Greycroft Investment Strategy and Portfolio Focus

Greycroft is a venture capital firm that focuses on investing in early-stage technology companies. They have a team of seasoned investors who bring a wealth of experience to the table.

Greycroft's investment strategy is centered around partnering with entrepreneurs who are building innovative products and services. They look for companies that have a strong team, a clear vision, and a unique value proposition.

Greycroft's portfolio is diverse, with investments in areas such as consumer, enterprise, and fintech. They have a proven track record of success, with many of their portfolio companies going on to achieve significant growth and exit.

Greycroft's focus on supporting their portfolio companies extends beyond just providing capital. They offer guidance and resources to help entrepreneurs navigate the challenges of building a successful business.

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Greycroft was co-founded in 2006 by venture capitalist Alan Patricof, who previously founded Apax Partners, a European private equity group with $50 billion under management.

Greycroft raised its first fund, Greycroft I, with $75 million of investor commitments in 2006.

The firm raised its second fund, Greycroft II, with $131 million in 2010, and its third fund, Greycroft III, with $175 million in 2015.

Greycroft IV and Greycroft V were raised in 2018 with $200 million and $250 million respectively.

Greycroft VI was raised in 2020 with $310 million, and the firm also raised Greycroft Growth II with $250 million in 2017.

In 2020, Greycroft raised a $368 million growth fund, Greycroft Growth III.

The firm raised over $1B in new funds in 2023 for Greycroft Partners VII and Greycroft Growth IV.

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Greycroft has invested in over 300 companies across 45 cities internationally, with the majority based in the United States. This demonstrates the firm's global reach and diverse portfolio.

The firm has a notable track record of successful exits, including the acquisition of Braintree by PayPal for $800 million in 2013 and the acquisition of Maker Studios by Disney for $950 million in 2014.

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Greycroft's investment strategy is geared towards supporting companies at various stages of growth. According to their data, the firm has invested in 196 companies at the Series A stage, 147 at the Seed stage, and 54 at the Series B stage.

Here's a breakdown of Greycroft's investment stages:

Greycroft generally invests in companies at the Series A stage, with a total of 196 investments in this stage. This is the most common stage for their investments, indicating that they tend to support companies that have already gained some traction and are looking to scale.

The firm also invests in Seed stage companies, with 147 investments in this stage. This suggests that Greycroft is open to supporting companies that are still in the early stages of development.

Here's a breakdown of the different stages of investment that Greycroft is involved in:

While Greycroft does invest in later stages, such as Series B, C, and D, these stages account for a relatively small percentage of their total investments. This suggests that the firm is primarily focused on supporting companies in the earlier stages of their growth.

The United States is a popular destination for investments, with a strong economy and a favorable business environment.

Canada offers a stable and secure investment climate, with a highly developed financial system and a strong presence of international companies.

Sweden is known for its innovative and entrepreneurial spirit, making it an attractive destination for investments in the tech and startup sectors.

Singapore has a highly developed and sophisticated financial system, with a strong presence of international banks and a favorable business environment.

The United Kingdom is a major financial hub, with a strong presence of international companies and a highly developed financial system.

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Greycroft has invested in over 300 companies located in 45 cities internationally, with the majority of these companies headquartered in the United States.

The firm's notable investments include companies like Braintree, which was acquired by PayPal for $800 million in 2013, and Maker Studios, which was acquired by Disney for $950 million in 2014.

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Greycroft has also invested in companies like Scopely, which raised a $200M Series D round in 2019, and Yeahka, which executed an IPO on the Hong Kong Stock Exchange in 2020.

The firm has a diverse portfolio, with investments in companies across various stages, including Seed, Series A, and Series B rounds. Here are some specific numbers on Greycroft's investment stages:

Greycroft has also had success with its portfolio exits, with 149 companies exiting the firm's portfolio, including Frame AI, which was acquired by HubSpot in December 2024 for an undisclosed amount.

Greycroft has invested in over 300 companies located in 45 cities internationally, with the majority of these companies headquartered in the United States.

The firm has made 859 investments, including notable ones like Braintree, acquired by PayPal for $800 million in 2013, and Buddy Media, acquired by Salesforce.com for $800 million in 2012.

Greycroft's investments span across various sectors, with Enterprise Applications being the most invested in, accounting for 195 investments. Consumer and High Tech sectors follow closely, with 101 and 85 investments respectively.

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Some of the notable investments include Candid, which raised a $63.4 million Series B round in 2019, and Osmosis, which raised a $4 million Series A round in 2019.

Here are some of the notable investments:

Greycroft has invested in over 300 companies located in 45 cities internationally, with the majority of these companies headquartered in the United States.

The firm's notable investments include Braintree, which was acquired by PayPal for $800 million in 2013, and Maker Studios, which was acquired by Disney for $950 million in 2014.

Greycroft has a diverse portfolio, with investments in various sectors such as Enterprise Applications, Consumer, and FinTech.

Here are some notable companies in Greycroft's portfolio:

Greycroft generally invests in companies at the Series A stage, with 196 investments in this stage. They also invest in Seed stage companies, with 147 investments in this stage.

