
As an independent life insurance agent, your role is multifaceted and requires a range of skills. You'll work with clients to understand their insurance needs and provide personalized recommendations.
Your primary responsibility is to build relationships with clients and establish trust, which is crucial for successful sales.
You'll also need to stay up-to-date with industry developments and product offerings to provide the best possible advice. This involves ongoing education and training to maintain your licenses and certifications.
Ultimately, your goal is to help clients achieve their financial goals, whether that's protecting their loved ones or securing their retirement.
Licensing and Requirements
To become a licensed independent life insurance agent, you'll need to complete a pre-licensing class, which can be taken online or in-person, and varies in length from one day to 20-40 hours.
Most states require a pre-licensing class as a prerequisite for taking the official insurance exam. You'll need to schedule this exam with an outside company, and it's usually taken online at a designated testing site.
To get licensed, you'll also need to submit all required licensing applications to your state licensing department, which may involve a background check, including fingerprints.
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Why Do They Need a License?
Insurance agents need a license to discuss insurance products or complete sales, and failure to do so can result in penalties or legal action. Each state has unique licensing requirements.
To get licensed, you'll typically need to complete a pre-licensing class, which can be taken online or in-person, and the length of the class varies by state. Some classes can be as short as a day, while others require 20-40 hours of online training.
You'll need to schedule your official insurance exam after completing the pre-exam requirements. This exam is usually proctored by an outside company and taken online at a testing site.
Passing the exam will allow you to submit licensing applications to your state licensing department, which may require a background check, including fingerprints.
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Requirements for Appointing a Director
To get appointed direct with an insurance company, you'll need to meet certain requirements. You'll need an active insurance producer license, which you can obtain by studying the necessary materials.
Getting the right training is also crucial. You'll need E&O (errors and omissions) insurance, current AML (Anti-Money Laundering) training, and current annuity training if you plan to sell annuities.
If you're getting appointed as a business entity, you'll also need an agency license.
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Understanding Independent Life Insurance Agencies
Independent life insurance agencies are a vital part of the industry, and understanding how they work can be a game-changer for agents.
Independent insurance agents typically need to utilize a life or health insurance IMO to access top-level contracts, which can provide them with the support systems they need to succeed.
An IMO serves as a middle man between the distribution force and the direct insurance carriers, helping to facilitate sales and management of the agents' book of business.
Good IMOs offer services such as leads, CRM, marketing programs, and hiring new agents, which can be a huge help to agents who don't have the time or resources to handle these tasks on their own.
Top-level commissions are also a major benefit of working with an IMO, as they can provide agents with a significant boost to their income.
A dedicated recruiter is another valuable resource that many IMOs provide, helping agents to build and grow their teams.
Independent life insurance agencies are a great way for agents to access the support and resources they need to succeed in the industry.
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Agent Tools and Resources
As an independent life insurance agent, you'll need access to top-notch tools and resources to succeed. A good IMO can provide leads, which are crucial for finding new clients.
An IMO can also offer a Customer Relationship Management (CRM) system to help you manage your book of business. This will keep all your client information organized and up-to-date.
With an IMO, you'll also get access to marketing programs, which can help you promote your insurance products and services to potential clients.
Do You Need a Quoting Tool?
You can access a life insurance quoting tool through the broker back office, which includes a simple-to-use life insurance quoter that runs comparisons for term life, GUL, and final expense.
This tool is available to all contracted agencies and can be accessed through a demo that shows how to run quotes.
You'll also get access to Winflex Web, a great tool for illustrating more advanced permanent life insurance illustrations.
With these tools at your disposal, you'll be able to efficiently and effectively quote life insurance policies for your clients.
Vet Product Knowledge

A top-tier agent will be familiar with their entire portfolio, including their least popular products. This shows they have a deep understanding of all the insurance products they offer.
You can test an agent's product knowledge by asking them to explain the pros and cons of two different insurance policies they offer. This will help you understand their expertise and if they can address your specific needs.
