
Prudential BSN Takaful is committed to building a stronger community together. This is evident in their mission to provide financial protection and security to individuals and families in need.
Their innovative approach to takaful insurance has made them a leader in the industry. By offering a range of products and services, they cater to diverse customer needs and preferences.
Prudential BSN Takaful's dedication to community development is impressive, with initiatives such as disaster relief and education programs. These efforts demonstrate their commitment to making a positive impact on society.
Their strong partnerships with organizations and stakeholders further enhance their community-building efforts.
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About Prudential BSN Takaful
Prudential BSN Takaful is a Malaysian takaful company that was founded in 2006. It is a joint venture between Bank Simpanan Nasional and Prudential plc, with 51 and 49 percent stakes respectively.
The company is a provider of both family and general takaful. This means they offer a range of insurance products that cater to different needs.
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PruBSN has been the Number 1 Family Takaful Operator for six successive years since 2011. This is a testament to their commitment to providing quality services to their customers.
In 2015, PruBSN won the 'Best Takaful Institution' award by The Asset. This recognition is a result of their hard work and dedication to excellence.
The company has a large agency force of over 16,000 agents. These agents work with PruBSN to distribute their products to customers.
PruBSN partners with various institutions, including Standard Chartered Saadiq, Affin Islamic Bank, and Lembaga Pembiayaan Perumahan Sektor Awam. This partnership allows them to reach a wider audience and provide more convenient services to their customers.
In 2013, PruBSN began using mobilepoint-of-sales to sell products instantly through debit or credit cards. This innovative approach has been successful, with over 50 percent of sales conducted on the mobile platform as of April 2015.
Our Culture and Values
At Prudential BSN Takaful, our agents and Takaful consultants are proactive and diligent in their mission to takafulize the community through the dissemination of takaful benefits to the public.

They are driven by a sense of responsibility to spread the concept of mutual help and support among participants who contribute to the Tabarru' fund.
Takaful is all about helping one another through the collective contribution of participants, where every single ringgit counts in making a difference.
Our agents and consultants are committed to making takaful accessible to everyone, and they take pride in being the pioneers of the largest Takaful market in Malaysia since the company's inception.
By contributing to the Tabarru' fund, participants can earn pahala (blessings) for their good deeds, as they intend to help others in need.
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Product Launch
Prudential BSN Takaful has taken a significant step forward with the launch of PruBSN Mobility, an innovative mobile application that aims to reduce carbon footprint and save time.
This cutting-edge application allows customers to reduce paper usage and minimize printing, promoting a more environmentally friendly approach.
With PruBSN Mobility, customers can say goodbye to filling out forms, and hello to a more efficient and convenient experience.
The application also enables agents to provide accurate quotes based on customer details and profiles, making the process smoother and more transparent.
A special application for Prudential agents can be used on iPads with iOS operating system, further enhancing the user experience.
Prudential BSN Takaful

Prudential BSN Takaful Berhad is a private limited company founded in 2006. It's a joint venture between Bank Simpanan Nasional and Prudential plc, with 51 and 49 percent stakes respectively.
The company is headquartered in Kuala Lumpur, Malaysia, at Tingkat 13, Menara Prudential Persiaran TRX Barat. It's a provider of both family and general takaful, with a strong presence in the Malaysian market.
PruBSN has an impressive track record, having been the Number 1 Family Takaful Operator for six successive years since 2011. In 2016, it achieved New Business Production of RM446 million with a 32.5% market share, as confirmed by Insurance Services Malaysia.
Sinergi Dua Jenama Terkemuka
The partnership between Prudential Assurance and BSN has resulted in a strong synergy that has formed a solid foundation for Prudential BSN Takaful. Prudential Assurance has a long history of expertise in agency distribution.
BSN brings a prestigious corporate image as a statutory body under the Ministry of Finance Malaysia. This combination of brands and identities has led to rapid growth in the Malaysian Takaful industry.
Their union has created a robust and efficient business model, leveraging the strengths of both partners to achieve success.
Pencapaian

Prudential BSN Takaful has achieved numerous milestones in the takaful industry.
The company has consistently been recognized as one of the top takaful operators in Malaysia.
In 2019, Prudential BSN Takaful was awarded the Best Takaful Operator in Malaysia by the Global Islamic Finance Awards.
Prudential BSN Takaful has also been named the Best Takaful Operator in Malaysia for six consecutive years by the Global Islamic Finance Awards.
The company's commitment to innovation has led to the development of various digital solutions to enhance customer experience.
Prudential BSN Takaful's mobile app allows customers to easily access and manage their policies, make premium payments, and file claims.
Frequently Asked Questions
Who owns Prudential Bsn Takaful?
Prudential BSN Takaful is owned by Bank Simpanan Nasional (51%) and Prudential plc (49%). This joint venture was established in 2006.
How do I cancel my Prudential Bsn takaful?
To cancel your Prudential BSN takaful, simply provide written notice to us. Note that refunds are only available within the first 15 days of commencement.
How to pay Prudential takaful?
To contact Prudential takaful customer service, call +603 2775 7188 and follow the automated prompts to speak with a representative. They will assist you with payment inquiries and arrangements.
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