Businesses are charging to use credit cards, and it's not just a matter of nickel and diming customers. The reality is that these fees are often passed on to the merchant by the credit card company, and the merchant is simply trying to recoup the costs.
In the United States, credit card companies charge merchants an average of 1.5% to 3% per transaction, which can add up quickly. According to the article, this fee is often referred to as a "swipe fee."
Many merchants are now passing these fees on to customers in the form of a surcharge, which can range from 2% to 5% of the total bill.
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What is a Convenience Fee?
A convenience fee is charged when a customer uses a form of payment that isn’t customary for the business. This can happen when a customer pays by phone or online, for example.
Convenience fees are legal in all 50 states, but businesses must clearly communicate them at the point of sale. This means customers need to be aware of the fee before completing their purchase.
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Businesses can charge a convenience fee between 1.3 and 3.5 percent of the transaction amount, but rules vary by card type. For example, Visa prohibits charging convenience fees for in-person transactions, while Mastercard allows it for in-person, phone, online, kiosk or mail payments.
Here's a quick rundown of convenience fee rules for major credit card companies:
What Is a Convenience Fee?
A convenience fee is charged when a customer uses a form of payment that isn’t customary for the business. For example, a business that typically accepts online payments may offer the option to pay by phone for a fee.
Convenience fees are a common practice, but they must be clearly communicated at the point of sale. This ensures transparency and gives customers a chance to choose a different payment method.
In the US, convenience fees are legal in all 50 states. This means that businesses can impose these fees as long as they follow the necessary guidelines.
A convenience fee can only be imposed if there’s another preferred form of payment as an option. This means that customers have a choice and can avoid the fee if they prefer.
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Business Usage Fees
Businesses can charge customers for using a credit card, but there are rules to follow. They must notify the credit card associations and clearly disclose the fee.
If a business chooses to pass on its fees to customers, the credit card surcharge can't exceed the cost of accepting the card or 4 percent, whichever is lower. This is the maximum amount a business can charge.
Convenience fees usually range between two and three percent of the purchase price. They help businesses cover processing costs.
Businesses should only charge enough to cover their processing fees, not more. If they try to charge more, you should report them to your card issuer.
Payment Processing Facts
Merchant fees are legal in most states as long as the business follows the necessary protocols. Businesses can charge two kinds of fees: convenience fees and surcharges.
Convenience fees are allowed, but they must be clearly disclosed to customers. This means businesses need to inform customers about the fee before they make a purchase.
Surcharges, on the other hand, are not allowed in some states, so businesses need to check their local laws.
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Square Payment Processing Facts
Square offers a straightforward payment processing system, and here are some key facts to keep in mind.
Square's payment processing fees are taken out of the total amount of each transaction, including tax and tip.
You can accept all major credit card brands with Square, and every card brand has the same rate.
There are no additional fees from credit card companies, as Square's fees already include credit card charges.
Square's fees apply to all business types, including non-profit organizations.
Here's a breakdown of Square Invoices processing fees for different payment types:
Payment Processor Capabilities
When choosing a payment processor, it's essential to consider their capabilities.
Some payment processors charge interchange rates, which are set by card brands, while others charge a flat monthly fee.
Make sure your payment processor can handle surcharges accurately, as card network requirements must be met.
Using a credit card processor with interchange pricing can be a cost-effective option if your business has high credit card volume.
Your payment gateway or processing equipment must be reprogrammed to record surcharges correctly.
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Transaction Documentation
To ensure accurate transaction documentation, it's essential to include all relevant details. This includes the surcharge amount, which must be included as a line item in your point of sale system, as required by Visa, Mastercard, and Discover.
When selling online or in person, your receipt must display the surcharge, so your customers know exactly what they're paying.
Make sure to include the surcharge on the receipt, just like you would with any other transaction fee.
Alternatives to Credit Card Fees
Businesses are looking for ways to reduce credit card processing fees, and it's not just about slapping on a surcharge. Consider offering a cash discount instead, which rewards customers for using cash instead of punishing those who use credit cards.
A cash discount is a great alternative to a credit card surcharge, as customers are generally less opposed to a discount than a fee. You can price your goods or services as if everyone will pay with a credit card, and then offer a small discount for customers who choose to use cash.
Offering a cash discount can help you reduce credit card processing fees without alienating your customers.
Alternatives
Surcharging isn't the only way to reduce credit card processing fees. Consider the following alternatives.
