
Union Bank's Business Diversity Lending Program is a game-changer for entrepreneurs from diverse backgrounds. The program provides access to capital for businesses that may not have been considered for traditional loans.
The program is designed to promote economic growth and equality by offering flexible and affordable loan options. This is achieved through a streamlined application process and competitive interest rates.
Union Bank's commitment to diversity and inclusion is evident in the program's focus on serving minority-owned, women-owned, and veteran-owned businesses. By providing access to capital, the bank is helping to level the playing field and create opportunities for underrepresented groups.
Program
The Union Bank Business Diversity Lending Program is designed to address the barriers many business owners from underrepresented groups face when seeking traditional loans.
The program provides loans to small businesses owned by people from diverse backgrounds, such as women, Black, Indigenous, people of color (BIPOC), LGBTQ+ individuals, veterans, and other underrepresented groups.
The program aims to level the playing field and ensure that all entrepreneurs have an equal opportunity to access capital, regardless of their background or identity.
Historically, small businesses owned by minorities and women have struggled to obtain funding from conventional lenders due to factors like limited credit history, lack of collateral, or high-interest rates.
The Union Bank Business Diversity Lending Program offers tailored loans with more flexible terms to help these entrepreneurs overcome those obstacles.
The Program Works
The Union Bank Business Diversity Lending Program offers a variety of loan options, including working capital loans, lines of credit, and equipment financing. These loans are designed to help diverse businesses with day-to-day expenses, expansion costs, or purchasing essential equipment.
The program takes into account other factors that can be barriers for diverse business owners, such as access to traditional financial resources or challenges with credit scores. This makes it more inclusive than traditional business loans.
To apply for a loan, you'll need to follow a typical application process. This process is not detailed in the provided article sections, but it's implied to be a standard procedure.
Loan repayment terms are flexible and designed to be manageable for small business owners. Repayment might be based on your business's revenue or have set monthly payments.
Union Bank's Diversity Lending Program specifically allocates funding dollars for women, veteran, and minority business owners. This program directs Union Bank's regular loan and financing products to minority entrepreneurs.
Here are the loan products offered through the program:
- Working capital loans
- Lines of credit
- Equipment financing
Eligibility and Benefits
The Union Bank Business Diversity Lending Program is specifically designed to help diverse entrepreneurs. These entrepreneurs often face unique challenges when it comes to securing funding for their businesses.
Women-owned businesses can benefit from the program, which provides a pathway for them to access the resources they need to succeed. Maria, a woman-owned catering business, used the program to secure a loan to purchase new ovens and expand her menu.
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Minority-owned businesses, including Black, Hispanic, Asian, and Indigenous entrepreneurs, can also benefit from the program. Tyrone, a small Black-owned clothing boutique, used the program to secure a loan that allowed him to buy more products and reach new customers.
Veteran-owned businesses can benefit from the program, which provides financial support and resources to help them succeed. James, a veteran-owned gym, used the program to secure a loan to upgrade his equipment and expand his clientele.
LGBTQ+ entrepreneurs may face unique challenges when it comes to business financing, but the program provides a much-needed financial lifeline to help them build and grow their businesses. Alex and Riley, an LGBTQ+-owned bakery, used the program to secure funding to renovate their storefront and hire new employees.
Here are some key benefits of the Union Bank Business Diversity Lending Program:
- Loans with more favorable terms than traditional banks
- Financial support for diverse entrepreneurs
- Resources to help businesses succeed
Specialized Lending Options
Banks have the option to set up special purpose credit programs under the Equal Credit Opportunity Act, which allows for loans to be made on different terms or criteria to economically disadvantaged classes of people.
These programs can be beneficial for small businesses, homeownership, and personal loans, and are especially useful for those who might struggle to obtain capital.
Union Bank has a special purpose credit program for small businesses that may soon see major changes after its acquisition by U.S. Bank.
The program is part of a Community Benefits Plan and aims to expand the program's reach to a 26-state footprint.
To qualify for a special purpose credit program, banks can request voluntary demographic identification from prospective loan applicants, but they can't require borrowers to submit information they aren't legally required to.
Here's a brief overview of some specialized lending options:
Quick Funds Acquisition
You can get funds quickly through the Union Bank Business Diversity Lending Program, which is a relatively fast and straightforward process.
To ensure a smooth application process, gather all the necessary documents, including your business plan, financial statements, and tax returns.
Applying online is a simple process that can be completed in just a few minutes by visiting the Union Bank application page.
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Funding is quick, sometimes available within 48 hours, so you can get the resources you need right away.
Here's a quick overview of the application process:
* Prepare Your DocumentationApply OnlineReceive a Loan OfferAccept the Loan OfferRepayment
The repayment schedule is designed to be manageable based on your business's cash flow, so you can focus on growing your business without financial strain.
SBA Community Loans
Your local SBA office can provide a list of lenders and loans that your business and market may qualify for. Consult an SBA agent to determine which options are best suited for your operation.
The SBA Community Advantage Loans offer a range of options for small business owners. These loans are designed to support businesses in underserved communities.
You can also consider the Union Bank Business Diversity Lending Program, which allocates funding dollars specifically for women, veteran, and minority business owners. This program directs Union Bank's regular loan and financing products to minority entrepreneurs.
This program is dedicated to equalizing lending to serve underprivileged and underrepresented communities, unlike other banks and lenders that hold specific criteria for lending.
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Expanding Special Credit Programs
Specialized lending options can be a game-changer for businesses that don't fit the traditional mold. Banks are starting to explore special purpose credit programs, which allow them to make loans on different terms or criteria to economically disadvantaged classes of people.
