SumUp Company Profile and Market Analysis

SumUp is a British fintech company that provides mobile point-of-sale (POS) systems for small businesses and individuals.

Founded in 2006 by Daniel Klein and Henrik Hjortshøj, the company is headquartered in Berlin, Germany.

SumUp's flagship product is a small, portable credit card reader that connects to a mobile device via Bluetooth, allowing users to accept card payments anywhere.

The company has expanded its product line to include a range of mobile POS solutions, including a smartphone card reader and a tablet-based POS system.

With over 3 million merchants in 35 countries, SumUp is one of the largest mobile payment providers globally.

For more insights, see: Sumup Payment Gateway

SumUp is a well-established company with significant financial backing. The SumUp annual revenue was $1.5 billion in 2025.

SumUp's financial information is publicly available, showing a substantial increase in revenue over the years.

Suggestion: Sumup Pay App

SumUp's leadership is centered around its founder, Maximilian Tayenthal, who has been instrumental in shaping the company's vision and strategy. He has a strong background in finance and entrepreneurship, which has been crucial in driving SumUp's growth.

SumUp's structure is designed to be agile and adaptable, with a flat organizational hierarchy that encourages collaboration and innovation. This structure has allowed the company to move quickly in response to changing market conditions.

SumUp has a strong focus on customer support, with a dedicated team that is available 24/7 to help merchants with any issues or concerns they may have. This team is made up of experts who are passionate about providing excellent customer service.

The company's headquarters is located in Berlin, Germany, and it has a presence in over 31 countries around the world. SumUp's global reach has been made possible by its scalable technology and its ability to partner with local payment providers.

SumUp's leadership is committed to innovation, and the company has a number of partnerships with leading technology companies to stay ahead of the curve. This commitment to innovation has allowed SumUp to develop cutting-edge payment solutions that meet the needs of its merchants.

SumUp has raised a total of $994M in funding across 16 rounds, with its first funding round taking place in 2012.

The company has a long history of securing funding, with a consistent stream of investments from various sources.

Its latest funding round was a Conventional Debt round on May 1, 2024, for $1.6B, which was participated by 13 investors, including Goldman Sachs and BlackRock.

SumUp's funding rounds have been quite substantial, with a recent Series E round in December 2023 raising $307M.

Here are some of SumUp's recent funding rounds:

SumUp has a total of 48 institutional investors, including Bain Capital, U-Start, and VI Partners.

SumUp has some serious competition in the market. The company ranks second in terms of overall rank, with a Tracxn score of 73/100.

Billtrust takes the top spot with a Tracxn score of 79/100, offering invoice and payment management solutions for small businesses. They've received a total funding of $105M from investors like Goldman Sachs.

SumUp, on the other hand, has secured a total funding of $994M from investors such as Goldman Sachs and New Enterprise Associates. They provide a mPOS solution and card reader for offline retailers.

Here's a list of the top 10 competitors in the market, ranked by overall rank:

If you're looking to understand the market landscape of SumUp, it's essential to know their NAICS code. The NAICS code for SumUp is 51, 42, 5112, 423, 42399, 511, 4239, and 513.

NAICS codes provide a standardized way to identify industries and businesses, which can be helpful for market research and analysis. SumUp's NAICS code includes 51, which represents the retail trade industry.

SumUp's NAICS code also includes 5112, which specifically represents the software publishers industry. This is likely due to SumUp's focus on providing payment and point-of-sale solutions for businesses.

SumUp's NAICS code further breaks down to 423, which represents the machinery, equipment, and supplies merchant wholesalers industry. This category likely includes the merchant wholesalers that SumUp partners with to distribute their payment solutions.

SumUp has some serious competition in the market. Billtrust takes the top spot as the overall leader, with $105M in total funding and a Tracxn score of 79/100.

Billtrust offers invoice and payment management solutions for small businesses, which is a key area where SumUp also operates. Its investors include Goldman Sachs and W Capital Partners.

The second-place competitor is SumUp itself, with $994M in total funding and a Tracxn score of 73/100. SumUp provides mPOS solutions and card readers for offline retailers.

Here's a list of the top 10 competitors in the market, ranked by their overall rank:

These competitors offer a range of solutions, from payment processing to business management software.