
Wealthsimple has been making waves in the investment world, offering a unique and user-friendly digital platform that has captured the attention of many.
With its low fees and minimal account minimums, Wealthsimple has made investing more accessible to a wider range of people.
Wealthsimple Review
Wealthsimple is a robo-advisor that offers low-cost investment management services to individuals in Canada, the US, and the UK.
Their services are designed to be user-friendly, even for those with little to no investment experience.
Wealthsimple's fees start at 0.4% per year for accounts under $100,000, making it a cost-effective option for investors.
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Digitalization Benefits
Wealthsimple has successfully cashed in on digitalization, streamlining its core business processes with Salesforce and Heroku.
By automating manual forms, customers can sign up in just 10 minutes and have a fully invested account in a couple of days.
This seamless experience is particularly appealing to millennials, who make up approximately 85% of Wealthsimple's client base.
Wealthsimple can handle growing volumes of customers without expanding its infrastructure, thanks to Salesforce.
The company can also release new features and fixes quickly, safeguarding the customer experience.
With Heroku, Wealthsimple can get a new app up and running in a matter of days, eliminating the need to reinvent the wheel.
This speed and agility will help unlock new opportunities for Wealthsimple, including disrupting the industry by opening up investment to a wider audience.
Best Platform Found
I've tried many platforms, and Wealthsimple is by far the easiest to use. They keep innovating and getting better.
Wealthsimple offers no fees, which is a huge advantage for the average person who's not a day trader. They have a wide range of account types to choose from.
One thing I wish they had is a self-directed RESP account, but that's about it.
Negative Experiences
Wealthsimple users have reported some concerning issues with the company's services. Some users have experienced money going missing from their accounts without their authorization.
One user reported that thousands of dollars were taken from their account and invested in their RRSP without their consent. Wealthsimple claimed it was a glitch and their software engineering team was working to fix it.
Users have also reported issues with automatic bill payments bouncing back due to Wealthsimple's actions. This can cause serious problems for users who rely on these payments.
Wealthsimple has been accused of locking users out of their accounts without notice. One user was left stranded in a different city at night with no access to their money.
Users have reported receiving boilerplate email replies from Wealthsimple when asking for help with issues. These replies do not address the user's concerns or provide meaningful solutions.
Wealthsimple has been criticized for not caring about its customers and for having an application that is not designed well.
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Financial Performance
Wealthsimple's financial performance has been impressive, with $12.5 billion in assets under administration as of 2020.
The company has experienced rapid growth, with a 300% increase in assets under administration between 2018 and 2020.
Wealthsimple's low-cost, user-friendly approach has helped it attract a large and loyal client base, with over 500,000 clients in Canada alone.
Power Marks Up Value of Stake Beyond 2021 Peak

The value of Power's stake has increased significantly since 2021, with a notable surge in its market value.
In the first quarter of 2022, Power's stake was valued at $1.5 billion, a substantial increase from its 2021 peak.
This growth is a testament to the company's financial performance and strategic decisions.
The company's revenue has been steadily increasing over the past few years, with a notable boost in 2022.
As of the latest financial report, Power's revenue has reached $5 billion, a significant milestone for the company.
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Company Reports Profit Amid Revenue and Asset Growth
The company's financial performance has been a bright spot in recent times, with reports showing a significant profit despite revenue and asset growth.
Revenue has increased by 15% compared to the previous year, reaching a total of $250 million.
This growth can be attributed to the company's expansion into new markets and the successful launch of new products.
The company's assets have also seen a substantial increase, with a total value of $500 million.
The company's management team has attributed the profit to the company's focus on cost-cutting measures and efficient resource allocation.
The profit margin has increased by 5% compared to the previous year, reaching a total of 20%.
This is a testament to the company's ability to balance revenue growth with cost management.
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Frequently Asked Questions
Can you use Wealthsimple in the US?
Wealthsimple is not available to residents outside of Canada, including US citizens. If you're a Canadian living abroad, you may still be eligible to use Wealthsimple, but please check their website for the most up-to-date information.
Which bank owns Wealthsimple?
Wealthsimple is primarily owned by Power Corporation, a Canadian financial services company, through its investments in various subsidiaries.
Is Wealthsimple reliable?
Wealthsimple is a reliable investment platform, registered with the Canadian Investment Regulatory Organization and backed by the Canada Deposit Insurance Corporation. This ensures your money is secure and protected.
What is the $10 fee for Wealthsimple?
The $10 fee is a monthly subscription charge that applies after a 30-day trial period. It's a recurring fee that covers ongoing benefits, but doesn't include currency conversion fees.
Sources
- https://www.salesforce.com/ca/customer-success-stories/wealthsimple/
- https://www.trustpilot.com/review/wealthsimple.com
- https://www.fintech.ca/2024/06/26/wealthsimple-desktop-trading-tech-product-roadmap/
- https://betakit.com/power-marks-up-value-of-stake-in-wealthsimple-beyond-2021-peak/
- https://www.bnnbloomberg.ca/business/company-news/2024/09/18/wealthsimple-discloses-that-its-profitable-as-it-marks-10-years-in-operation/
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