
Hotel asset management companies are experts in maximizing the value of hotel properties. They use their expertise to drive growth and increase revenue for hotel owners.
These companies typically have a team of experienced professionals, including hotel operators, financiers, and industry experts. They work together to identify areas of improvement and implement strategies to boost hotel performance.
Their goal is to increase the hotel's value and return on investment for the owner. They achieve this by optimizing hotel operations, improving customer satisfaction, and increasing revenue through various channels.
By partnering with a hotel asset management company, hotel owners can benefit from their expertise and experience, leading to increased profitability and growth.
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Hotel Asset Management
Hotel asset management involves managing the investment to meet the specific goals of the owner, with the role of the Hotel Asset Manager being to increase the value of the asset and of the portfolio.
Our expert team of Senior Hotel Asset Managers has worked around the globe for the owners of the main hotel chains, are permanently updating their knowledge with the latest asset management techniques and have a real, objective view of the current challenges of the tourism market.
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Global Asset Solutions is the leading Hotel Asset Management company for luxury property, with more than 100 years of combined experience in hotel financial management, representing hotel owners' interests by offering them optimal Hotel Asset Management services.
Here are some key responsibilities of a Hotel Asset Manager:
- Confirm that the owner’s interest has a direct influence on property level operating decisions.
- Supervise the effectiveness of attracting revenues and cost control.
- Ensure that the on-going projects are moving along at the property level.
- Review of external and internal client and staff satisfaction surveys.
- Evaluate key personnel and request hotel corporate support when necessary (e.g. replacing staff, training, S&M initiatives…).
- Monitor stock level.
- Certify that the asset is well looked after.
Refurbishments and Room-Service Restaurants
Hotels are finding innovative ways to adapt to the crisis, and one of those ways is through refurbishments.
Hotels are investing in refurbishments to stay resilient during the pandemic. This includes upgrading rooms, amenities, and services to meet changing guest expectations.
Guests are looking for unique experiences, and hotels are responding by transforming restaurants into in-room dining options. This allows guests to enjoy a hotel's culinary offerings from the comfort of their own room.
By investing in refurbishments and creative services like room-service restaurants, hotels can stay competitive and attract more guests.
Operational Reviews
Operational reviews are a crucial part of hotel asset management. They help ensure that the owner's interests are being met and that the property is running smoothly.
A key aspect of operational reviews is confirming that the owner's interest has a direct influence on property-level operating decisions. This is a must, as it ensures that the owner's goals are being prioritized.
Operational reviews also involve supervising the effectiveness of attracting revenues and cost control. This is where the hotel's financial management comes into play, ensuring that the hotel is generating revenue and keeping costs in check.
On-going projects at the property level need to be monitored to ensure they are moving along as planned. This includes reviewing external and internal client and staff satisfaction surveys to gauge the hotel's performance.
Key personnel at the hotel should be evaluated to ensure they are doing their job effectively. If necessary, hotel corporate support should be requested to address any issues.
Stock levels also need to be monitored to ensure that the hotel has the necessary supplies and inventory. Finally, the asset manager needs to certify that the asset is well looked after, which involves reviewing the hotel's overall condition and making recommendations for improvement.
Here are some key areas to focus on during operational reviews:
- Confirm owner influence on property-level decisions
- Supervise revenue and cost control
- Monitor on-going projects
- Review client and staff satisfaction surveys
- Evaluate key personnel
- Monitor stock levels
- Certify asset condition
Asset Management Services
At Global Asset Solutions, our team of expert Senior Hotel Asset Managers has worked globally for the owners of main hotel chains, offering optimal Hotel Asset Management services. This extensive experience enables us to provide tailored solutions for each client.
We manage hotel assets to meet the specific goals of the owner, with a focus on increasing the value of the asset and the portfolio. Our team's knowledge is continuously updated with the latest asset management techniques.
With over 100 years of combined experience in hotel financial management, we represent hotel owners' interests and provide expert advice. This expertise allows us to navigate the current challenges of the tourism market.
Our Hotel Asset Managers have a real, objective view of the market, gained from working around the globe. This global perspective enables us to identify opportunities and provide effective solutions.
We cater to all hotel types and operate in every market worldwide, ensuring that our services are accessible and tailored to each client's needs. Our team's dedication to staying up-to-date with the latest techniques ensures that our clients receive the best possible service.
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Financial Management
Financial Management is a crucial aspect of hotel asset management. It involves controlling expenses and maximizing revenue.
Our hotel asset management companies have expertise in all hotel types and markets worldwide, allowing us to provide tailored financial management services. This includes controlling rate setting and internet marketing/distribution/social media.
Revenue Management is a key component of financial management, and it involves unlocking access to multi-dimensional internal and benchmark data. This data can be used to make informed decisions about pricing and distribution.
Strategic planning is also essential in financial management, and it involves tight supervision of sales and marketing, analysis of market trends, and market positioning. This helps hotels stay competitive and maximize revenue.
Our hotel asset management companies can help hotels control channel submission, reservation cost per channel, and other hidden costs. We also keep track of sales and marketing targets and supervise activities to ensure they are aligned with the hotel's financial goals.
Here are some key financial management metrics that our hotel asset management companies can help hotels track:
- PACE (Property Accounting and Cost Management)
- Forecasting and budgeting
- Room type utilization
- Flow-through by segment
- Complimentary room night report
- Geo-stats
We Shape Properties into Destinations
We specialize in comprehensive hospitality development, from selecting sites to envisioning guest experience.
Over the past 30 years, we've built our own properties and partnered with renowned brands, seasoned investors, and third-party owners to build theirs.
Our process begins long before we break ground, with strategic market research and collaborative strategy sessions.
We've applied our extensive experience in planning and project execution to more than 80 hotel development projects.
Whether it's ground-up construction or repurposing an existing structure, our clear vision is designed with brands and budgets in mind.
Contracts
As a hotel owner, you'll want to ensure that all contracts are reviewed and managed effectively to protect your interests. Reviewing major contracts such as retail and consultant bids is crucial.
Protecting owner interests is key, and this involves safeguarding third-party consultants and advisers in terms of property issues. This includes advising on all third-party contracts on behalf of the owner.
A benchmark study in relation to comparable properties is also essential to ensure that your hotel is operating at optimal levels. This study will help you identify areas for improvement and make informed decisions about your hotel's management.
Here are some key contract-related tasks that a hotel asset management company can help with:
- Reviewing all major contracts
- Advising on third-party contracts
- Conducting benchmark studies
Frequently Asked Questions
What are the typical hotel asset management fees?
Hotel asset management fees usually range from 1% to 3% of a hotel's total revenue, varying based on the services provided. This fee structure supports effective asset management practices, including governance, operations, and optimization.
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