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Paying yourself from a seed round can be a complex and sensitive topic for founders. You can set a salary for yourself, but it's essential to understand the implications of this decision.
According to the article, a typical salary for a founder is around $100,000 to $150,000 per year. This amount can vary depending on the stage of the company and the industry.
Founders often take a salary from the company's operating account, but this can impact the company's runway and cash flow. A founder's salary can account for up to 20% of the company's monthly burn rate.
It's crucial to consider your personal financial situation and the company's financial needs when determining your salary.
Seed Round Basics
A seed round is a bit of a flexible term, but generally, it's the first round of equity financing for a startup, where they issue preferred shares to investors based on a valuation of the company.
The amount raised in a seed round can vary widely, from as little as $75K to as much as $6 million, with an average of $2.5 million. This is according to Crunchbase data from 2020, which shows that 30 companies reported their seed funding amounts.
Most seed rounds use standardized document sets, with Series Seed documents being common for rounds up to $2 million, and National Venture Capital Association (NVCA) docs being used for larger rounds.
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Seed Round Definition
A seed round is a bit of a moving target, as there are no set rules or capital requirements to define it.
The amount raised in a seed round can vary widely, from as little as $50K to as much as $7 million.
In fact, the smallest seed round was $75K, while the largest was $6 million, according to Crunchbase.
The average seed round is around $2.5 million, which is generally in line with what we're seeing in the market.
A seed round is typically the first round of equity financing, where the startup issues preferred shares to investors based on a valuation of the company.
Since the seed stage company is still very young, arriving at an accurate valuation can be incredibly challenging and is often the most heavily negotiated term.
For seed rounds up to $2 million, it's common to use the Series Seed document set, which is simpler and allows for a quicker fundraising process.
Startup Stages and Their Impact
At the seed funding stage, founders can draw a reasonable salary while ensuring that a significant portion of funds is directed toward business development and growth.
Founders should assess the startup's financial needs and allocate funds judiciously between operational expenses and personal compensation.
During seed funding, it's essential to demonstrate how increased founder compensation aligns with the startup's growth plans and the value the founders bring to the company.
This stage requires founders to balance their personal financial situation with the company's financial needs, often taking a minimal salary to conserve resources for growth.
In the seed funding stage, founders can expect to receive a salary that's reasonable, but not excessive, as they work to scale the business and achieve key milestones.
As the startup grows, founders can reassess their compensation and consider performance-linked bonuses to reward themselves for achieving key milestones and driving the company's success.
Founder salaries can be quite decent at the expansion stage, tied to performance metrics and revenue growth.
In the expansion stage, founders can expect to receive a salary that reflects their contribution to the company's growth and success.
Founder Compensation
Founder compensation is a crucial aspect of startup growth, and it's essential to understand the various factors that influence it. Founders often reinvest 30%-50% of their revenue, with the remaining amount used for different purposes, including paying their salary.
In the early stages, founders may not receive any compensation or take a minimal salary to conserve resources for the company's growth. This is often referred to as "ramen wages", allowing founders to pay rent or the mortgage and a daily meal of instant noodles.
The average salary of a startup founder in 2023 was $145,000 per year, but this can vary greatly depending on the stage of the startup, available funding, and the founder's personal financial situation. In some cases, founders may choose to defer their compensation temporarily, allocating more resources toward the company's growth.
Industry standards and comparable salaries for similar roles play a significant role in determining founder compensation. Researching and staying informed about industry standards helps founders set competitive yet realistic salary expectations.
Here are some typical founder salaries at different stages of a startup:
Founders should consider several factors when determining their compensation, including the financial needs of the founder and their personal circumstances, the current financial health of the startup, and the availability of funding and the runway for the business.
In addition to salary, founders often receive equity as a significant compensation package, which aligns with their interest in having control over their creation. Balancing equity and salary is a delicate task, and founders need to assess their risk tolerance, the company's valuation, and potential dilution of ownership.
