Shop Pay is a game-changer for BigCommerce merchants, offering a seamless checkout experience that can increase conversions and reduce cart abandonment.
Shop Pay is a payment option that allows customers to save their payment and shipping information for future purchases, making checkout faster and more convenient.
By integrating Shop Pay with BigCommerce, merchants can enjoy a 5-10% increase in conversions and a 15-20% decrease in cart abandonment rates.
This is because Shop Pay eliminates the need for customers to re-enter their payment and shipping information, streamlining the checkout process and reducing friction.
What is Shop Pay for BigCommerce?
Shop Pay is a payment option that allows customers to pay for their purchases in four interest-free installments, with no hidden fees or interest charges.
BigCommerce merchants can offer Shop Pay to their customers, giving them a more flexible way to pay for their purchases.
Shop Pay is available to customers who have a Facebook account, making it a convenient option for many shoppers.
With Shop Pay, customers can split their purchase into four equal payments, due every two weeks, making it easier to manage their finances.
BigCommerce merchants can integrate Shop Pay into their checkout process, making it easy for customers to use this payment option.
Shop Pay is a secure payment option, using the same encryption and security measures as Facebook Pay.
Benefits and Features
Using BigCommerce payment gateways is a must for a safe and secure transaction process. This is because it helps protect your store and customers from potential risks.
You can increase the speed of your transaction process by choosing the integration of top payment methods, such as 2Checkout and Authorize.Net, to your BigCommerce store.
BigCommerce offers significantly more functionality out of the box compared to Shopify, which means you don't have to pay for 3rd party apps. This is why most BigCommerce users don't need to pay for additional features.
Here are some of the key features you get with BigCommerce out of the box:
5 Reasons to Use
Using BigCommerce payment gateways offers numerous benefits that can enhance your online store's functionality and user experience. Here are five compelling reasons to use BigCommerce payment gateways:
Easily accessible transactions are a hallmark of BigCommerce payment integration. With this feature, users can carry out transactions anywhere and anytime, without being limited to working hours or location.
You can increase the speed of your transaction process and make it more efficient by choosing the integration of top payment methods to your BigCommerce store. This reduces manual methods of transaction, making the process faster and more streamlined.
BigCommerce provides payment apps to users through merchant service providers who act as a third-party role between credit card companies or banks and your BigCommerce store. This means you have access to various payment platforms, such as Google Pay, PayPal, Mastercard, or Visa.
The payment process on BigCommerce is secure and seamless, with users being redirected to a secure page to complete the transaction process. This ensures that sensitive information is protected and transactions are processed efficiently.
You can integrate multiple payment modes with a single payment gateway, giving consumers the option to bill their products through various methods. For example, using PayPal, users can choose from multiple payment options to pay for an item.
Which Cart Has More Features?
BigCommerce has a significant edge when it comes to out-of-the-box features compared to Shopify. This means you can get started with a robust set of tools without needing to pay for additional plugins.
BigCommerce offers significantly more functionality than Shopify out of the box, which is why most BigCommerce users don't have to pay for third-party apps.
Security and Protection
Security and Protection is a top priority for any online store, especially when it comes to BigCommerce. You can ensure the security of your customers' financial information by choosing payment portals that never compromise security.
Using strong passwords is essential to protect your BigCommerce account. You should strictly follow the password rules designed by most payment technologies as they will protect the data of your business.
Unauthorized purchases and identity theft are two types of probable fraud that you may encounter on eCommerce platforms. Most online retailers will allow clients to keep their credit card details and other personal information for one-time use only.
To detect fraud and improve customer experiences, you can use the following methods:
- Unauthorized purchases: Most online retailers will allow clients to keep their credit card details and other personal information for one-time use only.
- Identity theft: after obtaining your customer’s personal information and payment details, a fraudster may easily enter into their account and make transactions.
Using an Address Verification System (AVS) is a crucial aspect to prevent identity theft. It will compare the credit card and billing address details that are stored in your database.
Additional Settings and Options
Your customers will see the payment option by its display name when they checkout, so make sure to choose a name that's clear and easy to understand.
You can also enable the duplicate window feature, which allows an identical order to be received without being flagged as a duplicate and removed quickly.
In Test mode, you can execute a transaction without actually charging your card, but be careful not to lose money on actual transactions.
Here are some additional settings to keep in mind:
- Display Name: Choose a name that's clear and easy to understand.
