Accepting payments online can be a game-changer for your business, but it doesn't have to break the bank. With the right payment processor, you can save money on fees and get more money in your pocket.
Square's online payment processing fees start at 2.6% + 10¢ per transaction, making it a cost-effective option for small businesses. This fee structure is competitive and can help you save money on processing costs.
PayPal's fees are a bit higher, starting at 2.9% + 30¢ per transaction. However, if you're selling digital products or services, PayPal's fees can be as low as 2.2% + 30¢ per transaction.
Setting Up Online Payments
To set up online payments, you'll need a digital storefront and a payment gateway. This is because online transactions typically have higher processing fees due to the higher potential for fraud.
You can use an e-commerce store or website as your digital storefront, and payment gateways like Stripe or PayPal to process payments. Stripe, for example, offers a powerful and flexible payment processing solution with transparent pricing and no monthly fees.
To get started, you'll need to sign up for a payment gateway account. Stripe's instant sign-up process makes it easy to get started, and you can customize your payment solutions using its robust developer tools and APIs.
Here are some key features to consider when choosing a payment gateway:
- Transparent pricing with no hidden fees
- Developer-friendly tools and APIs for custom payment solutions
- Seamless integration with various e-commerce platforms and business applications
- Global payment support for international sales
- Advanced security measures to protect transactions
By considering these factors, you can find the cheapest way to accept payments online and provide a smooth customer experience.
Merchant Account Setup
Merchant Account Setup is a crucial step in setting up online payments. You want to ensure your merchant account is set up correctly with the optimal parameters for your business.
Your business's merchant category code (MCC), processing method, and card types need to be entered accurately to reduce your rates. This can make a big difference in your bottom line.
If you're using a shared merchant account on an aggregator like Square, PayPal, or Stripe, it's likely time to change if you process more than $100,000 per year. Aggregators are great for small businesses, but they're not optimal for larger ones.
You'll need to have a merchant services account if you don't already have one, especially for in-person transactions. Most banks offer in-house merchant services for business account holders to help them accept multiple forms of payment.
For online businesses, you can lean on prevalent payment service providers like PayPal, Stripe, or Square to process payments from your customers directly to your business bank accounts.
Online
To set up online payments, you'll need a digital storefront, such as an e-commerce store or website, and a payment gateway. This allows customers to make transactions online.
Online transactions typically have higher processing fees than in-person transactions since there is a higher potential for fraud. This is why it's essential to choose a reliable payment gateway.
If you're a small online business, Stripe is a great option. It offers a powerful and flexible payment processing solution with transparent pricing and no monthly fees. With Stripe, you can customize your payment solutions to fit your specific needs.
Here are some key features of Stripe:
- Quick instant sign-up
- Robust developer tools and powerful APIs
- Transparent pricing with no monthly fees
Stripe excels in online payment processing, with extensive developer tools and APIs that allow businesses to customize their payment solutions. This flexibility is ideal for small online businesses looking to scale and adapt quickly.
Online businesses can also use PayPal Checkout, which allows customers to pay by credit card and PayPal without filling out forms. This feature is completely free of charge and is a great option for online stores.
To ensure you're getting the best rates, make sure your merchant account is set up correctly. This includes entering the optimal parameters for your business, such as your merchant category code (MCC), processing method, and card types.
Choosing a Payment Provider
Choosing a payment provider can be a daunting task, but it's essential to get it right to avoid unnecessary fees and complications. To find the right provider, consider your business's specific needs, such as in-person, online, or phone transactions, and the types of credit cards you'll accept.
The type of credit cards you'll accept is crucial, as some providers offer better rates for certain card networks. For example, if you primarily process Visa and Mastercard transactions, you may want to choose a provider that offers competitive rates for these networks.
When processing high volumes, some providers offer better rates, so it's essential to consider your average transaction volume. For instance, Square offers a flat-rate pricing structure that simplifies payment processing, making it easy to predict and manage monthly costs.
To give you a better idea, here's a comparison of Square's pricing plans:
Ultimately, the cheapest solution will depend on your specific business needs and volume. For instance, Stripe may be the most expensive option for high-volume businesses, but it's still a great choice for online businesses due to its transparent pricing and robust developer tools.
Adding eCommerce to WordPress
Adding eCommerce to WordPress is an essential step if you want to sell products or services online.
It's easier than you think, and with the right payment provider, you can start taking online payments in no time.
If you've ever thought about selling products or services online, adding eCommerce payments to your WordPress website is a great place to start.
You can add eCommerce payments to your WordPress website, making it possible for customers to purchase products or services directly from your site.
