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Mobile money is a digital payment system that allows users to store, send, and receive money using their mobile phones. It's a convenient and accessible way to manage finances, especially for those who don't have access to traditional banking services.
Mobile money services are often provided by mobile network operators, who partner with financial institutions to offer a range of financial services. This can include person-to-person transactions, bill payments, and even savings accounts.
One of the key benefits of mobile money is that it's incredibly easy to use, with many services accessible through a simple phone number or PIN.
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What is Mobile Money
Mobile money is a digital payment system that allows users to store, send, and receive money using their mobile phones.
It's a convenient alternative to traditional banking and cash, and is widely used in many parts of the world.
Mobile money is typically provided by mobile network operators, such as M-Pesa, which is a popular mobile money service in Africa.
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M-Pesa allows users to deposit, withdraw, and transfer money using their mobile phones, with a network of agents and merchants where they can access their cash.
Mobile money has been shown to increase financial inclusion, with many people in developing countries using it to access financial services for the first time.
This has led to significant economic benefits, including increased economic growth and poverty reduction.
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Payment Methods
Mobile money offers a range of payment methods that are convenient and secure. You can use SMS to make payments, and some systems even employ tokenization to protect sensitive information.
In some parts of the world, digital wallets are the norm, especially in Asia Pacific where they account for 68.5% of e-commerce transactions, projected to rise to 72.4% by 2025.
You can also use mobile money to send and receive money, both domestically and internationally, in real time. For example, M-PESA customers can send money to other M-PESA customers in the same country.
Models
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There are four primary models for mobile payments: bank-centric, operator-centric, collaborative, and independent service provider (ISP) models.
The bank-centric and operator-centric models have a bank or operator at their core, managing transactions and distributing property rights.
In the collaborative model, financial intermediaries and telephonic operators work together to manage tasks and share proprietary rights.
The independent service provider (ISP) model features a third-party intermediary that operates between financial agents and operators, acting as a neutral party.
Apple Pay and PayPal are often associated with the ISP model.
There are also combinations of two models that can exist.
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Remote Payment Methods
Remote payment methods have become increasingly popular, allowing users to make transactions from anywhere in the world. This is made possible through the use of digital wallets and mobile payment systems.
Mobile payments can be classified as proximity or remote payments, with remote payments made over a fixed or mobile telecommunication network, regardless of the customer's location. Remote payments can support bill payments and merchants that don't have physical POS, such as street vendors or online merchants.
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Remote payments often employ tokenization and target removal strategies to ensure security, as SMS lacks end-to-end encryption. This means that payment occurs without transmitting any sensitive account details, username, password, or PIN.
Some popular remote payment methods include mobile wallets, such as Alipay and WeChat Pay, which have become widely accepted in Asia Pacific and are expected to rise to 72.4% of e-commerce transactions in 2025.
Here are some key remote payment methods:
These remote payment methods have become essential for businesses and individuals alike, providing a convenient and secure way to make transactions from anywhere in the world.
Direct Operator Billing
Direct operator billing, also known as mobile content billing or carrier billing, provides a convenient payment option for consumers. It requires integration with the mobile network operator, which already has a billing relationship with consumers.
The payment will be added to their bill, making it an instantaneous payment method. This protects payment details and consumer identity, offering a secure alternative to traditional payment methods.
Related reading: Electronic Billing News
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One of the benefits of direct operator billing is its ability to provide better conversion rates for merchants. This is because consumers are more likely to complete a purchase if it's simply added to their bill. Reduced customer support costs for merchants are another advantage of this payment method.
Direct operator billing can also serve as an alternative monetization option in countries where credit card usage is low. However, one of the drawbacks is that the payout rate will often be lower than with other mobile payments options. For example, the payout rate for operator billing in the US, UK, and some smaller European countries is usually around 60%.
Here's a comparison of payout rates for different mobile payment options:
Direct operator billing is being increasingly deployed in an in-app environment, where mobile application developers can take advantage of the one-click payment option to monetize their apps. This is a logical alternative to credit card and Premium SMS billing, and offers a convenient payment option for consumers.
Audio Signal-Based
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Audio signal-based payments are a new way to make transactions using your mobile phone's audio channel.
Several companies have created technology to use the acoustic features of cell phones to support mobile payments.
The technologies like near sound data transfer (NSDT), data over voice, and NFC 2.0 produce audio signatures that the microphone of the cell phone can pick up to enable electronic transactions.
This method is chip-based, meaning it doesn't require any additional hardware beyond your phone's microphone.
It's a convenient and secure way to make payments, especially in situations where traditional payment methods aren't available.
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Other Payment Methods
Digital wallets like Apple Pay and Google Pay are becoming increasingly popular, allowing users to make contactless payments with just their smartphone.
These services use near-field communication (NFC) technology to facilitate transactions.
Cash Out
You can cash out your e-money at any of our agent points, which is super convenient.
To do this, simply convert your e-money to physical cash at the agent point of your choice.
You can also withdraw cash at ATM machines, making it easy to access your funds whenever you need them.
Just remember to have your e-money account information ready to make the process smooth and hassle-free.
Bills
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You can use M-PESA to pay for various bills, including utility bills, school fees, and taxes. This makes it a convenient option for managing your expenses.
Paying utility bills with M-PESA is a straightforward process that can be done from the comfort of your own home.
School fees can also be paid using M-PESA, which can be a big relief for parents who value their time and convenience.