- Duplicate window: Enable this feature to allow identical orders without being flagged as duplicates.
- Test mode: Execute transactions without actually charging your card, but be careful to avoid losing money.
Implement AVS
AVS acts as an identification tool to prevent identity theft in your BigCommerce store. It compares the credit card and billing address details stored in your database to verify the address of the card.
This verification process is crucial, as it will immediately send a text message to your contact number if the address is incorrect. If the verification fails, it will stop the process of the transaction.
AVS is the most crucial aspect when considering payment apps, as it strikes a balance between cost and services provided.
Additional Settings
In the Additional Settings, you can customize the way payment options are displayed to your customers. The Display Name setting allows you to choose what your customers see when they check out, making it easier for them to recognize their payment options.
You can also use the Duplicate window feature to receive identical orders without them being flagged as duplicates and removed quickly. This can be a lifesaver in certain situations.
Some payment gateways, like PayPal and PayPal powered by Braintree, will display a button on the cart page.
Payment Gateways and Integrations
Adding a payment gateway to your BigCommerce store is a straightforward process. Visit Store Setup to discover the payment gateways that BigCommerce offers.
You can select from a variety of options by clicking on Online Payment Methods from the drop-down menu. Once you've found your desired gateway, click Set up and you'll be taken to the setup page for the BigCommerce payment gateway.
To access the required credentials, you'll need to log into or contact your payment gateway. This will allow you to complete the setup process and have your payment gateway active on your BigCommerce store.
Adding a Store Gateway
To add a store gateway to your BigCommerce store, you can visit the Store Setup section to discover the payment gateways BigCommerce offers.
Select Online Payment Methods from the drop-down menu and click Set up when you've found your desired gateway. You'll then be sent to the setup page for the BigCommerce payment gateway, where you'll need to log into or contact your payment gateway to access a list of required credentials.
If you're considering using Braintree as your payment gateway, you'll be pleased to know that it accepts nearly all alternative payment methods, including PayPal, ApplePay, Android Pay, and even Bitcoin via Coinbase.
Braintree's low prices and wide range of accepted payment methods make it a great option for expanding your consumer base.
Amazon
Amazon offers Amazon Pay, a hosted payment gateway that allows customers to fill out payment information on the provider's website, not yours. This saves time for both customers and store owners.
Amazon Pay was first made available in 2007 and is a popular payment gateway for BigCommerce. It doesn't charge a startup fee, fraud protection fee, or require a contract.
One of the advantages of using Amazon Pay is that it allows users to keep their delivery and purchase information in one place. This makes it easy to transfer payment and shipping information into the website customers are using.
Amazon Pay charges customers 2.9% plus $0.30 for domestic transactions and 3.9% for international transactions. This is a competitive rate compared to other payment gateways.
Amazon Pay is a convenient and cost-effective option for store owners who want to save time and money.
PayPal
PayPal is a well-known payment gateway that offers a secure and convenient way to charge and trade money online. It's been around for a while, and many entrepreneurs and BigCommerce business owners like it because of its features.
PayPal doesn't charge an extra fee for fraud protection measures, which is a big plus. You'll also have two options: use PayPal's checkout payment service for free or pay $25 per month for greater checkout customization capability.
The cost charged by PayPal is similar to that charged by AmazonPay, with a processing fee of 2.9% plus $0.30 for every transaction. This is the same rate as Braintree charges for domestic payments.
Stripe
Stripe is a popular payment gateway among developers and eCommerce business owners, particularly due to its reasonable price.
It supports more than 22 countries worldwide, making it a great option for businesses looking to expand globally.
Stripe's primary advantage is its simplicity, with easy-to-use API interfaces for every major eCommerce site, making it ideal for non-technical customers.
Stripe is continually developing and adding new features, such as Bitcoin transfers and WeChat Pay beta tests, allowing internet merchants to stay ahead of the curve.
Its payment processing costs are identical to PayPal's, making it a cost-effective option for businesses.
Apple Pay, on the other hand, charges consumers a 3% transaction fee without any additional purchases.
Apple
Apple offers two convenient payment services: Touch ID and Face ID, which customers prefer for their ease and speed. This is a clear advantage for eCommerce businesses.
Using Apple Pay, businesses can tap into a massive market of 383 million iPhones worldwide, with Apple Pay accounting for around 43% of all iPhone users.
Authorize.net
Authorize.net has been around for over 25 years and has a strong reputation for providing excellent service to its customers. It's compatible with a wide range of large eCommerce sites.
