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Before you start fundraising, it's essential to have a solid business plan in place, which should include a clear mission statement, target market, revenue model, and financial projections. This will help you articulate your vision and convince potential investors that your startup has potential.
A well-defined business model canvas is a great tool to visualize your startup's key elements and identify areas that need improvement. It's also a great way to communicate your idea to others.
Your startup's mission statement should be concise and compelling, outlining your company's purpose and goals. For example, Airbnb's mission statement is "to create a world where anyone can belong anywhere."
Having a clear value proposition is crucial in differentiating your startup from competitors and attracting customers.
Pre-Seed Preparation
Before you start looking for investors, it's essential to have a solid pre-seed preparation in place. This involves defining your problem, solution, and target market.
Your problem statement should clearly articulate the pain points of your potential customers. According to the article, a well-crafted problem statement should be concise, yet comprehensive, taking into account the needs and pain points of your target audience.
Your solution should offer a unique value proposition that addresses the problem you've identified. Research suggests that a successful solution should be scalable, sustainable, and adaptable to the ever-changing market needs.
By having a clear understanding of your problem and solution, you'll be better equipped to create a compelling pitch that resonates with potential investors.
Friends and Family
Friends and family can provide a vital source of funding for your startup, allowing you to acquire larger investments or several smaller ones without the high interest rates of credit cards or loans.
Asking friends and family for investments can alleviate personal financial pressure, but it's essential to establish professional boundaries to protect everyone's finances and relationships.
This funding option may only produce a small amount of funding, so it's not a substitute for other funding sources.
Choose a Co-Founder
Choosing a co-founder is a crucial step in your pre-seed preparation. A founder's journey isn't linear, and some people swap the order of finding an idea and finding a co-founder.
You should only land on an idea that makes sense for the specific crew you've assembled to tackle together. This approach increases your chances of succeeding.
Finding the right co-founder is key to your startup's success. By thoughtfully vetting for idea/team fit from the start, you'll be more likely to find the right fit.
Your chances of succeeding are higher when you choose a co-founder that fits with your idea.
How Much to Raise
The amount of money to raise for pre-seed funding can vary widely, but as a general rule, founders should aim to raise enough capital to fund the company for at least 18-24 months of runway.
In times of economic uncertainty, some investors even recommend that their portfolio companies fundraise for a longer runway of over 24 months. This ensures that the company has a cushion to weather any unexpected financial challenges.
The average pre-seed funding round is relatively small, ranging from $100,000 to $2.5 million, with an average post-money valuation of around $10 million.
Founders should also be mindful of burn rate and ensure that they're spending the capital wisely in order to maximize its impact. This means creating a future-facing financial projection model that looks 5 years into the future, which is the industry standard.
Most investors will ask to see this model as part of due diligence, so it's essential to have a solid understanding of your company's financial needs.
Funding Options
Pre-seed funding typically involves raising capital from angel investors, venture capitalists, or other early-stage investors. This capital is used to fund market research, develop a proof-of-concept, and build a team.
Founders can raise pre-seed funding through equity rounds, with investors receiving a percentage of the company in exchange for their investment. To increase their chances of success, founders should prepare a compelling pitch and build a financial projection model.
You can also consider bootstrapping, which means using your own savings or revenue to fund your startup. Some people skip the pre-seed stage and go straight to a seed round, which can be a good option if you have a clear idea and are ready to raise a larger amount of capital.
Crowdfunding
Crowdfunding is another option for funding your idea-stage business, allowing you to share your idea on a platform like Kickstarter or Indiegogo and raise funds from people in exchange for perks.
This method doesn't require you to repay the funds or interest, but instead, you'll pay with other perks or equity.
Crowdfunding is fast, and you can raise the money you need within 30 to 60 days.
However, crowdfunding has become extremely competitive, with you up against other startups with similar ideas.
By sharing your idea on a platform, it also becomes public, so you'll need to take extra care to protect your intellectual property before sharing it online.
Keep in mind that crowdfunding won't offer as much funding as other idea-stage funding options, like investors or loans, and fees to use crowdfunding platforms may range from 5% to 12% of the funds raised.
Securing Funding
Securing funding for your pre-seed startup can be a challenging process, but understanding the different options available can make a big difference.
