Pre seed funding is a crucial step for startups, allowing them to validate their ideas and build a minimum viable product (MVP) before seeking larger investments.
Startups typically raise pre seed funding in the range of $20,000 to $500,000, with an average investment of $200,000.
This funding is often provided by angel investors, family offices, and friends and family, who are willing to take on more risk in exchange for potentially higher returns.
Pre seed funding is usually used to cover the costs of product development, marketing, and operational expenses, helping startups to gain traction and build a loyal customer base.
What Is Pre-Seed Funding
Pre-Seed Funding is typically used to develop a proof of concept, conduct market research, and build a team before seeking seed funding. This round of funding is usually less than $2.5 million and is used to prove technology.
The target investors for Pre-Seed Funding are mostly Friends/Family, Micro VC's, Angels, and Incubator/Accelerator. This round of funding provides the necessary capital to take the business to the next level.
Pre-Seed Funding is often used to validate the business model and acquire customers. It's a critical stage in the startup's journey, allowing the founders to refine their idea and prepare for the next round of funding.
Here's a breakdown of the typical characteristics of Pre-Seed Funding:
- Amount: Less than $2.5 million
- Investment purpose: Prove technology
- Target investors: Friends/Family, Micro VC's, Angels, Incubator/Accelerator
Benefits and Advantages
Having pre-seed investors invest in your startup can provide a significant value add. Our account management team, staffed by experienced CPAs and accountants with an average of 11 years of experience, can help navigate the process.
Pre-seed investors can bring expertise and connections that can help your startup grow.
Advantages of Raising
Raising pre-seed investors can be a game-changer for your startup.
Having pre-seed investors can provide valuable expertise, such as account management from experienced CPAs and accountants who have 11 years of experience on average.
With pre-seed investors, you can tap into their network and gain access to new opportunities.
Pre-seed investors can also offer guidance from seasoned professionals who have seen it all.
Our account management team is staffed by CPAs and accountants who have, on average, 11 years of experience, making them a valuable resource for your startup.
Early Signs of Traction
Having an MVP with early signs of traction is a huge advantage for your startup. This basic version of your product attracts potential customers and investors.
Your MVP is a refinement of your product through consumer feedback and market research. This shows that your product has the potential to satisfy a distinct need within a specific market.
Showing potential for product-market fit is crucial for investors to finance your startup. This is when your product appeals to its target audience.
Your MVP may not have all the features of the final product, but it's a starting point for refinement. Additional features or fewer features can be added or removed to better suit your target audience's needs.
Investors are more likely to finance your startup if you can demonstrate product-market fit. This means your company satisfies a distinct need within a specific market.
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Who Provides Pre-Seed Funding
Pre-seed funding can come from various sources, each with its own unique characteristics. Angel investors are individuals who make relatively small investments, typically between $25,000 to $100,000.
They are often the sole decision makers, allowing founders to secure pre-seed money quickly. If an angel investor has already invested in your business, they'll already be invested in your success. They can also make valuable introductions in your industry.
Accelerator or incubator programs offer a combination of funding and support, typically providing around $125,000 in initial capital. These programs are like startup crash courses, providing access to an entrepreneurial community, training, and networking opportunities.
Pre-seed and seed investment venture capital funds represent multiple limited partner investors and can offer larger investments, but have a longer decision-making process. Consider researching the funding background of possible investors and contacting 20 that have a history of working with similar startups.
Who Provides
Pre-seed funding can come from a variety of investors, but it's essential to understand who they are and what they can offer.
Angel investors are individuals who make relatively small investments, typically between $25,000 to $100,000. They're often the sole decision makers, so you can usually secure pre-seed money quickly from angel investors.
Angel investors who have already invested in your business in a previous round will already be invested in the success of your venture. They can also make introductions in your industry, which is a valuable resource for founders.
Accelerator or incubator programs are like startup crash courses, offering initial pre-seed capital (typically around $125,000), as well as access to an entrepreneurial community, training, networking opportunities, and exposure to top-notch VCs for future funding rounds.
Pre-seed and seed investment venture capital funds represent multiple limited partner investors, who can offer larger investments during pre-seed rounds. However, they often have a longer decision-making process.
