How to Switch Brokerages and Achieve Your Goals

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Switching brokerages can be a daunting task, but with the right approach, you can achieve your goals and find a brokerage that truly fits your needs.

First, it's essential to understand that you're not locked into a brokerage contract forever. According to the article, most brokerages have a standard contract that lasts between 2-5 years, after which you can negotiate a new contract or switch to a different brokerage.

Before making the switch, it's crucial to assess your investment goals and risk tolerance. This will help you determine the type of brokerage that's right for you, as outlined in the article section on "Evaluating Your Investment Goals".

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Why Switch?

Switching brokerages can be a daunting task, but it's often a necessary step to achieve your goals. Many people have successfully switched brokerages, including the author who has personally made the switch.

Poor leadership or culture is a common reason people leave their brokerage, often leading to dissatisfaction with the company. This can be a major red flag for agents who value a positive work environment.

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There are many reasons why agents consider switching brokerages, but at the end of the day, it usually comes down to unmet expectations. Whether it's a lack of opportunities or changes in personal circumstances, agents need to weigh their options carefully.

Some common reasons for switching brokerages include better opportunities, changes in personal circumstances, and dissatisfaction with the current brokerage. These can be significant motivators for agents looking to make a change.

Here are some common reasons people leave their brokerage:

  • Poor leadership or culture
  • Better opportunities
  • Changes in personal circumstances
  • Dissatisfaction with current brokerage

It's essential to take the time to explore your reasons for switching and consider what you're looking for in a new brokerage.

Preparation and Planning

As you consider switching brokerages, it's essential to take the time to think through what you need from your current systems. You've built a network of contracts, checklists, and databases, and the thought of rebuilding it all can be overwhelming.

Take a deep breath and make a list of everything important to you that you need to keep business running smoothly. This might include contracts that auto-populate info, contract-to-close checklists, or a massive database.

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Consider the financial implications of switching brokerages, including any potential penalties or fees associated with your current contract. Timing is also crucial – you'll want to ensure you're switching at a time that minimizes disruption to your business.

Here are some key considerations to keep in mind:

  • Financial Implications
  • Timing
  • Contractual obligations with your current brokerage

Remember to get away from the day-to-day grind and find a neutral space where you can think clearly about your decision. And don't rush it – take the time you need to make an informed choice.

What to Do Before

Before making a switch, it's essential to consider the financial implications of changing real estate brokerages. This includes understanding the potential costs and benefits of switching, as well as any financial obligations you may have with your current brokerage.

Contractual obligations with your current brokerage are another crucial factor to consider. Your contract will contain specifics about what you can take with you, including any client relationships or listings. It's essential to review your contract carefully to avoid any potential conflicts or issues.

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Timing is also critical when considering a switch. You may be restricted from selling houses in a specific area for a certain period after leaving your current brokerage. This can have a significant impact on your future business, as illustrated by the example of someone who agreed not to sell houses in a city for 12 months after leaving their team.

To make an informed decision, it's recommended to take some time to think clearly about your options. This may involve getting away from the day-to-day grind and finding a neutral space to reflect on your goals and priorities.

Assess Current System Needs

As you start to prepare for a new system, it's essential to assess your current system needs. Take some time to make a list of everything important to you that you need to do to keep business running smoothly, just like the real estate agent who shouldn't overlook everything they've built.

Woman In Black Blazer Sitting On Black Office Chair
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Most brokers want what's best for their agents, but those with a poor reputation are often the fussiest. They're not focused on the right things, which is a key takeaway from Alex Hormozi's framework for making business decisions. His requirements include prioritizing what's truly needed, rather than getting bogged down in unnecessary details.

Rebuilding everything from scratch can feel overwhelming, but it's a necessary step to ensure your new system is tailored to your specific needs. Take a close look at your contracts, contract-to-close checklists, and database to identify what's working and what needs improvement.

Alex Hormozi's framework can be a valuable resource in making business decisions, especially when it comes to determining what's truly essential. By focusing on what's truly needed, you can create a system that's efficient and effective.

Time Your Change

Timing your change can be tough due to different factors like money, personal life, and the real estate industry cycle.

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The real estate industry is notoriously slow in the holiday season, and busy in the spring and summer. This can be a good time to change real estate brokerages if you're worried about the market affecting your business.

If you're switching due to paying high splits with no cap, it's best to leave your current brokerage as soon as possible to avoid further financial losses.

You should also consider the potential delay in receiving marketing materials, which can take some time to order and send out.

Accidentally sending leads to the wrong place can be a major setback, so make sure to update your marketing materials before making the switch.

If the culture of your current brokerage is unbearable, it's worth considering the financial sacrifice to leave, but do so strategically.

Now is a good time to start preparing for the transition by filling out an application and doing paperwork to get onboarded with the new brokerage.

Hold off on transferring your license until after the next step, and start forwarding your emails from your old email address to a new one.

