Nubank's Unique Values Set Them Apart in Banking Industry

Nubank's values are centered around simplicity, which is reflected in their user-friendly mobile app that allows customers to manage their accounts and make transactions with ease.

Their focus on simplicity has led to a significant reduction in fees, with no monthly fees, no overdraft fees, and no foreign transaction fees.

Nubank's commitment to transparency is evident in their clear and concise communication with customers, keeping them informed about their accounts and transactions.

Nubank made Latin American banking easy by providing an internet banking solution that simplified banking for the ordinary public.

The bank's app-based system with no hidden costs has allowed anyone to open a digital account and begin banking without visiting physical locations.

Nubank has provided high-interest savings accounts, debit and ATM withdrawal capabilities, direct transfers for users' paychecks, a personal loan product, and more.

This online Brazilian bank branch provides the most cutting-edge financial services in Latin America due to its easy-access banking.

Nubank's constant improvement and innovation mindset ensures that the company remains relevant in the market.

The company encourages its employees to think creatively and come up with new ideas, resulting in features like 'Modo Rua' or 'Street Mode' that provide an extra layer of security for all accounts.

This approach has allowed Nubank to solve real problems for its customers, such as feeling safe using the app.

We want fanatical customer love, and it's quite easy to understand what we do: we want to tackle their root problems to delight our customers daily and create emotional connections.

Our goal is to build genuine relationships that promote mutual success, not just seek commercial transactions. We're doing this by creating features like Intelligent Suggestions that offer personalized messages and recommendations to enhance the customer experience.

We're letting our customers know what they need before they even think about it, which is a game-changer. This feature is a testament to our commitment to understanding and meeting our customers' needs.

We're not just stopping at Brazil; we're scaling our operations and customer-centricity for Mexico and Colombia, connecting our product experiences worldwide. This expansion is a huge step towards achieving our goal of fanatical customer love.

In a lightbulb moment, the team decided to create an extra layer of security to make our customers feel safer. This spirit of shared leadership has been responsible for countless achievements, like NuBolão.

Nubank made Latin American banking easy by providing internet banking solutions that simplified banking for the ordinary public.

The bank's app-based system with no hidden costs has been a game-changer, allowing anyone to open a digital account and begin banking without visiting physical locations.

Nubank's constant improvement and innovation mindset ensures that the company remains relevant in the market by encouraging employees to think creatively and come up with new solutions.

The company's attitude is reflected in the emergence of features like 'Modo Rua', or 'Street Mode', which provides an extra layer of security for all accounts by letting users choose trusted Wi-Fi networks.

Nubankers are empowered to solve real problems, not just follow the status quo, resulting in innovative solutions like 'Modo Rua', which is now available to over 100 million users in Brazil, Mexico, and Colombia.

The company's focus on solving its market's root problems has led to the creation of a high-interest savings account, debit and ATM withdrawal capabilities, and direct transfers for users' paychecks, among other services.

Nubank's approach to innovation is a key factor in its success, allowing the company to stay ahead of the curve and provide cutting-edge financial services to its customers.

At Nubank, we value being the best, which requires a team committed to quality and a genuine desire to do the best work of our lives.

We've learned that engineering principles aren't something you start with, but rather they emerge from experience and learning on the job. Our humble team needed to learn them on the job in 2013, when we were born.

Our company culture is highly aligned, but loosely coupled, meaning we have a few key principles that people can interpret and get on with things, rather than a bunch of rules. This keeps us young and agile, allowing us to move fast and stay focused on our goals.

At Nubank, doing our best work is about more than just meeting deadlines or checking off tasks. It's about being committed to quality and having a genuine desire to do the best work of our lives.

We've learned that having a clear vision is essential for achieving this. By establishing a shared vision, our design team is able to keep a common ground of what good design is for Nubank, regardless of individual opinions or backgrounds.

This collective exercise of writing down our vision together has also been an invaluable experience in team bonding and exchanging ideas.

For us, being the best isn't just about being the biggest or the oldest, it's about being committed to quality and doing the best work possible. We've found that having a few key principles that people can interpret and get on with things is much more effective than setting up a bunch of rules and bureaucracy.

This approach allows us to maintain our ability to move fast and stay young as a company, highly aligned but loosely coupled.

At Nubank, we believe in an ownership mentality for our engineers. This means that they think of the system they build as their own baby, and are willing to take responsibility for it from start to finish.

We've eliminated the traditional divide between Dev and Ops teams, where developers build something and then throw it over a wall to operations to run. Instead, our engineers are responsible for the entire process, from building to maintenance.

Thinking of yourself as the owner is key to making the right decisions about speed versus safety. You can always build something faster, but what force is going to guide you to build something safer?

Only through ownership can you make decisions that balance speed and safety.

Nubank's Engineering Principles are a set of guiding rules that help the company make decisions and operate efficiently. These principles are the foundation of Nubank's engineering culture.

One of the key principles is to have a systemic view. Nubankers always have people in every single place of the company with a systemic view, which helps them see the bigger picture and make informed decisions.

The company has a list of five Engineering Principles that guide their operations. Here are the principles:

Canonical Approaches, Consistently Applied is a principle that may be difficult to understand at first. It means having fewer, tighter, and more deliberate choices in solving problems. This approach helps Nubank avoid having many different ways of doing things, which can make it harder to understand and maintain the system.

Nubank's commitment to finishing projects and avoiding non-strategic variance in their systems and approaches has led to fewer projects being killed mid-stream, and more projects being finished successfully. This is a testament to the effectiveness of their Engineering Principles in guiding their operations.

At Nubank, data is viewed as a key enabler to providing our distinctive customer experience and thus one of our most strategic assets. This is in stark contrast to traditional banks, where data is often fragmented into different silos, making it difficult to get a single coherent view of a customer.

This lack of cohesion can lead to inconvenience and incoherence for customers, as every department may see a different part of the elephant. This is because data can be expensive to store, process, and protect, making integration a challenge.

Nubank, however, strives for coherence, even as a growing company. We aim to be able to underwrite credit and defend against criminals better than anyone else, as this is at the core of what we are built to do.

At Nubank, diversity is not just a goal, but a driving force behind our creativity and problem-solving skills. It's the path itself that leads to the best products and customer experiences.

Diversity is what allows us to approach problems from unique perspectives. NuBraille is a great example of this, designed to positively impact visually impaired clients.

Having a diverse team means that everyone brings their own experiences and ideas to the table. This is evident in the collaboration with Leonardo Ferreira, a Software Engineer who is blind, to create a better relationship between visually impaired people and our services.

Nubank's innovative approach to banking started with a no-fee credit card, a game-changer in a market dominated by high fees and complex processes. This card was managed entirely through a mobile app, making it a seamless and user-friendly experience for customers.

The credit card was not just fee-free, but also offered instant notifications for transactions, spending categorization, and the ability to block and unblock the card instantly. This level of convenience resonated with customers who were frustrated by the inefficiencies and costs associated with conventional banking.

Nubank has expanded its product offerings to cater to a broader range of financial needs. Its current product suite includes credit cards, digital payment accounts, flexible loan options, and investment products.

Here's a breakdown of Nubank's key product offerings:

Nubank's innovative products have disrupted the traditional banking industry, providing customers with a more efficient and user-friendly experience.