Fortumo Revolutionizes Digital Content Delivery

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Fortumo is a company that specializes in digital content delivery, making it possible for people to access and enjoy their favorite content on various devices.

Their technology allows for seamless and secure transactions, enabling users to purchase and download digital content such as music, movies, and apps.

This means that users can easily access their purchased content across different platforms and devices, without any hassle or interruption.

Fortumo's innovative approach has made digital content delivery more convenient and accessible to a wider audience.

Products and Features

Fortumo offers a range of products to help digital content merchants grow their user base and monetize their services.

The Payments platform allows merchants to collect payments from subscribers of over 300 mobile operators and digital wallets. Merchants can choose to integrate one of the turn-key products provided for this purpose (Web SDK, Unified SDK) or integrate with Fortumo's API.

Fortumo's Bundling platform enables digital merchants and mobile operators to provision discounted or free digital service access to mobile operator subscribers. This platform provides a unified interface for user authentication, service provisioning, and configuring any type of bundle offer across dozens of digital service providers and over 280 mobile operators.

For more insights, see: Unified Payments Interface News

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Fortumo Insight provides mobile operators with an overview of their carrier billing performance, including data on account activations, payment behavior, top grossing content by category, and payment failure rates.

Fortumo also offers the PayRead platform, which enables digital publishers to collect payments from readers through their mobile operator account and bundle their products with mobile operator plans as well as with other digital service providers.

Here are some of the key products and features offered by Fortumo:

  • Payments platform: enables digital merchants to collect payments from subscribers of over 300 mobile operators and digital wallets.
  • Bundling platform: enables digital merchants and mobile operators to provision discounted or free digital service access to mobile operator subscribers.
  • Fortumo Insight: provides mobile operators with an overview of their carrier billing performance.
  • PayRead platform: enables digital publishers to collect payments from readers through their mobile operator account.

Bundling Platform

Fortumo's bundling platform is a game-changer for digital content providers and mobile operators. It allows for seamless integration between parties, making it quicker and easier to launch bundle partnerships.

In February 2017, Fortumo launched its bundling platform, which provided a unified interface for user authentication, service provisioning, and configuring bundle offers. This streamlined process benefits both digital content providers and mobile operators.

The platform enables mobile operators to connect to multiple digital content providers at once, and vice versa. This feature is particularly useful for companies looking to expand their reach and offer a wider range of services to their subscribers.

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Paying using a Card
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Fortumo's bundling platform has been successfully deployed in various markets, including a notable launch with Amazon and Indian telco BSNL in March 2019. This partnership has helped to increase Amazon's reach and accessibility to a wider audience.

In September 2020, Fortumo announced the launch of Amazon for Jio, further expanding Amazon's presence in the Indian market.

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Revenue Leakage Solutions for Devs

Revenue leakage is a huge problem for developers, with industry estimates suggesting that 3-5% of revenue is leaked annually due to errors and process gaps.

Fortumo offers a solution to tackle revenue leakage by providing a mobile payments platform that allows developers to monetize their apps in 80 countries, including traditional applications and apps in the Windows Store and Windows Phone Store.

Their in-app Commerce program, integrated with Lotaris, enables developers to accept mobile payments from their users, making it easier to track and manage revenue.

Fortumo's partnership with Marmalade allows developers to easily add in-app purchasing to their apps, expanding their reach to 80 countries.

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In-app payments are a key feature of Fortumo's platform, allowing users to purchase virtual goods directly from their mobile phones without needing to register or enter credit-card information.

Fortumo's mobile payments API service is available to all developers, regardless of size or location, and supports in-application billing for Java and BlackBerry applications.

The company currently offers its service in 40 countries, with plans to expand to 50 countries by the end of 2010, and to launch in Latin America and Africa.

Fortumo's in-app purchasing SDK for Android allows developers to process mobile payments even when app users are not connected to the internet, making it a reliable solution for revenue leakage.

By integrating Fortumo's in-app purchasing SDK, developers can receive $5,000 in free advertising credits to drive downloads for their apps in emerging markets.

Fortumo's subscription payments using carrier billing for Windows Phone and Windows 8 enable developers to increase their subscription payment coverage in 83 markets, reducing revenue leakage.

Developers using Unity to build their apps can now integrate carrier billing with Fortumo's custom Windows in-app purchasing SDK, making it easier to accept mobile payments.

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Customers and Partnerships

A Person Using Mobile Phone to Pay Cashless
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Fortumo has partnered with Payelp Global to expand its reach beyond just mobile, making it easier for app developers to monetize emerging markets where cash is a common payment option.

Fortumo's carrier billing payments have expanded to 55 million users in Vietnam through a partnership with Viettel, the largest mobile operator in the country. This allows over 36 million smartphone owners to make mobile payments and purchase digital content online by charging payments to their mobile phone bill.

Drivers in Finland, Norway, and Sweden can now charge their parking to their mobile phone bill through Fortumo's partnership with EasyPark Group, making it a convenient option for consumers.

Customers

Fortumo's customer base is incredibly diverse, with merchants spanning across various industries such as app stores, streaming services, social networks, publishers, gaming companies, and transportation service providers.