One of the standout features of Authorize.net is its free features such as fraud detection, monthly payments, and speedy checkout. This can be a huge time-saver for business owners.
Authorize.net allows business owners to accept payments via multiple payment methods, including PayPal, Apple Pay, and credit cards. This makes it easy to cater to customers with different preferences.
The payment portal-only package offered by Authorize.net is a great option for businesses that are large enough to get a merchant account through their bank. This way, you don't have to change anything on your website.
However, you will need to pay a small fee to access this unique feature. The processing costs for Authorize.net are currently 2.9 percent, with an additional $0.30 per transaction if you use other payment providers.
Why Integration Is a Game Changer
BigCommerce's integration with WordPress is a game changer. It allows you to have all of BigCommerce's features on your WordPress blog without affecting page load speed.
Having a blog with your online store is a must, especially if content is a large part of your marketing strategy. BigCommerce's integration makes it a more attractive choice over Shopify.
Shopify's blogging options are terrible, forcing you to either live with a blog on your subdomain or use their built-in blogging platform, which is not ideal.
Comparison and Analysis
BigCommerce can be cheaper than Shopify, but only if you factor in all the extra plugins you may need with Shopify.
In my experience, BigCommerce's pricing structure can be a mixed bag depending on the nature of your business. If you sell expensive goods at low margins, BigCommerce will cost you more than Shopify.
Shopify's transaction fees are a major drawback, forcing you to use Shopify Payments which is expensive compared to independent third-party processors.
7 Most Popular
BigCommerce stores have a wide range of payment gateway options, but some stand out from the rest.
The 7 most popular BigCommerce payment gateways are identified based on their services, usage, functionality, and security system.
These payment gateways have been chosen for their reliability and widespread adoption by online merchants.
Stripe is one of the top payment gateways, known for its user-friendly interface and seamless integration with BigCommerce stores.
PayPal is another popular choice, offering a secure and trusted payment method for customers worldwide.
Authorize.net is a well-established payment gateway that provides secure and reliable payment processing for BigCommerce stores.
Square is a popular payment gateway that offers a range of services, including payment processing, inventory management, and customer engagement tools.
Braintree is a PayPal company that offers a robust payment gateway solution for BigCommerce stores, with features like recurring payments and subscription management.
CyberSource is a payment gateway that provides secure and reliable payment processing for BigCommerce stores, with features like fraud detection and payment tokenization.
Plugin-Free Pricing Comparison
BigCommerce's pricing is straightforward and easy to understand, offering a comprehensive feature set out of the box without any extra plugins.
Their monthly plans are based on yearly revenue, with no transaction fees, bandwidth fees, or any other hidden costs. You pay a flat monthly rate, and that's it.
For an online store generating up to $50K in yearly revenue, BigCommerce charges $29.95/month. This increases to $79.95/month for stores generating up to $150K, and $299.95/month for stores generating up to $400K.
Here's a breakdown of BigCommerce's pricing plans:
In contrast, Shopify charges transaction fees ranging from 2.4% + $.30 to 2.9% + $.30, depending on the plan. This can add up quickly, especially for high-volume sales.
The Verdict
BigCommerce almost always ends up being cheaper than Shopify if you factor in all the extra plugins you may or may not need with Shopify.
Shopify's transaction fees are a major concern because they force you to use Shopify Payments, which is expensive compared to other independent third-party processors.
BigCommerce's pricing structure can be good or bad depending on the nature of your business, especially if you sell expensive goods at low margins.
You need to calculate your true shopping cart costs by taking into account your margins, the functionality you require, and whether you can get a better deal on payment processing than Shopify payments.
Sales and Order Management
BigCommerce excels in sales analytics and order management, offering more reporting capabilities out of the box compared to Shopify.
BigCommerce provides detailed customer reports, including average order value, new versus returning customers, and more. This information can be invaluable in understanding your customer base and making informed business decisions.
Here are some specific reports you can expect from BigCommerce:
- Detailed Customer Reports
- Customer Acquisition Reports
- Search Engine Reports
- Financial Reports
- Abandoned Cart Reports
Shopify's sales reporting and analytics are equivalent, but only available with their more expensive plans. BigCommerce, on the other hand, includes most of these reports even with its cheapest plan.
Monitor Your Transactions
Monitoring your transactions is a crucial step in preventing fraudulent activities on your BigCommerce website. You can track your transactions using your payment app, which provides valuable information such as IP addresses and screen names.
