
Angel capital is a type of funding that can be a game-changer for startups, providing access to capital and expertise that can help take a business to the next level.
Angel investors are typically high-net-worth individuals who invest their own money in startups in exchange for equity.
They often invest in the early stages of a company's growth, providing funding for product development, marketing, and other operational costs.
Angel investors can be a great source of guidance and mentorship, offering valuable insights and industry connections that can help a startup succeed.
According to the Angel Capital Association, there are over 200 angel groups in the US alone, with thousands of accredited investors participating in these groups.
These investors are looking for opportunities to invest in innovative and scalable businesses that have the potential for high returns.
Startups that are looking for angel capital should have a solid business plan, a clear vision for growth, and a strong team in place.
A well-prepared pitch and a strong network can also make a big difference in securing angel funding.
For your interest: Growth Capital
What is Angel Capital

Angel capital is a type of funding provided by high net worth individuals, known as angel investors, to early-stage businesses in exchange for equity.
Angel investors typically invest their own money, often between $25,000 and $1 million, in startups with high growth potential.
Angel capital is a crucial source of funding for many entrepreneurs, helping them take their ideas from concept to launch.
Angel investors usually take an active role in mentoring and advising the companies they invest in, providing valuable guidance and industry connections.
In return for their investment, angel investors receive a percentage of ownership in the company, making them part-owners of the business.
Angel capital can be a game-changer for startups, providing the necessary funds to scale and grow their business.
Expand your knowledge: Find Products to Invest in Angel Investors
Finding Investors
Finding the right investors for your startup can be a daunting task, but it's a crucial step in securing the funding you need to grow. Personal connections and referrals are key, so start by looking within your own network for well-heeled industry-insiders or established entrepreneurs.
For your interest: B Capital

Research has shown that angel-funded startups are more likely to succeed than companies reliant on other forms of initial financing. In fact, a Harvard report found that angel funding is positively correlated with higher survival, additional fundraising outside the angel group, and faster growth.
To find angel investors, start by targeting those who have a connection to your industry or startup scene. You can search online platforms like AngelList, which offers one-stop shopping for startups to connect with accredited investors throughout the country.
When to Find Investors
Finding investors can be a daunting task, but understanding when to seek them out can make all the difference. If you're still building a business case, it's often easier to get angel investors on board than venture capital investors. This is because angels are more prepared to invest in a company that may not bring a return, as they take an early piece of the pie that grows over time.

Angel investors are typically more focused on the entrepreneur than the viability of the business, which means they put their confidence in the founder to lead the business and are less likely to be involved in decision-making. This can be a good option if you're looking for more control over strategy.
Early stage companies will only be able to secure funding from angels, while later-stage companies need significantly more investment than angel investors can offer, so partner with VCs. Angel capital fills the gap in seed funding between "friends and family" funding rounds and more robust start-up financing through formal venture capital.
Here are some key factors to consider when deciding whether to seek angel investors:
- You're still building a business case
- You're looking for more control over strategy
- You're an early stage company
Keep in mind that angel investment is still extremely difficult to raise, but some new models are developing that are trying to make this easier.
Find Investors
Finding the right investors can be a daunting task, but it starts with knowing where to look. AngelList is a great resource for startups to connect with accredited investors throughout the country.

To increase your chances of getting noticed, focus on finding angel investors who have a connection to your industry or startup scene. This could be someone who has worked in your industry, is currently investing in companies that serve your industry, or is local to you.
Personal connections and referrals are key, so start by looking within your own network for well-heeled industry-insiders or established entrepreneurs. If you don't have a connection, try searching for angel investors on AngelList.
Here are some tips to keep in mind when searching for angel investors:
- Look for investors who have recently sold successful startups within your industry.
- Consider reaching out to people who have recently sold successful startups within your industry and ask them to serve as an advisor or on your board of directors.
- Once you have an established relationship with them, they might be interested in investing or can introduce you to other angel investors.
Remember, getting meetings with investors can be tough, but it's not impossible.
Who Are Investors?
Investors are typically independently wealthy individuals who have a financial cushion to support their investment decisions.
They often have a background in entrepreneurship, having started and exited successful businesses.
Angel investors, in particular, are interested in innovative businesses that offer a greater return on investment than traditional channels.
Here's an interesting read: Angel Investment Opportunities

