White Label Payment Cards for Businesses Explained

White label payment cards are a type of prepaid card that businesses can offer to their customers, but with their own branding and customization.

These cards can be used for various purposes, such as employee incentives, customer rewards, or even as a payment method for services.

Businesses can choose from a range of card designs, including physical cards and digital wallets, to suit their specific needs.

The cards can be loaded with funds, which can be used by the cardholder to make purchases or pay bills.

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White label prepaid debit cards are loaded with a set amount of cash and issued by a company or brand.

These cards don't carry the typical Mastercard or Visa logo, instead carrying the brand of the retailer that issues them.

They're managed by a commercial finance company, bank, or embedded banking solutions provider.

White label prepaid debit cards can be either open-loop or closed-loop. Open-loop cards allow customers to use them wherever they want, while closed-loop cards can only be spent with that brand.

The Target REDcard is an example of a closed-loop debit card, which must be linked to a checking account at a regular bank.

Related reading: Prepaid Cards vs Debit Cards

Deploying a white label card solution can provide a series of benefits to firms that would otherwise have to take the complex steps of entering traditional financial services.

By using white label payment cards, firms can tap into new revenue streams. This can be a game-changer for businesses looking to diversify their income.

One of the key benefits of white label cards is the simplicity of onboarding and setup. This is a big plus for firms that don't have the resources or expertise to navigate the complexities of traditional financial services.

Customisability is another major advantage of white label cards. Firms can tailor their cards to meet the specific needs of their customers.

Interacting with customers and building loyalty is easier with white label cards. This can lead to stronger relationships and increased customer retention.

By utilising white label cards, firms can gain better insights into customer behavior and preferences. This can inform business decisions and drive growth.

Here are the benefits of white label cards at a glance:

The target markets for white label payment cards are diverse and widespread.

E-commerce businesses, with their online presence and customer base, can greatly benefit from white label payment cards. They can provide a seamless payment experience for their customers.

Small to medium-sized businesses, with limited resources, can also take advantage of white label payment cards to offer a professional payment solution to their customers.

Travel and tourism companies can utilize white label payment cards to offer customized payment options to their customers.

Small businesses face a variety of challenges in their day-to-day operations, with overheads squeezing the services they provide to customers.

Overheads can be a significant burden for small business owners, making it difficult to measure success in the thousands of dollars, not the millions.

Providing a tailored service to customers and employees can give small business owners a key advantage over competitors.

Customer loyalty and employee benefits are of paramount importance to SME owners, who can use white-label cards to offer a level of service that competitors can't match.

Giving customers the option of instalment payments or reward cards to gain discounts can have a significant impact on the bottom line.

Small business owners can use white-label cards to provide a multiplier for success, driving growth and revenue.

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Reaching the unbanked is a significant opportunity for businesses. Around 25 million households are unbanked, meaning they don't have a checking or savings account at a bank or credit union.

These individuals often rely on alternative payment methods, but they can't use digital wallets like Apple Pay or Google Pay because they require a link to a bank account.

A business that offers a white label prepaid debit card could tap into this market and generate additional revenue.

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Card types and customization are key to making a white label payment card a tangible piece of your brand in your customer's hands. You can create a unique payment experience between your business and your customers by taking control of every detail, from card type to the choice of materials and packaging.

Customized card programs can be kickstarted by leveraging payment technologies that seamlessly align with your brand identity and customer expectations. This allows you to tailor your card program to meet the needs of your business and customers.

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Complete issuing solutions are available, from linking up with the Mastercard network to managing the complete lifecycle of your cards and handling all aspects of payment processing. This provides a comprehensive solution for your white label card program.

The Card Issuing API platform is designed to facilitate a broad spectrum of modern payment solutions, providing detailed control and complete autonomy over your white label card program. With a single integration, you can set up and manage both virtual and physical debit and prepaid card offerings.

Define your card program by reaching out to us directly or filling out our application form. We're here to listen and help tailor our services to fit your needs, so tell us about your business and what you envision for your card payment solution.

NOVEBA's team will handle everything from development and integration to card production, establishing specific fraud management rules suited to your business. They'll connect you to the Mastercard network.

Our full-service issuing package includes seamless payment authorization, clearing, and settlement with Mastercard, as well as streamlined card management through NOVEBA's API. This ensures that every aspect of your card program is in expert hands.

Here are some key features of our implementation and management services:

With NOVEBA's expertise, you can leverage Mastercard white label programs for reliable, secure payment solutions, ensuring compliance with Mastercard and Visa mandates, and equipped with the latest in payment technology and security standards.

First-party customer data is a valuable asset for businesses, particularly when it comes to open-loop debit cards. These cards allow enterprises to capture customer data, which is then owned by the brand.

The data is encrypted, making it secure and compliant with regulations. This means that the issuing brands can track consumer spending without compromising customer privacy.

To use this data effectively, businesses can forge partnerships and co-branding relationships. This can help expand their reach and offerings, ultimately benefiting both parties involved.

Personal information and exact purchases per customer are encrypted for white label programs, ensuring that sensitive data remains protected. This is a crucial aspect of maintaining customer trust and loyalty.

Our team will handle everything from development and integration to card production, all while establishing specific fraud management rules suited to your business.

We'll connect you to the Mastercard network, getting your card program up and running seamlessly.

Our experts will integrate your core business functions with our card management systems through our API, streamlining your operations.

This partnership will provide your institution with peace of mind and operational efficiency, helping you build a robust payment ecosystem for your customers.

We'll ensure that your card programs are compliant with all relevant Mastercard and Visa mandates, giving you confidence in your payment solutions.

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Full-cycle card program management is a comprehensive approach that takes care of every aspect of your card program. This includes seamless payment authorization, clearing, and settlement with Mastercard.

Our API streamlines card management, making it easier to keep track of your program. This is in addition to thorough fraud control and chargeback management.

Detailed card personalization and prompt delivery services are also part of our full-service issuing package. This includes real-time SMS and push notifications.

Here are some of the key benefits of our full-cycle program management:

With our full-cycle program management, you can have peace of mind knowing that every aspect of your card program is in expert hands.