Starbucks Stock Split and Future Plans

Starbucks has a history of stock splits, with its first occurring in 1986. This split led to a 2-for-1 ratio, doubling the number of shares outstanding.

The company's stock price has fluctuated over the years, but a 2-for-1 split in 2003 helped it reach an all-time high. This growth was largely driven by the expansion of its global store count and increasing demand for its coffee.

In 2017, Starbucks announced a 2-for-1 stock split, which was its third since going public. This move made its stock more accessible to individual investors and helped increase trading volume.

The company's future plans include expanding its e-commerce platform and increasing its digital presence.

Starbucks has a rich history that spans over four decades. The company was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker in Seattle, Washington.

The first Starbucks store was actually a coffee roaster and not a cafe, and it was called Starbucks Coffee, Tea, and Spices.

In 1982, Howard Schultz joined the company and was inspired by the Italian espresso bars he had experienced while traveling in Italy. He convinced the founders to test the concept of espresso bars in their stores, but they were hesitant.

Schultz eventually left Starbucks to open his own coffee shop, Il Giornale, which became successful and eventually merged with Starbucks in 1987. After the merger, Schultz became the CEO of Starbucks and transformed the company into the global coffee giant it is today.

Under Schultz's leadership, Starbucks expanded rapidly and introduced the now-iconic siren logo. The company went public in 1992 and has since become one of the largest coffee chains in the world.

In 2022, Starbucks announced a 4-for-1 stock split, which will make its shares more accessible to a wider range of investors.

Starbucks has a market capitalization of around $120 billion, making it one of the largest companies in the world. This massive market cap is a result of the company's strong brand recognition and consistent revenue growth over the years.

In 2020, Starbucks reported net income of $3.5 billion on revenue of $23.5 billion. This impressive financial performance was driven by the company's ability to adapt to changing consumer preferences and expand its global footprint.

The stock price of Starbucks has been steadily increasing over the years, with a 5-year average annual growth rate of 15%. This makes it a popular choice among investors looking for long-term growth opportunities.

Starbucks plans to expand its delivery service to over 2,000 locations in the US by the end of 2020. This is a significant move for the company, which aims to make its delivery service more accessible to customers.

The expansion of delivery services is part of Starbucks' effort to increase customer convenience and stay competitive in a crowded market. By the end of 2020, customers will be able to order their favorite Starbucks drinks and food through Uber Eats, DoorDash, and other third-party delivery services.

Starbucks has also been making efforts to address racial bias and inequality within the company. In 2018, the company closed over 8,000 stores for a day to train employees on racial bias and unconscious bias.

The training sessions were designed to help employees better understand and address their own biases, and to create a more inclusive and welcoming environment for customers.

Starbucks is focusing on getting sales back on track in the core U.S. market.

Management is encouraged by early tests of its expanded lunch menu, which has been scaled up into other markets. This menu expansion could change the fact that food has been stuck at close to 20% of annual sales.