
Preferred equity and common equity are two distinct types of equity investments in venture capital. Preferred equity typically has a higher claim on assets and profits than common equity.
In a preferred equity investment, investors have a higher priority in receiving returns on their investment, often with a fixed interest rate or a multiple of the initial investment. This is in contrast to common equity, where investors have a lower claim on assets and profits.
Preferred equity investments are often used in startups to provide a higher level of security for investors, but they also come with a higher cost to the company. By understanding the differences between preferred equity and common equity, entrepreneurs can make informed decisions about how to structure their financing.
Discover more: Preferred Shares
What Is Preferred Equity?
Preferred equity is a unique class of ownership that offers investors a mix of debt and equity benefits. It's typically issued to venture capitalists, angel investors, and private equity firms during funding rounds.
Preferred stockholders have priority in liquidation, meaning they get a higher claim on company assets than common stockholders. They also have special rights, such as voting privileges, anti-dilution protections, or board seats, which are negotiated by investors.
Preferred stock can be converted to common stock under certain conditions, such as an IPO. This gives investors a chance to benefit from the company's growth and potential exit.
Investors may purchase preferred shares or other options like convertible notes or SAFEs, which outline terms and assure the investor of receiving equity in case of certain triggering events.
Check this out: Common Stock or Preferred Stock
Key Features
Preferred equity has certain advantages that investors might be attracted to depending on their risk profile and investment objectives. Investors might be attracted to preferred equity due to its unique characteristics.
Preferred equity typically offers a higher return than common equity, making it a more attractive option for some investors. This is because preferred equity holders have a higher claim on assets and dividends in the event of liquidation or bankruptcy.
Explore further: Where to Buy Preferred Stock
Preferred equity often comes with a fixed dividend rate, which provides a predictable income stream for investors. This predictable income stream can be appealing to investors who value stability and consistency in their returns.
In some cases, preferred equity can be converted into common equity, providing investors with the potential for long-term growth and appreciation in value. However, this conversion is not always guaranteed and is subject to certain conditions.
A different take: Is Net Income Equity
Investor Considerations
Investors should consult a professional financial advisor to fully understand the risks and benefits of preferred equity and common equity investments.
Deciding between the two is a very personal decision that depends on risk tolerance, goals, and diversification needs.
Many successful investors choose to allocate capital to both depending on their individual circumstances.
A key consideration is the level of control each type of equity offers: preferred stock provides greater control over the company than common stock, making it attractive to venture capitalists.
Accelerate Cash Flow
Preferred equity typically has a higher dividend yield compared to common equity, which means investors receive more cash flow earlier in the investment.
This extra cash flow can be a significant advantage, especially for institutional investors who purchase preferred equity in large quantities.
Preferred equity holders are free to reinvest this cash flow into any investment opportunities as they see fit, giving them more flexibility and control over their investments.
You might like: Cash Equity Trading
Paid After
As an investor, it's essential to understand the order of priority in the capital structure, particularly in the event of a bankruptcy or liquidation. In this scenario, common equity holders are the last to receive a payout, making them the most vulnerable to loss.
This means that bondholders and preferred equity holders will receive any residual value that's leftover, leaving common equity holders with a significant risk of losing their entire investment. It's a harsh reality, but one that investors need to be aware of when considering common equity investments.
In fact, it's often the case that common equity holders don't receive anything from liquidation proceedings, resulting in a complete loss of capital. This highlights the importance of carefully evaluating the risks associated with common equity investments.
Here's a quick rundown of the order of priority in the capital structure:
This order of priority is crucial to understanding the risk associated with each type of investment. By knowing where you stand in the capital structure, you can make more informed decisions about your investments and manage your risk accordingly.
A unique perspective: Equity Market Risk
Is Investing Right for You?
Deciding to invest can be a daunting task, especially if you're new to the world of finance. Investing requires a personal decision that should be made after understanding the risks and benefits.
It's essential to consider your risk tolerance, as it will play a significant role in determining the right investment for you. Investing in assets with high risk may lead to significant losses, while low-risk investments may not provide substantial returns.

Your goals and diversification needs are also crucial factors to consider when deciding to invest. Some investors choose to allocate capital to multiple asset classes to minimize risk and maximize returns.
A professional financial advisor can provide valuable guidance on risks, investment strategies, and tax considerations, making them an essential resource for anyone considering investing.
Comparing vs. Common Equity
Preferred equity and common equity are two distinct types of stock that serve different purposes. Preferred equity is typically used to attract institutional investors with its steadier returns, as it offers a higher rate of return and is less volatile than common equity.
Institutional investors are drawn to preferred equity's steadier returns, which are less likely to be reduced or eliminated compared to common stock dividends. This makes it an attractive option for those seeking a more stable investment.
