
Braintree's acquisition by PayPal in 2013 marked the beginning of a new era for online payments, including integration with Venmo.
Venmo's peer-to-peer payment system was a game-changer for online transactions, allowing users to send and receive money with ease.
Braintree's integration with Venmo enabled businesses to accept payments from customers who already had Venmo accounts, streamlining the checkout process.
This integration also allowed businesses to offer customers the option to pay with Venmo, expanding their payment options and increasing sales.
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Payment Processing
Braintree, the company that powers credit card payments for companies like OpenTable, Fab.com, AirBnB, and Uber, acquired Venmo, a social payments platform, for $26.2 million.
Venmo's social approach to payments focuses on payments to friends, which "naturally involve a social experience." This approach is a key differentiator from other payment processing start-ups, such as Stripe and Dashlane.
Processing
Processing transactions can be a breeze, thanks to the unique payment type logo in the Control Panel that easily identifies Venmo transactions.
This logo makes it simple to distinguish Venmo transactions from credit card transactions.
You can use third-party integrations to help with your accounting needs, making it easier to manage your finances.
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Online Payment Service Buys Social Payments Startup
Braintree, a payments company, acquired Venmo, a social payments startup, for $26.2 million. This acquisition is a significant move in the mobile payments world.
Venmo's founders expected to be processing $250 million annually by the end of 2012. The company's growth has been impressive, with $10 million in payments processed monthly, a figure that has grown by 30 percent each month.
Braintree's technology is used to process credit cards on more than 3,000 e-commerce sites. This acquisition will help Braintree take on larger, more established rivals in the online payments industry.
The Venmo team, consisting of 23 members, will continue to operate from its New York offices. Braintree CEO Bill Ready hopes that Venmo's established footing among early-adopter tech crowd will help its adoption and gain an edge against other payment processing start-ups.
Braintree currently has 30 million users registered through its site. This acquisition will help Braintree expand its user base and increase its market share.
Curious to learn more? Check out: Braintree (company)
The acquisition is a strategic move by Braintree to prepare for the coming wave of mobile commerce. With $1 billion in mobile sales processed each year, Braintree is well-positioned to take advantage of this trend.
Venmo's social approach to payments has been successful, with a focus on payments to friends that "naturally involve a social experience." This approach has helped Venmo succeed where other apps have failed.
Braintree plans to integrate Venmo's technology into its own software, allowing users to pay for items and transactions using their existing Venmo account. This will make it easier for users to make payments and increase the adoption of mobile payments.
Braintree's CEO, Bill Ready, believes that PayPal has not kept up with the changing landscape of online payments. With the acquisition of Venmo, Braintree is well-positioned to take on larger rivals in the industry.
Integration and Setup
To integrate Venmo with Braintree, you'll need to review Braintree's eligibility guidelines. If your business meets the requirements, you can start the integration process.
You can enable Venmo in your Braintree sandbox to build and test your integration before going live. To do this, log into the sandbox Control Panel, click on the gear icon in the top right corner, and click Processing from the drop-down menu.
The current release of Venmo's payment product for merchants is only available for certain business models, including selling goods or services in person, receiving payment for goods or services through the Venmo app, and facilitating peer-to-peer transactions between two Venmo users.
To set up a new Braintree Integration for Venmo only, follow steps 1-4 below: log into the Control Panel, click on the gear icon in the top right corner, click Processing from the drop-down menu, and scroll to the Payment Methods section.
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Availability
Availability is a key consideration when integrating Venmo into your business. Currently, the Venmo payment product for merchants is only available for certain business models.

To be specific, Venmo payments are supported for businesses that sell goods or services in person. This includes receiving payment for those goods or services through the Venmo app.
You can also use Venmo to facilitate peer-to-peer transactions between two Venmo users. This is a convenient option for businesses that need to facilitate transactions between customers.
Here are the specific business models that Venmo currently supports:
- Selling goods or services in person
- Receiving payment for goods or services through the Venmo app
- Facilitating peer-to-peer transactions between two Venmo users
Make sure to check back for updates on a wider release if your use case is not yet supported.
Setup
Before you start your integration, review the eligibility guidelines to ensure you meet the requirements.
To begin the integration process, log into the Control Panel and click on the gear icon in the top right corner.
Next, click on Processing from the drop-down menu and scroll to the Payment Methods section.
Here are the specific steps to follow for a new Braintree Integration for Venmo only:
- Click on the gear icon in the top right corner
- Click Processing from the drop-down menu
- Scroll to the Payment Methods section
- Next to Venmo, click the Options link
- Click "Accept Terms" to begin the approval process
After clicking "Accept Terms", you'll need to follow additional steps depending on your purpose and how to toggle the ECD may vary.
Testing
Testing your Venmo integration is a crucial step before going live. To enable Venmo in your Braintree sandbox, log into the sandbox Control Panel.
Click on the gear icon in the top right corner of the Control Panel. From there, click on Processing from the drop-down menu.
Scroll to the Payment Methods section, where you'll find the option to enable Venmo. Next to Venmo, click the Options link.
Click the Accept button to accept Venmo's terms of service and begin the testing process.
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Multiple Profiles
To set up multiple profiles for Venmo payments, you can create a new profile for each app or website you run out of a single Braintree gateway. This allows you to designate which business you want to present to customers during checkout on the Venmo app.
To add another profile, log into the Control Panel and click on the gear icon in the top right corner. From the drop-down menu, click Processing and then scroll to the Payment Methods section.