You can offer a cash discount for customers who choose not to pay with plastic. Price your goods or services as if everyone will pay with a credit card, and you'll have wiggle room to offer a small discount for using cash.
A cash discount has the same basic effect as a credit card surcharge, but customers are generally less opposed to a discount than a fee. By offering a cash discount, you're rewarding cash usage instead of punishing credit card usage.
Some merchants offer a discounted price for paying with cash. Cash discounts are not considered to be surcharges according to the definition of "surcharge" in the law.
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Only Add
Only add surcharges to credit transactions, as transactions processed using signature debit are still debit and exempt from surcharging.
Businesses have to notify credit card associations and clearly disclose that they charge a fee for the use of a credit card. Credit card surcharges can’t exceed the cost of accepting the card or 4 percent, whichever is the lower amount.
Surcharges should only be applied to credit card transactions, not to debit transactions. This is because of the restrictions implemented by the Durbin Amendment of the Dodd-Frank Wall Street Reform and Consumer Protection Act.
Convenience fees, which usually range between two and three percent of the purchase price, are meant to help a business cover processing costs and should not exceed the processing fee amount.
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Laws and Regulations
Credit card surcharging is legal in 47 states, but there are strict requirements that must be met to practice surcharging. Each state's laws and regulations regarding surcharging vary.
In three states - Connecticut, Maine, and Massachusetts - credit card surcharging is prohibited outright. Additionally, Puerto Rico also prohibits credit card surcharging.
Businesses must comply with the credit card association guidelines, such as those set by Mastercard, Visa, American Express, and Discover. This includes clearly advertising the credit surcharging policy and ensuring the surcharge is its own line item on invoices.
Here are the states that currently prohibit credit card surcharging:
- Connecticut
- Massachusetts
- Maine
Note that some states have limited anti-surcharging laws or laws that have been rendered unenforceable, and surcharging rules and regulations change frequently, so it's essential to check with your state before surcharging your customers.
Laws
Credit card surcharging laws vary by state, but most states allow it as long as merchants comply with specific requirements. In fact, 47 states permit credit card surcharging, while three states - Connecticut, Maine, and Massachusetts - prohibit it outright. If you operate a business in one of these states, imposing a credit card surcharge is illegal.
To determine if credit card surcharging is allowed in your state, you should check the laws. For example, in Texas, two sections of the Texas Business & Commerce Code prohibit credit card surcharges, with exceptions for state and local government entities and private schools in certain circumstances. However, it's unclear if the Texas law against credit card fees is enforceable due to a federal lawsuit.
If you're planning to impose a credit card surcharge, you must ensure you're compliant with the laws in your state. In some states, laws restrict surcharging, and you could get into legal trouble for surcharging or doing it in a prohibited way.
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Here are some states where credit card surcharging is prohibited or restricted:
- Connecticut
- Maine
- Massachusetts
- Puerto Rico
- California (laws have been rendered unenforceable)
- Florida (laws have been rendered unenforceable)
- Kansas (laws have been rendered unenforceable)
- New York (laws have been rendered unenforceable)
- Oklahoma (laws have been rendered unenforceable)
- Utah (laws have been rendered unenforceable)
Note that some states have specific disclosure requirements for surcharging, such as Maine and New York, which require you to post both the cost of paying with cash and the cost of paying with a card using dollars and cents.
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Notify Processor & Networks
To notify your processor of your intent to start surcharging, reach out to your account representative for your merchant account. They should be able to tell you how to proceed.
You must provide a written notice, so a phone call isn't sufficient. Your account representative or the customer service department should be able to direct you to the right person to notify.
You'll need to ask your processor how they want you to proceed with notifying them of your intent to start surcharging. This will help ensure you're doing it correctly.
Make sure to follow up with your processor and the relevant card networks once you've notified them of your intent to start surcharging. This will help keep everything running smoothly.
Creating a Surcharge Policy
To create a surcharge policy, you'll first need to notify your merchant acquirer and the relevant card networks that you intend to start imposing a surcharge. This is a crucial step that ensures you're in compliance with the rules.
You must provide a written notice to your account representative, who will guide you on how to proceed. You'll also need to post a notice at the entry to your store and at the point of sale, including the rate you charge and a comment that it doesn't exceed your processing fees. This notice must be clearly displayed, so customers are aware of the surcharge.