Some notable customers include Google Play, Amazon, Spotify, Facebook, and Epic Games.

Fortumo integrated approximately 280 mobile operators into its platform, partnering with major mobile operator groups like Telefónica, Telenor, and Orange.

These partnerships allowed Fortumo to leverage the mobile operators' technical infrastructure for user authentication, payment processing, and mobile messaging.

Epic Games Partners

A Close-Up Shot of a Person Having a Card Payment
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Epic Games has partnered with Fortumo to launch carrier billing, allowing users to purchase Fortnite Battle Passes and other Epic Games content by charging payments to their mobile phone bill.

This partnership has integrated Fortumo's carrier billing platform into the Epic Games Store, making it easier for users to make payments.

Fortumo's carrier billing platform is now available in multiple countries, including Vietnam, where it has expanded to 55 million users through a partnership with Viettel, the largest mobile operator in the country.

Epic Games has also used Fortumo's carrier billing platform to collect payments for game purchases in the Epic Games Store.

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Partners with Payelp Global to Expand Reach

Fortumo has partnered with Payelp Global to expand its reach beyond just mobile payments. This partnership will help Fortumo tap into new markets and provide more options for app developers to monetize their services.

Fortumo is already working with leading mobile operators and app stores, such as Turkcell and Mobogenie, to provide carrier billing solutions. This partnership with Payelp Global will enable Fortumo to expand its reach to more regions and users.

In many emerging markets, cash is a more common payment option than credit cards. Fortumo's partnership with Payelp Global will help the company cater to these markets and provide a seamless payment experience for users.

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EasyPark Launch

Digital payment using smartphone at a modern POS terminal indoors.
Credit: pexels.com, Digital payment using smartphone at a modern POS terminal indoors.

EasyPark Group has been expanding its services through strategic partnerships. One notable example is the direct carrier billing partnership with Fortumo.

Drivers in Finland, Norway, and Sweden can now charge their parking to their mobile phone bill through Fortumo. This convenient payment option is made possible by the partnership between EasyPark and Fortumo.

Paying with carrier billing for parking is very simple.

Acquisitions and Milestones

In June 2020, Boku announced its plan to acquire Fortumo for $45 million.

The acquisition was completed on July 1, 2020, and marked Boku's sixth acquisition, solidifying its position as the scale player in Direct Carrier Billing.

Boku's CEO, Jon Prideaux, explained that the acquisition brought together the two most profitable players in the industry, with compatible technology, complementary customers, and a great cultural fit.

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Acquisition by Boku

In June 2020, Boku, Inc. announced its intention to acquire Fortumo for $45 million. This acquisition marked a significant milestone for Boku, cementing its position as a leader in the Direct Carrier Billing industry.

Smartphone with Google Pay on laptop for online shopping convenience.
Credit: pexels.com, Smartphone with Google Pay on laptop for online shopping convenience.

Boku's CEO, Jon Prideaux, explained that the company has grown through a combination of organic growth and strategic acquisitions. This deal was Boku's sixth acquisition, further solidifying its position in the market.

The acquisition was completed on July 1, 2020, and Fortumo continued to operate under its existing brand as a separate organization within the Boku group of companies.

Launch New Quarterly EM Index

Fortumo launched a new quarterly Emerging Markets Payment Index to help web, game, and app developers benchmark their revenue in high-growth smartphone markets with low credit card penetration.

The index focuses on top smartphone markets predicted for growth by value in 2015.

Fortumo created this index to provide a useful benchmark for developers, who can use it to gauge their revenue in emerging markets.

The Emerging Markets Payment Index is intended for use by web, game, and app developers.

It's a valuable tool for businesses looking to expand into emerging markets with high smartphone growth.

Launches

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Fortumo has made significant strides in launching new payment solutions. They launched direct carrier billing in Pakistan with Telenor Pakistan, enabling app developers to receive payments from over 35 million subscribers.

In addition to Pakistan, Fortumo has also expanded its reach to other regions. They launched carrier billing for mobile parking in Finland, Norway, and Sweden with EasyPark Group.

Fortumo has also made a notable entry into the Windows Phone market. They launched in-app payments for Windows Phone, providing cross-device integration of payments on Windows 8, Windows RT, and Windows Phone.

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International Expansion

Fortumo has been expanding its reach globally, with a presence in over 80 countries. This is a significant milestone for the company, as it allows developers to monetize their apps across a vast number of markets.

Fortumo's direct carrier billing platform has been launched in the Philippines, Pakistan, and other countries, enabling users to make payments over a data connection by confirming purchases with one click. This convenient payment option has been made possible through partnerships with major mobile operators.

In Pakistan, Fortumo has partnered with Telenor Pakistan to provide direct carrier billing to over 35 million subscribers. This has opened up new revenue streams for app developers and publishers.

Expands to 55M Users in Vietnam

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Fortumo is expanding its reach to 55 million users in Vietnam, a significant milestone in its international expansion. This growth is largely due to a partnership with Viettel, the largest mobile operator in Vietnam.