Companies often issue both common and preferred stock to acquire crucial funding, but offering preferred stock entails ceding certain rights and privileges. Founders should carefully understand the rights and negotiate the terms aggressively to ensure they're suitable for their company.
Check this out: Vc Fund Returns
Common stock generally comes with voting rights on important company matters, such as electing the CEO, while preferred stock may come with special voting privileges or protections. This can include the ability to vote as a class and block an exit or fundraise, or the right to get their pro rata share in a subsequent round.
Founders may choose to offer additional rights to investors, such as the right to convert preferred stock into common stock, or the right to participate in future funding rounds. It's essential to carefully consider these rights and negotiate them accordingly.
Here's a comparison of common stock and preferred stock:
Rights and Provisions
Preferred stock comes with special voting privileges or protections, such as the ability to vote as a class and block an exit or fundraise, or the right to get their pro rata share in a subsequent round.
Founders may choose to offer additional rights to investors when raising funding, including the right to buy additional shares in case of a down round, which ensures their percentage of ownership interest remains unchanged.
Check this out: Seed round Equity
Anti-dilution rights confer the right to buy additional shares in the startup in case of a down round, protecting investors from the risk of dilution.
Here are some additional rights that venture capitalists may require founders to award them:
- Right to First Refusal (ROFR): Venture capitalists who invest in a startup are typically awarded this right, which requires the founder to first approach the venture capitalist if they want to sell stock.
- Protective Provisions: Venture capitalists may require founders to award them the right to veto specific corporate decisions impacting their stake in the company.
These rights and provisions can impact the control and decision-making power of both founders and investors, and should be carefully considered and negotiated during the funding process.
Protective Provisions
Protective Provisions are a key aspect of Preferred Stock. Venture capitalists may require founders to award them these provisions, allowing them to veto specific corporate decisions impacting their stake in the company.
These provisions can grant investors added rights, depending on negotiations with the founders. This can include voting to elect outsiders or some investors on the board of directors.
Protective Provisions can be crucial in maintaining investor control and ensuring their interests are represented. Founders must carefully consider these provisions when negotiating with investors.
Here are some examples of Protective Provisions:
- Voting to elect outsiders or some investors on the board of directors
- Vetoing specific corporate decisions impacting their stake in the company
Co-Sale Right
The Co-Sale Right is typically exercised by minor preferred shareholders, who get the same deal whenever the founder or company owners sell some of their stock.
This means that if you sell some of your common stock for $50 per share, your investors get the same deal.
The Co-Sale Right is typically paired with the Right of First Refusal (ROFR) clause, which gives venture capitalists the right to buy stock before it's sold to anyone else.
As a founder, it's essential to understand that you can always deny the ROFR, but the Co-Sale Right is a standard provision that's often included in investment agreements.
Redemption Rights
Redemption rights are rarely exercised, but venture capitalists may require the startup to buy back its shares.
Most investor agreements don't allow investors to exercise this right five years from the funding date. This means that startups have a relatively long window to work on their performance before investors can demand redemptions.
The redemption amount is equivalent to the original investment amount and includes accrued dividends not yet paid. This can be a significant financial burden for startups that are struggling to meet their financial obligations.
Preferred stakeholders may demand redemptions if the company is not performing well or is an unsuitable candidate for an acquisition or IPO. This is a way for investors to protect their interests and recoup their investment.
Liquidation Preference and Payouts
Liquidation preference and payouts play a crucial role in determining the rights of investors in the event of a company's liquidation.
In liquidation events, common stockholders have lower priority and may receive payouts only after preferred stockholders and creditors are paid. This means preferred stockholders have a higher chance of recovering their investment.
Here's a breakdown of the priority in liquidation events:
Preferred stockholders can receive priority payments in liquidation events, but they also have the option to convert their preferred stock into common stock or an ownership stake. This conversion right can be exercised if the common stock has a higher value in the open market.
Startup Financing and Valuation
In startup financing, preferred stock plays a crucial role, particularly during priced rounds. It's typically sold at a higher price based on company valuation and liquidation preferences.
Preferred stock comes with specific rights and terms, such as liquidation preferences and conversion rights. These terms can impact future fundraising rounds and company valuation.
Founders should carefully assess how issuing preferred stock will affect their control over the company and future profit distribution. They should also negotiate terms wisely with experienced attorneys to ensure fair and favorable terms for both parties.
Here's a comparison of the main types of preferred stock:
Founders should also consider long-term implications and prepare for due diligence to ensure their financial records are in order.
Startup Financing
Preferred stock plays a crucial role in startup financing, particularly during priced rounds. It's almost always a sign that the company sold preferred stock, not SAFE or convertible notes, when a startup raises a "priced round".