Here's a breakdown of the different types of investors that provide pre-seed funding:
- Angel investors: individuals who make small investments, typically $25,000 to $100,000
- Accelerator or incubator programs: offer initial pre-seed capital and access to a community, training, and networking opportunities
- Pre-seed and seed investment venture capital funds: offer larger investments, but have a longer decision-making process
Top Venture Funds
Pre-seed funding can come from various sources, but some of the most common types of investors are angel investors, accelerator or incubator programs, and pre-seed and seed investment venture capital funds.
Angel investors are individuals who make relatively small investments, typically between $25,000 to $100,000. They are often the sole decision makers, so you can usually secure pre-seed money quickly from angel investors.
Accelerator or incubator programs are like startup crash courses, where early-stage companies raise initial pre-seed capital (typically around $125,000) and gain access to an entrepreneurial community, helpful training, networking opportunities, free or discounted resources, and exposure to top-notch VCs for future funding rounds.
Pre-seed and seed investment venture capital funds represent multiple limited partner investors and can offer larger investments during the pre-seed stage, but they also have a longer decision-making process.
Here are some top venture funds that you may want to consider:
- Pear.vc
- Precursor
- First Round Capital
- Susa Ventures
- Launch Capital
- Alumni Ventures (and their affiliated, school-focused funds)
- Slow Ventures
- Initialized Capital
- Union Labs
- Notation Capital
- Haystack
- K9 Ventures
- Founder Collective
- Maven Ventures
- Start Fund
- SOSV
- Right Side Capital
- Village Global
- Neo Accelerator
- Afore Capital
- Sequoia Arc
- 2048 Ventures
- Operate Studio
- 43 (Dustin Dolginow’s pre-seed fund)
- Betaworks Ventures
- boldstart VC
Friends-and-Family and Angel
Friends-and-Family and Angel investors are essential sources of pre-seed funding. Angel investors are individuals who make relatively small investments, typically $25,000 to $100,000.
They are often the sole decision makers, so you can usually secure pre-seed money quickly from angel investors. If they've also been involved as part of your business's angel round, they will already be invested in the success of your venture.
Friends-and-family capital often comes from those who know you, such as co-workers, former classmates, and family. However, taking money from people close to you can be tricky, so be careful.
Pre-seed and seed investment venture capital funds represent multiple limited partner investors, but they often have longer decision-making processes. Angel investors, on the other hand, can offer faster access to pre-seed funding.
Here's a comparison of Friends-and-Family and Angel capital:
Remember, it's essential to research and understand the different types of investors and their requirements before reaching out for pre-seed funding.
Pre-Seed Funding Process
Pre-seed funding is a crucial step for startups, and understanding the process can help you navigate it successfully. Pre-seed funds are the pipeline for seed and series A funds, which means they're constantly talking to pre-seed funds to figure out who the best companies are.
The goal of pre-seed funding is to achieve three key objectives: build a minimum viable product, demonstrate a desirable product to customers, and gain the interest of seed or series A funds. This means pre-seed funds are looking for startups that have a solid foundation and a clear path to growth.
Pre-seed funding typically involves raising capital from angel investors, venture capitalists, or other early-stage investors. This capital is used to fund market research, develop a proof-of-concept, and build a team. Pre-seed funding rounds are typically structured as equity rounds, with investors receiving a percentage of the company in exchange for their investment.
The most common sources of pre-seed funding are accelerators, venture capital funds, and angel investors. These investors often use relatively simple agreements such as SAFEs and Convertible Notes.
Here's a summary of the typical pre-seed funding process:
- Build a minimum viable product
- Demonstrate a desirable product to customers
- Gain the interest of seed or series A funds
In terms of the amount of money needed, startups typically require $2.5M or less for pre-seed funding. This investment is used to prove technology and develop a proof of concept.
Pre-Seed Funding Rounds
Pre-seed funding rounds are a crucial step for startups to develop a proof of concept, conduct market research, and build a team before seeking seed funding. The average amount of capital raised in a pre-seed round is typically $100,000 to $1,000,000.
Most pre-seed rounds are used to prove technology, and the investment is used to develop a prototype and build a team. Prototyping allows a business to develop the necessary techniques and processes for long-term production.
