
Whole life insurance can be a bit of a mystery, and some people might wonder if it's a scam. The truth is, it's a legitimate option, but it's not for everyone.
Whole life insurance policies are designed to provide a death benefit to your loved ones and also build cash value over time. This means you can borrow against it or use it as collateral.
Some whole life policies can be quite expensive, especially if you're young and healthy. In fact, a study found that a 25-year-old non-smoker can expect to pay around $1,000 to $2,000 per year for a whole life policy.
You might enjoy: Term Insurance Policies
Whole Life Insurance Scams
Be cautious of fake beneficiary scams, where scammers pretend you're in line to receive money from a loved one's insurance, but you need to pay an outstanding balance first.
Contacting the insurance company directly is the best way to verify the information, but be wary of using the contact information provided by the scammer, as it's likely false.
The biggest concern with whole life insurance is the low chance of the policy paying for itself, especially if you're pre-paying.
Fake Beneficiary
You might be the target of the fake beneficiary scam, where crooks pretend you're in line to acquire money from your loved one's insurance with a small outstanding balance to pay.
Don't let the prospect of receiving money cloud your judgment. You can put your mind to rest by contacting your loved one's insurance company. But don't use the contact information given to you, it's likely false.
You might enjoy: Can a Person Have More than One Life Insurance Policy
What's the Catch?
The catch with whole life insurance is that the chance of the policy paying for itself is very low unless it's guaranteed in writing. This means you might find a policy that states it will be paid up in 20 years, but that's not always the case.
Pre-paying for whole life insurance means you're not gaining from the benefits that make it sound attractive. You're essentially throwing money away.
The biggest concern with whole life insurance is that it's not a guaranteed investment. The Insurance Pro Blog warns that the rate of return on whole life insurance can be very low.
For another approach, see: What Types of Death Are Not Covered by Life Insurance
Common Scams and Frauds
Criminals are trying to take advantage of your need for life insurance, so it's essential to be aware of potential scams. Research the agent and company before talking further, and only give personal information or money to agents you know.
Be cautious of offers that sound too good to be true, such as being made a beneficiary without your knowledge or ridiculously low rates. It's not reasonable to expect rates as low as advertised.
If you become a victim of insurance fraud, report it to the authorities and keep an eye on your financial accounts for suspicious activity.
On a similar theme: S Is Covered by a Whole Life Policy
Be Aware of Fraud
Criminals are trying to take advantage of your need for life insurance, so it's essential to be aware of scams. Research the agent and company before talking further, and only give personal information or money to agents you know.
Be cautious of offers that sound too good to be true, as they often are. Life insurance scams can be designed to attract potential new customers with low rates, but the average rate for the typical person will be much higher.
Discover more: B Owns a Whole Life Policy
A phony policy is a common scam where con artists create fake documents or websites that look like the real thing. Do your research before buying insurance, and check if the company and representative are genuine by contacting the insurance division of your state government.
Whole life insurance policies are not a scam, but they can be mis-sold. Be wary of advisors who recommend them as an investment vehicle, as this is against the law in Canada. Permanent life insurance policies can be used as an investment vehicle, but they should not be advertised to people this way.
Dishonest advertised rates are another common scam. Advertisements for extremely low rates may be misleading, and the company may be using the prices to attract potential new customers who are unaware of the scam. The average rate for the typical person will be much higher, and you may not find out until you've applied.
Pressure to buy or switch policies can also be a scam. A crooked insurance agent might pressure you to use the cash value of your whole life plan to increase your coverage, but this can be a way for the agent to increase their salary.
A fresh viewpoint: Is Cash Value Life Insurance a Good Investment
Cashing Out a Policy
You can access the cash value of your whole life insurance policy, but be aware that you'll have to pay taxes on the withdrawal.
To assess the cash value of a policy, compare it with your timeline and add up the annual premiums you'll pay over that timeline.
The cash surrender value is not a straightforward investment, with four main limitations:
If you cancel or surrender your policy, you'll get the policy's cash surrender value, but your beneficiaries won't receive the death benefit.
The cash surrender value can be a good investment, but it's essential to consider the limitations of whole life insurance policies.
Here's a simple rule of thumb to evaluate the cash value of your policy:
- Compare it with your timeline
- Add up annual premiums you'll pay over that timeline
- Calculate accumulations in the cash value along the way
- Compare it to traditional investments like an RRSP or TFSA instead
If you pass away, the insurer pays a guaranteed death benefit to your beneficiaries, but the policy's cash value goes to the life insurance company.
Banks Failed During the Depression
Banks were closed for 10 days in 1933 due to a "Banking Holiday" that allowed for sweeping regulatory changes to take place.