This helps you identify any suspicious activity and take immediate action. With this information, you can inform the BigCommerce team or choose a BigCommerce development agency to monitor your payment procedure.
Sales and Order Management
Sales and Order Management can be a complex task, but having the right tools can make a huge difference. BigCommerce offers more reporting capability than Shopify out of the box.
BigCommerce allows you to monitor how customers are using your online store search and provides detailed statistics regarding your purchase funnel. This includes detailed customer reports that show average order value, new versus returning customers, and more.
One of the key benefits of BigCommerce is its ability to provide customer acquisition reports, which show where your customers are coming from. This can help you identify your most effective marketing channels and adjust your strategy accordingly.
BigCommerce also offers search engine reports that show what keywords customers typed in to find your online store. This can help you optimize your store's search engine optimization (SEO) to attract more customers.
Financial reports are also available in BigCommerce, showing how much revenue you made, how much you collected in sales tax, and more. This can help you stay on top of your finances and make informed business decisions.
Abandoned cart reports are also available in BigCommerce, showing how many customers abandoned their cart and your cart recovery rate. This can help you identify areas for improvement and implement strategies to reduce cart abandonment.
Here are some key reports available in BigCommerce:
- Detailed Customer Reports – Average order value, New versus returning customers, etc…
- Customer Acquisition Reports – Where your customers are coming from
- Search Engine Reports – What keywords customers typed in to find your online store
- Financial Reports – How much revenue you made, how much you collected in sales tax, etc…
- Abandoned Cart Reports – How many customers abandoned their cart and your cart recovery rate
Shopify, on the other hand, offers equivalent sales reporting and analytics, but only with their more expensive plans. This can be a limitation for businesses on a budget.
Google Shopping
Google Shopping is a powerful tool for BigCommerce stores. Linking your BigCommerce account with Google Shopping can increase visibility for your products, promoting your shop and products to a huge audience and improving your chances of conversions.
To get started with Google Shopping, you'll need a Google account, a Google Merchant Center account, and a Google Ads account. This will allow you to connect your BigCommerce account with both Google Shopping and Google Ads.
Having a Google Ads account is required if you want to pay for Google Shopping, but free listings are available on the Shopping tab shown on Google. This means you can still get your products in front of potential customers without breaking the bank.
Google Shopping Benefits
Linking Google Shopping with BigCommerce can greatly increase your product's visibility, promoting your shop and products to a massive audience and boosting your chances of conversions.
Having Shopping ads on Google can improve your Click-Through Rate (CTR) by matching products to relevant search queries, helping shoppers find what they're looking for.
Google Shopping gives you more control over audience targeting, allowing you to target specific segments and minimize wasted ad spend.
Advertising on Google Shopping can help you reach a huge audience and get more conversions.
Google Shopping Requirements
To get started with Google Shopping, you'll need to meet some basic requirements.
You'll need a Google account, which is a must-have for connecting your BigCommerce account with Google Shopping and Google Ads.
A Google Merchant Center account is also necessary, as it enables you to connect your BigCommerce account with both Google Shopping and Google Ads.
If you want to pay for Google Shopping, you'll also need a Google Ads account. But don't worry, you can still list your products for free on the Shopping tab shown on Google.
Here's a quick rundown of the accounts you'll need to link BigCommerce with Google Shopping:
- A Google account
- A Google Merchant Center account
- A Google Ads account (if you want to pay for Google Shopping)
Frequently Asked Questions
Is there a downside to using Shop Pay?
Shop Pay has some downsides, including limited international availability and higher fees for certain payment options and merchants
What is the best payment processor for BigCommerce?
For BigCommerce, consider using PayPal PayFlow or Stripe, both of which offer seamless integration and robust payment processing capabilities.
How much does Shop Pay charge?
Shop Pay itself is free for merchants, but Shop Pay Installments come with a 5.9% + $0.30 per transaction fee. Learn more about Shop Pay's fees and benefits.
Sources
- https://www.theoctopustech.com/big-commerce-payment-gateways-the-only-guide-you-need/
- https://magesolution.com/bigcommerce-payment-gateways/
- https://www.shopify.com/plus/compare/bigcommerce
- https://mywifequitherjob.com/shopify-vs-bigcommerce-shopping-cart-review/
- https://www.bidnamic.com/en-us/integrate-bigcommerce-with-google-shopping
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