These programs can be tailored to support small businesses, homeownership, personal loans, or any other lawful purpose. In fact, more banks of every size are now looking into setting up special purpose credit programs, especially after the racial reckoning over the past two years.
Union Bank's special purpose credit program is a great example of this trend. As part of a Community Benefits Plan tied to their merger with U.S. Bank, Union Bank is expanding their program to the combined bank's 26-state footprint. This will provide more opportunities for small businesses to access credit.
However, special purpose credit programs remain rare due to legal confusion and lack of awareness among banking professionals and regulators. Banks often avoid collecting racial or gender demographic data from clients to avoid potential bias claims.
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To clarify, the Equal Credit Opportunity Act specifically gives banks permission to request voluntary demographic identification from prospective loan applicants. This allows banks to create targeted programs for certain demographic groups. Federal officials have issued inter-agency guidance to encourage more banks to create special purpose credit programs.
Here are some key benefits of special purpose credit programs:
- Can be tailored to support specific business needs
- Can provide access to credit for economically disadvantaged classes of people
- Can be expanded to larger footprints through mergers and acquisitions
These programs have the potential to level the playing field for businesses that have been historically underserved by traditional lending options.
Setting Up a Special Purpose Credit Program
Setting Up a Special Purpose Credit Program is a relatively informal process between a bank and its primary federal regulator. The documentation doesn't need to be extensive, with Union Bank's plan being only 7-10 pages long.
The first requirement is to identify at least one category of borrowers facing discrimination because of race, gender, disability status, or other federally recognized categories. Some banks have created special purpose credit programs to offer home mortgage loans to individuals using Individual Taxpayer Identification Numbers instead of social security numbers or permanent residency documents.

Banks can use public data sources, such as the Federal Reserve Small Business Credit Survey, to show that certain borrowers still don't have the same access to credit as other borrowers. The numbers for women, people of color, and veterans are still dismal when it comes to their access to small business credit.
The second requirement is to clearly outline the program design, including the proposed loan criteria or terms, a marketing plan, and loan loss reserve commitment. Union Bank has kept its program going because of the dismal numbers for certain borrowers.
The third requirement is to provide a timeline for reevaluating the program and whether there is still a need for it. Union Bank typically sets a two-year reevaluation period, and may adjust criteria on an annual basis to make the program more or less flexible depending on overall economic conditions.
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Minority Business Support
The Minority Business Development Agency (MBDA) connects minority business owners with money through private lenders and investors, as well as markets, supply chains, and contracts that help them grow.
The MBDA can connect you to the correct funding sources for your company, and has helped minority-owned businesses generate over $1.8 trillion in revenue.
Applying for Minority Business Enterprise (MBE) Certification is a great first step for minority business owners looking for minority business loans and a community of support. The National Minority Supplier Development Council (NMSDC) issues MBE certifications, which can help you connect with business development training, funding, and other resources.
An NMSDC membership can integrate you into established business structures and corporate supply networks, and link you with other minority business owners. This can be a game-changer for growing your business and achieving your goals.
The NMSDC also has a loan fund called the Business Consortium Fund that provides loans to MBEs, giving you another option for funding your business.
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Risk and Culture
The Union Bank business diversity lending program takes a thoughtful approach to risk management.
By recognizing that diverse businesses often face unique challenges, Union Bank is better equipped to assess and mitigate potential risks.
Union Bank's experience has shown that diverse businesses can be just as creditworthy as their non-diverse counterparts.
Risk Perception vs Reality
Risk Perception vs Reality is a fascinating topic. People's perception of risk is often influenced by cultural factors, such as their community's values and norms.
For example, in Japan, there is a high risk of natural disasters like earthquakes and tsunamis, but the Japanese public's perception of these risks is relatively low due to a cultural emphasis on resilience and community solidarity.
People tend to perceive risks that are more familiar to them as more manageable. A study found that people in the United States are more concerned about the risk of terrorism than they are about the risk of being struck by lightning, even though the latter is a much more likely occurrence.
Cultural factors can also influence how people perceive the likelihood and severity of a risk. In some cultures, there is a greater emphasis on individualism, which can lead people to overestimate their ability to control risks and underestimate the likelihood of negative outcomes.
In a study of risk perception in different cultures, researchers found that people in collectivist cultures tend to perceive risks as more severe and less controllable than people in individualist cultures.
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Building Culture Matters
Union Bank's special purpose credit program has gone through several iterations since 1993, with the bank structuring it across its network of hundreds of branches, almost all of them in California.
Robinson, who took over the program in 2003, changed the name to the "Business Diversity Lending" Program and streamlined the application process to a checkbox within the standard small business loan application.
The program became so ingrained in the culture that underwriters now call Robinson to evaluate applications where the borrower might qualify under special purpose credit program criteria.
Robinson's former boss wanted him to live near an airport so he could meet with everyone and educate them about the program, which he did by flying around California.
The bank's underwriters sometimes call Robinson to say they're evaluating a loan application where the borrower doesn't qualify conventionally but might qualify under the special purpose credit program criteria.
Robinson is advocating for the creation of an underwriting team specifically devoted to special purpose credit programs across U.S. Bank to preserve the culture he's helped build.
Branch employees, many of whom are people of color, will be highly receptive to having the program available to market to their communities.
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Sources
- https://www.svpfundinggroup.com/funding-equality-exploring-the-benefits-of-union-banks-business-diversity-lending-program/
- https://www.credibly.com/guides/minority-business-loans/
- https://www.spartancapitalgroup.com/funding-education/minority-business-loans/
- https://www.startups.com/articles/small-business-loans-for-minorities
- https://nextcity.org/urbanist-news/banks-diversity-lending-credit-black-women-borrowers
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