The structure of pre-seed rounds often involves SAFEs, with some modest discounts and preferred shares for larger round sizes. For rounds under $1 million, SAFEs are overwhelmingly preferred, used in 80% to close to 100% of cases.
Here are some key statistics on pre-seed funding rounds:
Pre-seed funding rounds can vary in size, ranging from $100K to $8M, but most often fall around the $500K to $1M mark. The amount of money raised will depend on how much equity is given away and the company's valuation.
Pre-Seed Funding Requirements
To determine if your startup is ready for pre-seed funding, look for these indicators:
You have an MVP, or minimum viable product, that shows early signs of traction.
Having a strong founding team with relevant background and experience is crucial for pre-seed funding.
Your business has begun generating revenue, which can make it more attractive to investors.
You need cash to develop your prototype, which is a common reason for pre-seed funding.
You're ready to make critical hires, which can be a sign that your startup is growing and needs more resources.
Here are some specific KPIs to look out for:
- MVP: Having a Minimum Viable Product that is being embraced by the target customer can give you an edge when it comes to raising pre-seed funding.
- Crystalized product vision and market need: If you've already talked to potential customers and several have said they're willing to pay for the product as soon as it's ready, you're in a good position.
- Revenue: Growing revenue from a small base by 50%+ month over month can make your startup more attractive to investors.
- Team: An experienced team will always make it easier to raise pre-seed funding.
- Strong hires lined up: Having experienced industry veterans ready to come on full-time can also make you more attractive to investors.
Typically, pre-seed funding ranges from £100,000 to £500,000, and the amount you raise will depend on how much equity you're willing to give up and your company's valuation.
Pre-Seed Funding Options
Pre-Seed Funding Options can be categorized into three main types: Angel investors, Accelerator or incubator programs, and Pre-seed and seed investment venture capital funds. These investors are willing to take a leap of faith on your business concept, especially since you may not have much sales data to prove it.
Angel investors are high-net-worth individuals who invest their own money, allowing for fast funding. Accelerator or incubator programs, on the other hand, provide funding in addition to valuable connections to a startup ecosystem, including training and networking opportunities. Pre-seed and seed investment venture capital funds are institutional investors that offer larger but slower investments, with a more rigorous application process.
To find the right investor for your pre-seed funding needs, target those that are primarily interested in pre-seed funding for startups. This way, you'll increase your chances of securing the necessary capital to develop your business.
Approach Options
When bootstrapping, entrepreneurs can rely on their personal savings or revenue from early customers to fund their startup, but this approach can be limiting and slow.
Bootstrapping often requires entrepreneurs to be frugal and make tough financial decisions to keep costs low.
Personal savings can provide a steady flow of capital, but it may not be enough to sustain a growing business.
Friends and family can also be a source of funding, but this approach can be challenging and may put relationships at risk.
Friends and family funding can be a good option for small, low-risk ventures.
Revenue from early customers can be a reliable source of funding, but it requires a strong sales strategy and a solid product-market fit.
Revenue-based financing, like income share agreements, can provide a steady stream of capital in exchange for a percentage of future revenue.
Revenue-based financing can be a good option for startups with a proven business model and a clear path to revenue growth.
Accelerators and incubators can provide access to funding, mentorship, and networking opportunities, but they often come with equity requirements and time constraints.
Accelerators and incubators can be a good option for startups with a strong team and a scalable business model.
Types
There are three key types of pre-seed funding investors: Angel investors, Accelerator or incubator programs, and Pre-seed and seed investment venture capital funds.
Angel investors are high-net-worth individuals who invest their own money, providing fast funding for startups.
Accelerator or incubator programs offer more than just funding, connecting startups to a network of entrepreneurs, mentors, and potential partners.
Pre-seed and seed investment venture capital funds are institutional investors that offer larger investments, but with a more rigorous application process.
These investors are prepared to take a risk on pre-seed funding, basing their decisions on conviction and future potential rather than sales figures and revenue.
Here's a breakdown of the different types of pre-seed funding investors:
Preparing for Pre-Seed Funding
To prepare for pre-seed funding, you need to validate your idea, which involves proving that there's a market for your product or service. This can be done through market research and testing with a small group of customers.
You'll also need to build a minimum viable product (MVP) to demonstrate to investors that your idea has potential. An MVP is a basic version of your product that can be used to test its feasibility and gather feedback from early adopters.
