Affinity Equity Partners Investment Strategies and Portfolio

Affinity Equity Partners is a private equity firm with a strong focus on growth investments in Asia. They have a significant presence in the region with offices in Hong Kong, Singapore, and other major cities.

Their investment strategies are centered around identifying high-growth companies in various sectors, including consumer, healthcare, and technology. They aim to create long-term value for their investors through a combination of operational improvements and strategic growth initiatives.

With a strong track record of successful investments, Affinity Equity Partners has built a diverse portfolio of companies across different industries and geographies. Their portfolio companies have a strong presence in Asia and are well-positioned for future growth.

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Affinity Equity Partners is one of the early pioneers in Asian buyouts, having started private equity investing since 1998.

The team was originally known as UBS Capital Asia Pacific and served as the Asian private equity arm of UBS AG. UBS Capital Asia Pacific was spun out as an independent firm in 2004.

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Today, Affinity Equity Partners is one of the largest independent Private Equity firms in the Asia Pacific region. It currently advises and manages approximately US$ 14 billion of funds and assets.

Their latest fund, Affinity Asia Pacific Fund V of US$ 6.0 billion, is one of the largest in the region.

Here's a list of some of the notable merchant banking private equity groups that Affinity Equity Partners has been associated with:

Affinity Equity Partners has made 12 investments, with their latest being in SSG.COM as part of their Private Equity - II on February 14, 2022.

Their investment activities have been quite active, with a total of 17 acquisitions. Their latest acquisition was Lumus Imaging on September 23, 2024.

The company has also made several notable acquisitions, including SK Rent-a-Car on June 20, 2024, and YOGIYO on August 13, 2021.

Here is a list of their notable acquisitions:

Affinity Equity Partners has made 12 investments, with their latest being in SSG.COM as part of their Private Equity - II on February 14, 2022.

Their investment activities are quite impressive, with a total of 12 deals under their belt.

Let's take a closer look at one of their notable investments, SSG.COM, which was a part of their Private Equity - II.

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Affinity Equity Partners has made 17 acquisitions, with their latest being Lumus Imaging on September 23, 2024.

Their acquisitions range from companies in the technology sector to those in the transportation industry. One notable acquisition was SK Rent-a-Car, which was taken private on June 20, 2024.

The total valuation of their acquisitions is not publicly disclosed, but we do know that at least one of them was valued at over $1 billion.

Here's a breakdown of their acquisitions by valuation:

Note that the largest acquisition by Affinity Equity Partners was Oriental Brewery Co. Ltd., valued at $5.8B in 2014.

Affinity Equity Partners has a strategic partnership with CJ Logistics, a company based in South Korea. This partnership was announced on September 11, 2024.

Under the partnership, CJ Logistics will provide logistics consulting services to companies invested in by Affinity Equity Partners. This is expected to lead to logistics deals from these companies.

CJ Logistics and Affinity Equity Partners have signed a Memorandum of Understanding (MOU) for logistics deals. This MOU was signed on September 11, 2024.

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