ING (Turkey) Enhances Customer Onboarding and Service

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ING (Turkey) has made significant improvements to its customer onboarding process, allowing users to open accounts and start using their services in a matter of minutes. This streamlined process has reduced the average time it takes to onboard a customer from several days to just a few minutes.

One of the key factors contributing to this efficiency is the use of digital onboarding, which eliminates the need for physical paperwork and manual verification. This has not only sped up the process but also reduced the risk of errors and increased customer satisfaction.

ING (Turkey) has also invested heavily in its customer service, introducing a range of innovative tools and features to help customers manage their accounts and financial transactions with ease.

Customer Onboarding

Customer onboarding is becoming an increasingly important part of the customer lifecycle, setting the tone for the entire relationship.

ING Turkey cut down customer onboarding time from 25 minutes to just 6 minutes, making the process quick, effective, and intuitive.

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Simplification has a significant impact on the bottom line, as customers tend to drop out of the onboarding process due to the volume of information required.

Bahar Savaş, Application Development Core Banking SVP, ING Turkey, emphasized that the user experience with legacy systems was a significant issue, making it impossible to deliver truly compelling user interactions.

ING Turkey focused on delivering a seamless experience from headquarters to branches to facilitate information sharing, which was a key goal in selecting a new solution.

The bank's main goal was to transform the customer experience, resulting in improved engagement and reduced time to onboard new clients.

ING Turkey's new solution, created using VeriBranch, has had a dramatic effect on the optimization of branch operations, allowing bank agents to do everything on a single screen.

Customer onboarding efficiency has been improved dramatically thanks to VeriBranch and the changes made on core banking and UI processes, with a centralized e-KYC approach empowering ING employees to deliver improved customer service.

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Customer Experience

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ING Turkey has made a significant effort to improve the customer experience. The bank has cut down customer onboarding time from 25 minutes to just 6 minutes, making it a quick and effective process.

The user experience was a significant issue with their legacy systems, but they've since implemented a new solution that's so simple an employee can start using it without training. This has empowered the bank's employees to deliver improved customer service.

ING Turkey's goal was to transform the customer experience, and they've achieved this by delivering a fully digital customer experience resulting in improved engagement and reduced time to onboard new clients. This has made the onboarding process one of the most important focus points of the project.

Success Story: Turkey

ING Turkey's customer onboarding process was a significant pain point, with customers stuck in a drawn-out process that lasted up to 25 minutes.

The bank's legacy systems were a major issue, making it impossible to deliver a good user experience. ING Turkey's Application Development Core Banking SVP, Bahar Savaş, acknowledged the problem, saying the user experience was a significant issue.

To address this, ING Turkey cut down customer onboarding time from 25 minutes to just 6 minutes, a remarkable improvement. This change had a direct impact on customer satisfaction and the bank's bottom line.

Impact on Customer Experience

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ING Turkey's transformation of its customer experience has been nothing short of remarkable. The bank's goal was to deliver a fully digital customer experience, resulting in improved engagement and reduced time to onboard new clients.

The bank's focus on user experience has led to a significant improvement in customer onboarding efficiency, with the process now taking just 6 minutes compared to 25 minutes previously. This has made a huge difference in customer satisfaction.

ING Turkey's new service-based architecture has improved agility and flexibility, allowing the bank to support digital transformation initiatives. The legacy application's client-server approach was holding the bank back.

The bank's new e-KYC approach centralizes customer information, empowering employees to deliver improved customer service. This has been a game-changer for ING Turkey's customer experience.

By simplifying the onboarding process, ING Turkey has reduced wait times by 50% and delivered personalized services and offers. This customer-centric approach has given the bank a significant competitive edge.

Wait Times and Training

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Reducing wait times is a major goal for ING Turkey, and they've made significant strides in this area. They've managed to cut wait times by 50% through entirely new processes based on customer experience.

This customer-centric approach has also allowed them to integrate campaign management and provide a 360-degree customer view, giving them valuable insights into customer behavior and preferences.

Reducing Wait Times

Reducing wait times is crucial for a seamless customer experience. ING Turkey cut down customer onboarding time from 25 minutes to just 6 minutes.

The key to reducing wait times is to simplify the onboarding process. ING Turkey's legacy systems made it impossible to deliver a truly compelling user experience.

By streamlining the process, customers are less likely to drop out. Customers tend to drop out of the onboarding process because of the volume of information required.

ING Turkey relied on creative people to transform its digital banking model. The bank needed to attract new talent and offer them new and intuitive software.

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The bank spent a considerable amount of time on training people and improving employee retention. Employee turnover was a significant issue for ING Turkey.

By reducing wait times, ING Turkey can deliver personalized services and offers. The bank can also ensure improved insight into customers, their interaction history, and their behavior and preferences.

New Employee Training

Reducing new employee training time is crucial for businesses looking to stay competitive. ING Turkey managed to reduce their new employee training time by 50% by adopting a new system.

The old training process took 2 days, but with the new system, it's now just 1 day. This significant reduction in training time has improved productivity and cut costs for the company.

The new system is so intuitive that many of the training courses can be done online, making it easier for new employees to learn and get up to speed quickly.

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Frequently Asked Questions

Does ING work in Turkey?

Yes, ING operates in Turkey, serving major corporates, multinationals, and financial institutions with a range of products. Learn more about our services and offerings in the region.

Which countries have an ING bank?

ING bank operates in 14 countries, including Australia, Austria, Belgium, and the Philippines, among others. Check our website for a full list of countries where ING offers retail banking services.

What does "ing" stand for?

ING" stands for Internationale Nederlanden Groep, which is a Dutch financial services company. It was formed in 1991 through the merger of Nationale-Nederlanden and NMB Postbank.

Angel Bruen

Copy Editor

Angel Bruen is a seasoned copy editor with a keen eye for detail and a passion for precision. Her expertise spans a variety of sectors, including finance and insurance, where she has honed her skills in crafting clear and concise content. Specializing in articles about Insurance Companies of Hong Kong and Financial Services Companies Established in 2013, Angel ensures that each piece she edits is not only accurate but also engaging for the reader.

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