Assembling a team is also crucial, especially in areas such as team building, fundraising, product development, marketing, sales, and administration and operations. You don't necessarily need co-founders, but having a diverse team with expertise in these areas can make a big difference.
Here are the typical areas of focus for a founding team:
- Team building
- Fundraising
- Product development
- Marketing
- Sales
- Administration and operations
Having accurate financials ready when you pitch to investors is also essential. This shows them that your startup's financial processes are in order, and you're prepared for the due diligence process.
Strong Founding Team with Relevant Experience
Having a strong founding team with relevant background and experience can make a huge difference in securing pre-seed funding. This is because investors are looking for founders that are likely to succeed.
Investors often use the founders' pedigree as an analog, so having a team with a strong educational background, such as Stanford or Ivy League university graduates, can be a major plus. Similarly, having team members with experience from top tech companies, financial institutions, or consultancies can also be highly valued.
However, it's not just about having a team with the "right" background. Founders with exceptional technical expertise, such as top machine learning scientists, are prized, while those with domain expertise, who have lived the problem they are solving, are also highly regarded.
To create a strong founding team, you should focus on assembling a team that can execute across key areas, including team building, fundraising, product development, marketing, sales, and administration and operations. This doesn't mean you need to bring on co-founders, as research shows that single founders tend to be more successful than multi-founder teams.
Validating Your Idea
You don't need any money to start validating your idea, but investors want to feel confident that your solution has potential.
Investors want to see that your solution has the potential to solve a problem that a group of people are having. It's a huge gamble if they can't see that.
You can validate your idea by conducting market and user research to fine-tune your business idea. This can help you understand your target audience and their needs.
Validating your idea is crucial before seeking funding, as it helps you build a solid product and business idea. This can be done without any initial funding.
A great way to validate your idea is to build a minimum viable product (MVP). This allows you to test your product in the real world and gather data that proves it's used by people.
Here are the key stages to validate your idea:
- Conduct market and user research
- Build a minimum viable product (MVP)
- Test your product in the real world
- Gather data to prove its usage
By validating your idea, you can increase your chances of getting pre-seed funding and building a successful business.
FounderSuite
FounderSuite is a paid investor database that has over 200K investors.
It also allows you to keep track of investors in their CRM, host pitch decks and files, and even send out emails.
They also have a free version.
This can be a huge help when trying to find the right investors for your startup.
FounderSuite can also help you stay organized as you navigate the pre-seed funding process.
Frequently Asked Questions
What percentage of funds should be pre-seed?
For pre-seed funding, aim to give up 15-25% of your company's equity to preserve enough for future rounds. This helps maintain control and value in your startup.
What do you use pre-seed funding for?
Pre-seed funding is invested in key activities such as hypothesis testing, hiring a good team, and setting up infrastructure to lay the groundwork for a successful startup
What is a good pre-seed valuation?
A good pre-seed valuation is typically around $5 million, allowing you to secure $500,000 to $1 million in funding while retaining 80-90% ownership of your startup. This valuation range is common for pre-seed rounds, but the right amount for your business depends on your specific needs and goals.
What does initial seed capital mean?
Initial seed capital refers to the first amount of money invested in a business to cover startup costs and planning phases. It's often provided by personal networks or early investors to help launch a new venture
Sources
- Y Combinator (ycombinator.com)
- Launch Capital (launch.co)
- Precursor (precursorvc.com)
- Next View Ventures (nextviewventures.com)
- First Round Capital (via Beautiful.AI) (beautiful.ai)
- Pre-Seed Fundraising: A Comprehensive Guide (trustfinta.com)
- The SeedLegals Startup Awards entries are now open (seedlegalsawards.com)
- Angel Investment Network (angelinvestmentnetwork.co.uk)
- SFC Capital’s Angel House (sfccapital.com)
- Galvanise Capital (galvanise.co)
- The FSE Group (thefsegroup.com)
- Fuel Ventures (fuel.ventures)
- Octopus Ventures (octopusventures.com)
- Concept Ventures (conceptventures.vc)
- $8M pre-seed round (crunchbase.com)
- Lookback (lookback.com)
- FounderSuite (foundersuite.com)
- Apollo (apollo.io)
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