Credit Card Processing Recurring Payments: A Comprehensive Guide

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A Woman Paying Using Her Credit Card while Talking to the Vendor Holding a Payment Terminal
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Recurring payments can be a game-changer for businesses, providing a steady stream of income and helping to build customer loyalty.

To set up recurring payments, you'll need to integrate a payment gateway into your website or e-commerce platform, such as Stripe or PayPal.

This integration allows customers to save their credit card information and schedule payments at specific intervals, making it easy for them to make repeat purchases.

Recurring payments can be set up to occur daily, weekly, monthly, or annually, depending on the business's needs and the customer's preferences.

Businesses can also offer discounts or incentives for customers who set up recurring payments, encouraging them to make repeat purchases and increasing customer retention.

Some payment gateways, like Stripe, offer features like automatic retries and failed payment handling, which can help minimize the risk of lost revenue due to failed payments.

By offering recurring payments, businesses can provide a convenient and hassle-free experience for their customers, building trust and loyalty in the process.

What Are Recurring Payments?

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Recurring payments are a billing system where a customer authorizes a product or service provider to charge their credit card with repeated payments on a predetermined schedule.

To activate recurring payments, the customer must agree to share their payment information with the merchant's payment processor and authorize both initial and future charges on the payment plan.

A customer can set up recurring payments via online or paper-based forms, providing their debit or credit card details to the merchant.

Recurring payments can be set up to charge the same amount of money with each cycle, known as fixed payments, or can fluctuate depending on a customer's use of a product or service, such as utility bills.

Recurring card payments are commonly used by businesses such as gyms, internet service providers, and payday loan companies.

To cancel a recurring payment arrangement, the customer must retract their permission, which can be done at any time.

Recurring payments can be made via credit card or ACH debit payments into a merchant's account, and will usually continue indefinitely until the customer decides to cancel the arrangement or the card on file expires.

Benefits of Recurring Payments

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Recurring payments bring a level of certainty on the amount of revenue to expect for a given period, reducing the amount of guesswork required for budgeting and other areas of business financial planning.

Businesses can expect to save a significant amount of operational costs by automating manual payment collection and processing.

Subscription services like video streaming and box-of-products companies can use recurring payments to streamline the customer experience and minimize churn.

Membership models, such as gyms and co-working spaces, benefit from automatic payment structures that bill customers the same fee at regular intervals.

SaaS companies can offer customers a discount on their subscription in exchange for signing up for a longer time period, creating more reliable revenue for the business.

Personal financial firms can save administration costs by offering customers a recurring billing option, reducing the need for customers to remember to make payments on time.

Recurring payments allow businesses to focus on other tasks where they can better impact productivity and customer-focused innovation, freeing up accounting and sales staff from manual payment collection and processing.

Setting Up Recurring Payments

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Setting up recurring payments can be a game-changer for your business, allowing you to offer customers flexible payment plans and increasing customer loyalty.

To get started, consider offering customers several payment schedules, including monthly, annually, or weekly options, as this allows them to choose the plan that best fits their needs. This approach also opens up promotional opportunities for your business.

You'll want to choose a subscription service that accepts multiple forms of payment, including all major credit cards and having relationships with major banks to handle AutoPay. This ensures a seamless payment experience for your customers.

Setting up recurring payments involves a three-step process, but the specifics can vary depending on your platform. Your billing and invoicing platform will provide the tools you need to set up subscription payment plans and accept recurring payments, integrating with your payment processing services provider for secure transactions.

When configuring automated billing and invoicing, you'll have a range of options to choose from, including different payment frequencies and customer self-management features. This one-time setup process will save you time and effort in the long run.

Recurring payments offer numerous benefits to businesses, including predictable revenue, increased customer loyalty, and operational efficiencies. By setting up recurring payments, you can reduce unknowns like cash flow and focus on growing your business.

Managing Recurring Payments

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Managing recurring payments is crucial for businesses that offer subscription-based services. It's one thing to set up a safe and secure automated billing and invoicing platform, but it's another thing to effectively manage how your customers interact with that platform on a day-to-day basis.

To effectively manage recurring payments, you need to track transactions and your churn rate. Recurring billing platforms should provide you with reports to understand how your recurring billing is helping your company grow.

