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PayPal's subsidiary, Venmo, is a popular peer-to-peer payment service. It was founded in 2009.
Venmo's owner is PayPal, a global online payment system. PayPal was founded in 1998 by Peter Thiel and Max Levchin.
The company's headquarters is located in San Francisco, California.
History of Venmo
The story of Venmo is a fascinating one. Iqram Magdon-Ismail, the founder, had a personal experience that sparked the idea for Venmo.
He lived in Zimbabwe, Zambia, and Uganda before moving to the University of Pennsylvania, where he met his freshman year roommate. Magdon-Ismail forgot his wallet in New York, and that's when the concept of Venmo started to take shape.
The initial pain point was feeling too lazy to go down the stairs to tip the band they were listening to, and wishing they had a way to send money through their phone. This convenience-driven idea later transformed into a serious endeavor.
Magdon-Ismail's principle of building something that directly improves his life fueled Venmo's creation.
Iqram Magdon-Ismail Lost Wallet
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Iqram Magdon-Ismail's forgetfulness turned out to be a blessing in disguise. He lost his wallet while visiting his former roommate Andrew Kortina in New York.
This incident sparked an idea that would change the way people send and receive money. Magdon-Ismail realized the need for a convenient way to transfer funds, especially for everyday transactions.
The pain point he experienced as a college student later became the driving force behind Venmo's creation.
PayPal
PayPal was a crucial partner for Venmo's growth, and it's still a convenient option for businesses today. If you already accept PayPal, you can easily add Venmo payments to your mobile website without any additional implementation.
Customers who choose to pay with Venmo will see a Venmo-branded receipt, which is a nice touch. There's no extra fee for accepting Venmo payments through PayPal, making it a cost-effective option for businesses.
You'll get the same level of protection for payments you accept via Venmo as you would with PayPal, which is reassuring for both businesses and customers.
How Venmo Works
Venmo allows individuals to send and receive money through their mobile app, making it a convenient option for splitting bills or collecting payment. It's a peer-to-peer payment app that's widely adopted.
To use Venmo, you simply need to link a payment method, such as a bank account or debit card, to your account. This allows you to easily send and receive money.
Venmo transactions are often used for everyday expenses, like splitting restaurant bills or paying rent with friends.
Peer-to-Peer Payments
Peer-to-Peer payments have become a convenient way to make mobile money transfers. Individuals and small businesses alike have adopted P2P payment apps like PayPal and Venmo.
These payment methods have stimulated widespread adoption due to their convenience and simplicity. Whether it's splitting the restaurant bill with friends or collecting payment for a small business, P2P payments have become a common occurrence.
You've likely been using PayPal and Venmo more than you expected to even a few years ago. This is a testament to their ease of use and widespread acceptance.
Speed
Venmo's speed is a major draw for both customers and businesses. It allows users to transfer money to their banks instantly.
The business version of Venmo provides instant transfers, enabling companies to receive money and issue payments on the same day. This is a game-changer for many businesses.
Sarah Zurell, a former executive vice president of Pavemint, a peer-to-peer parking service, uses Venmo because it's quick, easy, and familiar. Many of Pavemint's clients already use Venmo, making it a convenient option.
Venmo is faster than paying hosts via their bank accounts, according to Zurell. This saves time and hassle for both Pavemint and its clients.
Business owners who need to pay freelancers also appreciate Venmo's speed. Zack Bates, CEO of Private Club Marketing, switched from PayPal to Venmo to accommodate his freelancers' desire for instant payment.
Venmo's instant solution allows Bates to get projects turned around fast and pay vendors easily. This has opened up a much bigger network of freelancers for Private Club Marketing.
How to Set Up
To set up a Venmo account, you'll need to download the app and create a username, which can be your name or a nickname. This username will be visible to others, so choose something you're comfortable sharing.
Venmo is linked to your debit card or bank account, so you'll need to add one of these payment methods to your account. This will allow you to send and receive money.
You can also add a credit card to your Venmo account, but be aware that there may be fees associated with using a credit card for payments.
Venmo Products and Services
To use Venmo, you'll need to create an account through their mobile app or website and provide basic information and bank account details. You'll also need a valid email address and a US mobile phone number.
Users can link their bank accounts, debit cards, or credit cards to their Venmo account, or order a Venmo MasterCard for payments. Paying with a bank account or debit card is free, but credit card transactions come with a 3% fee.
If you don't have enough funds in your account, Venmo will automatically withdraw the necessary amount from your registered bank account or card. This is a convenient feature that saves you from worrying about overspending.
Initially, total transactions may not exceed $299.99 until your identity is verified. After verification, you can send up to $2,999.99 in each seven-day period.
Venmo offers instant transfers to debit cards, which can be deposited within 30 minutes, but comes with a fee of 1% or $10, whichever is less. This is a great option if you need quick access to your funds.
Social and Financial Aspects
Venmo includes social networking interaction, allowing friends to quickly split bills and share transaction details on a "news feed" style interface. This feature encourages social interaction through comments, emojis, or likes.