To increase your chances of success, prepare a compelling pitch that clearly articulates the value proposition of your business and explains why it's a good investment opportunity. This should include building a financial projection model.
Founders should identify potential investors who may be interested in their business, such as angel investors or venture capitalists, and research them to determine if their investment criteria and preferences align with what the company is doing.
You'll have a slim chance of securing investments if you only have an idea for a company, but having an idea-stage startup with a well-developed vision and plan for the business can secure funding.
There are several funding options for the idea stage, including pre-seed funding, which typically involves raising capital from angel investors, venture capitalists, or other early-stage investors. Pre-seed funding rounds are typically structured as equity rounds, with investors receiving a percentage of the company in exchange for their investment.
Here are some common funding options for pre-seed startups:
Startup Basics
Pre-seed funding typically involves raising capital from angel investors, venture capitalists, or other early-stage investors. This capital is used to fund market research, develop a proof-of-concept, and build a team.
Investors want to know three key things about your startup when you go out to raise money. These are market, validation, and team.
Here are the three things investors want to know:
- Market: Investors are looking for a big opportunity that can result in a company large enough to have an IPO.
- Validation: Investors want proof points that the opportunity is de-risked, such as customer conversations or market validation from experts.
- Team: Investors want to know what's special about you and your team that sets you up to win over the competition.
Bootstrapping
Bootstrapping is a common funding option for new startups, with as much as 70% of startups relying on it to get started.
Using personal resources to fund the startup is a key aspect of bootstrapping, and it can be done without a waiting period.
There's no need to apply for funding or wait for approval, you can simply use your own savings to get the ball rolling.
Putting your own money into the business can also prove to investors that you're committed to the company's success.
However, not everyone has enough savings to start a company, and using personal funds can put a lot of pressure to succeed.
This pressure can drive some founders to perform well, but it can also limit growth potential when the focus is on making the money back rather than serving clients and producing a high-quality product.
Confirm Personal Network Support
Confirming support from your personal network is crucial before taking the leap into startup life. This means having open and honest conversations with your family and anyone else who will be impacted by your decision.
Your loved ones might not fully understand the nature of the journey, and that's okay. Jyoti Bansal, a co-founder of several companies, faced skepticism from his own father when he started his first company.
It's essential to mentally prepare yourself for the startup journey, as it will be full of ups and downs. Jyoti Bansal recommends showing the "startup curve" to new founders and employees to demonstrate the unpredictability of startup life.
You can't go into startup life with a completely open mind, but being aware of the challenges ahead will make it easier to navigate them.
Idea Development
Developing a solid idea is crucial for securing funding, but having just an idea is not enough. You need to have an idea-stage startup with a minimal viable product (MVP) and product-market fit.
At the idea stage, founders can fully develop their idea and create a pitch that explains why it's bound for success. Establishing MVP and product-market fit can secure funding, even through investors.
Validate Your Idea
The idea stage is a crucial time for companies, and validating your idea is essential to ensure you're building something people need.
You'll want to cast a wide net to validate your idea, as Sarah Leary did with cold outreach to neighbors, achieving a hit rate of about 30%.
Capturing initial reactions and noting common themes will help you refine your idea.
A good rule of thumb is to conduct 30-50 customer interviews to gather enough feedback.
While a dozen interviews may not be enough, the pain points in customer feedback should start to converge by the time you reach 50.
This process will help you gain conviction and clarity about your idea.
Grants and Competitions
Grants and competitions offer a path for startup founders to get the money they need to launch the next phase of the company without having to repay it.
One huge benefit is that you don't need to worry about paying back the money, which can relieve some of the stress that comes with receiving and paying back money.
Grants and competitions can be difficult to access unless you know where to find them. Researching grants and competitions for which you qualify and preparing your application or submission can take time.
The process to apply for a grant and receive funding can take up to 18 months, according to Grant Watch.
Document Your Motivations
Documenting your motivations is a crucial step in the idea development process. It's essential to understand why you want to start a company in the first place.
Sarah Leary, Unusual Ventures partner and co-founder of Nextdoor, suggests having a "sit-down" conversation with yourself to explore your motivations.
Before you begin, take the time to ask yourself why you're interested in starting a company. This could be to make a dent in the world or something else entirely.