The valuation of preferred stock is negotiated between the company and investors, determining the price per share. This valuation is not the same as the valuation of common stock, which is determined by a 409a.
Investors purchase preferred shares at the agreed-upon price, and these shares come with specific rights and terms, such as liquidation preferences and conversion rights. These terms can impact future fundraising rounds and company valuation.
As a startup founder, you should carefully assess how issuing preferred stock will affect your control over the company and future profit distribution. It's essential to negotiate favorable yet fair terms for both parties.
Here are some key considerations for startup founders:
- Negotiate terms wisely: Work with experienced attorneys to get the best deal.
- Consider long-term implications: Evaluate how preferred stock terms might impact future fundraising rounds and company valuation.
- Prepare for due diligence: Ensure your financial records and books are in order.
- Manage your cap table actively: Use quality cap table software and regularly review your equity structure.
- Balance valuation with terms: Be cautious about trading more favorable terms for a higher valuation.
Understanding the terms of preferred equity is key to making informed decisions and accurately valuing securities. By doing so, you can ensure that you're not giving up too much equity and that both parties are getting a fair deal.
Cracking the Code: Issuance Impact on Stakeholders and Valuation
Issuance of preferred stock can have a significant impact on stakeholders and valuation.
Founders should carefully assess how issuing preferred stock will affect their control over the company and future profit distribution. This is crucial to understand the impact on ownership and control.
Negotiating terms wisely is essential for both parties, and founders should work with experienced attorneys to achieve favorable yet fair terms. This is a key consideration for startup founders.
Issuing preferred stock can also impact future fundraising rounds and company valuation, so founders should evaluate these long-term implications carefully. Consideration of each approach and which is relevant given the facts and circumstances of the investment being held is key to ensuring that an appropriate valuation is derived.
The valuation of preferred equity can be complex, but it's essential to understand the differences between preferred and ordinary stocks to make informed decisions. Valuing securities in a complex capital structure can be challenging, but with careful consideration and consultation with experienced advisors, you can make more informed decisions for assessing the value of your portfolio.
Here are some key differences between common and preferred stock in a startup:
Founders and employees typically receive common stock, while investors may receive preferred stock in exchange for funding. Understanding these differences is crucial for making informed decisions about startup financing and valuation.
Usage in Practice
In practice, preferred equity is used to give investors a priority claim on returns, but only if the shares aren't converted to ordinary equity.
The liquidation preference is usually equal to the invested capital, which the investor will receive only if the shares aren't converted. Otherwise, they'll receive a pro-rata share of total equity proceeds.
A $1.0 million investment in convertible preferred equity can give an investor a 50% stake in the business, matching the stake already held by the founder.
In a successful sale, the returns derived by each shareholder will reflect the terms of the investment, as shown in the following examples:
In general, where the business doesn't perform well, the return is prioritized to the preferred equity.
Founder: A New Trend
Founder preferred stock is a relatively new trend in the startup world. This innovative concept allows founders to receive a portion of their equity as preferred stock instead of common stock.
A common percentage range for founder preferred stock is 10-20% of the equity. This can be a significant advantage for founders, but it's essential to understand the implications.
Founder preferred stock converts to preferred stock when sold to investors in subsequent rounds. This means that the founder's equity will be treated as preferred stock from that point forward.
One key benefit of founder preferred stock is that it's granted with full vesting upon issuance. This means that the founder has immediate access to their equity.
Founder preferred stock is not subject to repurchase or forfeiture if the founder leaves the company. This can provide a sense of security for founders who are concerned about losing their equity.
Here are some key features of founder preferred stock:
- Converts to preferred stock when sold to investors in subsequent rounds
- Granted with full vesting upon issuance
- Not subject to repurchase or forfeiture if the founder leaves the company
Before implementing a founder preferred stock structure, it's crucial to consult with legal and tax professionals. They can help you understand the implications and ensure that you're making an informed decision.
Frequently Asked Questions
Why would a company issue preferred shares instead of common shares?
Companies issue preferred shares to limit shareholder control while still offering equity positions, giving them more control over their business decisions. This allows them to balance ownership with management flexibility.
Sources
- https://fnrpusa.com/blog/preferred-equity-vs-common-equity-commercial-real-estate/
- https://kruzeconsulting.com/preferred-stock-vs-common-startups/
- https://kayoneconsulting.com/common-vs-preferred-stock-startup/
- https://learn.angellist.com/articles/preferred-shares-vs-common-shares
- https://www.pwc.com.au/deals/corporate-value-advisory/the-art-of-venture-investing.html
Featured Images: pexels.com