Asking an agent about their least popular product and why it's unpopular can also reveal their level of knowledge. Every agent will be familiar with their top seller, but a good agent will also know their least popular products.
Time in the industry isn't a guarantee of quality, but it can be a strong indicator of competency. Insurance sales is a high-stress job with uncertain income, so a skilled agent can make a significant amount of money, but a struggling agent may quit early for steadier income.
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Check Time Elapsed

Checking an agent's experience is crucial, and one way to do that is by looking at how long they've been in business. It's essential to establish if they have enough practical experience to handle your needs.
A general rule of thumb is to check how long the agent has been working, and 4 years is a good starting point. This can give you a sense of their level of expertise and ability to navigate complex situations.
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Insurance Basics
Insurance Basics can be overwhelming, but understanding the fundamentals is key to making informed decisions as an independent life insurance agent.
Life insurance policies can be classified into two main types: term life and permanent life.
Term life insurance provides coverage for a specific period, typically 10 to 30 years, and pays out a death benefit if the policyholder dies during that time.
Permanent life insurance, on the other hand, covers you for your entire life, as long as premiums are paid.
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What Is Insurance?
Insurance is a way to manage risk by transferring it from one party to another. This can be done voluntarily, like buying life insurance to cover funeral expenses, or it can be required by law, like car insurance to drive on public roads.
Insurance companies make their money by charging premiums to policyholders, which is the amount paid regularly to maintain coverage.
An independent life insurance agent is a type of insurance professional who is contracted with multiple insurance companies, giving them the flexibility to offer a variety of products to their customers.
They often face challenges, such as receiving less support from insurers on marketing and not getting leads from the insurance company's website, since captive agents are typically given priority.
What Is an Impaired Risk?
Impaired risk refers to medical conditions or risky hobbies that can affect life insurance premiums. This can include diabetes, cigar smoking, and scuba diving.
Some life insurance companies are more lenient than others when it comes to covering people with medical conditions or risky habits. For example, one company might offer better life insurance quotes for applicants with diabetes than others.
Impaired risk specialists are independent agents who know which companies offer the most competitively priced products for applicants with medical conditions or risky hobbies. They can help you navigate the underwriting process and find the best policy for your needs.
These specialists can inquire about your situation before formally submitting an application, which can save you time and money. They can also provide you with referrals to reputable agents who have experience serving clients with similar needs.
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Choosing and Working with an Agent
Choosing and working with an independent life insurance agent can be a smart move for your insurance needs. You'll have more options to choose from, which means you can find policies that better suit your needs and budget.
An independent agent will offer you a wider variety of life insurance products than a captive agent can provide. This flexibility is a major advantage, allowing you to make an informed decision about the right policy for you.
Working with an independent agent may also save you money, as they don't have to cover marketing fees and other charges for a parent company. This can result in lower premiums for you.
To find the right independent agent, consider the tips outlined in top insurance industry advice. These tips can help you choose an agent who understands your needs and can provide the best coverage for you.
Ultimately, the main advantage of using an independent insurance agent is having more options to choose from. This means you can find policies that better fit your needs and budget, and often at a lower cost.
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Speak with Customers
Speaking with customers of an independent life insurance agent can give you valuable insights into their reputation and service quality.
Checking the Better Business Bureau's (BBB) website can reveal what people are saying about the agent.
A few complaints against an agent are normal, but it's how they respond that matters.
The agent's BBB score can give you an idea of their overall performance.
In some cases, an agent may not be able to sell a fully underwritten life insurance policy due to health or lifestyle risk factors.
Brokerages and Antagonists
As an independent life insurance agent, you'll encounter various brokerages and antagonists that can impact your business.
Brokerages can be a great resource for agents, providing access to a wide range of insurance products and tools to help you succeed.
However, some brokerages may have restrictive policies or high fees that can eat into your profits.