Offering customers several payment schedules is a good idea, allowing them to select the plan that is most convenient for their needs. This also opens up further promotional opportunities for your business, such as billing customers at a discounted rate in exchange for signing up for a longer period.

Managing

Managing recurring payments requires a thoughtful approach to ensure customer satisfaction and retention.

You should ask for your customer's authorization to move their payment data to your recurring payment processor, where it will be held much more securely.

Credit: youtube.com, Manage Recurring Payments & Invoicing with QuickBooks

Effective management involves three key tasks: setting up a safe and secure automated billing and invoicing platform, managing customer interactions with that platform, and ensuring utmost customer satisfaction and retention.

To effectively manage recurring payments, you need to track transactions and your churn rate, which is why recurring billing platforms should provide you with reports to understand how your recurring billing is helping your company grow.

Automated billing and invoicing systems will provide the tools you need to set up subscription payment plans and accept recurring payments, integrating with your payment processing services provider to facilitate the processing of incoming recurring customer payments.

You should configure automated billing and invoicing to accept payments monthly, annually, or even weekly, giving you a range of options to pick from.

The automated billing and invoicing platform will collect payments and pay them into the right business accounts, and you can view your revenue reports from your dashboard.

Business management platforms can handle subscription billing, but they lack the robust features you'll require if you offer a wide range of subscription plans and process huge amounts of money.

Offering customers several payment schedules allows them to select the plan that is most convenient for their needs and opens up further promotional opportunities for your business.

Managing Failed Transactions

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Failed transactions can happen for a variety of reasons, including an expired credit card or insufficient funds in the customer's account.

A confirmation email will be sent to customers after payment has been deducted from their account, alerting them to the transaction, but this email won't be sent if payment fails.

You can use a platform like Stax Bill to notify customers of upcoming subscription payments ahead of the agreed date, so they can ensure their account is adequately funded.

If payment still fails, Stax will let you notify customers of the issue and retry the payment collection a few days later.

Declined transactions can have hidden costs that go beyond a single lost sale.

Security and Prevention

Payment security is a top priority for merchants and customers alike when it comes to recurring payments. Payment fraud is a widespread problem, with CNP fraud costing merchants an estimated $35.54 billion globally in 2020.

Recurring payment processors and POS solutions can help mitigate this risk by being PCI-compliant, ensuring safe transactions and the storage of sensitive information. This means merchants can better protect themselves and their customers against fraudulent behaviors.

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The best way to ensure adequate security is to work with a payment service provider that implements robust security measures, especially P2PE techniques proscribed by the PCI DSS. Stax Bill, for example, complies with PCI DSS Level 1 standards.

To add another layer of security, payment details can be tokenized, making it difficult for hackers to access sensitive information. This is exactly what Stax Bill does.

For fraud protection, multi-factor authentication, email alerts, unique passwords, and real-time monitoring of transaction patterns can be implemented. These features can help identify and prevent suspicious activity.

Customer Retention and Experience

Customer retention and experience are crucial for businesses that want to keep their customers coming back for more. 74% of consumers are likely or somewhat likely to buy based on experiences alone, and recurring billing can make a huge difference to overall customer retention.

Recurring billing offers customers the convenience of automatic payments, eliminating the need to think about what payments are due and when. This "set and forget" nature of automatic billing reduces friction in the customer experience, making it easier for customers to stick with a business.

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Customers appreciate the security of knowing they'll pay their bills each month without fail. In fact, 74% of consumers are likely or somewhat likely to buy based on experiences alone, and recurring billing can make a huge difference to overall customer retention.

Recurring billing also helps businesses maximize customer convenience, which is essential for customer retention. By offering automatic payments, businesses can reduce the likelihood of late payments and unhappy customers.

Here are some benefits of recurring billing for customer retention:

  • Set an automated billing schedule—no more late payments
  • Tailor payments to your customers’ needs
  • Schedule ongoing payments in just seconds

By offering recurring billing, businesses can improve the customer experience, increase customer retention, and reduce the likelihood of late payments and unhappy customers.

Choosing a Processor

To accept recurring payments from your customers, you need to choose a payment gateway or merchant account that offers this option.

