Share Market PhonePe Enters Online Stock Broking Segment

PhonePe has made a significant move into the online stock broking segment, a new area of business for the company. This move was made possible by PhonePe's acquisition of Zeta's brokerage business.

PhonePe is now offering stock broking services to its users, allowing them to buy and sell shares online. This service is available through the PhonePe app and website.

PhonePe's entry into the online stock broking segment is a strategic move to expand its offerings and increase its presence in the financial services market.

Share.Market, a PhonePe product, brings forth the Intelligence Layer on Stocks - an in-depth quantitative factor-based analysis of each stock, a first-of-its-kind in the discount broking industry.

This analysis evaluates stocks across five key factors - quality, value, momentum, volatility, and sentiment, allowing investors to assess each stock's potential and suitability for their portfolio.

Factor analysis was always embedded into Share.Market's WealthBaskets and Collections products and by bringing it onto individual stocks, it has now made it accessible to all investors in a consumable format.

The Intelligence Layer empowers investors in multiple ways, including factor-based analysis, comparative insights, in-depth collections research, and a larger universe of stocks.

Launched last year, Share.Market, with Zero A/c Opening Fee, offers a wide spectrum of investment products such as stocks (intraday and delivery), Mutual Funds, Exchange-Traded Funds (ETFs), and WealthBaskets.

For a limited duration, Share.Market is also offering Zero Brokerage on cash delivery and intraday and Zero Brokerage on F&O.