Greycroft Portfolio Breakdown and Financial Insights

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Greycroft's portfolio consists of over 300 investments across 40 countries, with a focus on early-stage companies in the technology, media, and telecommunications sectors.

Greycroft's investment approach is driven by a team of experienced investors who bring a unique blend of operational expertise and strategic guidance to their portfolio companies.

Greycroft's portfolio companies have collectively raised over $10 billion in follow-on funding, with many achieving successful exits through acquisitions and IPOs.

Greycroft's investment approach is characterized by a focus on partnership and collaboration with their portfolio companies, providing strategic guidance and resources to help drive growth and success.

Worth a look: Dana Settle Greycroft

Portfolio Breakdown

Greycroft's portfolio is a diverse mix of sectors, with a total of 402 investments categorized as "Others". This category is the largest in terms of number of investments, accounting for nearly 40% of the total.

Here's a breakdown of the sectors Greycroft invests in:

Greycroft has also made significant investments in various companies, with a notable example being Kheiron Medical Technologies, which received a Series A investment of $23.8M in October 2024.

Portfolio Breakdown

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Let's take a closer look at Greycroft's portfolio. They have invested in several companies that have gone public, including Bird, which had an IPO in November 2021.

Bird was first invested in by Greycroft in June 2018, with a Series C round of $300 million. This is a significant investment, especially considering the company's growth and success since then.

Greycroft has also invested in companies like SEMrush, which had an IPO in March 2021. SEMrush was first invested in by Greycroft in April 2018, with a Series A round of $40 million.

Here's a breakdown of some of the companies in Greycroft's portfolio:

Greycroft has also made some notable acquisitions, including College Fashionista in October 2016.

Sectors of Investment

Greycroft invests in a variety of sectors, and it's interesting to see where their focus lies.

Enterprise Applications is the sector with the most investments, with a whopping 195 deals.

The Consumer sector follows closely with 101 investments, showcasing Greycroft's interest in the everyday products and services we use.

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High Tech is another significant sector for Greycroft, with 85 investments made in this area.

FinTech is also a notable sector, with 69 investments made by Greycroft.

The Media & Entertainment sector receives 59 investments, highlighting Greycroft's interest in the creative industries.

Other sectors, categorized as "Others", account for 402 investments, making it the largest sector in terms of number of investments.

Here's a breakdown of the sectors Greycroft invests in:

Exits

Greycroft has had a significant number of portfolio exits, totaling 149. This impressive track record showcases the firm's ability to nurture and support its portfolio companies.

Their latest portfolio exit was Frame AI, which was acquired by HubSpot on December 6, 2024. The valuation of Frame AI was a whopping $XXM.

Greycroft's portfolio exits have been diverse, with companies being acquired by various acquirers. For example, Kheiron Medical Technologies was acquired by DeepHealth on October 22, 2024.

Here's a breakdown of some of Greycroft's notable portfolio exits:

Their portfolio exits have been consistently successful, with a range of valuations and acquirers.

Expert Collections

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Greycroft has been recognized in various Expert Collections, highlighting its significance in key technology spaces.

The company is featured in 5 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

Greycroft has a strong network with 10 partners and customers.

Partners & Customers

Greycroft has a diverse range of strategic partners and customers.

One of Greycroft's notable partners is Scopely, a US-based company.

Greycroft has also partnered with Semrush, a US-based business.

Another partner of Greycroft is Contextual AI, a US-based company.

In addition, Greycroft has partnered with Together AI, a US-based business, and Arthur, also a US-based company.

Greycroft has a total of 10 strategic partners and customers.

Financial Performance

Greycroft's portfolio has seen significant growth, with a total of 14 exits valued at over $1.5 billion. The firm's investments have generated a substantial return on investment, with an average exit valuation of $107 million.

Greycroft's focus on fintech and enterprise software has yielded impressive results, with companies like Wunder Capital and Axiom Bank achieving notable success.

IPOs and Public Companies

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Greycroft's portfolio includes several companies that have gone public through IPOs. Bird's IPO date was November 5, 2021.

The size of Greycroft's investment in Bird's Series C round was $300 million. This was a significant investment, but the exact date of the first investment is June 28, 2018.

SEMrush's IPO date was March 25, 2021, and Greycroft invested $40 million in its Series A round on April 24, 2018. This early investment likely helped SEMrush grow into a successful company.

Here's a list of Greycroft's public companies:

The RealReal's IPO date was June 28, 2019, and Greycroft invested $7.5 million in its Series A round on July 31, 2012.

149 Exits

Greycroft has a impressive track record with 149 portfolio exits. This is a significant number, and it's interesting to note that their latest exit was Frame AI, which was acquired by HubSpot on December 6, 2024.

The valuation of Frame AI's acquisition by HubSpot is listed as $XXM. This is a substantial amount, and it's clear that Greycroft has been successful in helping their portfolio companies achieve significant exits.

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Here are the 5 most recent exits listed in the article:

It's worth noting that the valuations of the acquisitions are all listed as $XXM, indicating that the exact figures are not publicly disclosed.

Closes Over $1 Billion in New Funds

Greycroft closes on over $1 billion across new funds, a significant milestone for the venture capital firm. This achievement brings their total capital to $3 billion, a remarkable growth from $75 million in 2006.

The firm's two flagship vehicles, Greycroft Partners VII and Greycroft Growth IV, closed on more than $980 million. This amount is substantial, considering the firm previously closed around $700 million across two funds.

Greycroft's growth funds allow for investment in growth-stage deals, with commitments starting at $10 million and scaling up to $35 million. This flexibility enables the firm to support a wide range of companies.

Greycroft's investment approach remains the same, identifying companies that are finding novel applications of next-generation technology. They support these companies at the critical moment of commercialization, providing them with the necessary resources to succeed.

If this caught your attention, see: Oaktree Capital Portfolio Companies

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Here's a breakdown of the funds Greycroft has closed:

Greycroft has a strong track record of supporting over 250 portfolio companies since 2006. Their ability to adapt to changing market conditions and identify emerging trends has been key to their success.

Company Information

Greycroft is a venture capital firm based in Los Angeles and New York City.

Greycroft was founded in 2006 by Alan Patricof and Ian Sigalow.

The firm focuses on early-stage investments in the digital media and consumer technology sectors.

Greycroft has invested in companies like Venmo, Tumblr, and Warby Parker.

Greycroft has a team of experienced investors and partners who provide guidance and support to their portfolio companies.

19 Fund Histories

Greycroft has a diverse portfolio of funds, with 19 funds in total. This includes the Greycroft Coca-Cola System Sustainability Fund, which closed on July 12, 2023, with a total amount of $137.7M.

The Greycroft Growth IV fund and Greycroft Partners VII fund both closed on April 26, 2023, with a total amount of $980M each.

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The Greycroft Partners II fund and GC Co-Invest SCP fund have a closing date of October 15, 2021, and November 18, 2020, respectively, but the exact amounts are not disclosed.

Here's a breakdown of the 19 funds:

Frequently Asked Questions

Is Greycroft a good VC firm?

Greycroft is a reputable venture capital firm with a strong focus on internet and mobile investments. Their expertise and specialization in these markets make them a notable player in the VC industry.

How big is the Greycroft Fund?

As of 2022, Greycroft manages around $5.7 billion in assets. The fund has recently raised an additional $1 billion for new investment opportunities.

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