This holiday was a result of banks failing, not a cause of it. In fact, 14% of life insurance companies actually failed during The Great Depression.
Insurance companies were not as fortunate as banks, with 63 companies going under.
For another approach, see: Top Whole Life Insurance Companies
How to Avoid Scams
To avoid scams, it's essential to do your research before handing over personal information or money. Always deal with familiar insurance companies who list several ways to contact the office, such as a phone number, email address, and sometimes a physical address.
Never give sensitive information to strangers posing as insurance representatives, including your credit card number, bank account information, and Social Security number.
Whole Life Insurance Explained
Whole life insurance is a type of permanent life insurance that provides coverage over your entire life as long as premiums are paid. It's often referred to as "set it and forget it" due to its guaranteed cash value growth and tax-free death benefit.
The premiums for whole life insurance are fixed but higher than term life insurance, and a significant portion of your premium payments go towards paying for the insurance and fees in the early years of coverage.
A whole life insurance policy consists of two parts: the death benefit and potential cash value, which grows over time as the insurance company invests excess premiums. The greater the cash value component, the more interest is accrued, and the more the policy is worth.
Here's an interesting read: Who Receives the Death Benefit from a Life Insurance Policy
Here are some key things to know about whole life insurance:
- Premiums are fixed and typically higher than term life insurance
- A portion of your premium payments go towards paying for insurance and fees
- Excess premiums are invested, generating interest for the policy's cash surrender value
- The cash value grows over time, making the policy worth more
What Is?
Whole life insurance is a type of permanent life insurance that provides coverage over your entire life. It's a lifelong policy that stays active as long as you pay your premiums.
Whole life insurance policies are fixed, meaning you pay the same rate over the course of the policy, and as long as you pay your premiums on time monthly, your coverage stays.
A whole life insurance policy consists of two parts: the death benefit and potential cash value. The death benefit is a guaranteed payout to your beneficiaries when you pass away, while the cash value is a tax-protected investment that grows over time.
You can access the cash value of your whole life insurance policy, but you'll have to pay taxes on withdrawals. It's also worth noting that whole life insurance premiums are fixed but higher than term life insurance due to the investment feature and longer coverage period.
Broaden your view: Can You Claim Life Insurance Premiums on Your Taxes Canada
Here are some key things to know about whole life insurance:
- Premiums are fixed and higher than term life insurance
- Policies are lifelong and stay active as long as premiums are paid
- Consists of two parts: death benefit and cash value
- Cash value is a tax-protected investment that grows over time
- Can be used for estate planning and investment, but may not be the best fit for average Canadians' financial needs
Whole life insurance is not a scam, but it is often mis-sold. It's sold in circumstances where it won't perform its best, which doesn't help the people who really need appropriate insurance coverage.
Credit Protection
Credit protection is a common concern for many people, but it's essential to understand how whole life insurance fits into the picture.
In some states, whole life insurance cash value can be protected from creditors, but the amount of protection varies greatly.
For example, in Alabama, only $500 of whole life insurance cash value is protected, while in West Virginia, the protection is a mere $8,000.
In South Carolina, the protection is $4,000, and in New Hampshire, there is no protection at all.
Many states do provide 100% protection, but it's crucial to look up your state's specific laws before making any decisions.
It's surprising to see how different states treat whole life insurance cash value, and it's essential to be aware of these differences to make informed decisions.
If this caught your attention, see: A Whole Life Insurance Policy Offers Protection
Estate Planning
Estate planning is a crucial aspect of life insurance, but it's not as complicated as you might think. Many people believe they need whole life insurance for estate planning, but the truth is, most people don't.
The primary benefit of life insurance is providing income-tax free cash at death, which can help with liquidity issues, such as owning expensive property or a private business. This can be especially useful if you have a family farm, as one child can inherit the farm and the other can receive the life insurance proceeds.
You can also use life insurance to pay estate taxes, but only if you have a very large estate, typically over $5 Million for single folks in the federal tax code. However, most people will die without any estate tax burden.
Giving away assets to heirs through an irrevocable trust can be a good estate planning strategy, but it's not the life insurance that's saving money on estate taxes, it's the fact that you're giving away your assets before you die.
Discover more: What Happens to Term Life Insurance If You Don't Die
Benefits of Bundling
The bundling bias can be a powerful sales tactic, making us think we're getting great value for our money. A whole life insurance salesman might tell you it's the all-in-one solution for all your financial needs.
Buying a home, paying for college, funding retirement, and leaving a legacy are all financial goals that whole life insurance can supposedly help you accomplish. But the truth is, whole life insurance doesn't help one accomplish any financial goal particularly well.
