Digital Growth Company Guide to Growing Your Agency

Growing your digital growth company requires a strategic approach. To achieve this, it's essential to focus on building a strong foundation in digital marketing.

Developing a solid online presence is crucial for any digital growth company. This includes creating high-quality content that resonates with your target audience.

To create engaging content, consider using the 80/20 rule, where 80% of your content focuses on providing value to your audience, and 20% is promotional. This will help you build trust and credibility with your audience.

A well-structured content strategy is key to driving growth for your digital growth company.

Growing your business can be a daunting task, but with the right strategies, you can achieve rapid growth. GrowthHit, a company that has helped over 100 founders scale their businesses at an "insane rate", uses an ROI-focused growth strategy to employ their unique 5-step growth process.

To get started, you need to focus on getting more customers or clients, which is the ultimate goal of any small business. Building a great website, making use of social media and search engine advertising, offering special promotions, and keeping in contact with current customers can help you achieve this goal. A great marketing agency can take care of all of this for you, creating and implementing a winning strategy for your small business.

Growth Shop, a company that has helped over 300 ecommerce businesses generate over $1 billion in growth since 2019, focuses on data analysis to identify what changes need to be made to help their clients see rapid growth.

Broaden your view: How GPS & Telematics Data Can Help Your Fleet

Choosing a Niche for Your Agency can be a game-changer for your digital marketing agency. There are 500,000 agencies worldwide, making it a crowded market.

Picking a niche allows you to brand yourself as the expert in that industry and helps you separate from the pack. This strategy has proven successful for many agencies, including NPE Fitness, which offers marketing services to gym owners and personal trainers.

A single niche can open up other opportunities, like speaking at industry-specific conferences. Terrayn, for example, focuses exclusively on the Cannabis industry.

Here are some potential niche industries to explore:

You can also consider targeting a specific marketing vertical, like marketing for Shopify stores or lead generation for local service providers.

Consider reading: Social Media Marketing Agency

GrowthHit, a leading growth strategy agency, has helped over 100 founders scale their businesses at an "insane rate" using their unique 5-step growth process.

For direct-to-consumer businesses, Growth Shop is a top choice, having generated over $1 billion in growth since 2019 for over 300 ecommerce businesses.

To grow your small business, focus on getting more customers or clients, and popular trends suggest building a great website, using social media and search engine advertising, offering special promotions, and keeping in contact with current customers.

A great marketing agency can take care of all this for you, creating and implementing a winning strategy for your small business.

Picking a niche for your agency allows you to brand yourself as the expert in that industry and helps you separate from the pack, as seen in the success stories of NPE Fitness, Terrayn, Rankings.io, and :Delmain.

Here are some potential niche industries to explore for your digital marketing agency:

A good agency will focus on being data-driven and getting financial results for their clients, as opposed to vanity metrics like clicks, likes, and impressions.

By ensuring that your client is profitable, there's no good reason for them to leave your agency, and everything is measurable these days, including in-store visits and sales from ad platforms.

To increase brand awareness, search engine optimization (SEO) techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.

A scalable and repeatable client onboarding process can save you headaches down the road, and a good client onboarding questionnaire can help you get the information you need.

To raise capital, start by preparing your pitch deck and projections, and then connect with investors who have a personal interest in your business.

Suggestion: Digital Onboarding Kyc

Cross-platform measurement is crucial in today's digital age, where consumers interact with various channels. Market researchers need to understand how the Omni-channel affects consumer behavior.

The number of marketing channels continues to expand, making measurement practices increasingly complex. A cross-platform view is necessary to unify audience measurement and media planning.

Cross-platform measurement involves deduplication, which means understanding that you've reached an incremental level with another platform, rather than delivering more impressions to people who've already been reached. This is essential for accurate measurement.

ESPN and comScore partnered on Project Blueprint, discovering a 21% increase in unduplicated daily reach thanks to digital advertising. This shows the power of cross-platform measurement in achieving real results.

Television and radio industries continue to compete with digital and other technological advertising, but they also have the ability to cross-platform with digital technology.

As you explore digital growth strategies, it's essential to understand the types of agencies that can help you achieve your goals.

Digital marketing agencies specialize in various areas, such as Instagram Marketing Agencies, TikTok Marketing Agencies, and Twitter Marketing Agencies, which focus on social media marketing.

Some agencies, like NFT Marketing Agencies, are experts in non-fungible token marketing, while others, like Content Marketing Agencies, focus on creating high-quality content.

Performance Marketing Agencies and PPC Marketing Agencies are skilled in driving conversions and sales through paid advertising.

eCommerce Marketing Agencies and Shopify Marketing Agencies help businesses succeed in the online shopping space.

Agencies like Video Marketing Agencies and Email Marketing Agencies use visual and written content to engage audiences.

Other types of agencies include CRO Marketing Agencies, which optimize websites for better user experience, and Link-Building Marketing Agencies, which focus on building high-quality backlinks.

Here's a breakdown of some of the most common types of agencies:

By understanding the different types of agencies, you can choose the ones that best fit your business needs and goals.

Creating a lead magnet for your agency site can make a huge difference in generating leads. By offering something of value, like an SEO audit or virtual events, you can entice visitors to share their business information and move them toward becoming clients.

The average response time to a lead is a staggering 47 hours, which gives you a narrow window to connect with potential customers before they lose interest. Firms that respond within an hour are seven times more likely to close the deal than those that wait even an extra hour.

If you're using a platform like Leadfeeder, you can track down decision-makers at companies that have visited your site, even if they haven't converted to a lead. This information can be a game-changer in your lead generation efforts.

You can turn visitors who haven't converted into leads by using platforms like Leadfeeder that match visitor IP addresses to a database of companies.

These platforms can recover a large percentage of lost leads, often upwards of 80% or more.

To track down decision-makers, use LinkedIn to connect with the company that has visited your site.

Knowing that they've visited your website can be a good icebreaker, but be careful not to creep them out by being too pushy.

Offering a valuable resource like a free SEO audit can be a great way to follow up with non-converting visitors and move them toward becoming clients.

By being creative and offering something of value, you can turn visitors into leads and move them through the sales funnel.

Reducing lead response time is crucial for converting potential customers into clients. The average response time to a lead is a whopping 47 hours, which is too long.

Firms that try to contact potential customers within an hour are seven times more likely to close the deal than those that tried even an hour later. This is a significant advantage.

A fresh viewpoint: Nvidia Growth Potential

Letting leads sit for a day or two before responding is common, but it's a mistake. These potential customers are shopping around and will quickly move on to other options.

In fact, the longer you wait to respond, the less likely you are to close the deal. This is a hard truth, but it's essential to acknowledge it.

Responding quickly shows that your agency is proactive and cares about the customer's needs. It's a simple yet effective way to build trust and rapport.

NPS stands for Net Promoter Score, a survey that asks customers to rate your service on a scale of 1-10.

You can send out this survey to clients a little while into their contract to see how they feel about your service.

There are three basic groups: detractors, passives, and promoters.

Detractors, who score 1-6, may be ready to leave your agency at any moment. Consider them high priority and get to the bottom of why they scored so low.

Passives, who score 7-8, are somewhat satisfied but have something holding them back from scoring higher. Find out what you can do to improve their experience.

Promoters, who score 9-10, love your service and can be leveraged for case studies and referral programs.

NPS is a great way to pinpoint customers who may be on the brink of leaving, and it's essential to ask to know.

You can also use NPS to offer bonuses to employees with high scores or for other creative purposes.

Here's a breakdown of the three groups: