Customer service is all about providing a great experience for your customers. A study found that 70% of customers will continue to do business with a company that provides good customer service.
Good customer service starts with being available and responsive to customers' needs. A customer service representative should answer phone calls within 3 rings, and respond to emails within 2 hours.
Providing a positive experience for customers is key to building loyalty and retention. In fact, a satisfied customer is more likely to recommend a company to their friends and family, with 77% of customers saying they would recommend a company with good customer service.
A positive experience can be as simple as a friendly greeting or a solution to a customer's problem.
Why Customer Service Matters
Customer service is a game-changer for businesses. It's not just about resolving issues, but about creating a cohesive experience that keeps customers coming back.
86% of customers quit doing business with a company due to a bad experience, making customer service a crucial aspect of any business. This means that businesses must approach every support interaction as an opportunity to acquire, retain, or up-sell.
Great customer service is a revenue generator, giving customers a complete experience that aligns with an organization's purpose. Seven out of 10 consumers say they've spent more money to do business with a company that delivers great service.
Customer service has a major impact on every stage of the customer journey, from attracting and winning new business to improving engagement and customer satisfaction for existing customers.
Principles of Good Customer Service
Good customer service is all about creating a positive experience for your customers. To do this, you need to focus on four key principles: personalized, competent, convenient, and proactive.
Personalized interactions are crucial, as they show customers that your company cares about them and their problems. This human touch greatly improves customer service.
Consumers have identified competency as the element that plays the biggest role in a good customer experience. A customer support professional must have a strong knowledge of the company and its products, as well as the power to fix the customer's problems.
Customers want to be able to get in touch with a customer service representative through their preferred channel. This could be phone, email, or social media, whatever is most convenient for them.
Here are the four key principles of good customer service in a nutshell:
- Personalized: shows customers that your company cares about them
- Competent: has a strong knowledge of the company and its products
- Convenient: offers support through the customer's preferred channel
- Proactive: reaches out to customers to explain any problems or issues
By building your customer service strategy around these four main principles, you'll create a positive, hassle-free customer experience for everyone who deals with your company.
Key Traits
Good customer service is all about creating a positive experience for your customers. It's personalized, starting with a human touch that shows your company cares about their problems.
Consumers have identified competency as the element that plays the biggest role in a good customer experience. To be competent, a customer support professional must have a strong knowledge of the company and its products, as well as the power to fix the customer's problems.
Customers want to be able to get in touch with a customer service representative through whichever channel is the most convenient for them. This can include phone, email, chat, or social media.
Proactive customer service is key, where companies reach out to customers to explain any issues or problems. This can include backorders or website downtime.
One way to provide good customer service is to hire people who genuinely want to help your customers succeed. These individuals thrive on one-on-one interactions and love problem-solving.
Every support professional should seek to develop 21 key customer service skills. These skills include being warm, approachable, and great at teaching other people how things work.
Here are some key traits of good customer service:
- Feeling valued, with 3 in 4 customers reporting this as a top factor in their decision to continue doing business with a company.
- Receiving personalized support, which is 2x more likely to report an increase in customer satisfaction and nearly 2x more likely to report an increase in customer retention and loyalty.
- Getting fast, efficient replies, with 90% of consumers saying an immediate response (in 10 minutes or less) is important or very important.
- Having their problem resolved, with 90% of consumers saying this is their most important issue.
On the other hand, customers hate:
- Waiting on hold
- Having to repeat themselves to multiple support reps
- Disconnected experiences
- Slow response times
Effective Communication
Effective communication is key to delivering great customer service. Clear communication skills are essential for customer support teams to reduce complex concepts into easily understood terms.
Your customer support team represents your company to customers, so they need to be able to communicate clearly and effectively. This means being able to convey complex information in a simple way.
Miscommunications can lead to disappointment and frustration, so customer service professionals should aim to keep their communications simple and leave nothing to doubt. This is especially true when working with customers who are upset.
To communicate effectively, customer service reps need to show empathy and understanding for each customer's issue. They should clearly communicate how to fix the issue, and be able to communicate through multiple channels.
The ability to communicate clearly is a must for customer service reps, and it's essential to hear what customers have to say, respond empathetically, and then help them find the right solution.
Problem Solving and Patience
Customers don't always self-diagnose their issues correctly, so it's up to the support rep to take the initiative to reproduce the trouble at hand before navigating a solution.
A great example of problem-solving skills is when a customer writes in because they're having trouble resetting their password, and the support rep intuitively understands that they ultimately want to log into their account.
Being patient is crucial for customer service professionals because customers who reach out to support are often confused and frustrated.
A support rep who takes the time to listen to and fully understand each customer's problems and needs can go a long way in helping customers feel like their current frustrations will be alleviated.
In some situations, a problem-solving pro may simply understand how to offer preemptive advice or a solution that the customer doesn't even realize is an option, like manually performing a password reset and providing new login details.
A customer service interaction that anticipates a customer's need and offers a solution, even if it's not the one they asked for, can be a game-changer in resolving their issue quickly and efficiently.
Empathy
Empathy is a crucial aspect of customer service. It's the ability to understand and share the feelings of another, and it can be learned and improved upon.
A great customer support representative knows how to relate to anybody, especially frustrated people. They intuitively understand where the other person is coming from and prioritize and swiftly communicate that empathy.
Feeling heard by the other person involved can instantly improve how you feel about a potential grievance. A support rep's ability to demonstrate sincere empathy can help placate and actively please the customer.
Empathy is a critical skill for customer service reps to have, and it's often more important than giving the customer exactly what they want to hear. A dose of care, concern, and understanding can go a long way in steering things toward a better outcome.
In fact, empathy is so important that it's often a key factor in job applicants' customer service aptitude tests. It's essential for reps to identify what emotions each person is experiencing and to feel with them.
Support Strategy & Planning
Having a good customer support strategy in place is crucial for any business. It's not just about having a team or department, but about creating a system that helps customers succeed.
Happy customers will grow your business faster than sales and marketing efforts. You'll get more referrals and, eventually, loyal users.
To create a great customer support strategy, you need to outline your company's approach. This includes identifying the key elements that will help customers get the help they need when they need it.
Support Strategy & Planning
A well-planned support strategy can help you grow your business faster than sales and marketing. It's a win-win for both your customers and your company.
Your support strategy should be more than just a team or department name. It's about providing a great experience for your customers, who are often reminded of frustration and wasted time on hold.
Happy customers will refer others and become loyal users, which is crucial for your business growth. In fact, happy customers can grow your business faster than sales and marketing efforts.
If you're wondering what good customer service looks like, it's about helping your customers succeed, not just resolving their problems.
Metrics
Metrics play a crucial role in any support strategy, allowing you to measure the effectiveness of your efforts and make data-driven decisions.
Customer surveys are a primary method of gathering feedback, providing valuable insights into customer satisfaction and loyalty.
Net Promoter Score measurement is another key metric, used to calculate the loyalty that exists between a provider and a consumer.
By tracking these metrics, you can identify areas for improvement and make targeted changes to enhance the customer experience.
Channels of Customer Service
Customers want to connect with businesses through various channels, and messaging is one of the most popular ways to seek service help, with over 3 billion users worldwide.
Text messaging, in particular, is a convenient way for customers to get support, with 71% of respondents expecting brands to offer customer support over messaging channels.
Email is still a widely used channel, with 57% of customers preferring to contact companies via digital media such as email or social media.
Live chat is another option for providing speedy customer service, and it can be operated by humans, bots, or a combination of the two.
In fact, live chat widgets can launch on company web pages to provide instant customer support, and some businesses even use chatbots to operate them more affordably.
Messenger-based support, including live chat, is now the second most used support channel, with 58% of respondents believing that customers prefer conversational, messenger-based engagements with brands.
Businesses are starting to rely on messaging apps, such as Facebook Messenger, to offer quick and easy content distribution and customer service to audiences.
Good Examples and Best Practices
Personalized interactions are key to good customer service, as they show customers that your company cares about them and their problems. By making an effort to personalize your interactions, you can greatly improve customer service and earn their business all over again.
To be competent, a customer support professional must have a strong knowledge of the company and its products, as well as the power to fix the customer's problems. This is crucial for creating a positive customer experience.
Customers want to be able to get in touch with a customer service representative through whichever channel is most convenient for them. This could be through email, phone, or social media, and it's essential to offer support through the channels your customers rely on most.
Here are the four key principles of good customer service:
- Personalized
- Competent
- Convenient
- Proactive
By following these principles, you can create a team culture of dedication and extreme helpfulness, leading to happy customers and better results for your business.
Writing
Writing is the most overlooked yet most necessary skill to look for when hiring for customer support.
Good writers convey nuance, making the difference between sounding kind or like a jerk in their writing.
Good writers use complete sentences and proper grammar, qualities that subtly gesture toward the security and trustworthiness of your company.
Writing skills are still important even if your company offers support primarily over the phone, enabling your team to craft coherent internal documentation.
Good writers think and communicate clearly, a quality that is essential for effective customer support.
Good Examples
Happy customers bring better results. Spending additional time on customer issues will have a meaningful payoff, contrary to what you might think.
A team culture of dedication and extreme helpfulness is worth creating. Let's look at some role models.
Happy customers are the result of creating a team culture of dedication and extreme helpfulness.
The Ritz-Carlton Company
The Ritz-Carlton Company is a great example of a company that puts its employees first. They give employees the autonomy to spend up to $2,000 solving customer problems without needing approval.
This policy is a game-changer because it shows that The Ritz-Carlton values employee engagement. By giving employees the freedom to make decisions, they're more likely to feel invested in the company and its customers.
The Ritz-Carlton's philosophy is centered around the idea that engaged employees lead to better customer engagement.
Customer Service in the Digital Age
Customer service in the digital age is all about being fast, friendly, and fun. Businesses are using social media to communicate with customers more frequently, and it's working out great.
Customers can get quick responses to their questions on Twitter, Facebook, and Instagram. Some brands even have specific accounts just for customer support.
Social media also gives businesses permission to show their personality and have a little fun. Yelp Eat24 is a great example of this, using Twitter to provide great customer service while making customers laugh in the process.
Customers appreciate the convenience and speed of digital customer service. Businesses that use social media to engage with customers are often able to resolve issues quickly and build trust with their customers.
By being available on multiple platforms, businesses can reach customers where they are. This includes social media, where customers can get help and support in a more informal and friendly way.
Frequently Asked Questions
What is customer in your own words?
A customer is someone who buys or is interested in buying a product or service from another individual or company. They can be individuals or businesses that are currently purchasing, have purchased, or may be interested in making a purchase.
Sources
- https://www.helpscout.com/blog/customer-service-skills/
- https://en.wikipedia.org/wiki/Customer_service
- https://blog.hubspot.com/service/customer-service
- https://www.intercom.com/blog/what-is-customer-service/
- https://www.forbes.com/councils/forbesbusinesscouncil/2022/02/02/eight-tips-for-providing-excellent-customer-service/
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