Starr Insurance Partners with Yankees for Jersey Patch

Starr Insurance has partnered with the New York Yankees to feature their logo on the team's jersey patch. This deal is a significant one, marking the first time a non-banking company has been featured on the team's jersey.

The partnership was announced in 2020, with Starr Insurance signing a multi-year deal with the Yankees. This deal is a testament to the growing presence of insurance companies in the world of sports marketing.

Starr Insurance is a well-established company with a long history of providing insurance solutions to individuals and businesses. Their partnership with the Yankees is a strategic move to increase their brand visibility and reach a wider audience.

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The New York Yankees have partnered with Starr Insurance for a jersey patch sponsorship, a first for the team. This deal extends to the 2031 season and makes Starr the team's first jersey patch partner.

Starr's logo will debut on the sleeve of the Yankee uniform on July 21. The insurance company has been the Official Commercial Insurance Company of the New York Yankees since 2018.

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The jersey patch sponsorship is worth at least $25 million per year and up to $200 million overall, making it the richest deal in baseball. This beats the $18 million a year deal Mass Mutual has with the Red Sox.

Starr will also receive signage on the Yankee Stadium outfield wall in front of both the home and visiting team bullpens. This is in addition to the team's existing sponsorship, which has been in place for five years.

The Yankees were offered richer deals by brands outside the U.S., as well as ones with shorter track records, but the team preferred the stability of Starr. This is likely due to Starr's presence on six continents and its roots tracing back over a century.

The jersey patch sponsorship is part of a larger trend in professional sports, with many teams having ads on their jerseys or helmets. The Yankees are the 13th team to sign a patch partner, with the league and players approving the addition of sponsor patches to uniforms in 2023.

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The Yankees Jersey Patch Deal is a game-changer for the team. The deal is worth at least $25 million per year and up to $200 million overall, making it the richest jersey patch agreement in baseball.

Starr Insurance has been a sponsor of the Yankees for five years and will continue as the team's official commercial insurance company partner. The partnership extends to the 2031 season and makes Starr the team's first jersey patch partner.

The Yankees' jersey patch will feature Starr's logo on the sleeve of the uniform, which will debut on July 21. The patch is a maximum of 4-by-4 inches and is positioned on either sleeve of the uniform.

The Yankees were offered richer deals by brands outside the U.S., but the team preferred the stability of Starr, which has a presence on six continents and whose roots trace back more than a century. The team's CEO, Maurice "Hank" Greenberg, has a long history with the Yankees and was a friend of late owner George Steinbrenner.

The jersey patch deal is part of a larger trend in professional sports, with many teams featuring ads on their jerseys or helmets. However, for the Yankees, the deal is a significant revenue boost that could be used to add star players to the team.

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