Nubank Estados Unidos Deixa Perdas Para Trás com Sucesso

Nubank Estados Unidos está destruindo o modelo tradicional de banco com sua abordagem inovadora e tecnológica.

A empresa é conhecida por sua plataforma digital fácil de usar, que permite aos clientes gerenciar suas contas de forma eficiente.

Com a expansão para os Estados Unidos, a Nubank está alcançando um público cada vez maior e está ajudando a reduzir a exclusão financeira.

A empresa está oferecendo serviços de crédito e investimento, além de contas de poupança e cartões de débito, tudo de forma digital e sem custos mensais.

Nubank está planejando expandir seus serviços para os EUA, mas ainda não desembarcou na terra do Tio Sam.

O principal motivo para isso é que há locais melhores para se alocar capital nos EUA, com um ROE médio dos bancos equivalente a 12,5%, muito menor que o ROE de 23% alcançado pelo Nubank no Brasil.

Nubank só poderá desembarcar nos EUA quando tiver entrado em mercados com maior retorno.

Aqui estão algumas vagas de emprego do Nubank nos EUA:

Nubank is actively hiring in the United States, with 24 job openings across various locations.

Nubank has a presence in several major cities, including Durham, New York, San Francisco, Boston, and Austin.

Some of the job openings are for technical roles, such as Senior Frontend Engineer, Backend Software Engineer, and Full Stack Engineer.

Nubank is also hiring for non-technical positions, like Sales Director, Senior Account Executive, and Digital Brand Strategy Manager.

The job openings range from entry-level to senior-level positions, with varying levels of experience required.

Here are some of the job openings listed by category:

Non-Technical Roles:

Most of the job openings are based in major cities, with some remote options available.

Nubank has finally left its losses behind, reporting a net income of US$142 million in its first quarter earnings report. This is a significant turnaround from the loss of US$45.1 million in the same period in 2022.

The neobank almost doubled its revenue in the same period to a record US$1.6 billion, which is a testament to its growing popularity. This growth is reflected in its customer base, which now stands at 79.1 million across Brazil, Mexico, and Colombia.

Nubank's revenue growth is impressive, and it's clear that the neobank is on the right track. Its customer base has increased by 33% compared to the same period last year, which is a significant milestone.

The neobank's financial performance is a far cry from the difficulties faced by American banks trying to enter the Brazilian market. Despite having a much larger market size, American banks have struggled to innovate and compete with local players like Nubank.

You might enjoy: Quanto Rende 1 Milhão No Nubank

Nubank Estados Unidos faced several challenges in its early days, including a difficult launch and a subsequent pivot to a digital-only bank.

The company's initial struggles were largely due to a flawed business model.

However, Nubank's success lies in its ability to adapt and innovate, as seen in its digital-only banking model, which has allowed it to expand rapidly in Brazil and now in the United States.

The Nubank's expansion plans are met with a significant hurdle: the US market's lack of innovation. Despite being dozens of times larger than the Brazilian market, the US market doesn't offer a significant level of innovation.

The Glass-Steagal policy's end led to a concentration of banks in the US, resulting in the creation of global giants like Citi and JP Morgan.

These same banks struggle to establish themselves in the Brazilian market. Even Citi, with $3 trillion in assets, gave up and sold its retail operations to Itaú in 2017.

This difficulty in entry for US banks in Brazil raises the question: could a Brazilian bank like Nubank successfully enter the US market?

Large American companies like Apple and Google are already exploring the US market, particularly as payment providers. Apple, for instance, even considered a partnership with Goldman Sachs to offer 3% interest on deposits in a country accustomed to 0.1% interest.

The Apple Bank currently holds $15 billion in deposits and $12 billion in loans, equivalent to two-thirds of Nubank's credit portfolio. This suggests that a small share of the US market could be a significant opportunity for Nubank.

In Brazil, Nubank already has a 4% market share of the estimated $175 billion total bank revenue.

Nubank's unique approach to banking, allowing 85% of operations to be done through an app, could be a significant advantage in the US market.

Maintaining physical branches in the US, with its high real estate prices, is a costly and unnecessary expense that would be passed on to clients.

Nubank's return on equity (ROE) is 23% in Brazil, while the US average is 12.5%. This highlights the main reason Nubank hasn't expanded to the US yet: there are better places to invest capital.

Nubank will likely enter the US market when it has access to higher-return markets.

Nubank finally achieved its first profit in history, a whopping R$ 76 million in the first half of 2021. This significant milestone came after months of preparation for its initial public offering.

The fintech's vice-president, Guilherme Lago, revealed that the company managed to turn around its negative balance of R$ 95 million from the same period in 2020. By June 2021, Nubank had over 41 million clients in Brazil.

The company's first profit won't be distributed to its shareholders, but instead, it will be reinvested in innovative products and services for its clients.