.
According to the Bureau of Labor Statistics, the mean annual salary for insurance agents is $79,650, with industry veterans earning six-figure salaries.
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Location
Location plays a significant role in determining an insurance agent's income. A big city with a dense population offers more opportunities for insurance agents to sell insurance.
Employment rates vary by location, and this affects how much insurance agents make. For instance, a city with a high employment rate may provide more customers for insurance agents to sell to.
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The cost of living also impacts insurance agent income. In areas with a high cost of living, insurance agents may charge more for their services.
Public safety and accident rates can also influence insurance agent income. Areas with higher accident rates may require more insurance policies, increasing the potential income for insurance agents.
Accessibility to public services is another factor that affects insurance agent income. Areas with easy access to public services may have more customers for insurance agents to sell to.
The BLS' OEWS Query System allows you to compare insurance agent salaries by state, metropolitan area, and non-metropolitan areas.
Here are the top 10 highest-paying states for insurance agents, based on the OEWS Query System:
Similarly, here are the top 10 highest-paying metropolitan areas for insurance agents:
Insurance Factors
Commission structures have the biggest impact on how insurance agents make money.
In addition to commission structures, other factors significantly influence an insurance agent's earning potential. Commission rates can vary greatly depending on the type of policy sold.
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The amount of time an agent spends working with clients also plays a crucial role in determining their income. More time spent with clients often translates to more sales and higher earnings.
Experience is another key factor, as more experienced agents tend to have a better understanding of the industry and can make more informed decisions. This, in turn, can lead to increased earning potential.
The size and type of agency an agent works for can also impact their income. Larger agencies may offer more opportunities for growth and higher earning potential.
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How Much?
Insurance agents can earn a mean annual salary of $79,650 or an hourly rate of $37, according to the Bureau of Labor Statistics. This average takes into account all types of insurance agents, including those specializing in property and casualty, life and health, and other kinds of insurance policies.
The median annual wage for insurance agents is $57,860, with hourly wages averaging $27.82. This is based on the latest data from the Bureau of Labor Statistics.
Insurance agents can earn significantly lower wages as entry-level professionals, with a 10th percentile annual wage of $31,530 and an hourly wage of $15.16. On the other hand, industry veterans with an established client network can earn six-figure salaries.
Here are the percentile wage estimates for insurance agents based on the Bureau of Labor Statistics' Occupational Employment and Wage Statistics:
Insurance agents can also earn supplemental and contingent commissions, which are intended as incentives for agents who help insurers achieve certain business targets.
How Much It Depends on a Range of Factors
Insurance agents' income can vary significantly based on several key factors. Commission structures have the biggest impact on how much they make.
The Bureau of Labor Statistics (BLS) considers all types of insurance agents, including those specializing in property and casualty, life and health, and other kinds of insurance policies. This helps to create a comprehensive estimate of insurance agent salaries.
Industry veterans with an established client network can easily earn a six-figure salary, while starting wages can be significantly lower. The median annual wage for insurance agents is $57,860, with an hourly rate of $27.82.
Insurance agents' salaries can range from $31,530 to $130,350 per year, depending on their level of experience and the type of insurance they sell. The table below shows the percentile wage estimates for insurance agents based on BLS' most recent Occupational Employment and Wage Statistics (OEWS).
Types of Agents and Policies
Insurance agents can specialize in one or several lines of insurance, such as home or auto insurance, and can even expand their portfolio to health or life insurance.
Agents typically choose to specialize in a few areas, including auto, home, life, health, and business insurance. Commission rates vary depending on the type of policy and the agent's level of experience.
Captive agents are employed by one insurance company and sell only that company's policies, often providing personal service and a deeper understanding of the company's offerings.
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Type of Policy
Insurance agents have the flexibility to choose their area of specialization, which can be one or multiple lines of insurance. This means they can sell policies in various categories.
Agents can opt to specialize in home insurance and also sell auto insurance policies. Life insurance agents can expand their portfolio to include health insurance.
Commission rates for new life and health policies are generally higher, but the rates drop after renewal. For car and home insurance policies, commission rates remain relatively consistent after the first year.
Insurance agents typically choose to specialize in one or two lines, such as auto, home, life, health, and business insurance.
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What Are the Two Basic Types
There are two basic types of insurance agents: captive agents and independent agents. Captive agents are employed by one insurance company and sell the policies of only one insurance company. They are also called “career agents” and are usually employed to work for a specific company.
Captive agents are an ideal option if you need an agent who can offer personal service and who understands your insurance needs. However, they may not be the best choice if you're looking for a wide range of insurance options.
Independent agents, on the other hand, represent several insurance companies and can offer a broader range of policies. They often earn higher commissions than captive agents, but they also have to cover their own business expenses, including rent, office supplies, and advertising and marketing costs.
Here are the key differences between captive and independent agents:
Ultimately, the choice between a captive agent and an independent agent depends on your specific needs and preferences.
Commission Structures and Payments
Insurance agents get paid through commissions, which can vary depending on the type of policy, the agent's level of experience, and the insurance company's commission structure.
Commissions are typically based on the size of the policy and the type of product being sold. For example, variable universal life insurance and variable insurance often have higher commission rates than term life insurance.
There are three main types of commission structures: heaped, level, and levelized. A heaped commission structure pays high commissions on first-year premiums and lower commissions on renewals, while a level commission structure pays the same commission rate for both first-year and renewal premiums. A levelized commission structure pays a higher commission rate on first-year premiums than on renewals, but the difference is less severe than a heaped commission structure.
Agents can earn between 40% to 90% of the first-year premiums as a commission, depending on the company and product. This commission is usually paid upfront, or as the premium payments are received.
Renewal commissions, on the other hand, are paid for a specific number of years after the first policy year and can range from 2% to 5% of premiums paid. Renewal commissions serve as ongoing compensation for agents and reward them for persistent business.
Here's a breakdown of the typical commission structures used by insurance companies:
Some insurance companies also offer profit-sharing programs for their partner agencies, where agencies are rewarded with a percentage of written or earned premiums as a bonus once they've achieved certain revenue targets.
Alternative Income Methods
Insurance agents can earn money through alternative methods beyond traditional commissions. Brokers make money by providing consultative and advisory services to clients for a fee.
Some brokers charge transactional fees for services like initiating changes and helping to file claims. These fees must meet state regulations and be reasonable and agreed upon by the client and broker.
In some cases, insurers pay bonuses or increased commissions to brokers who perform well. This compensation is often based on past performance and can incentivize brokers to continue behaviors that generate revenue.
Brokers are not allowed to represent a specific company, which makes these bonus structures controversial.
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Benefits and Requirements
To become a successful insurance agent, you need to meet certain requirements. These include having a high school diploma or equivalent, passing a licensing exam, and completing continuing education courses to stay updated on industry developments.
Insurance agents can make money through commissions earned on sales, which can range from 5% to 20% of the policy premium. This means if you sell a $1,000 policy, you could earn $50 to $200 in commission.
To maximize their earnings, insurance agents often need to meet sales targets and acquire a certain number of clients within a specific timeframe. This can be challenging, but with the right strategies and support, it's achievable.
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Benefits of Being an Agent
Being an insurance agent can be a rewarding and lucrative career path. With strong earning potential, insurance agents can earn a good living and even grow their income with a great work ethic and strong client relationships.
According to the Bureau of Labor Statistics, employment of insurance agents is expected to rise around 6% in the next decade, resulting in about 52,700 new job openings annually.
Insurance agents can have flexible work hours, allowing them to work from home and set their own schedules. This flexibility can be a major perk for those who value work-life balance.
Insurance agents also have the opportunity to change people's lives for the better by helping them make informed decisions about their insurance coverage. This can be a truly rewarding experience for those who enjoy working with people and making a positive impact.
Here are some key benefits of being an insurance agent:
- Strong earning potential
- Job security
- Flexible work hours
- Opportunity to change people's lives
It's worth noting that becoming an insurance agent requires compliance with licensing requirements, which vary by state. However, this is a relatively low barrier to entry, and most companies do not require a college degree.
Career Path

To succeed in an insurance career, you'll need to consider your education and professional development. A bachelor's degree, often in sales or business, is typically required for insurance brokers and agents.
Having a strong background in sales or business can be beneficial for insurance professionals. This is because they need to understand the ins and outs of the industry and be able to communicate effectively with clients.
Insurance brokers must also have strong interpersonal and research skills to succeed. They need to be able to review contracts, analyze terms and conditions, and provide expert advice to their clients.
To become a licensed insurance broker, you'll need to pass Series 6 and 7 FINRA-administered exams. This requires a significant amount of study and preparation, but it's essential for building a successful career in the industry.
As you gain experience and build your client base, your salary will likely increase. According to Payscale, a mid-level insurance broker's median salary is approximately $75,000 a year.
Here are some key skills and attributes that can help you succeed as an insurance agent or broker:
- Strong interpersonal and research skills
- Ability to review contracts and analyze terms and conditions
- Licensed in the state where you practice
Paying Agents
Insurance agents can earn a significant amount of money through commissions, but the rates vary depending on the type of policy sold. For example, car and home insurance agents typically earn between 5% to 15% of the first-year premiums, while health insurance agents earn 5% to 10%. Life insurance agents, on the other hand, can earn a much higher commission rate, often between 40% to 120% of the first-year premiums.
The first year commission payment is usually a percentage of the total annual premium payment, ranging from 40% to 90%. Some insurance companies may also offer supplemental and contingent commissions as incentives for agents who meet certain business targets. These commissions can provide an additional source of income for agents, but the specifics can vary depending on the company and product.
Insurance agents in the United States can earn significantly different amounts depending on the state they operate in. While some states pay their agents relatively well, others may offer lower compensation. For example, some of the highest-paying states for insurance agents include those with large corporate policies and high net worth individuals, such as California and New York.
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10 Highest- and Lowest-Paying States
If you're considering a career as an insurance agent, you'll want to know where you can earn the most. The highest-paying states for insurance agents are typically found in the Northeast and West Coast, where the cost of living is higher.
Massachusetts tops the list, with insurance agents earning an average annual salary of $83,000. New York, New Jersey, and California also rank among the highest-paying states.
In contrast, the lowest-paying states for insurance agents are often found in the Southern and Midwestern regions. Oklahoma, for example, has an average annual salary of just $43,000.
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10 Highest- and Lowest-Paying Non-Metro Areas
If you're an insurance agent looking to relocate or considering a career change, it's essential to know the average salaries in non-metro areas. The good news is that some areas outside of big cities pay insurance agents very well.
The highest-paying non-metro areas for insurance agents can be found in places like the Southwest and the Great Plains. These regions often have a strong demand for insurance services and a growing economy.
In these areas, insurance agents can earn an average salary of over $80,000 per year. This is significantly higher than the national average for insurance agents.
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Frequently Asked Questions
How much does an insurance agent make per policy?
Insurance agents earn a commission ranging from 40% to 100% of the first-year premium per policy, set by the insurance company and limited by state regulations. This upfront payment can significantly impact an agent's earnings.
Sources
- https://www.insurancebusinessmag.com/us/guides/how-do-insurance-agents-make-money-452548.aspx
- https://www.investopedia.com/ask/answers/050715/how-does-insurance-broker-make-money.asp
- https://ritterim.com/blog/how-much-money-can-health-insurance-agents-make/
- https://www.insurancebusinessmag.com/us/guides/insurance-agent-salary-everything-you-need-to-know-448450.aspx
- https://www.lifeant.com/life-insurance-commissions-how-life-insurance-agents-are-paid/
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