Viettel subscribers now have the option to make mobile payments and purchase digital content online by charging payments to their mobile phone bill. This is made possible through direct carrier billing, a convenient payment method that lets users make payments over a data connection.

The partnership has opened up new opportunities for Viettel subscribers, with over 36 million smartphone owners now able to access this service.

Surpasses 80 Countries: Exploding

Fortumo has expanded its reach to over 80 countries, making it a leader in mobile operator billing. This is a significant milestone for the company.

The company has partnered with various mobile operators and platforms to offer carrier billing services, allowing users to make payments over a data connection by confirming purchases with one click. This has been the case in countries like Vietnam, where Fortumo partnered with Viettel to bring direct carrier billing to over 36 million smartphone owners.

A person Making a Payment Using Smartphone
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Fortumo's mobile payments SDK has been integrated into various platforms, including Windows 8 and Windows Phone 8, allowing developers to charge users through their phone bill in over 80 countries. This is made possible through partnerships with companies like Lotaris.

In addition to its mobile operator billing platform, Fortumo has also launched direct carrier billing in countries like Pakistan, where it partnered with Telenor to provide payment services to over 35 million subscribers.

Financial and Business

Fortumo has received significant investments from top venture capital companies. In 2013, the company completed a growth round of financing with Intel Capital and Greycroft Partners, with a reported deal size of approximately 10 million USD.

This funding helped Fortumo pursue additional growth opportunities, including strategic partnerships and acquisitions, according to co-founder Rain Rannu.

Venture Capital Investments

Fortumo completed a growth round of financing in February 2013 with Intel Capital and Greycroft Partners joining the company. This deal was reportedly around 10 million USD, as mentioned in TechCrunch.

Working with new investors like Intel Capital and Greycroft helped Fortumo pursue additional growth opportunities, including strategic partnerships and acquisitions, according to co-founder Rain Rannu.

In 2020, venture capital companies and Fortumo's former partner Mobi Solutions left the company's shareholder circle.

Fintech

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Fintech has revolutionized the way we manage our finances, making it easier to access credit, invest, and make transactions.

The rise of mobile banking apps has led to a significant decrease in bank branches, with some banks closing up to 20% of their locations in recent years.

Digital wallets like PayPal and Apple Pay have made online transactions faster and more secure, with over 50% of online shoppers using these services to make purchases.

The use of AI in fintech has improved risk management, with some banks reducing their credit risk by up to 30% through machine learning algorithms.

Blockchain technology has increased transparency and security in financial transactions, with some companies using it to reduce the time and cost of international money transfers by up to 90%.

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General Information

Fortumo is a mobile payment technology company that allows users to make payments online and offline.

Founded in 2007, Fortumo has been around for over a decade, providing a reliable and secure payment solution.

Credit: youtube.com, What is Fortumo?

The company is headquartered in Estonia, a country known for its innovative and tech-savvy culture.

Fortumo's services are used by over 250 million users worldwide, making it a global leader in mobile payments.

The company's payment technology is supported by over 130 mobile operators in more than 100 countries.

Fortumo's services are used in various industries, including gaming, digital goods, and online services.

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Expert Collections Containing

Fortumo is included in 2 Expert Collections, including Ad Tech.

These collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Patents

Fortumo has a notable presence in the world of patents. The company has filed 2 patents.

One of these patents was granted on November 10, 2015, with an application date of November 27, 2012. This patent is titled "System and method to facilitate purchases on mobile devices."

The related topics for this patent include mobile payments, mobile phones, payment systems, telephone numbers, and payment service providers. The status of this patent is listed as "Grant."

Android Development

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Fortumo is a leading mobile operator billing and payment company that has been around since 2007. Fortumo's Android development capabilities allow developers to easily integrate mobile payments into their apps.

Fortumo's Android SDK is designed to be lightweight and easy to use, making it simple for developers to integrate mobile payments into their apps. This SDK is used by many popular apps, including those in the gaming and social media spaces.

Fortumo's Android development team is based in Europe and has a strong focus on innovation and customer support. This team has developed a range of tools and services to help developers succeed in the mobile payments space.

Fortumo's Android SDK supports a range of payment methods, including carrier billing and credit card payments. This allows developers to offer their users a choice of payment options, increasing the chances of a successful transaction.

By using Fortumo's Android development capabilities, developers can tap into the company's extensive network of mobile operators and reach a wider audience. This can be especially beneficial for developers who are looking to expand their user base in emerging markets.

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Frequently Asked Questions

What is fortumo SMS?

Fortumo SMS is a mobile payments service that enables customers to purchase digital goods and services using their mobile phones. It's a convenient way to make payments on-the-go.

Ruben Quitzon

Lead Assigning Editor

Ruben Quitzon is a seasoned assigning editor with a keen eye for detail and a passion for storytelling. With a background in finance and journalism, Ruben has honed his expertise in covering complex topics with clarity and precision. Throughout his career, Ruben has assigned and edited articles on a wide range of topics, including the banking sectors of Belgium, Luxembourg, and the Netherlands.

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