Next to Venmo, click the Options link and then click the Add New Profile button. Complete the application form for the new profile and click the Start Approval Process button.
Having multiple profiles can be useful when you have a merchant account with multiple sub-merchant accounts. For example, a fast-food franchise could have many subsidiaries or branches, each with its own unique profile to display different information to the customer.
A different take: Venmo Button
Reconciliation
Reconciliation is a crucial step in managing your Venmo transactions. Braintree offers multiple reports to help you reconcile your transactions, including your statement.
The availability of your statement depends on your account setup and the country your company is located in.
Features and Benefits
Braintree and Venmo offer a seamless integration that enables businesses to accept payments from Venmo users.
With this integration, merchants can access a large and growing user base of over 40 million active Venmo users.
Venmo users can pay with their Venmo balance, credit card, or debit card, making it easy for businesses to accept a variety of payment methods.
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Braintree's robust security features provide an additional layer of protection for sensitive payment information.
Venmo's social payment features allow users to share payment experiences on social media, which can help drive word-of-mouth marketing for businesses.
By offering Venmo as a payment option, businesses can tap into the growing trend of social payments and stay ahead of the curve.
Troubleshooting and Support
If you're experiencing issues with Braintree and Venmo, don't worry, help is available.
Braintree's support team is available 24/7 to assist with any questions or concerns you may have.
You can reach out to them through their online chat or by calling their toll-free number.
Venmo's customer support team is also available to help with any issues you may be experiencing, including problems with transactions or account management.
Venmo's support team can be reached through their online chat, phone, or email.
Refunds and Voids
Refunds and voids can be issued for Venmo transactions, just like with other payment types.
You can do this in the Control Panel or via the Braintree API.
Venmo requires that refunds are issued within 180 days of the initial sale. This timeframe is non-negotiable, so make sure to keep track of your transactions accordingly.
Support for Payment
You can use Venmo for payments, but only with United States-based business entities, as support for this feature from outside of the US is not currently available.
For more details on eligibility and availability, check out the Venmo support article.
Venmo Option Missing in Dropin on iOS
If you're experiencing issues with the Venmo option not showing up in the Braintree Dropin on iOS, you're not alone. The Braintree Dropin UI on iOS v4 doesn't display the Venmo payment option even if you've followed the configuration docs.
The issue arises when the Venmo app isn't installed on the device. On Android, it defaults to a webview if the app isn't installed, but on iOS, it behaves differently.
To troubleshoot the issue, check if you've added the Venmo subspec to your Podfile. This could be the reason why Venmo isn't showing up in the Drop-in UI.
Here are the possible reasons why Venmo might not be working:
- You haven't added the Venmo subspec to your Podfile.
- You need to download the Venmo app since it's required for app switching.
By following these steps, you should be able to resolve the issue and get the Venmo option working in your Braintree Dropin on iOS.
Support

If you're experiencing issues with your device, our support team is here to help. They're available 24/7 to provide assistance.
Our support team can be reached through multiple channels, including phone, email, and live chat. They're also active on social media, where they can provide quick answers to common questions.
You can find answers to frequently asked questions on our website, in the support section. This section includes troubleshooting guides and step-by-step instructions for resolving common issues.
Some common issues that our support team can help with include connectivity problems, software updates, and hardware malfunctions. These issues can often be resolved quickly and easily with the right guidance.
Our support team is made up of experienced professionals who are passionate about helping customers. They're knowledgeable about our products and services, and can provide personalized assistance.
By reaching out to our support team, you can get back to using your device in no time.
Frequently Asked Questions
What payment methods does Braintree accept?
Braintree accepts a wide range of payment methods, including major credit and debit cards, as well as popular digital wallets like PayPal, Apple Pay, and Google Pay. You can also accept payments through Venmo and other alternative payment options.
Is Braintree a part of PayPal?
Yes, Braintree is a subsidiary of PayPal, acquired in 2013 for $800 million. This acquisition has enabled PayPal to expand its payment processing capabilities.
What payment network does Venmo use?
Venmo processes debit card transactions through either ATM debit networks like STAR or NYCE, or the Visa or MasterCard network. Transactions via Visa or MasterCard may offer extra protection.
Sources
- https://developer.paypal.com/braintree/articles/guides/payment-methods/venmo
- https://techcrunch.com/2012/08/16/online-payments-service-braintree-acquires-venmo-for-26-2m/
- https://stackoverflow.com/questions/54427283/venmo-option-not-shown-in-braintree-dropin-on-ios
- https://developer.paypal.com/braintree/docs/guides/venmo/overview
- https://bits.blogs.nytimes.com/2012/08/16/payments-start-up-braintree-buys-venmo-for-26-2-million/
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