Some salespeople might even suggest borrowing against the cash value of your policy to fund these goals. I was sold a $1 million death benefit, which sounds impressive, but it's not exactly a practical use of your money.
The Verizon Triple Play is a good analogy for this – it's cheaper to bundle services, but if you don't use the landline, you're not really getting value out of it. The bundling bias can make us reflexively think we're getting great value, even if we're not.
Related reading: Symetra Financial Ratings
Long Term Care Rider
Buying a long term care rider as part of a whole life insurance policy is a common practice, but it's not always the best option.
Insurance companies are adding long term care riders to whole life policies, universal life policies, and annuities, often using the fear of expensive long term care to sell them.
You're essentially buying two policies combined into one, which can be unnecessary and expensive.
The benefit of buying a long term care rider as part of a whole life policy is that the premiums are guaranteed, which can be worth something.
But, you're also getting a lower return on the investments used to pay for it, and you might be paying more for the combined policy or getting less of something, usually the death benefit.
The death benefit isn't free, and life insurance companies stopped selling long term care insurance to start selling hybrid policies because they're more likely to make money that way.
If you do decide to purchase long term care insurance, read the fine print and know what guarantees the insurance company is providing, what's covered, what isn't, and whether benefits are indexed to inflation or capped.
On a similar theme: What Is Term Rider in Life Insurance
Investment and Financial Aspects
Whole life insurance is often touted as a product that offers both investment and financial protection, but the reality is more complex. The cash value of a whole life policy is actually just a component of the death benefit, and borrowing against it reduces the amount left for your heirs.
You can access the cash value of your whole life insurance policy, but you'll have to pay taxes on the withdrawal. It's also unlikely that you'll access near the amount you've paid into the policy.
The cash surrender value of a whole life policy can be a good investment, but it's not without its limitations. If you miss premium payments, your coverage and investments could be at risk of lapsing, and any outstanding loans will be paid from the death benefit, reducing the amount for your beneficiaries.
Here are some key facts to keep in mind:
- Missed premium payments can lapse your coverage and investments.
- Outstanding loans will be paid from the death benefit.
- The cash surrender value goes to the insurance company if you pass away.
- You'll have to pay taxes on withdrawals from the cash value.
Calculating Rates of Return on Other Financial Products
Calculating rates of return on other financial products can be tricky, especially when comparing whole life insurance to other investments. A common mistake is to compare whole life premiums to other financial products without considering the unique characteristics of life insurance.
The article highlights the importance of correctly assessing the "market value" of life insurance coverage. This involves multiplying the death benefit by the likelihood of death, which yields the actuarially fair market value of the policy. For example, a $1 million death benefit with a 0.46% chance of death yields a value of $4,600.
The article also notes that mental accounting can lead to biased decision-making. This occurs when we assign different values to the same dollar based on its intended use. For instance, paying whole life premiums might be seen as building a retirement nest egg, rather than being used to pay off debt.
The author's personal experience with whole life insurance policies illustrates the importance of considering the opportunity cost of premiums. By paying $28,000 in whole life premiums, the author could have paid off student debt with a guaranteed 3% interest rate.
Curious to learn more? Check out: Can You Write off Life Insurance as a Business Expense
Tax Savings
Tax savings are often touted as a benefit of whole life insurance, but it's not the best way to lower your investment tax bill. Retirement accounts like 401(k)s and Roth IRAs offer more tax savings.
A 401(k) or Roth IRA not only provides more tax savings, but you also don't have to borrow your own money or pay interest for the privilege of doing so.
For your interest: K Owns a Whole Life Policy
As an Investment
Whole life insurance can be a complex product to understand, especially when it comes to its investment aspects. The cash value of a whole life insurance policy can grow over time, but it's not a straightforward investment.
The cash surrender value of a whole life insurance policy can be a good investment, but it's not without its limitations. For example, if you surrender your policy, your beneficiaries will not receive the death benefit.
The rate of return on whole life insurance can be as low as 1% to 3.5% per year, which is lower than other investment options. Additionally, if you miss premium payments, your coverage and investments could be at risk of lapsing.
You might like: Why Is Whole Life Insurance a Bad Investment
Here are some key points to consider when evaluating whole life insurance as an investment:
- Guaranteed minimum rate of growth
- Tax-deferred growth
- Cash value can be borrowed against, but interest must be paid
- Death benefit can be reduced if outstanding loans are not paid off
Whole life insurance may not be the best option for the average Canadian looking to invest, especially when compared to other types of investments. However, it may be worth considering for high earners who have maxed out other tax-deferred investment options.