Having a clear understanding of your motivations will help you stay focused and committed to your venture.
Consult the checklist linked below to assess if you are ready to start a company, which includes questions to ask yourself and your potential co-founder(s) about your product/market.
Finding a Co-Founder
Finding a co-founder is a crucial step in the startup journey. A founder's journey isn't linear, and some people swap the order of finding an idea and finding a co-founder, but both paths are valid.
To find a co-founder, start by tapping your personal and professional networks. This can include On Deck Fellowship, South Park Commons, Entrepreneur First, company alumni networks, school, mutual friends, etc.
A good place to find a co-founder is through super-connectors, such as investors and previous colleagues, who can introduce you to your future co-founder. It's critical to spend time working on a project together, designing and prototyping.
Give yourself a trial period of at least a few months and check in regularly to see if the two of you are still interested in working together.
Seed Funding
Seed funding is a crucial step in a startup's journey, and it's essential to understand what it entails. Pre-seed funding often takes the form of early-stage convertible notes or SAFEs, but seed rounds represent the first "priced round", where preferred stock is sold to investors.
To secure seed funding, your startup should have a proof of concept, conduct market research, and build a team. This stage typically requires an investment of less than $5 million.
Target investors for seed funding are mostly micro VC's, angels, and institutional VC's. They expect to see a minimum viable product and a validated business model before investing.
Here's a breakdown of the typical seed funding process:
Keep in mind that seed funding is not just about securing capital; it's also about validating your business model and building a team that can execute your vision.
Nurture Investor Relationships
Nurture investor relationships by building relationships with investors before you actually raise funding. Many investors are one introduction away and more than willing to get to know smart operators who might start a company someday.
Building relationships early gives you the chance to create a shortlist of the firms and investors you actually want in your future cap table. This can make a big difference when you're ready to raise funding.
Prepare a compelling pitch that clearly articulates the value proposition of your business and explains why it's a good investment opportunity. This will help you stand out from the competition and increase your chances of securing funding.
Identify potential investors who may be interested in your business, such as angel investors or venture capitalists. Research these investors to determine if their investment criteria and preferences align with what your company is doing.
Finding mutual connections for a warm introduction to the investor you want to meet can unlock more meetings and conversations for the round.
Understanding Investors
You'll need to know what investors are looking for to secure pre-seed funding. Angel investors, unlike venture capital firms, are often willing to take on the higher risk of an early-stage startup.
To find investors for your idea-stage startup, you'll need to do thorough research into angel investors with experience funding similar startups. Showing how your startup will meet market demand and scale over time is crucial.
Investors want to see a well-developed vision and plan for the business, as well as a detailed idea and clear reasoning as to how it will scale. This was the case for Appify, which secured funding even in its earliest stages by having a well-developed vision and plan.
To raise money successfully, you'll need to sell yourself and your skill set well. Investors often get pitched the same idea by different people, so it's essential to highlight what's special about you and your team.
Here are the three main things investors want to know about your startup:
- Market: Investors want to know that your startup has a clear market need and a well-defined target audience.
- Validation: Investors want to see proof points that support your conviction that your idea could work, such as customer conversations or market validation from experts.
- Team: Investors want to know that you have the right team in place to execute and bring your idea to life, and that you have a unique strength that sets you up to win over the competition.
By understanding what investors are looking for, you can tailor your pitch and approach to meet their needs and increase your chances of securing pre-seed funding.
Frequently Asked Questions
What comes before pre-seed funding?
Before pre-seed funding, a business typically develops a minimum viable product (MVP) that shows potential for traction. This MVP stage is a crucial milestone before seeking investment.
How much equity do you need for pre-seed?
For pre-seed funding, aim to retain 75-85% of your company's equity to ensure enough ownership for future funding rounds. This helps preserve your startup's value and control.
Sources
- https://spzlegal.com/blog/startup-101-preseed-investment
- https://www.trustfinta.com/blog/pre-seed-fundraising-a-comprehensive-guide
- https://www.hubspot.com/startups/pre-seed-funding
- https://www.unusual.vc/articles/4-questions-aspiring-founders-should-ask-before-starting-a-company
- https://www.goingvc.com/post/decoding-pre-seed-and-seed-funding-a-comprehensive-guide-for-entrepreneurs
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