By default, all Venmo transactions are shared publicly, making it easy for anyone to see these transactions on the public feed. The user can make transactions private, but most users keep the default privacy settings.
Venmo's comment and like features give businesses the opportunity to interact with customers, breaking down barriers and encouraging clients to interact with the company.
Social and Privacy
Venmo's social features can be a big draw for businesses, allowing them to interact with customers and encourage repeat purchases.
The social media features on Venmo are great, according to Morar, as they enable businesses to engage with clients and make them feel more comfortable reaching out with questions.
Millions of Venmo users can view the social feed, making it a powerful recommendation engine for businesses that accept Venmo payments.
Accepting Venmo payments allows a merchant to welcome Venmo's millions of highly engaged users who love sharing their purchase activity on Venmo's social feed, a powerful recommendation engine to other Venmo users.
By default, all Venmo transactions are shared publicly, and anyone who opens the app to the public feed can see these publicly shared transactions.
The user can make transactions private, but most users keep the default privacy settings, which can be a concern for those who want to keep their financial activities private.
Venmo encourages social interaction on the application through comments using jokes, emojis, or likes, making it a social platform that goes beyond just financial transactions.
Personal vs Business
If you use your personal Venmo account for business transactions, you may end up with a mess on your hands. You'll have trouble tracking your business income accurately.
Failing to track your income means you may pay the wrong tax amounts. This can lead to some serious financial headaches down the line.
The IRS may require you to pay income tax on all your received payments, even if they're business-related. This can be a huge problem if you're not prepared.
You're also depriving Venmo of the processing fees from purchases, which is essentially free money for the company. Not exactly a win-win situation.
To avoid all these issues, it's best to have separate personal and business Venmo accounts. This way, you can keep your transactions organized and your finances in check.
Here are some reasons why you need to have separate accounts:
- Tracking your business income accurately
- Failing to track your income means you may pay the wrong tax amounts
- IRS may require you to pay income tax on all received payments
- You're depriving Venmo of processing fees
- You're violating the app's terms and conditions
- Venmo may suspend your account
Regulations and Compliance
Venmo has faced scrutiny from the Consumer Financial Protection Bureau over its treatment of customers owing money for transactions. The CFPB investigated Venmo's unauthorized funds transfers and collections processes.
Venmo has a history of using aggressive tactics to threaten debt-owing users, including seizing funds from other PayPal accounts and sending debt collectors after users. Customer service emails revealed the company notified users it could involve a collection agency over debts as low as $7 in 2019.
The IRS closely scrutinizes payment platforms like Venmo and PayPal, making it essential to report income accurately. To confirm your taxpayer status with Venmo, you'll receive an email and notification to input your details, such as name, taxpayer identification number, and address.
If you fail to confirm your taxpayer status, Venmo may place restrictions on your business account. To lift these restrictions, you'll need to contact them or follow the prompts sent to you via email.
CFPB Probe
In 2021, the Consumer Financial Protection Bureau (CFPB) launched a probe into Venmo's treatment of customers owing money for transactions.
Venmo received a civil investigative demand from the CFPB related to unauthorized funds transfers and collections processes.
The company has a history of using aggressive tactics to threaten debt-owing users, including seizing funds from other PayPal accounts.
This practice continued even during the COVID-19 pandemic, when users were already struggling financially.
Venmo has sent debt collectors after users for debts as low as $7, which is concerning and unfair.
Customer service emails revealed that the company was willing to involve a collection agency for debts ranging from $3,000 to $7.
Due Diligence
Having a clear understanding of due diligence is crucial when it comes to separating business and personal transactions on P2P payment platforms. You should set up a business account if you receive some or even all of your business income through a P2P payment platform.
Keep detailed records of your total income earned from all sources during the year for accurate tax reporting. QuickBooks Self-Employed is a good option that integrates with all of the major mobile payment platforms.
If you receive a 1099-K at year-end, you can use your accounting records to ensure the income reported to the IRS on your behalf is correct. But even if you don't receive a 1099, the income still needs to be reported on your tax return.
To ensure you have the necessary information to report all of your income on the right forms, tracking it outside of the P2P platform is essential.
Here are the key steps to follow:
- Set up a business account on the P2P payment platform.
- Keep detailed records of your income earned from all sources during the year.
- Use accounting software like QuickBooks Self-Employed to integrate with major mobile payment platforms.
- Verify the income reported to the IRS on your 1099-K, if received.
- Report all income on your tax return, even if you don't receive a 1099-K.
Frequently Asked Questions
Who sold Venmo to PayPal?
Braintree sold Venmo to PayPal in 2013, after acquiring it for $26.2 million in 2012. The combined entity was later acquired by PayPal for $800 million.
Sources
- https://en.wikipedia.org/wiki/Venmo
- https://turbotax.intuit.com/tax-tips/self-employment-taxes/paypal-and-venmo-taxes-what-you-need-to-know-about-p2p-platforms/L5DNjOUM1
- https://www.hellobonsai.com/blog/venmo-1099
- https://hayatlife.com/2020/03/04/iqram-magdon-ismail-venmo/
- https://www.businessnewsdaily.com/11073-venmo-for-business.html
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