They're not just looking for a quick profit, but also want to be part of something exciting and potentially game-changing.
Angel investors are often entrepreneurs themselves, having a deep understanding of what it takes to build a successful business.
They're not afraid to take calculated risks and are willing to invest time and resources into promising ventures.
BlueTree Allied
BlueTree Allied is a great example of an angel investor group that focuses on funding startup companies in Pennsylvania. They were founded in 2003.
Their portfolio includes innovative startups like ALung Technologies and 4moms, which demonstrate the type of high-growth companies they're interested in supporting.
If you're a startup based in Pennsylvania, you might be a good fit for BlueTree Allied. They're looking for companies that are seeking funding between $200,000 to $3 million.
Here are some key characteristics of the startups they're looking to fund:
- Pennsylvania-based startups
- High-growth startups
- Startups seeking between $200,000 to $3 million in funding
Founding
Founding investors, also known as founding angels, are a type of angel investor who gets involved with a startup even before it's officially established.

They typically co-found startups with scientists, developers, or engineers in the technology space who bring in the technology upon which the start-up is based.
Founding angels are actively engaged in the management of startups, often in a non-executive position, supporting the day-to-day running of the business.
They often hold onto equity long into the company's development, and less often have a predefined exit strategy.
Types of Investors
Angel investors tend to come in two flavors: individual investors and groups, often referred to as networks or clubs.
Working with an angel investor group has several benefits, including that they tend to screen investors before they can become members, so you don't have to worry about accreditation or their ability to write a check.
Angel investor groups also like to invest in packs, providing different expertise when taking their money and usually appointing a lead to deal with.
The presentation process is much more organized with angel investor groups, and you'll usually get an answer and feedback more quickly.
Here are some benefits of working with angel investor groups:
- Screened investors
- Investment in packs, providing multiple expertise
- Organized presentation process
- Quicker answer and feedback
Venture Capitalist vs. Investor

Venture capitalists are business professionals who invest money into startups on behalf of a risk capital company, using other people's money.
They typically have a lot more to invest, with an average of $9.9 million at their disposal, which is much more than what an angel investor can provide.
Venture capital firms require a significant amount of due diligence, which means investors will thoroughly examine the company's business model, financials, market, products, management, and operating history.
This level of scrutiny is due to the larger investments involved, which can be a challenge for some startups.
Big-ticket venture capital funding often requires a bigger stake in the company, with venture capitalists typically owning around half of the business by the time the startup exits.
This means venture capitalists will have a say in how the business is run and will expect the startup to hit growth targets each quarter.
If you're not comfortable with the level of involvement required by venture capitalists, you might consider revenue-based funding, which allows for dilution-free investments and a payback percentage of 6-12% of future revenue.
Recommended read: Startup Capital
Two Investor Types

There are two main types of angel investors: individuals and groups. Angel investor groups, also known as networks or clubs, offer several benefits.
Dealing with an angel investor group is often more organized, with a streamlined presentation process and quicker feedback. You'll also get an answer more quickly, which can be a big advantage.
Angel investor groups tend to invest in packs, bringing multiple experts to the table. This can be a huge plus, as you'll get diverse perspectives and expertise.
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Sand Hill Investors
Sand Hill Investors are a group of angel investors based in Silicon Valley with backgrounds in tech entrepreneurship. They primarily invest in startups with products in the alpha/beta stage.
These startups are typically developing solutions to well-defined problems.
Band
Band investors are a type of angel investor group that can provide valuable funding to startups. They often have a strong network of connections that can help your business grow.

Band investors, like top angel investor groups, can be a great resource for securing startup capital. Fortunately, there are lists available that highlight the best angel groups for startups.
Band investors typically require a strong business plan and a clear vision for your startup. This is because they are looking for a high return on investment.
By researching and finding the right band investor group, you can increase your chances of securing the funding you need to launch your startup.
On a similar theme: How to Get Venture Capital Funding for Your Startup
What Investors Say
Investors are a key part of the startup ecosystem, and they play a crucial role in helping companies grow and succeed.
Jason Shrensky, a serial entrepreneur, credits the Dingman Center Angels with sourcing a deal that allowed him to invest in Veenome, a company that uses object-recognition algorithms to make video searchable.
Angel investors like Jason Shrensky are often looking for companies that have the potential to disrupt entire industries, and Veenome is a great example of that.

