
Independent insurance carriers offer a unique advantage over traditional insurance companies. They operate independently, free from the constraints of large corporations.
By being independent, these carriers can often provide more personalized service and tailored coverage options. This is because they're not bound by a one-size-fits-all approach.
One of the key benefits of independent insurance carriers is their ability to shop around for the best rates and coverage options. This means they can offer more competitive pricing and better coverage to their customers.
Independent insurance carriers also have more flexibility in their business operations, allowing them to adapt quickly to changing market conditions.
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Independent Insurance Carriers
Independent insurance carriers offer a range of benefits to customers, including personalized service and customized insurance policies. They often work with a network of independent agents who can help clients find the right coverage for their needs.
Encompass Insurance, for example, sells its insurance policies through a network of 2,600 independent agents who work with each client to meet their different needs and budgets. These agents can offer several insurance lines to their customers, including auto, homeowners, and renters insurance.
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Liberty Mutual has more than 10,000 independent agencies across the nation, and offers multiple lines of personal and specialty insurance coverages. Its independent agent network allows agents to offer a range of insurance products to their clients, including auto, home, and commercial insurance.
Foremost Insurance Group has a large network of agents, with more than 38,000 representatives across the country. They are licensed to operate in all 50 states and Washington D.C.
Avatar Property and Casualty Insurance Company provides stability and security to Florida property owners by offering comprehensive insurance coverage across the state. They grant homeowners insurance, condo insurance, manufactured home insurance, and commercial building insurance.
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Amtrust
AmTrust is a niche specialty property and casualty insurance company that sells workers' compensation insurance solutions for small businesses, and is among the top three warranty writers in the United States.
They have a commitment to providing their agents with the tools they need to grow their business, offering commissions up to 20 percent on select industries, and a claims management team with over 20 years of experience per adjuster.
AmTrust's Agent Solutions portal supports independent agents, providing expertise in best practices and risk management strategies for various industries, as well as evaluation tools, training, and vendor discounts.
Their consultants have expertise in a variety of best practices and risk management strategies for various industries.
AmTrust provides a range of insurance products, including workers' compensation, commercial auto, and property insurance.
Here are some of the key features of AmTrust's insurance products:
- Workers' compensation insurance for small businesses
- Commercial auto insurance
- Property insurance
- Umbrella insurance
- Business owners policy (BOP)
- Cyber insurance
- General liability insurance
AmTrust has an A (Excellent) Financial Strength Rating with a Stable Outlook, and writes over $1.1 billion in annual premiums exclusively through independent insurance agents.
They have a long history of working with independent agents, dating back to 1923, and have a commitment to providing excellent service, competitive products, and superior claims handling to their agents and customers.
Clearcover
Clearcover is a Chicago-based, tech-driven car insurance company that uses an API-first approach to deliver fast claims, easy settlements, and convenient policy management.
They claim to have a dedicated Customer Advocate team that helps provide more affordable car insurance rates and better customer service.
Clearcover offers auto insurance lines with flexibility to its customers, including Alternate Transportation Coverage and a Rideshare Endorsement.
Their auto insurance policies are only six-month terms, not 12-month policies.
Clearcover doesn't currently offer homeowners or renters insurance, but refers interested parties to its insurance partner, Hippo.
Their standard condo insurance includes building property, personal property, family liability, and guest medical protection, as well as additional living expenses and loss assessments.
Clearcover offers term, whole, and universal life insurance, as well as Accidental Death coverage that provides benefits when someone dies in an accident.
Their partnership with the Smart Choice Independent Agents network gives agents access to auto products in all 18 of the insurer's live states, providing an accelerated process to file claims, manage premium payments, and allow policyholders to speak directly with Customer Advocates through their app.
Insurance Agent Taylor Byington praises Clearcover's user experience, saying it feels like the company is continually improving the experience for both agents and customers.
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What Is an Agent?
An independent agent is an insurance agent that sells insurance policies provided by several different insurance carriers.
Independent agents act as middlemen to connect insurance buyers and sellers, facilitating transactions and receiving commissions for the policies they sell.
They are not considered employees of any specific insurance company, which sets them apart from captive agents who can only sell the products of the company they work for.
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Benefits and Options
Working with independent agents can save you a ton of time when shopping for insurance. You only have to provide your information once, and they can check rates from multiple insurance carriers all at once.
Independent agents contract with many insurance companies, giving you a wide range of options to choose from. This means you can find policies better suited to your needs and potentially lower premiums.
The more companies an independent agent checks, the greater chance you have of finding the best rate for you and your family.
Insurance Companies and Agencies
Independent insurance agencies like Magnolia Insurance offer a distinct advantage over traditional insurance companies. They represent multiple insurance companies, allowing them to compare coverage and prices to find the best value for your individual circumstances.
One of the key benefits of working with an independent insurance agency is that they work for you, not just one company. This means they'll advocate for you in times of need and help you navigate the claims process.
Here are some reasons why independent insurance agencies are a better choice:
- We work for you when you have a claim.
- We are not beholden to any one company.
- We are your consultants, working with you to determine your needs.
- We are value-hunters who look after your pocketbook in finding the best combination of price, coverage, and service.
- We offer one-stop shopping for a full range of insurance products.
- We can periodically review your coverage to keep up with your changing insurance needs.
- We are committed to customer satisfaction.
- We treat you like a person, not a number.
- We are licensed professionals with strong customer and community ties.
Agents vs Brokerages
Insurance companies often work with either independent agents or insurance brokerage companies. Independent agents and insurance brokerage companies both represent the customer first and offer a variety of products from different insurers.
Independent agents are often smaller and more personalized, while insurance brokerage companies are typically larger. Insurance brokerage companies may be either independent or captive, with independent brokerages not affiliated with any insurance companies.
Captive brokerages, on the other hand, are affiliated with specific insurance companies and have contracts to sell only their products. This can limit the choices available to the customer.
Magnolia Agency

You might be wondering what sets independent insurance agencies like Magnolia Insurance apart from other insurance companies. They represent multiple insurance companies, allowing them to compare coverage and prices to find the best value for your individual circumstances.
One of the key benefits of working with an independent insurance agency is that they work for you, not just one insurance company. This means they're your advocate in times of need, and you don't have to change agencies as your insurance needs change.
Here are some reasons why Magnolia Insurance should be your first and last stop when looking for insurance:
- We work for you when you have a claim.
- We are not beholden to any one company.
- We are your consultants, working with you to determine your needs.
- We are value-hunters who look after your pocketbook.
- We offer one-stop shopping for a full range of products.
- We can periodically review your coverage to keep up with your changing insurance needs.
- We are committed to customer satisfaction.
- We treat you like a person, not a number.
- We are licensed professionals with strong customer and community ties.
Frequently Asked Questions
Who is the largest independent insurance broker?
Marsh & McLennan Cos., Inc. is the largest independent insurance broker, with a revenue of $20.7 billion. This significant revenue surpasses the next closest competitors, including HUB International and Acrisure, LLC.
Do independent insurance agents make money?
Yes, independent insurance agents earn money through commissions paid by insurance companies, based on a percentage of policy premiums sold. They can potentially earn a significant income by selling policies and building a loyal client base.
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