Understanding the Dividend ETFs Popularity Surge and How to Invest

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Dividend ETFs have become increasingly popular over the past decade, with assets under management growing from $10 billion to over $100 billion.

This surge in popularity can be attributed to the low-cost and tax-efficient nature of dividend ETFs, which allow investors to gain exposure to a diversified portfolio of dividend-paying stocks.

Investors are drawn to dividend ETFs as they provide a regular income stream, which can be especially attractive in a low-interest-rate environment.

Dividend ETFs often track a benchmark index, such as the S&P 500 Dividend Aristocrats Index, which is composed of companies that have increased their dividend payouts for at least 25 consecutive years.

By investing in a dividend ETF, investors can tap into the collective knowledge of professional money managers and benefit from their research and due diligence.

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What is a Dividend ETF?

A Dividend ETF is a type of exchange-traded fund that focuses on dividend-paying stocks. Dividend payments are usually issued to shareholders every quarter, although in some cases companies may issue special dividends that act as a one-time bonus.

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Dividend ETFs track a specific index of dividend-paying stocks, such as the S&P 500 Dividend Aristocrats Index. Investors pay particular attention to the dividend yield, highlighting how much a company or fund pays in relation to its stock price.

A high dividend yield doesn't always mean a solid investment opportunity. Indeed, many investors view the highest yields as a red flag that a company's shares might have taken a hit, causing yields to rise.

To be entitled to an upcoming dividend, a shareholder must own a company's stock up to and including the ex-dividend date.

Popular Dividend ETFs have gained significant attention in recent years, and for good reason. They offer a convenient way to invest in a diversified portfolio of dividend-paying stocks.

Some of the most popular dividend ETFs include the Vanguard Dividend Appreciation ETF (VIG), which tracks the NASDAQ U.S. Dividend Achievers Select Index and has a dividend yield of 1.7 percent.

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Credit: youtube.com, 7 Best Dividend ETFs from SCHD to VIG | 2025 Ranking

The Vanguard High Dividend Yield ETF (VYM) is another popular option, with a dividend yield of 2.8 percent and a focus on high-yield dividend-paying companies based in the U.S.

The iShares Select Dividend ETF (DVY) is also worth considering, with a dividend yield of 3.5 percent and a focus on high-dividend yield companies based in the United States.

Here are some key statistics for these popular dividend ETFs:

These ETFs offer a range of investment options for those looking to invest in dividend-paying stocks, with varying levels of dividend yield and expense ratio.

The Rise of Exchange-Traded Funds

Exchange-traded funds, or ETFs, have been on the rise in recent years. They're becoming increasingly popular among investors, with growth at 16% per annum over the period 2016-2022.

ETFs are now gaining share of all funds volume across the US and Europe, far exceeding the growth of mutual funds. In the US, ETFs have been driven by local tax advantages, while in Europe, increased visibility and accessibility are driving adoption.

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A significant portion of new fund launches are now ETFs, with an estimated 70% of new fund launches in the US being ETFs in 2022. This is largely due to the regulatory environment in the US, which facilitates tax advantages for ETFs.

Investors are looking for differentiated strategies to beat the market, and ETFs are providing them with access to a wide variety of markets and asset classes. This is driving significant growth in a theme-based and innovation-focused part of the ETF market.

Smaller fund providers are outgrowing the large, traditional fund providers in this part of the market, which is dominated by passive, low-cost, plain vanilla investing products.

SCHD

The Schwab US Dividend Equity ETF (SCHD) is a popular choice among investors looking for a low-cost dividend-focused fund. It tracks the performance of the Dow Jones U.S. Dividend 100 Index.

SCHD has a high dividend yield of 3.5 percent, making it an attractive option for income-seeking investors. Its top holdings include The Home Depot, BlackRock, Cisco Systems, and Chevron.

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The fund's expense ratio is a low 0.06 percent, which is significantly lower than many other dividend ETFs on the market. This means that investors can keep more of their returns without having to worry about high fees eating into their profits.

One of the key benefits of SCHD is its focus on quality and sustainability of dividends. This means that investors can trust that the companies held in the fund are committed to paying consistent and growing dividends over time.

Here's a brief summary of SCHD's key facts:

Overall, SCHD is a solid choice for investors looking for a low-cost, high-dividend-yielding ETF that focuses on quality and sustainability.

How to Invest in Dividend ETFs

A solid dividend strategy can be a key component of an investor's portfolio. Since the 1940s, dividends have contributed to the S&P 500's total returns averaging about 34 percent, according to research by Hartford Funds.

Dividend investing tends to be less risky because companies that issue regular payments are often more cash-rich than those trying to rapidly grow their businesses. Well-established names, like the Dividend Aristocrats, have a history of boosting their dividend payouts every year.

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To choose dividend ETFs, consider the following four steps:

  • Determine your financial goals: The type of investments you choose depends on what you are trying to achieve.
  • Research dividend funds: Pay attention to factors like dividend history, dividend yield, the fund's performance, expense ratios, top holdings, and assets under management.
  • Outline your asset mix: Before investing, do an inventory of what you own and how you want to allocate your assets.
  • Know what you own: Periodically review your investments to take charge of your finances and make any adjustments needed.

A dividend ETF is susceptible to losses, and the magnitude of potential losses is tied to the level of risk in the portfolio.

Investment Considerations

Dividend ETFs can be a great way to build wealth over time, as growing companies distribute earnings to their shareholders. This is because dividends can account for up to 85 percent of the S&P's cumulative total returns since 1960, when reinvested.

Before investing in a dividend ETF, it's essential to determine your financial goals. This will help you choose the right investment strategy, as someone about to retire will likely have a more conservative approach to investing.

To get started, research dividend funds by paying attention to factors like dividend history, dividend yield, and the fund's performance. You can find this information in a fund's prospectus.