Taxes are another type of bill that can be paid using M-PESA, helping you stay on top of your financial obligations.
By using M-PESA, you can avoid the hassle of standing in long queues to pay your bills.
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Bank and Carrier Integration
Mobile money entities like M-PESA in Kenya have partnered with traditional national banks to roll out financial services products, including savings, credit, and loans. This integration has enabled customers to transfer money between their M-PESA wallets and bank accounts in real time.
Telecom operators like Orange have also invested in banking services, launching Orange Bank in France in 2017. Direct operator billing, another form of integration, allows customers to make payments directly from their mobile phone bills, providing instantaneous payment and protecting payment details and consumer identity.
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This integration has also led to the development of mobile financial services like T-Cash, which enables consumers to purchase goods, transfer money to a peer, cash out, and cash in using their mobile phone and phone carrier. In Switzerland, TWINT offers similar functionality, making it easy for consumers to manage their finances on the go.
Carrier Billing
Carrier billing is a payment method that lets you make purchases online using your mobile account. It's a true alternative to credit/debit cards or online payment solutions like PayPal.
This method is prevalent in Asia, where 70% of all digital content purchased online uses direct mobile billing. It's also fast, with most transactions completed in under 10 seconds.
The process involves two-factor authentication, including your mobile number and a PIN or one-time password (OTP), to ensure security and prevent fraud. This is done through a risk management engine that helps prevent unauthorized transactions.
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Here are the benefits of carrier billing:
- Security – two-factor authentication and a risk management engine prevents fraud.
- Convenience – no pre-registration and no new mobile software is required.
- Easy – It is just another option during the checkout process.
- Fast – most transactions are completed in less than 10 seconds.
- Proven – 70% of all digital content purchased online in some parts of Asia uses the direct mobile billing method
Cloud-Based
Google, PayPal, GlobalPay, and GoPago use a cloud-based approach to in-store mobile payment. This approach places the mobile payment provider in the middle of the transaction, which involves two separate steps.
The first step is selecting a cloud-linked payment method and authorizing payment via NFC or an alternative method. The payment provider automatically covers the cost of the purchase with issuer-linked funds during this step.
In the second step, the payment provider charges the purchaser's selected, cloud-linked account in a card-not-present environment to recoup its losses on the first transaction.
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Carrier-Bank Co-operation
Carrier-Bank Co-operation is a crucial aspect of Bank and Carrier Integration. It enables customers to transfer money between their mobile wallets and bank accounts in real time, as seen with M-PESA.
The T-Cash model takes this integration a step further by allowing customers to purchase goods, transfer money to peers, cash out, and cash in using their mobile phones. This is done by entering special codes and the phone number of the other party on the consumer's mobile phone.
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In Switzerland, TWINT offers a similar function, allowing customers to make transactions using their mobile phones. This convenience is made possible by the direct carrier and bank co-operation.
Vodacom and Safaricom's partnership to boost M-PESA growth is a great example of carrier-bank co-operation in action. By giving both companies full control of the M-PESA brand, product development, and support services, they're able to expand M-PESA into new African markets.
Bank Transfer Systems
Bank Transfer Systems are a crucial part of the digital financial landscape, allowing customers to transfer money between their mobile money wallets and bank accounts in real time.
In some countries, such as Kenya, mobile money services like M-PESA have become a dominant form of payment, with half of the country's GDP being transacted on the M-PESA platform.
Customers can transfer money between their M-PESA wallets and bank accounts using mobile banking services, which are linked to a formal bank account.
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Telecom operators like Orange are also investing in banking services, launching mobile banking apps that allow customers to access their banking services on their smartphones.
In fact, Orange Money, a mobile money service, enables digital payments and money transfers in 18 countries in Africa and in Romania, highlighting the growing importance of mobile banking services.
The success of mobile banking services like M-PESA has led to the roll out of many financial services products, including savings, credit, and loans, in partnership with traditional national banks.
Savings
M-PESA customers have access to various savings products, including Xitique in Mozambique, M-Koba in Tanzania, Mokhatlo in Lesotho, and M-Shwari in Kenya.
These savings products allow customers to save safely and strengthen their credit scores, giving them better access to financial services.
Saving with M-PESA can also be done through Halal M-PESA, which enables customers to save while complying with Sharia laws.
M-PESA's savings products are designed to help customers achieve their financial goals and improve their financial stability over time.
Overdraft
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With M-Pesa's overdraft facility, customers can make payments even when their account balance is low. The overdraft amount is determined by the customer's credit score, with better scores allowing for larger overdrafts.
Customers with good credit scores can access larger overdrafts to support their payments. Agents also benefit from an overdraft facility to provide the best service to customers, even when they're low on funds.
Having an overdraft facility in place helps customers and agents manage their finances more effectively. This can be especially helpful for customers who need to make payments but don't have enough balance in their account.
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Frequently Asked Questions
Is mobile money the same as mobile wallet?
Mobile money and mobile wallet are not the same, as mobile money services don't store traditional payment cards like credit or debit cards. Instead, they allow users to store, send, and receive money directly on their mobile phones.
Sources
- https://en.wikipedia.org/wiki/Mobile_payment
- https://stlpartners.com/articles/consumer/what-is-mobile-payment/
- https://blogs.worldbank.org/en/psd/e-money-mobile-money-mobile-banking-what-s-the-difference
- https://www.vodafone.com/about-vodafone/what-we-do/m-pesa
- https://www.worldremit.com/en-us/faq/mobile-money
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