
OTP Banka Srbija is a leading financial institution in Serbia, with a rich history dating back to 1924. It was founded by a group of entrepreneurs who wanted to provide financial services to the local community.
The bank has since grown to become one of the largest financial institutions in the country, with a network of over 150 branches across Serbia. This widespread presence allows OTP Banka Srbija to serve a large and diverse customer base.
With a strong focus on customer satisfaction, OTP Banka Srbija offers a wide range of financial products and services, including personal banking, corporate banking, and investment services. This comprehensive approach helps the bank to meet the evolving needs of its customers.
History of OTP Banka Srbija
OTP Banka Srbija has a rich history that spans over a decade. The bank was formed on May 21, 2007, through the merger of three Serbian banks: Niška Banka a.d. Niš, Zepter banka a.d. Beograd, and Kulska banka a.d. Novi Sad.
In 2017, OTP Bank bought 100% of shares of Vojvođanska banka from the National Bank of Greece, making it the sixth-largest commercial bank in Serbia with a 6% market share.
The bank's expansion continued with the acquisition of Société Générale Srbija in 2018, with the process of integration finalized in 2021.
As of 2019, Vojvođanska banka is among the top ten largest banks in Serbia by asset size, with a fourth-largest network in the country. It has over a million clients and four regional business centers for small and medium-sized enterprises.
Here are some of the bank's branches:
- Branch in Apatin
- Branch in Čačak
- Branch in Jagodina
- Vojvodjanska bank in Zrenjanin
Bank's Services and Innovations
OTP Banka Srbija offers a range of services, including online banking, mobile banking, and self-service terminals.
Their online banking platform allows customers to manage their accounts, pay bills, and transfer funds 24/7.
With mobile banking, customers can access their accounts, pay bills, and transfer funds using their smartphones.
The bank has a large network of self-service terminals, making it easy for customers to perform various banking tasks without visiting a branch.
OTP Banka Srbija also offers a variety of payment cards, including credit cards, debit cards, and prepaid cards.
Their credit cards offer rewards programs, purchase protection, and other benefits to customers.
OTP Banka Srbija's mobile banking app allows customers to block their cards in case of loss or theft.
The bank's online banking platform also offers a range of investment products, including stocks, bonds, and mutual funds.
OTP Banka Srbija has a dedicated customer service team that is available to help customers with any queries or issues.
Market Presence and Analysis
OTP Banka Srbija has a significant market presence in Serbia, as evident from the Market Profile Serbia document.
The bank operates in a competitive market, but its strong presence is a testament to its ability to adapt and thrive in the local economy.
With a well-established network of branches and ATMs, OTP Banka Srbija is easily accessible to its customers across the country.
Growth and Expansion
The company's growth and expansion have been significant, with a 25% increase in sales in the last fiscal year. This growth can be attributed to the company's strategic partnerships with key players in the industry.
The company has expanded its product line to cater to a wider customer base, with a focus on innovative and sustainable products. This move has helped the company to increase its market share and establish itself as a leader in the industry.
In the last five years, the company has invested heavily in research and development, with a 50% increase in R&D spending. This investment has led to the development of new and improved products that have helped the company to stay ahead of the competition.
The company's expansion into new markets has been a key driver of its growth, with a 30% increase in international sales in the last year. This expansion has helped the company to diversify its revenue streams and reduce its dependence on a single market.
The company's commitment to innovation and customer satisfaction has helped it to build a strong brand reputation, with a customer satisfaction rating of 90% in the last year. This reputation has helped the company to attract new customers and retain existing ones.
Market Profile

Serbia has a market profile that can be accessed in a downloadable pdf format through the link provided. This pdf contains more detailed information about the Serbian market.
Serbia is a country in Southeastern Europe with a growing economy. The pdf link offers a wealth of information about the Serbian market, including its size, growth rate, and industry trends.
The pdf link is a valuable resource for businesses looking to expand into the Serbian market.
Global Investor/ISF
OTP Banka Srbija has been recognized as a top ranking sub-custodian in Serbia by Global Investor/ISF Sub-Custody Survey for three consecutive years from 2015-2017. This achievement is a testament to the bank's expertise and reliability in sub-custody services.
Sources
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