A solid dividend strategy can be a key component of an investor's portfolio, and it's essential to outline your asset mix before investing. This means doing an inventory of what you own and how you want to allocate your assets.

To help you make informed decisions, here are four key factors to consider when choosing a dividend ETF:

  • Determine your financial goals
  • Research dividend funds
  • Outline your asset mix
  • Know what you own

What to Know Before Investing

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Before investing in dividend ETFs, it's essential to understand what you're getting into. A dividend ETF is a fund that invests exclusively in dividend-paying companies, with fund managers selecting these companies based on specific attributes.

Investing in dividend ETFs can be highly efficient, providing instant diversification at a low cost, making them appealing to novice investors. Picking stocks requires a certain level of investment knowledge, but ETFs eliminate this hurdle.

Dividend investing tends to be less risky, as companies in a position to issue regular payments are often more cash-rich than those trying to rapidly grow their businesses. Companies like the Dividend Aristocrats have a history of boosting their dividend payouts every year.

Before investing, determine your financial goals, as they will drive your decision-making. Consider whether you're looking to build wealth over time or generate income from your investments.

Here are four key steps to consider when choosing dividend ETFs:

  • Determine your financial goals
  • Research dividend funds
  • Outline your asset mix
  • Know what you own

Remember, a fund that invests heavily in potentially riskier assets will have a different risk profile than a fund that invests in established names. Macroeconomic factors like the interest rate environment also play a factor.

How Are Taxed?

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Dividends are taxed as regular income or at a reduced rate, depending on the type of investment account you own.

If you own a 401(k) or an IRA, you won't pay taxes on dividends or capital gains because these accounts are tax-advantaged.

Dividend distributions are taxed at a regular income rate for holdings outside of tax-advantaged accounts.

If this caught your attention, see: How Are Bond Etfs Taxed

Alternatives and Comparison

Dividend ETFs have become increasingly popular, but they're not the only game in town. The iShares Core S&P U.S. Dividend Aristocrats ETF, for example, has seen significant growth in assets under management.

Investors looking for alternative dividend-focused funds can consider the Vanguard Dividend Appreciation ETF, which has a lower expense ratio compared to the iShares ETF. This is likely due to Vanguard's business model, which prioritizes cost savings.

While Dividend ETFs offer a convenient way to invest in dividend-paying stocks, investors should also consider traditional index funds or individual stocks for a more tailored approach.

For another approach, see: Gold Stock Etf

Market Size and ETFs

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The market size of ETFs is growing rapidly, with the total size of the US and Europe ETF market estimated at approximately $6.7 trillion AUM in 2022.

Active ETFs are on the rise, with a 30% p.a. increase in the US and a 92% p.a. increase in Europe from 2016 to 2022.

ETFs are generally known as a passive investment vehicle, but active ETFs are gaining traction amongst investors, who are looking for differentiated strategies to beat the market.

Smaller fund providers that dominate the theme-based and innovation-focused part of the ETF market are outgrowing the large, traditional fund providers.

In 2022, 23% of all fund launches occurred in ETFs, up from only 5% in 2016.

Here are the four main strategies in the ETF market:

Stocks vs. Annuities for Retirement Income

If you're reaching retirement age, there is a good chance that you're looking for ways to ensure a steady income in your golden years. Dividend stocks can be a more lucrative option than annuities for retirement income.

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Investing in dividend stocks can provide a higher return on investment compared to annuities. For example, some dividend stocks can offer yields of 4-6% or more, which can add up to a significant amount of money over time.

Annuities, on the other hand, typically offer lower returns, around 2-3%. This means that if you invest $100,000 in an annuity, you might only earn around $2,000 to $3,000 per year, whereas with a dividend stock yielding 4-6%, you could earn $4,000 to $6,000 per year.

It's worth noting that dividend stocks can also provide a more predictable income stream compared to annuities, which may have variable interest rates or fees.

Broaden your view: Investing in Etfs vs Stocks

The Bottom Line

Dividend ETFs have seen a significant surge in popularity over the past few years, with over $1 trillion in assets under management.

This growth can be attributed to the increasing demand for income-generating investments, particularly among retirees and income-seeking investors.

For another approach, see: Premium Income Etfs

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Dividend ETFs offer a convenient and diversified way to invest in dividend-paying stocks, with many funds tracking a specific index or sector.

As a result, investors can gain exposure to a broad range of dividend-paying stocks with a single investment, reducing the need for individual stock picking.

The largest dividend ETFs have seen significant inflows in recent years, with some funds experiencing growth rates of over 50% in a single year.

This trend is expected to continue, with many experts predicting further growth in the dividend ETF market.

The benefits of dividend ETFs, including their low costs and tax efficiency, are likely to drive continued investor interest in the coming years.

A unique perspective: Dividend Growth Investing

Frequently Asked Questions

What is the downside of dividend ETF?

Dividend ETFs carry risks associated with the stock market, including potential losses in value during market downturns. Companies may also cut or stop dividend payments during economic stress or poor performance.

What is the best high dividend ETF?

For high dividend ETFs, consider the WisdomTree U.S. High Dividend Fund (DHS) with a current price of $93.63, the Invesco S&P SmallCap High Dividend Low Volatility ETF (XSHD) at $14.50, or the Global X SuperDividend U.S. ETF (DIV) at $17.94. Each offers a unique dividend-focused investment strategy.

Tommie Larkin

Senior Assigning Editor

Tommie Larkin is a seasoned Assigning Editor with a passion for curating high-quality content. With a keen eye for detail and a knack for spotting emerging trends, Tommie has built a reputation for commissioning insightful articles that captivate readers. Tommie's expertise spans a range of topics, from the cutting-edge world of cryptocurrency to the latest innovations in technology.

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