Helcim: Processor
Helcim is a payment processor that's worth considering, especially if you process high volumes of transactions. It offers competitive rates, with interchange-plus pricing available upon request.
Helcim's pricing structure is customizable, allowing you to negotiate rates down to 0.4-0.6% above interchange for high-volume transactions. This can be a cost-effective option for businesses that process between $10,000 and $50,000 per month.
However, it's essential to note that Helcim's pricing can be complex, and you may need to negotiate rates to get the best deal. Additionally, some businesses may find that Helcim's rates are not as competitive as those offered by other processors, such as Stripe or Square.
To give you a better idea of Helcim's pricing, here's a comparison of its rates with those of Stripe and Square:
Keep in mind that these rates are subject to change and may not reflect the actual costs of processing transactions. It's always a good idea to review the pricing terms and conditions of any payment processor before making a decision.
Overall, Helcim can be a good option for businesses that process high volumes of transactions and are willing to negotiate rates. However, it's essential to carefully evaluate the pricing and terms of any payment processor before making a decision.
Over the Phone
Accepting credit card payments over the phone is considered a card-not-present or CNP transaction, which is commonly used by restaurants for take-out orders.
This type of transaction involves the customer sharing their credit card number with the merchant, who then manually enters it into their card reader.
These transactions typically incur the highest processing fees due to the increased risk of fraud.
To process credit card payments over the phone, you'll need a credit card reader and a POS or an online payments gateway.
Most credit card processors aren't designed to primarily host CNP transactions, although some options offer it as an alternative payment method.
Understanding Fees and Pricing
Credit card processing fees typically range from 1.5% to 3.5% per transaction, depending on the payment processor and the type of card used.
American Express tends to charge higher fees than its competitors, with a processing fee range of 1.43% + $0.10 to 3.30% + $0.10.
Most credit card processing providers charge fees per transaction, which is based on the type of credit card used. This means that businesses need to consider the fees associated with each type of card when choosing a payment processor.
The average credit card network processing fees vary by network, with American Express charging 1.43% + $0.10 to 3.30% + $0.10, Discover charging 1.40% + $0.05 to 2.4% + $0.10, Mastercard charging 1.15% + $0.05 to 2.5% + $0.10, and Visa charging 1.15% + $0.05 to 2.4% + $0.10.
To compare pricing, businesses should get quotes or an estimate from each credit card processing provider they're considering, taking into account the number of transactions they expect to process and any equipment or payment processing fees.
Some credit card processors, like Helcim and Stax, offer interchange-plus pricing, which can be more cost-effective than flat-rate or tiered pricing, especially for higher transaction volumes.
Businesses should also consider the cost of equipment and software, as well as any monthly fees or setup fees, when choosing a payment processor.
Here's a comparison of the monthly fees and processing fees for some popular credit card processors:
Businesses should review their card processing fees regularly to ensure they're getting the best rates for their business.
Optimizing Payment Processing
Having a "Pay Now" button on your website can simplify the checkout process, reduce abandoned carts, and ensure a smooth customer experience. This can be achieved with a merchant account and by integrating payment processing into your website.
To further optimize payment processing, consider adding alternative payment methods, such as PayPal, which offers flat-rate pricing with no monthly fees. PayPal is particularly beneficial for online transactions and international sales, offering a secure and familiar option for customers worldwide.
By implementing these strategies, you can reduce your payment processing fees and increase customer trust and conversion rates. In fact, using debit/Interac, cheques, cash, or bank-to-bank transfers can incur low to no fees for merchants, making them a cost-effective option.
Encourage Other Methods
Encouraging your customers to use other payment methods can be a game-changer for reducing your payment processing fees. This means suggesting cash payments or ACH payments, which incur lower to no fees for you.
Cash payments are a great option, as there is no interchange on these types of transactions. Many consumers love their credit cards, but you can offer incentives to use other methods, like rewards points or discounts.
By encouraging other payment methods, you can significantly reduce your payment processing fees. In fact, some merchants have saved up to $3000 per month by making this simple switch.
Here are some alternative payment methods to consider:
- Debit/Interac
- Cheques
- Cash
- Bank-to-bank transfers
These payment methods may not offer the same rewards as credit cards, but they can help you save money on processing fees.
Reduce Chargebacks
Reducing chargebacks is crucial for any business that accepts online payments. Chargeback fees can be a significant expense, and you'll also lose revenue from sales and transaction fees.
Implementing fraud prevention measures is a key strategy to minimize chargebacks. This can include using strong fraud protection tools provided by your payment processor.
