Virgin Money Brand Overview and Global Reach

Virgin Money is a well-established financial services brand with a strong global presence.

The brand was founded in 1995 and is headquartered in Newcastle upon Tyne, England.

Virgin Money offers a wide range of financial products and services, including credit cards, loans, and savings accounts.

With over 1.6 million customers across the UK, Australia, and New Zealand, Virgin Money has a significant customer base.

Virgin Money's brand identity was revamped by Pentagram in 2020, featuring a custom typeface, red brand color, and icons for digital platforms.

The new logo includes a distinctive "M" with a loop, symbolizing a balance of hard angles and curves, and expressing the company's client-oriented policy.

Virgin Money's logo also features the Virgin Group's iconic logo placed inside the "O", reflecting the brand's connection to the conglomerate.

The brand's visual identity was designed to better reflect Virgin Money's business scale and make it stand out from other financial companies.

The new identity includes a primary emblem with mono-linear lettering and a stacked wordmark version for limited surfaces like printed materials or credit cards.

Virgin Money's stores are being updated with contemporary and vigorous designs, featuring extensive patterns and a bright and striking color palette.

In 2020, CYBG rebranded to Virgin Money, with the CYBG brand being phased out and replaced by the Virgin Money name, as part of the company's digital transformation efforts.

The rebranding is aimed at growing the business in the small business market, with Virgin Money targeting a 40% increase in market share.

The Virgin Money brand is set to disappear in 6 years as part of Nationwide's takeover of the company, with the brand being phased out as part of the acquisition.

Virgin Money has a significant global presence, with operations in the UK, Australia, and the Republic of Ireland.

The company's UK business is a leading provider of credit cards, mortgages, and savings accounts.

Virgin Money's Australian business, Virgin Money Australia, offers a range of financial products and services, including credit cards, home loans, and savings accounts.

Virgin Money's global presence is a testament to the company's successful expansion beyond its UK roots.

Australia is home to Virgin Money, which has a significant presence with 150,000 customers.

Virgin Money Australia is owned by Bank of Queensland.

South Africa was a significant market for Virgin Money, launching its operations there in 2006. The company partnered with ABSA to introduce a credit card, which was worth $33 million.

In South Africa, Virgin Money's partnership with ABSA was a notable move, marking the company's entry into the local market.

In the US, Virgin Money's history is marked by a significant investment in 2007, when the Virgin Group made a majority stake investment in CircleLending, a company that facilitated peer-to-peer loans.

Virgin Money USA entered into dissolution on November 1, 2010, and is no longer listed as a Virgin property on the Virgin Money home page.

Virgin Money's brand design is a crucial aspect of its identity. The company has undergone several logo changes over the years, with the most recent one being a new visual identity created by Pentagram.

The new logo features a custom typeface, the red brand color, and icons used on digital platforms. It includes a distinctive "M" with a loop, which is meant to represent the company's client-oriented policy.

The loop is also a key element in the Virgin Money Sans custom typface. This design element is intended to express the company's focus on its customers.

The new logo has already been rolled out on the company's website, and stores are being updated with a contemporary and vigorous feel through extensive patterns and a bright color palette.

The company's older logo, still in use in South Africa, features the word "Virgin" in a red rounded skew rectangle followed by the word "Money".