IberiaBank Corporation in Depth

IberiaBank Corporation was founded in 1927 in Lake Charles, Louisiana. The bank started as a small community bank but grew rapidly.

IberiaBank's early success can be attributed to its focus on providing personalized service to its customers. The bank's commitment to community involvement was also a key factor in its growth.

IberiaBank's headquarters are located in Lafayette, Louisiana, and it has a significant presence in the Gulf South region. The bank has a long history of stability and growth.

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The IberiaBank merger is a significant deal that has been making headlines. First Horizon and IberiaBank announced their merger in 2019, creating the second-largest bank deal of that year.

The deal is valued at $3.9 billion, with First Horizon paying stock for IberiaBank. This merger will bring together two formidable organizations with strong track records and talented bankers.

The combined company will have $75 billion in assets, $57 billion in deposits, and $55 billion in loans across 11 states. This will create a powerful new company with a diverse revenue model and more products for commercial and retail customers.

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First Horizon expects the deal to be 16% accretive to its 2021 earnings per share and 22% accretive for IberiaBank. The company also plans to cut $170 million in annual noninterest expenses by reducing redundant overhead, branches, operations, and computer services.

The combined company will have an efficiency ratio of 51%, which is a significant improvement. This will enable the company to invest more in advanced technologies and innovation.

The merger will also result in some changes to the leadership team. Bryan Jordan will remain CEO, while Daryl Byrd, IberiaBank's CEO, will become executive chairman.

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IberiaBank's transformation into a major Louisiana company began in 1997 when it was renamed and converted into a full-service commercial bank. This move allowed the bank to tap into new markets and increase its services.

The bank's name change also helped to remove any stigma associated with being a local institution.

In 1997, IberiaBank merged with and absorbed Jefferson Bank, expanding its presence in the state. This move significantly increased the bank's assets, which were closing in on $1 billion at the time.

IBERIABANK had relied solely on traditional advertising channels to reach first-time home buyers.

They engaged IMM to help them show up in the right digital media channels at the right time to increase loan applications and their bottom line.

Connecting the dots between media placement and mortgage loan applications is not as easy as one might think.

IBERIABANK had a complex tracking ecosystem that needed to be untangled to create a direct line of sight into how their media dollars were performing.

Our digital media team completed research and analysis around the first-time home buyer, digging into their motivators and the emotions surrounding this life stage.

We built an exclusive media plan for IBERIABANK's mortgage campaign based on audience personas.

We leveraged social media and display channels to drive reach and consideration, as well as paid search to capture the interest generated by upper funnel tactics.

IBERIABANK's media plan included social media, display channels, and paid search to reach first-time home buyers.

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IberiaBank's history dates back to 1927 in New Iberia, Louisiana. The bank has undergone significant changes and expansions over the years, including being acquired by the First National Bank of Louisiana in 1933.

The bank's focus on community involvement is evident in its commitment to local economic development, with a goal of lending $1 billion to small businesses and entrepreneurs by 2025. This commitment has helped IberiaBank establish a strong reputation in the region.

IberiaBank's customer base has grown significantly over the years, with a presence in over 1,400 ATMs across the United States. The bank's online banking platform has also seen a surge in adoption, with over 1 million users accessing their accounts online.

The bank's decision to acquire Capital One's Louisiana and Texas branches in 2015 marked a significant expansion of its operations. This acquisition added 53 branches and over $1.2 billion in deposits to IberiaBank's portfolio.

IberiaBank's financial performance has been impressive, with the bank reporting a net income of $124.6 million in 2019. This is a testament to the bank's efficient operations and commitment to serving its customers.

The bank's focus on innovation has led to the implementation of cutting-edge technologies, including mobile banking and digital payments. This has enabled customers to access their accounts and conduct transactions from anywhere, at any time.

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