It's also worth noting that the cash value of a whole life insurance policy can be used as collateral to secure a loan, but any outstanding balance will be paid from the death benefit, leaving less money for your beneficiaries.
Ultimately, whole life insurance should be carefully evaluated as part of a comprehensive financial plan. It's essential to consider your individual circumstances and goals before deciding whether whole life insurance is a suitable investment for you.
Alternatives and Comparison
If you're considering whole life insurance, you might want to explore other options. There are four main types of life insurance policies available for Canadians, including universal life insurance, participating life insurance, term life insurance, and mortgage life insurance.
Term life insurance is a great alternative to whole life insurance, as it lasts for a fixed period of time, like 10, 20, or 30 years, and provides a tax-free lump sum payout to beneficiaries if you pass away within the term. The premiums for term life insurance are also significantly lower than those for whole life insurance.
Here's a quick comparison of the four main types of life insurance policies:
Policy Type | Description |
---|---|
Universal Life Insurance | Permanent coverage with investment potential |
Participating Life Insurance | Permanent policy with potential dividends |
Term Life Insurance | Fixed-term coverage with affordable premiums |
Mortgage Life Insurance | Covers mortgage debt if you pass away |
Whole life insurance is best suited for high earners looking to expand their tax-deferred savings options, while term life insurance is ideal for anyone looking to provide financial security to their dependents over a set period of time.
College Funding Options
Whole life insurance is not the best option for funding college. You can use policy loans to pay for tuition, but it's a less efficient way to save for college.
A 529 plan is a better choice for college savings. You often get a state tax break by using a 529, which isn't available for whole life insurance.

You don't have to borrow money from a 529 plan, you just withdraw it, with no interest payments required. This makes it a more straightforward and cost-effective option.
Whole life insurance has poor returns for time periods of less than 20 years, and in some cases, the cash value return is negative for at least a decade. This means your money is essentially on vacation during this time.
It's cheaper to cover the risk of your death with term life insurance, rather than relying on the death benefit of a whole life policy to pay for college.
A fresh viewpoint: Does Term Insurance Cover Accidental Death
Affordable Luxury Options
If you're looking for affordable luxury options, consider the high-end resorts that offer all-inclusive packages, such as the ones mentioned in the "Luxury Resorts" section, which can cost upwards of $500 per night.
One example is the 5-star resort in Bora Bora that offers an overwater bungalow for $1,200 per night, which is actually a more affordable option than some of the other luxury resorts on the island.

The "Budget-Friendly Options" section highlights the fact that some luxury hotels offer lower rates for off-peak seasons or package deals.
For instance, the 4-star hotel in Paris that costs $250 per night during peak season can be booked for $150 per night during the off-season.
Some luxury resorts also offer exclusive amenities and services that can make the stay feel more luxurious, such as the private beach access and personalized butler service mentioned in the "Luxury Resorts" section.
These perks can be a game-changer for those who want to experience luxury without breaking the bank.
The "Comparison" section shows that some luxury hotels offer more value for money than others, with some offering more amenities and services for the same price.
For example, the 5-star hotel in New York City that costs $300 per night offers a free breakfast buffet, while the 4-star hotel down the street charges $20 per person for breakfast.
Explore further: Margin on Services
Alternative Investment Options to Permanent Policy
If you're considering a permanent life insurance policy, you might want to think twice. Using your money to invest in other avenues is likely a better idea than spending on a permanent life insurance policy.
The cost of paying into a permanent life insurance policy over the course of your life can be high, making it less rewarding than other types of investment. You can save money by purchasing a term life insurance policy that covers your mortgage and the financial needs of any dependents or loved ones.
The money saved on term life insurance premiums can then be invested elsewhere for potentially higher returns. In fact, investing in a term insurance and investing the rest can be a more cost-effective option than paying for a permanent life insurance policy.
There are four other main types of life insurance policies available for Canadians, including universal life insurance, participating life insurance, term life insurance, and mortgage life insurance.
Additional reading: Mortgage Insurance Business
Here's a brief overview of each:
- Universal life insurance is a form of permanent coverage that gives you more control over where your premiums are invested.
- Participating life insurance enables policyholders to potentially receive dividends based on the insurance company's performance.
- Term life insurance lasts for a fixed period of time, like 10, 20, or 30 years.
- Mortgage life insurance is designed only to cover your mortgage debt if you pass away before your home is paid off.
Whole life insurance may not be the best option for the average Canadian looking to invest. In fact, it's often less rewarding than other types of investment due to the high cost of paying into the policy.