You'll want to look for a processor that offers a customer-facing portal, like Stax Bill, which allows customers to manage their payment method and billing schedule.

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Stax Bill also includes a card updater for Visa and Mastercard, helping you minimize late or missed payments due to expired credit cards.

It's essential to do your due diligence when shopping for a recurring payment platform, and one of the key things to look for is compliance with Payment Card Industry (PCI) standard practices for payment security.

Built-in fraud protection is another important feature to have, especially in today's digital landscape where cybercriminal attacks are on the rise.

Integrating with Your SaaS Platform

Integrating with your SaaS platform is a crucial step in implementing recurring credit card processing. The best payment processing platforms are designed to plug-and-play standards, making it easy to integrate with your existing systems.

Customizations may be required, especially for large SaaS companies, but your provider will be happy to work with you to configure their platform to suit your specific needs. This is also the stage where you integrate your new payment processing platform with your existing business management apps.

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You'll need to take extra measures to ensure a secure transfer of data during the migration process if you're moving from one payment processor to another. This means considering the impact of the migration on your business operations and timing it to occur when it will have the least impact on your customers.

Stax Bill API is designed to integrate seamlessly with your website, CRM systems, mobile apps, and other existing third-party software platforms, making it a great choice for your recurring payment processing needs.

Common Issues and Solutions

Recurring payments can be tricky, and there are some common issues to watch out for. Payment failure rates for card payments are typically greater than 5%, and can be caused by cancelled cards, expired card details, or customers hitting spending limits.

You can't always rely on customers to keep their card details up to date, but there are solutions available to help. Account updater services, like those run by Visa and Mastercard, can help prevent card failures by batch-checking card details with the issuing banks.

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Payment processors like Braintree, Adyen, and WorldPay, and billing platforms like Zuora, may charge for these services, and may pass these costs on directly to merchants.

Here are some common reasons why cards may slip through the cracks:

  • International cards
  • Prepaid cards
  • Cards from banks that haven't integrated with the account updater scheme
  • Cards with unsupported card networks

ACH debit payments, on the other hand, have much lower failure rates, typically around 1 or 2%. Using automated ACH debit with a provider like GoCardless can significantly mitigate the risk of late payments.

Resolving Customer Disputes

Resolving customer disputes can be a real headache, especially when it comes to chargebacks. Chargebacks can consume up to 20% of an eCommerce merchant's budget.

You'll need to refund the payment if the customer disputes the transaction, which can be a complicated process since recurring payment processing is automated.

A dedicated customer support staff can help you navigate such issues, which is a must-have in a top-notch payment solution provider.

Chargebacks can be avoided by having clear and transparent billing practices, but sometimes they're unavoidable.

Hidden Costs of Declined Transactions

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Declined transactions can have a ripple effect on your business, and it's essential to understand the hidden costs involved.

Payment failure rates for recurring card payments are greater than 5%, leading to revenue loss and unhappy customers.

Declined transactions can result in a single lost sale, but the true cost can be much greater.

For every declined transaction, you may lose not just the initial sale, but also the potential for future sales and customer loyalty.

According to the article, payment failure rates for ACH debit and standing orders are typically low, at around 1 or 2%.

Here's a comparison of the two payment methods:

Using a platform like GoCardless can help mitigate the risk of late payments, especially with their optimized ACH debit process.

Future of Recurring Payments

The future of recurring payments is looking bright, thanks to innovative technologies that are making transactions safer and more efficient.

3D Secure authentication is a game-changer, introducing two-factor authentication to every online card transaction, and sending a one-off PIN to the customer for confirmation before each subscription payment is completed.

Credit: youtube.com, Building the future of recurring payments

Credit card account updater services are also a huge help, automatically updating the credit/debit card information of your customers whenever they are expired or reissued. This helps you forecast and prevent payment failures, which is a major stress-reliever.

Artificial intelligence and machine learning are also being used to predict the best time to collect payments, allowing you to set your billing cycle and subscription models accordingly.

Teresa Halvorson

Senior Writer

Teresa Halvorson is a skilled writer with a passion for financial journalism. Her expertise lies in breaking down complex topics into engaging, easy-to-understand content. With a keen eye for detail, Teresa has successfully covered a range of article categories, including currency exchange rates and foreign exchange rates.

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