Equity and Options
Founders often hold a significant portion of the company's equity, which represents their ownership stake in the business. Equity compensation is a common method for startup founders to pay themselves.
The option pool is a set number of shares designated for stock options and grants to employees and advisors. It's designed to incentivize and attract talent, but increasing the option pool can dilute the other shareholders.
A typical rule is that decreasing the size of the option pool increases the valuation of the founder's percentage of the company. For example, a 25% option pool decreases the pre-money valuation from $5 million to $3.75 million.
Here's a table showing how different option pool sizes affect the pre-money valuation:
Vesting is another tool used to ensure founders are incentivized to stay at the company. This means that even though the founders own their shares, the company can repurchase some shares if the founder quits or gets fired.
The Option Pool
The option pool is a crucial aspect of equity and options. It's a set number of shares designated for stock options and grants to employees and advisors. This pool is designed to incentivize and attract top talent to work for or stay with a startup.
The size of the option pool can impact the valuation of the company. A general rule is that decreasing the option pool increases the valuation of the founder's percentage of the company. For example, a 25% option pool reduces the pre-money valuation from $5 million to $3.75 million.
A common structure for the option pool is expressed as a post-money valuation, which means a percent of the total number of shares after the funding closes. Founders can counterbalance the negative impact on the value of their stock by increasing the pre-money valuation or decreasing the percentage of the option pool.
Having a hiring plan and knowing the number of options to grant to each hire can help entrepreneurs negotiate an appropriate option pool size with investors. This is especially important if there are plans to increase hiring before the next round of financing.
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Here's a table illustrating how the option pool affects the valuation:
By understanding the option pool and its impact on the valuation, founders can make informed decisions when negotiating with investors.
Capped Participation
Capped participation is a variation of full participation that sets a ceiling on the total payout an investor can receive. This cap ensures that the investor's payout is limited to a specific amount, even if the company's valuation increases significantly.
In a capped participation scenario, the cap is set as a multiple of the investor's original investment. For example, if an investor invested $1 million with a 1x participating liquidation preference on a 3x cap, they will receive a maximum $3 million in total payout.
The cap can significantly impact the investor's payout in a liquidation scenario. Take the scenario where the investor has invested $50 million and owns 60% of the company. The company is now faced with a $100 million acquisition.
Here's a table illustrating the different results of various liquidation preferences in this scenario:
In the Series Seed term sheet, the investor will receive a 1x non-participating preference, which means they will not benefit from the company's increased valuation.
Salary and Benefits
Founders often take a minimal salary in the early stages of their startup, with some not taking any salary at all. This is to conserve resources and ensure the company's financial runway is not limited.
Typically, founders don't take any salary until the seed round, when the company has some cash to spare. At this stage, a typical founder salary is around $50K-$60K/year, or "ramen wages", which allows founders to pay rent and a daily meal of instant noodles.
The salary will vary based on the cost of living in the area and the age of the founder. In California, for example, the minimum wage requirement applies to all employees, including founders.
As the company grows and secures external funding, founders can start paying themselves a more substantial salary, which should be aligned with industry standards and reflect their value to the startup.
Founders should consider their personal financial needs, the startup's financial health, and the availability of funding when determining their salary. They should also consider their contributions, responsibilities, and time commitment to the startup.
Here's a rough estimate of typical founder salaries at different stages:
Keep in mind that these are rough estimates and can vary depending on the specific circumstances of the startup and the founder. Founders should also consider their personal savings and side income to cover their living expenses during the early stages of their startup.
Sources
- https://westaway.com/founders-guides/seed/
- https://medium.com/the-investors-handbook/a-guide-to-founder-salary-at-different-stages-funding-levels-a1de2a74a11e
- https://alibhamed.medium.com/how-much-should-seed-stage-founders-pay-themselves-d5483dbb93dd
- https://pitchingangels.com/2021/07/24/founder-salaries/
- https://unfolded.venturra.com/how-do-startup-founders-pay-themselves/
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