Comparison
So, you're trying to decide between whole life, universal life, and term life insurance. Let's break down the key differences.
Whole life insurance is best for high earners who want to expand their tax-deferred savings options beyond TFSAs and RRSPs. It's also a good choice for those looking for a hands-off investment vehicle with consistent accrued interest.
Universal life insurance, on the other hand, is ideal for high earners who want to combine permanent coverage with investments. You'll need to put some time into coordinating your investment portfolio, but the flexibility is worth it.
Term life insurance is a great option for anyone looking to provide financial security to their dependents over a set period of time. It's also a cost-effective choice, with premiums that can be up to 7.5 times less than permanent life insurance products.
Here's a quick summary of the three options:
Policy Type | Best For |
---|---|
Whole Life Insurance | High earners, hands-off investment, leveraging cash value for loans or lines of credit |
Universal Life Insurance | High earners, combining permanent coverage with investments, flexibility in premiums and death benefit |
Term Life Insurance | Providing financial security over a set period, affordable premiums |
Psychological Biases and Marketing Tricks
The financial industry uses our own brains against us, exploiting ingrained human behavior to profit from our loss. This is not a coincidence, but a deliberate strategy.
Familiarity bias is a powerful psychological bias that makes us trust people we know and feel comfortable with, even if they're selling us something we shouldn't buy. My friend, who was also a salesman, used this bias to convince me to buy whole life insurance.
The insurance industry knows about familiarity bias and teaches their salesforce to target family and friends, making it easier to sell whole life policies. In fact, Bernie Madoff used this bias to scam his victims out of billions.
Confirmation bias is another trick the industry uses to get us to buy whole life insurance. If we initially approve of something, we tend to seek out information that confirms our decision, while ignoring information that contradicts it. I fell victim to this bias when I initially thought whole life insurance was a good idea, and then ignored information that said otherwise.
Expand your knowledge: Life Insurance Industry Trends
The halo effect is also a marketing trick used by the industry. Having a certain credential, like a CFP, can make us assume the person is trustworthy and has our best interest at heart. Unfortunately, this is not always the case. My friend had a CFP, which gave him the "halo effect", but he was still selling me whole life insurance.
Fighting Fire with Fire
The insurance industry knows how to exploit our psychological biases, but we can fight back by understanding these biases and using that knowledge against them.
Familiarity bias can be used against us when we trust people we know, like a friend or family member, to manage our finances.
Asking questions like "Is whole life insurance a bad investment?" can help combat confirmation bias by seeking out information that contradicts our initial assumptions.
The CFP designation can give people a false sense of security, making us feel like they have our best interests at heart.
Explore further: Whats the Average Rate for Borrowing against Life Insurance Policy
The halo effect can be used against us when we trust someone just because they have a certain credential or title.
The insurance industry teaches its salesforce to target friends and family, taking advantage of our familiarity bias.
By understanding these biases, we can become more aware of how they are being used against us and make more informed decisions about our finances.
The Great Recession was used as ammunition to sell whole life insurance by scaring people with the idea that the cash value within whole life insurance is shielded from such tragedies.
Myopic loss aversion led me to focus on the short term, leading to an overreaction to the recession and a decision to buy whole life insurance.
Suggestion: Life Insurance for Non Us Citizens
Banks Own, So You Should Too
Banks own whole life insurance as part of their Tier One Capital, which is a measure of a bank's financial strength.
This is often used to create the illusion that banks are somehow more trustworthy than insurance companies. Mutual life insurance companies and credit unions, on the other hand, are owned by their customers, just like Vanguard.
If this caught your attention, see: Cash Value Life Insurance Companies
Banks use less than 25% of their Tier One Capital to buy single premium whole or universal life insurance on a group of employees. The bank owns the policy and is the beneficiary, so they get the cash when the employee passes away.
The bank is buying the policy primarily for the death benefit, not because the return is particularly high.
Frequently Asked Questions
Do rich people really use whole life insurance?
Yes, many wealthy individuals use whole life insurance as a financial tool, leveraging its tax benefits and cash value to supplement their retirement income. This strategy allows them to access funds without incurring income tax liabilities.
Sources
- https://infinitebanking.org/banknotes/why-dave-ramsey-is-wrong-about-whole-life-insurance/
- https://www.trustage.com/learn/life-insurance/avoid-insurance-scam
- https://www.whitecoatinvestor.com/debunking-the-myths-of-whole-life-insurance/
- https://www.policyme.com/blog/what-is-whole-life-insurance-explained
- https://www.whitecoatinvestor.com/suckered-into-whole-life-insurance/
Featured Images: pexels.com