Some brokerages may also have a reputation for being difficult to work with or have a history of low payouts to agents.
On the other hand, antagonists like big insurance companies and their captive agents can be a significant threat to your business.
These companies often have deep pockets and can offer lower premiums, making it harder for you to compete.
But don't worry, being an independent agent gives you the freedom to choose which products and companies you want to work with.
Is Redbird Advisors a Captive Agency?
Redbird Advisors is not a captive agency. They support independent agents and allow them to remain independent and get paid directly from carriers.
Redbird does not require agents to work within a specific capacity or structure, giving them flexibility and control over their agency.
Redbird is not licensed for property and casualty, which means they don't offer home insurance, auto insurance, or traditional business insurance.
Redbird is a platform that connects independent agents with highly qualified growth partners, providing them with access to top life insurance and annuity IMO's.
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vs. Brokerages
Independent agents and insurance brokerage companies have some key differences. Independent agents are typically smaller than insurance brokerage companies.
Insurance brokerage companies can be either independent or captive, meaning they may be affiliated with specific insurance companies. Independent brokerages can recommend and sell clients any product that is in their best interest.
Independent agents, on the other hand, are often not affiliated with any insurance companies. This allows them to offer a wide range of products and services to their clients.
One advantage of using an independent insurance agent is that you're given more options. You can shop around and find policies better suited to your needs, often with lower premiums.

Independent agents can contract with many insurance companies, giving you more choices when it comes to finding the right policy. This is especially important for people with unique needs or circumstances.
Redbird Advisors, for example, is a platform that supports independent agents. It allows them to work with multiple carriers and access growth partners.
Insurance brokerage companies, while larger than independent agents, may not always have your best interests in mind. They may be more focused on selling specific products from their affiliated insurance companies.
Ultimately, the choice between an independent agent and an insurance brokerage company depends on your individual needs and preferences.
What Is an Antagonist?
An antagonist is essentially the opposite of an independent insurance agent, similar to how a captive insurance agent is the opposite of an independent insurance agent. A captive insurance agent works with only one insurance company and is responsible for selling its products.
An antagonist in a brokerage context is a company that has a close relationship with a particular insurance company, often to the point where they only offer that company's products. This can limit the options available to clients.
Working with a captive insurance agent can be beneficial for some clients, but it may not be the best choice for others who want to explore a wider range of insurance options.
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Benefits and Examples
Working with an independent life insurance agent can be a game-changer for consumers. Independent agents can provide many quick quotes from multiple insurance carriers, making it easier to find the best rate for you and your family.
This time-saving factor is huge because you only have to provide your information one time, and the agent can check several different companies' rates all at once. The more companies checked, the greater chance of finding the best rate for you.
An example of an independent agent in action is when an insurance agent contracts with multiple providers, such as Northwestern, Mass Mutual, and Prudential, to find the best life insurance policy for a client.
Independent agents offer a wider variety of life insurance products than captive agents can provide, giving you more freedom to choose the policy that best meets your needs and budget. This flexibility is a key advantage of working with an independent agent.
Independent agents may also charge less for insurance since they don't have to cover marketing fees and other charges that captive agents do. This can result in lower premiums for you.
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Frequently Asked Questions
What do most independent insurance agents make?
Most independent insurance agents earn a median total pay of $264,009 per year, with a median salary of $128,304 per year. This estimate is based on salaries collected from our users and represents a midpoint of the pay range.
How do independent life insurance agents get paid?
Independent life insurance agents get paid through commissions earned on sales, rather than an hourly wage. This commission-based structure can lead to more lucrative earnings for successful agents.
Sources
- https://www.kaia.com/becoming-independent/
- https://redbirdagents.com/our-carriers/
- https://www.insurance.com/life-insurance/faq/independent-insurance-agents.aspx
- https://www.elcomutual.com/blog/tips-for-choosing-an-independent-life-insurance-agent
- https://www.investopedia.com/terms/i/independent-agent.asp
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