Choosing a payment processor with robust fraud protection tools can help reduce chargebacks. This can save you money in the long run by minimizing chargeback fees.
By taking proactive steps to prevent chargebacks, you can protect your revenue and keep your business running smoothly.
Advanced
If you process more than $50,000 per month, the cheapest solution is often Authorize.net, which offers a super low transaction rate of 2.0-2.3% for Visa and Mastercard payments.
This rate is significantly lower than what you'd get from Stripe, which charges a flat rate above interchange without the option to negotiate rates.
For American Express payments, Authorize.net is almost always cheaper, with rates ranging from 2.5%.
Debit cards, on the other hand, are the lowest at around 0.5%.
Paypal's credit card processing rate at $50,000/month is a fixed 2.2% for Visa/Mastercard and 3.5% for American Express.
To give you a better idea, here's a comparison of the monthly fees and transaction rates for Authorize.net, Paypal, and eMerchant:
As you can see, Authorize.net is the clear winner in terms of transaction rates, especially for high-volume merchants.
However, it's worth noting that Authorize.net requires integration for in-person payment processing, which can be a hassle.
Additionally, Authorize.net has been known to freeze accounts, which can be a major inconvenience for businesses.
Overall, Authorize.net is a great option for high-volume merchants who want to save on transaction fees, but it's essential to weigh the pros and cons before making a decision.
Processing Large Volumes
If you process large volumes of payments, you'll want to look into Stax, which offers low interchange-plus transaction fees with no percentage markup, making it a cost-effective option for businesses with high transaction volumes.
Stax charges a distinctly higher monthly fee than other providers, but its low transaction fees can quickly offset the costs for businesses processing $50,000 and above.
Stax provides a range of value-added features, including robust analytics and reporting tools, seamless integration with various POS systems, and excellent customer support.
For businesses processing over $50,000/month, Stripe is not the best deal, and Authorize.net offers a super low transaction rate, with rates ranging from 2.0-2.3% for Visa and Mastercard.
At this volume, eMerchant, an Authorize.net credit card processor, allows you to process credit cards at a flat rate above interchange, with rates ranging from 2.0-2.3% for Visa and Mastercard.
Paypal Advanced costs $5/month, but its credit card processing rate is fixed at 2.2% for Visa/Mastercard, making it more expensive than eMerchant for businesses processing over $50,000/month.
Here are the estimated monthly fees and transaction rates for Stax and Authorize.net:
Remember to consider your business's specific needs and volume when choosing a payment processor to ensure you get the best deal.
Payment Processing Options
If you're looking for the cheapest credit card processor, Helcim and Stax are among the top options with transparent interchange-plus pricing and no monthly fees.
Helcim offers a transparent interchange-plus pricing model, while Stax provides competitive rates and a subscription-based model that can be cost-effective for businesses with higher transaction volumes.
For businesses processing between 10K and 50K per month, PayPal Advanced/Pro and Authorize.net are the cheapest solutions, with rates negotiable down to 2.2% for PayPal.
You can't negotiate rates with Stripe at this volume, making it the most expensive solution. PayPal payments are always a fixed 2.9% regardless of volume.
Here's a breakdown of the cheapest options at this volume:
A "Pay Now" button on your website can simplify the checkout process, reduce abandoned carts, and ensure a smooth customer experience.
Comparing Payment Providers
To find the cheapest way to accept payments online, you need to compare payment providers carefully.
First, consider how you'll primarily process credit card transactions: in person, online, or over the phone. This will help you narrow down your options.
When comparing pricing, get quotes or estimates from each provider so you can compare them side-by-side. You're not just looking at price – you also need to consider how many transactions they allow you to process, whether you'll need to buy or rent their preferred equipment, and payment processing times.
Here's a comparison of some popular payment providers:
Don't forget to check the provider's ratings and reviews to get a sense of their reputation and customer satisfaction.
Frequently Asked Questions
How to receive money without fees online?
Receive money without fees online by linking your bank account or Venmo account to the sender. No fees apply when receiving money from a linked bank account or Venmo account
Sources
- https://www.bankrate.com/credit-cards/business/how-to-accept-credit-card-payments-as-a-business/
- https://technologyadvice.com/blog/sales/cheapest-credit-card-processing/
- https://mywifequitherjob.com/the-cheapest-way-to-process-credit-cards-online-paypal-advanced-vs-authorize-net/
- https://www.swipesum.com/insights/are-cheap-merchant-account-fees-worth-it
- https://www.clearlypayments.com/blog/cheapest-payment-processing/
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