
Starr Insurance has been named the official insurance company of the Yankees, a partnership that will provide exclusive benefits to the team's players and staff.
This partnership is a significant milestone for Starr Insurance, marking its first major sports sponsorship.
The Yankees are one of the most iconic and successful teams in Major League Baseball, with a rich history and a loyal fan base.
As the official insurance company of the Yankees, Starr Insurance will provide a range of services to the team, including insurance coverage for players, staff, and facilities.
Explore further: Health Insurance for Major Medical Only
Yankees Sign Jersey Patch Sponsorship Deal
The New York Yankees have signed a jersey patch sponsorship deal with Starr Insurance, marking a significant milestone in the team's history.
Starr Insurance has been a sponsor of the Yankees since 2018, and the current agreement links the firms together until 2031.
The deal is worth at least $25 million per year and up to $200 million overall, making it the richest jersey patch agreement in baseball.
The Yankees were offered richer deals by brands outside the U.S., but they preferred the stability of Starr, which has a presence on six continents and whose roots trace back more than a century.
The Yankees' jersey patch will feature the Starr Insurance logo, which will make its debut on team apparel starting July 21.
The patch will be positioned on either sleeve of the uniform, as per the league's agreement, and will be a maximum of 4-by-4 inches in size.
The Yankees are the 13th team to sign a jersey patch partner, and they join a long list of other teams who have jersey patch deals, including the Cleveland Guardians, Detroit Tigers, and Atlanta Braves.
Here is a list of the Yankees' jersey patch partners:
- Cleveland Guardians
- Detroit Tigers
- Atlanta Braves
- Starr Insurance
The Yankees' deal with Starr Insurance has received mixed reactions from fans, with some expressing their dissatisfaction with the sponsorship announcement.
Yankees Jersey Patch Deal Details
The Yankees jersey patch deal with Starr Insurance is a big one, worth at least $25 million per year and up to $200 million overall. This makes it the richest deal jersey patch agreement in baseball.
The deal will have the Starr name on Yankees uniforms starting with games on July 21 and running through the 2031 season. This is the first time the Yankees have ever had a patch on their jerseys.
The Yankees were offered richer deals by brands outside the U.S., but they preferred the stability of Starr, which has a presence on six continents and whose roots trace back more than a century.
Starr has been a sponsor of the Yankees for five years and will continue as the team's official commercial insurance company partner. It will also receive signage on the Yankee Stadium outfield wall in front of both the home and visiting team bullpens.
The Yankees are the 13th team to sign a patch partner, and this deal was facilitated by Legends, a company the Yankees are well-acquainted with.
Frequently Asked Questions
How much did Starr Insurance pay for Yankees?
Starr Insurance paid $25 million per year to have its logo on the Yankees' jersey. The deal was reportedly higher than others, but the Yankees were concerned about the logo's fit.
Is Starr Insurance owned by Chubb?
No, Starr Insurance is not owned by Chubb, as it has ended its 17-year relationship with Chubb and now directly underwrites its own technical risks property insurance. Starr Insurance Companies is now fully independent in underwriting its property insurance.
Why is Starr Insurance on Yankees uniforms?
Starr Insurance has a long-standing partnership with the Yankees, solidifying their position as the team's insurance carrier for over a decade. This partnership led to Starr's logo appearing on Yankees uniforms, marking a significant milestone in their relationship.
Sources
- https://sportsmintmedia.com/new-york-yankees-sign-starr-insurance-as-jersey-patch-sponsor/
- https://blog.vintagebreaks.com/new-york-yankees-add-patch-to-jersey-for-sponsor-starr-insurance
- https://sports.yahoo.com/yankees-sign-mlb-richest-jersey-163240626.html
- https://marketscale.com/industries/sports-and-entertainment/starr-companies-becomes-new-york-yankees-official-insurance-company/
- https://pinstripesnation.com/new-york-yankees-announce-starr-insurance-as-official-jersey-sponsor-2023-07-12/
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