Direct-to-Consumer Brands (Non-Food) are startups that sell their own branded products directly to consumers via online/mobile channels.

These brands cut out middlemen like department stores or big online marketplaces, allowing them to maintain control over their products and customer relationships.

This approach enables them to build strong brand identities and connect directly with their target audience.

By selling directly to consumers, these brands can also gather valuable data on customer preferences and behavior.

This helps them refine their products and marketing strategies to better meet customer needs.

As a result, Direct-to-Consumer Brands (Non-Food) often enjoy higher profit margins and greater brand loyalty.

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Greycroft's portfolio performance is impressive, with a track record of successful investments in emerging companies. They have invested in over 300 companies since 2006.

Greycroft's investments have generated significant returns, with some notable exits including the sale of Uber's Southeast Asia business to Grab. This deal valued Uber's Southeast Asian business at over $700 million.

Greycroft's portfolio includes a range of companies across various industries, from consumer to enterprise technology. They have invested in companies like Uber, Venmo, and Hotel Tonight.

Greycroft's investment strategy focuses on identifying emerging trends and technologies, and investing in companies that are poised to capitalize on these trends.

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Greycroft has invested in over 300 companies located in 45 cities internationally, with the majority of these companies headquartered in the United States.

The firm's notable investments include Braintree, acquired by PayPal for $800 million in 2013, and Maker Studios, acquired by Disney for $950 million in 2014.

Greycroft has made 859 investments, with their latest investment being in Raspberry AI as part of their Series A on January 13, 2025.

The firm has invested in various sectors, including Enterprise Applications, Consumer, High Tech, FinTech, Media & Entertainment, and Others. Here's a breakdown of the number of investments in each sector:

Greycroft has also made 149 portfolio exits, with their latest exit being Frame AI on December 06, 2024.

Greycroft's portfolio is a diverse and impressive collection of companies. Greycroft has invested in various sectors, showcasing their willingness to take calculated risks.

Kheiron Medical Technologies, a company in their portfolio, received a significant investment of $23.8M in their Series A round. This investment demonstrates Greycroft's commitment to supporting innovative medical technologies.

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Greycroft's portfolio companies have experienced varying levels of success, with some having received investments as early as 2015. HelloTech, for example, received a $2M seed investment in May 2015, indicating Greycroft's ability to identify promising companies early on.

The acquisition dates of Greycroft's portfolio companies reveal a pattern of strategic investments. Companies like Kheiron Medical Technologies and Reposite were acquired by Greycroft in 2024, while others like HelloTech were acquired in 2024 as well.

Here are some key statistics about Greycroft's portfolio companies:

Greycroft's portfolio companies have shown significant growth and progress, with some receiving multiple rounds of investments. Reposite, for example, received a $7.5M Series A investment in 2022, indicating Greycroft's ability to support companies through various stages of growth.

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Greycroft has been actively expanding its portfolio through strategic partnerships and acquisitions.

Greycroft acquired Kheiron Medical Technologies on October 22, 2024, after first investing in the company on August 27, 2019, with a $23.8M Series A round.

The firm also acquired HelloTech on June 24, 2024, after initially investing in the company on May 26, 2015, with a $2M seed round.

Greycroft's recent acquisition spree includes Reposite, which was acquired on June 10, 2024, following a $7.5M Series A round on September 13, 2022.

Other notable acquisitions include Eden Health, which was acquired on May 20, 2024, after Greycroft first invested in the company on March 20, 2018, with a $4M seed round.

Here are some key details about Greycroft's recent acquisitions:

Greycroft, a venture capital firm, has made several notable acquisitions in its portfolio. One of its most recent acquisitions was Kheiron Medical Technologies in October 2024, with a round size of $23.8M.

Greycroft has invested in a range of companies, from seed-stage startups like HelloTech to Series A companies like Reposite. HelloTech, for example, received $2M in seed funding in 2015.

Here are some of the companies acquired by Greycroft:

In the past 18 years, Greycroft has had the privilege of co-investing with 2574 investors in their portfolio companies, including funds and angels.

These co-investors have been a vital part of Greycroft's success, with 1003 investors entering a company alongside Greycroft. This number includes notable investors like Headline, who have co-invested in 22 companies.

SV Angel and Y Combinator are among the top co-investors, having co-invested in 10 and 11 companies respectively, before Greycroft's investment.

Here's a breakdown of some of the top co-investors of Greycroft:

After Greycroft's investment, a total of 1004 investors have co-invested in their portfolio companies. Notable investors in this group include Gaingels, who have co-invested in 16 companies, and SVB, who have co-invested in 14 companies.

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Greycroft has a diverse group of strategic partners and customers, with a total of 10 companies. Scopely is one of Greycroft's partners, a US-based company.

Scopely is a US-based company. Greycroft's partnership with Scopely is not further specified in the available information.

Greycroft has partnerships with Semrush and Contextual AI, both of which are US-based companies. Semrush is a well-known company in the digital marketing space.

Together AI and Arthur are also partners of Greycroft, both based in the United States. Unfortunately, the exact nature of these partnerships is not detailed in the available information.

Here is a list of Greycroft's partners and customers: