
Mailchimp is a popular email marketing platform used by many businesses, including medical professionals. However, for medical professionals, using Mailchimp requires careful consideration of HIPAA compliance.
Mailchimp does not offer built-in HIPAA compliance, but it does provide a Business Associate Agreement (BAA) that can be used to meet HIPAA requirements. This agreement is a contract between Mailchimp and healthcare providers, outlining Mailchimp's responsibilities for protecting protected health information (PHI).
To use Mailchimp for HIPAA-compliant email marketing, medical professionals need to sign a BAA and ensure they have a secure and compliant email list.
Discover more: Who Does Hipaa Apply to
Mailchimp Compliance
Mailchimp compliance is a bit of a gray area, but let's break it down. It's not possible to make Mailchimp HIPAA compliant via an add-on or integration that isolates PHI from Mailchimp's servers.
However, Mailchimp does not prohibit the use of PHI in marketing emails in its Terms of Service. This means you can include PHI in marketing emails sent through the platform, provided you obtain the subject's authorization for disclosure.
To do this, you'll need to include an addendum to the HIPAA authorization form stating that the marketing email will be sent via a noncompliant channel of communication. This won't be a problem for most patients, as they've already agreed to the disclosure.
One thing to keep in mind is that you can't collect PHI from email recipients via forms and surveys, even with Mailchimp. This is because contact information is not protected by HIPAA when it's maintained separately from individually identifiable health information.
Here's a summary of the steps to use Mailchimp for HIPAA compliance:
- Obtain patient authorization for disclosure
- Include an addendum to the HIPAA authorization form
- Use Mailchimp to send marketing emails with PHI
- Do not collect PHI from email recipients via forms and surveys
Health Insurance Portability and Accountability Act
The Health Insurance Portability and Accountability Act (HIPAA) is a law that protects individuals' health information. HIPAA contains provisions related to privacy, security, and accessibility, all designed to ensure that individually identifiable health information isn't shared with anyone unauthorized to see it.
To comply with HIPAA, there are three key rules to follow: the Privacy Rule, the Security Rule, and Business Associate Agreements (BAAs). The Privacy Rule protects individuals' medical records from being released to non-covered entities, while the Security Rule requires covered entities to put in place safeguards to protect health information.
Worth a look: Hipaa Rule of Thumb
These safeguards include administrative, physical, and technical measures, such as managing security measures, controlling facility access, and ensuring information integrity and transmission security. Covered entities must also have a Business Associate Agreement in place with third-party vendors, like email providers, to ensure they're protecting protected health information (PHI).
A Business Associate Agreement is a contract between a covered entity and a third-party vendor that outlines the vendor's responsibilities for protecting PHI. This agreement should include guidelines for permissible uses and disclosures, safeguard implementation, reporting procedures for data breaches, and return/deletion rules for PHI upon contract termination.
Here are the standard elements of a Business Associate Agreement:
- Permissible uses and disclosures related to PHI;
- Safeguard implementation guidelines for PHI protection;
- Reporting procedures for data breach or unauthorized disclosure;
- Return/deletion rules for PHI on contract termination;
- Procedures for auditing and monitoring compliance;
- A clause about third-party or subcontractor’s HIPAA compliance.
Using Mailchimp Legally
Mailchimp is not HIPAA compliant via an add-on or integration that isolates PHI from its servers. However, it doesn't prohibit the use of PHI in marketing emails in its Terms of Service, making it possible to include PHI in marketing emails sent through the platform provided the disclosure is authorized by the subject of the PHI being disclosed.
To use Mailchimp in compliance with HIPAA, you'll need to include an addendum to the HIPAA authorization form stating that the marketing email will be sent via a noncompliant channel of communication. This is because it's necessary to obtain an authorization before disclosing PHI in any marketing activity.
If you're a healthcare organization, you can still use Mailchimp because it's permitted to import contacts into a Mailchimp database. Contact information is not protected by HIPAA when it's maintained separately from individually identifiable health information.
Here are some key points to consider when using Mailchimp for HIPAA-compliant email:
- You can include PHI in marketing emails sent through Mailchimp, but only if the disclosure is authorized by the subject of the PHI.
- You'll need to obtain an authorization before disclosing PHI in any marketing activity.
- Mailchimp is not a perfect solution for HIPAA compliance, as it doesn't allow PHI to be collected from email recipients via forms and surveys.
Ultimately, using Mailchimp for HIPAA-compliant email requires careful consideration of these limitations and a willingness to work within the constraints of the platform.
Consequences of Non-Compliance
Failing to comply with HIPAA regulations can lead to severe penalties.
The penalties for violating HIPAA regulations can be both civil and criminal, and their severity depends on the type of violation, whether it was committed knowingly, and its severity.
Using an email encryption service and making sure your procedures for dealing with messages that contain protected health information are HIPAA compliant are important steps to avoid severe penalties.
Violation Penalties
Violation Penalties can be severe and may include both civil and criminal penalties. The exact penalties depend on what the violation is, whether the violation was committed knowingly, and its severity.
Using an email encryption service and making sure your procedures for dealing with messages that contain protected health information are HIPAA compliant are important steps you can take to avoid severe penalties.
For more insights, see: Hipaa Journal What Is a Hipaa Violation
Email Services Non-Compliant
Popular email services are not HIPAA compliant. These services lack adequate security measures to encrypt messages to HIPAA standards.
Email services like Gmail, Yahoo, and Outlook are widely used but they don't provide business associate agreements to their users. This means they can't be trusted with sensitive patient information.
The lack of encryption and business associate agreements makes these email services unsuitable for healthcare providers who need to send and receive protected health information.
If this caught your attention, see: Email Hipaa Disclaimer
Alternatives and Best Practices
If you're looking for a HIPAA-compliant bulk email solution, you're not out of luck. There are alternatives to Mailchimp that are specifically designed for healthcare companies that need to abide by regulations.
LuxSci is one such provider that specializes in secure and HIPAA-compliant services. They take security, regulatory, and practical considerations into account from the early planning stages to the finished product.
To ensure PHI security, you should take proactive steps to send and receive totally secure emails. This includes being HIPAA compliant, which requires ongoing attention to make any changes or updates as necessary.
Curious to learn more? Check out: Security Standards Hipaa
Mailchimp Alternatives
If you're a healthcare company looking for a reliable bulk email solution, you may have to rule out popular options like Mailchimp due to HIPAA compliance issues.
Fortunately, there are several HIPAA-compliant email services specifically designed for organizations that have to comply with the regulations.
LuxSci is the most experienced HIPAA-compliant email provider, specializing in providing secure and HIPAA-compliant services for companies aiming to send hundreds of thousands – or even millions – of emails to patients and customers.
Their approach combines experience in HIPAA-compliant communications with a suite of secure solutions, including HIPAA-compliant high volume email and HIPAA-compliant email marketing.
A unique perspective: Hipaa Compliant Translation Services

LuxSci's flexible encryption and multi-channel approach to secure healthcare communications enables healthcare companies to strike the right balance between security and regulatory concerns.
They take security, regulatory, and practical considerations into account from the early planning stages up until the finished product, resulting in tailor-made tools and services like HIPAA-compliant bulk email and secure hosting.
Email Best Practices
Email best practices are crucial for healthcare companies to maintain HIPAA compliance. You should take proactive steps to ensure that your emails are secure and compliant with regulations.
To send and receive totally secure emails, you should implement necessary safeguards to ensure the confidentiality and integrity of PHI. This includes implementing a business associate agreement with your email service provider.
Your team members should be trained on email best practices to mitigate any risks of breach. Obtaining the recipient's written consent before sending PHI by email is necessary in case of direct communication with the patient or beneficiary.
Here's an interesting read: Hipaa Compliant Email
Here are the essential criteria for sending HIPAA-compliant email communications:
- Necessary safeguards should be implemented for ensuring the confidentiality and integrity of PHI;
- A business associate agreement should be signed with the email service provider;
- Your team members should be trained on email best practices to mitigate any risks of breach;
- Obtaining the recipient's written consent before sending PHI by email is necessary in case of direct communication with the patient or beneficiary.
HIPAA rules mandate two types of entities to follow HIPAA regulations: covered entities and business associates of covered entities.
Regulatory Adherence
To ensure Mailchimp's HIPAA compliance, it's essential to focus on regulatory adherence. Encrypting emails is a must, and Mailchimp needs to use TLS 1.2 or 1.3 email encryption.
Encrypting your email secures it from unauthorized access during transmission, making it unreadable even if intercepted. This is a crucial step in protecting sensitive patient information.
Regular audits and monitoring are also mandatory. This involves implementing robust audit procedures, such as:
- Implementing security measures like two-factor authentication for restricting access to accounts handling PHI;
- Maintaining audit controls for tracking and logging email activities;
- Monitoring unauthorized accesses or breaches in real-time.
Regular risk assessments and audit logs are also necessary to ensure HIPAA compliance.
Featured Images: pexels.com