In some states, like Maine and New York, you'll need to post additional disclosures, including the cost of paying with cash and the cost of paying with a card using dollars and cents. This is on top of the usual requirements from Visa, Mastercard, American Express, and Discover.
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What Is a Surcharge?
A surcharge is a small fee added to the cost of a transaction if the customer chooses to pay with a credit card.
In the United States, surcharges must be clearly displayed at the point of sale and on your receipt. This is a regulation that applies specifically to the US, and it's not the same in other countries.
Surcharges are intended to cover the merchant's cost for processing the transaction, which is a cost that doesn't apply to other payment methods. This means that the customer who chooses to pay by credit card pays for the processing costs that would otherwise be absorbed by the merchant.
Regulations for surcharges are U.S.-specific, which is why merchants are prohibited from imposing surcharges on card payments abroad - with the exception of Canada.
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Creating a Surcharge Policy
Creating a surcharge policy requires more than just understanding the core credit card surcharge rules. You must notify your merchant acquirer and the relevant card networks that you intend to start imposing a surcharge.
To start, you'll need to make sure you add a separate invoice line item to credit card paying customers if your business primarily operates on invoicing.
Notifying your processor and card networks is a crucial step in implementing a surcharge policy. You must provide a written notice, so a phone call isn't sufficient.
You'll need to post a notice at the entry to your store letting customers know that you add a surcharge to all credit card transactions. This notice must include the rate you charge and a comment that it doesn't exceed your processing fees.
Two states require additional disclosures to surcharge credit card processing fees: Maine and New York. In both cases, you must post both the cost of paying with cash and the cost of paying with a card using dollars and cents.
You must also include a disclosure about your credit card surcharge policy on your invoice, especially if you invoice your customers. Most invoicing software companies provide a notes section on invoices which you can use for this purpose.
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Impact and Effects
Assessing the impact of surcharging is crucial to avoid alienating customers and hurting your bottom line. You should track and analyze all variables once you begin surcharging.
Comparing sales totals before and after the surcharge is essential to ensure you're not unintentionally driving customers away. If you experience adverse effects, you can reverse the decision and stop surcharging, but it can be hard to change a customer's negative perception.
Assessing Impact
To assess the impact of surcharging, track and analyze all variables once you begin surcharging. This will help you compare sales totals before and after the surcharge to ensure you're not unintentionally alienating customers and hurting your bottom line.
If you start surcharging and experience adverse effects, you can reverse the decision and stop surcharging. However, it can be difficult to change a customer's negative perception.
Carefully weigh the pros and cons of surcharging, and consider all angles before deciding.
May Accelerate Cash Flow
Surcharging can slightly accelerate your cash flow. In some cases, a credit card surcharge may encourage customers to pay with cash, which can result in immediate payment instead of waiting for the credit card processor to transfer funds, typically taking one to three business days.
You'll receive your sales revenue right away, giving you a bit of a head start on your cash flow.
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Indirectly Helps Consumers
Surcharging may indirectly help consumers by making credit cards a less favorable payment method, which can ultimately help customers avoid higher interest payments. This is particularly beneficial to lower-income customers, who are less likely to pay off their credit card balances each month.
By discouraging the use of credit cards, consumers may be more likely to choose other payment methods that don't come with interest charges.
Lower-income customers are more likely to benefit from surcharging, as they often struggle to pay off their credit card balances in full each month.
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Customers Don't Like
Customers don't like surcharging credit cards, and it can lead to a significant loss of customers. Most Americans think charging consumers to offset credit card processing fees should be illegal, with 57 percent of people surveyed by Lending Tree agreeing.
Consumers resent businesses that pass along the cost of doing business in an obvious way. This can cause initial complaints, but if there are convenient alternatives, you could end up losing customers.
Customers may adapt to your surcharges, but it's unlikely they'll be happy about it.
Frequently Asked Questions
How can I avoid credit card surcharges?
To avoid credit card surcharges, consider using alternative payment methods like cash, debit cards, or mobile payment apps. Some businesses also offer discounts for non-credit card payments, making it a smart financial choice.
Sources
- https://squareup.com/help/us/en/article/5068-what-are-square-s-fees
- https://www.business.com/articles/pros-and-cons-of-surcharging-credit-cards/
- https://www.bankrate.com/credit-cards/business/can-a-business-charge-for-using-credit-card/
- https://www.sll.texas.gov/faqs/credit-card-surcharge/
- https://www.merchantmaverick.com/credit-card-surcharges/
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