Leaving Your Current Brokerage

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Leaving your current brokerage can be a daunting task, but it's a necessary step if you're looking to switch to a new brokerage. It's essential to do this in a professional and respectful manner to avoid burning bridges.

You should inform your current brokerage of your decision to leave, and it's best to do this in person, rather than via email or text message. This will show that you're willing to have a respectful conversation and can help to maintain a positive relationship. According to Example 4, it's recommended to write a kind, well-thought-out letter thanking them and addressing why you're leaving, and then have a conversation in the same structure as the letter.

Before you leave, make sure you've reviewed your contract carefully to understand any obligations or restrictions you may have. This will help you avoid any potential issues or penalties, and ensure a smooth transition to your new brokerage.

Tell You're Leaving

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Telling your current brokerage that you're leaving can be a challenging conversation, but it's essential to handle it with professionalism and kindness.

It's best to inform them yourself, rather than via email or text message, to avoid miscommunication and hard feelings. You can write a kind, well-thought-out letter thanking them and addressing why you're leaving, and hand it to them in person.

Discuss your decision with your leadership, and explain your reasons for leaving in a clear and articulate manner. Be prepared for a smooth discussion, but also know that not every conversation will be smooth, and your leadership may try to talk you into staying.

To end on a good note, make sure to review the agreement carefully to avoid violating any contract terms. This includes checking if your current broker will pay you full commission on outstanding deals when you exit.

Timing is also crucial - consider leaving right after a ton of closings, so you'll leave as little material on the table as possible. Alternatively, you can make the leap during slow season, such as the winter holidays, when there are fewer transactions.

Here are the key points to include in your resignation letter:

  • The reason you're leaving (worded kindly and focused on your needs)
  • The date of your exit
  • Your plan going forward
  • How your broker can reach you and what needs to be done before you leave

Items to Take When Leaving

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Leaving your current brokerage can be a daunting task, but it's essential to know what you can and cannot take with you. The rules can be strict, especially if you're on a real estate team that's invested a lot of money in marketing for their agents.

You'll need to read your Independent Contractor Agreement (ICA) to understand what's allowed and what's not. This will save you from getting sued by your new brokerage for taking something you shouldn't have.

Here are some things you might be able to take with you:

  • Client lists (if allowed by your ICA)
  • Personal contact information (e.g., business cards, email signatures)
  • Professional equipment (e.g., laptops, cameras)

However, be aware that some contracts may have specific restrictions on what you can take with you. For example, you might not be allowed to take any marketing materials or client data.

It's crucial to carefully review your contract and ICA to avoid any potential issues with your new brokerage.

File Paperwork

Filing the proper paperwork is a crucial step in leaving your current brokerage. You'll need to obtain the necessary forms and have them signed by both your current and new brokerages.

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There are two options for filing the paperwork: through the Department Real Estate (DRE) or online. You can get the form RE-204 from the DRE, which both parties will need to sign before submitting it.

The online option allows you to fill out the form and answer questions about why you're switching brokerages. The website will forward the form to your current brokerage for confirmation, and then you'll input your new brokerage's information.

To transfer your brokerage account, you'll need to get your most recent statement from your existing account and open a new account at your new broker. Be sure to match the account types, such as IRA to IRA or taxable to taxable.

You'll then initiate the funding process through the new broker, which may involve filling out a transfer form or ACAT form. The new broker will work with your old broker to transfer your assets, and the process usually takes three to six business days.

Here's a step-by-step guide to transferring your brokerage account:

  • Get your most recent statement from your existing account
  • Open a new account at your new broker
  • Initiate the funding process through the new broker
  • Wait for the transfer to be completed, usually within three to six business days

Change Everything

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Changing everything to your new brokerage can be a daunting task, but it's a crucial step in making the transition smooth. You'll need to update all branding materials to reflect your new affiliation.

You'll likely need to order new listing signs with your new brokerage's branding. This is a simple but important step to ensure your listings look professional and consistent.

Changing your email signatures is another essential task. This will help you maintain a consistent brand image and make it easy for clients to contact you.

You may also need to update your email templates to match your new brokerage's branding. This will ensure that all your communications with clients are on-brand and professional.

Updating your website is also a must. Your website is often the first point of contact for potential clients, so it's essential to make sure it reflects your new affiliation.

Here's a quick checklist of tasks to complete:

  • Order listing signs
  • Change email signatures
  • Change email templates
  • Update your website

Frequently Asked Questions

How long does it take to switch brokerage accounts?

Switching brokerage accounts typically takes 4-8 business days. Learn more about the transfer process and what to expect

Colleen Boyer

Lead Assigning Editor

Colleen Boyer is a seasoned Assigning Editor with a keen eye for compelling storytelling. With a background in journalism and a passion for complex ideas, she has built a reputation for overseeing high-quality content across a range of subjects. Her expertise spans the realm of finance, with a particular focus on Investment Theory.

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