
Car dealer broker services are designed to help car buyers and sellers navigate the complex process of buying or selling a vehicle.
These services can be especially helpful for those who are new to the car buying or selling process, as they provide a level of expertise and guidance that can be invaluable.
A car dealer broker can help you find the right car at the right price, and can even negotiate the terms of the sale on your behalf.
In some cases, a car dealer broker may also be able to provide financing options or other forms of assistance to help make the process smoother.
What Is a Car Dealer Broker?
A car dealer broker acts as an intermediary between the buyer and the seller, working on behalf of the buyer to find the desired vehicle, negotiate the price, and handle the paperwork and logistics of the transaction.
They typically have access to a wide network of dealerships and can offer a range of options to the buyer. This is a significant difference from an auto dealer, who operates their own dealership and sells vehicles directly to consumers.

Auto brokers can help clients lease or purchase new vehicles, including submitting a new vehicle request to facilitate the process. Many auto brokers have a long-standing relationship with their clients, who return to them decade after decade.
Auto brokers work with a variety of vehicles, not just those in their own inventory, which can be beneficial for buyers looking for a specific make or model. This gives them a competitive edge over auto dealers, who typically only sell vehicles they own.
Broaden your view: Car Dealer Broker License
Benefits and Income
Being a car dealer broker can be a highly rewarding career, offering a range of benefits and income opportunities.
You can set your own schedule and work independently with little to no inventory, making it a flexible career option.
Autobrokers can earn a significant income by earning commissions on leases and vehicle sales, with commissions ranging from a few hundred dollars to several thousand dollars per vehicle.
You might like: Stock Broker Income
The more successful an autobroker is in generating business and closing deals, the more money they can potentially earn.
Autobrokers can earn a commission from the dealership for each vehicle they sell or lease, which can be a percentage of the vehicle's purchase price or lease amount.
Some dealerships may offer volume bonuses to autobrokers who sell a high volume of vehicles in a given period of time, providing an additional income stream.
Autobrokers can also charge a fee to the customer for their services, which can be a flat rate or a percentage of the vehicle's purchase price.
Here are some ways autobrokers can generate revenue:
- Commission-based sales: earn a commission from the dealership for each vehicle sold or leased
- Service fees: charge a fee to the customer for services
- Volume bonuses: earn bonuses from dealerships for selling high volumes of vehicles
- Upselling: sell additional products or services to customers
- Marketing and advertising services: offer marketing and advertising services to dealerships
- Leasing management: earn revenue by managing the leasing process for customers and dealerships
Working with a Broker
Auto brokers are a great fit for those who hate car shopping or don't have time, buying the car for you for a fee. They'll handle the wheeling and dealing at a car dealership for hours on end, making the process much more efficient.

The process usually begins at wholesale dealer auctions, where an auto broker will go online, find the vehicle, and provide you with a lot of information, including condition reports, CarFax histories, and dozens of images.
Auto brokers primarily focus on the buyer's interests and work on their behalf to find the best vehicle options, providing personalized services, research, and guidance throughout the buying process. They often aim to build long-term relationships with customers and may assist with future vehicle purchases.
Here's a breakdown of what you can expect from working with an auto broker:
California Broker Requirements
To become a licensed Autobroker in California, you'll need to start by getting a Retail dealer license. This license allows you to add the Autobroker Endorsement.
To get a Retail dealer license in California, you can add the broker endorsement while applying for your license or anytime in the future. The California DMV has three general steps to follow.
Intriguing read: How to Become a Broker Dealer

You'll need to take the Online DMV Pre-License Training, which is the first step. This training will prepare you for the 40-question test at the DMV, which you'll need to pass.
After passing the test, you can apply for your Dealer License and add the Broker Endorsement. If you're looking for a step-by-step guide, we have a free "12 Step Checklist" to help you get a California Dealer License.
Here are the three steps to get a Retail dealer license in California:
- Take the Online DMV Pre-License Training
- Pass the 40-question test at the DMV
- Apply for your Dealer License and add the Broker Endorsement
Brokers Serve Those Who Hate or Lack Time
Working with a broker can be a game-changer for those who hate car shopping or don't have the time. Auto brokers are a great option for people who would rather go to the dentist than shop for a used car. They'll buy the car for you for a fee, saving you hours of wheeling and dealing at a car dealership.
Auto brokers are perfect for those who are short on time, such as busy professionals or business owners looking for work cars for employees who travel for work. They can also be a great fit for individuals who simply don't enjoy shopping for cars.
For another approach, see: Car Loans Explained

The process of working with an auto broker is relatively straightforward. They'll take on the customer first and then look to see if they can find one specific vehicle in the marketplace that best fits their client's needs. This can take some time, but the end result is a car that's tailored to the customer's specific needs.
Here are some benefits of working with an auto broker:
- Flexibility: Auto brokers can work independently with little to no inventory.
- Helping Customers: Auto brokers help customers find the perfect vehicle through their network of dealers.
- Negotiating Power: Auto brokers have the skills and knowledge to negotiate the best deals on cars and financing terms for their clients.
- Special Plates: Auto brokers in California, for example, also get dealer plates to drive their inventory vehicles.
As you can see, working with an auto broker can be a great way to find the perfect car without having to spend hours shopping around. They'll take care of the research, negotiation, and paperwork, leaving you free to focus on other things.
Do You Take Trades?
Working with a Broker: Do You Take Trades?
At Centennial, your auto broker will get offers for your trade from multiple buyers to help you get the most money for it.
This approach is different from most dealers, who typically have a single person valuing trades.
Pricing and Ownership
As you navigate the world of car buying, it's essential to understand the pricing and ownership dynamics at play.
An auto broker doesn't own the vehicles they help buyers find, but rather locates them through various sources like dealerships, auctions, or private sellers.
Auto dealers, on the other hand, own the vehicles they sell, acquiring them through trade-ins, purchases from individuals, or buying from car manufacturers or auctions.
They're responsible for maintaining inventory, offering financing options, and selling directly to customers, which can impact the pricing and overall buying experience.
Worth a look: Advance Auto Stock Quote
Pricing and Fees
Auto brokers charge a fee or commission for their services, which is separate from the vehicle's price and agreed upon between the broker and buyer.
The broker's goal is to find the best deal for the buyer, taking into account their preferences and budget.
Auto dealers make money through the sale of vehicles, setting prices based on market value, demand, and their own profit margin.
Dealerships may also offer additional services, such as financing, warranties, and maintenance, which can be included in the overall pricing.
Ownership of Vehicles
Auto brokers don't own the vehicles they help buyers find, but instead locate them through various sources like dealerships, auctions, or private sellers.
In contrast, auto dealers own the vehicles they sell and acquire them through trade-ins, purchases from individuals, or buying from car manufacturers or auctions.
Auto dealers are responsible for maintaining their inventory, financing options, and selling vehicles directly to customers.
The key difference between auto brokers and dealers lies in their roles and responsibilities when it comes to vehicle ownership and sales.
Comparison and Differences
An auto broker will personally research options across most vehicle brands, find the vehicle that fits you best, and coordinate financing that works for you, unlike a dealer who tries to sell you whatever is on the lot.
Auto dealers sell new or used vehicles from their on-site inventory at their dealership, whereas autobrokers have more flexibility in the type of vehicles they can offer and are not limited to the inventory of a single dealership.
Auto dealers may be limited by their inventory and unable to negotiate on price, but autobrokers can access a wider range of vehicles and negotiate a better price for the customer.
Explore further: How Long to Sell a Car?
Dealer vs. Buyer

As you navigate the world of buying a car, you'll likely come across the terms "dealer" and "buyer." A dealer is someone who sells cars for a living, often with a physical showroom and a wide range of vehicles to choose from.
In contrast, a buyer is the person purchasing the car, which is you!
Dealers are typically employed by a car dealership and have a vested interest in selling cars to make a profit. They often have access to a variety of financing options and can help facilitate the sales process.
As a buyer, you have the upper hand in negotiations, as you're not reliant on selling cars to make a living. You can take your time to research and compare prices, and you're not tied to a specific dealership.
Take a look at this: What to Do When You're Hit by a Car?
What's the Difference Between a Dealer?
A dealer may sell new or used vehicles from their on-site inventory at their dealership.
Auto brokers, on the other hand, have more flexibility in the type of vehicles they can offer and are not limited to the inventory of a single dealership.
They can source vehicles from a variety of sources, giving customers a wider range of options.
An auto dealer may choose to be both an auto dealer and an auto broker.
An auto broker can access a network of dealerships and negotiate a better price on behalf of the customer.
This highlights the difference between an auto dealer and an auto broker and the benefits of working with a retail dealer with their broker endorsement.
Frequently Asked Questions
Is using a car broker worth it?
Using a car broker can save you time and effort, streamlining the car-buying process and potentially securing a better price. By outsourcing the search and negotiation, you can focus on finding the right vehicle for you.
Sources
- https://www.capitalone.com/cars/learn/getting-a-good-deal/auto-broker-vs-auto-dealer-whats-the-difference/2066
- https://www.acvauctions.com/blog/auto-broker-vs-auto-dealer
- https://dealer101.com/license/guides/auto-broker/
- https://performancebrokerageservices.com/industries/automotive-usa/
- https://denver.clscars.com/frequently-asked-questions/
Featured Images: pexels.com