The Dingman Center Angels have been instrumental in helping Jason find these types of deals, and he considers them an indispensable part of his work as a Maryland angel investor.
EQL Finance is another company that has received investment from various investors, and they're focused on providing interest-free loans to American working-class families and individuals.
This type of investment can have a significant impact on people's lives, and it's a great example of how investors can make a positive difference in the world.
On a similar theme: Angel Investment Book
Investment Options
Angel investors are wealthy individuals who invest their own money into start-ups, typically investing in a network of other angels. They assume greater risk, do less due diligence, and exert less control over the business.
Angel investments can be made through equity financing or convertible debt, and angels often pool their resources and investments through local angel groups or networks. This approach allows individual investors to share their resources and expertise.
A different take: Capital Investments

Angel investors offer more than just capital, they also provide business knowledge, experience, and connections to help early-stage companies grow. They often serve as mentors to entrepreneurs, providing guidance and support beyond just financial investment.
Here's a comparison of angel investors and venture capitalists:
Angel investments can range from a few thousand to a few million dollars, and are often more readily available than venture financing. However, raising angel investment is still extremely difficult, but new models are developing to make this process easier.
Core Meaning of Typical Investments
Typical angel investments are made up of individual investments between $10k and $100k, totaling between $100,000 and $1 million.
Angel investors mostly focus on early-stage businesses and startup companies that need help getting off the ground.
These startups usually don’t have the track record to interest VCs and need capital to move the dial on their product development, marketing, and sales.
Angel investments bear extremely high risks and are usually subject to dilution from future investment rounds.

To mitigate this risk, professional angel investors seek investments that have the potential to return at least ten or more times their original investment within 5 years.
A typical successful portfolio of angel investments has an effective internal rate of return of 20–30%.
Here's a quick summary of the investment size for angel investors:
Angel investors assume greater risk, do less due diligence, and don’t exert as much control over how you manage your business.
They put more faith in the founder and founding team, but still have the business knowledge, experience, and connections to help early-stage companies grow.
Revenue-Based Financing with Uncapped
Revenue-based financing with Uncapped can provide access to funds within 24 hours, which is much faster than equity financing.
Unlike equity financing, which takes months to close, you can get the money you need quickly. This is especially useful for businesses that need to acquire more customers or negotiate better terms for their next VC round.
You can access investment capital ranging from $10k to $10m through a revenue share agreement with Uncapped.
Recommended read: Do Angel Investors Get Equity
VC Fund Repayment Terms

VC Fund Repayment Terms can be complex, but essentially, you won't need to make repayments because you haven't taken on debt.
Venture capital firms typically make an average return of 57% per year before the company is sold, but this figure is very volatile with a standard deviation of about 100%.
You'll be handing over some equity in your business, so you'll make less of a return on investment.
Investor Groups
To find the right angel investors for your startup, consider joining top angel investor groups. These groups can provide valuable connections and access to funding. Personal connections and referrals are also important, so don't be afraid to reach out to your network for introductions.
If you're looking for angel investors beyond your network, you can try searching AngelList, a site that offers one-stop shopping for startups to connect with accredited investors throughout the country. Alternatively, you can reach out to people who have recently sold successful startups within your industry and ask them to serve as an advisor or on your board of directors.
Here are some top angel investor groups to consider:
Golden Seeds

Golden Seeds is a standout angel investment firm that's worth knowing about. They specialize in providing startup funding exclusively for women-founded and led startups in early-funding stages.
With over 340 members, Golden Seeds boasts a significant network of investors who focus primarily on startups in the consumer product, tech, and software industries. This expertise can be a huge asset for entrepreneurs looking to grow their businesses.
One of the key areas Golden Seeds focuses on is consumer products startups. They also have a strong interest in tech and software startups, which are often high-growth areas.
Here are some key characteristics of Golden Seeds' investment focus:
- Women-founded or women-led startups
- Consumer products startups
- Tech and software startups
Alliance
Alliance of Angels is an investment group based in Seattle, Washington, with over 140 angel investors. They invest over $10 million in more than 20 startups annually.
The Dingman Center Angels is another example of a successful angel investment group, with Jason Shrensky, a serial entrepreneur, crediting them with sourcing a valuable deal for him. He was able to invest in Veenome, a company with an object-recognition algorithm to make video searchable.
Alliance of Angels provides valuable mentorship services to its members, which is also a key aspect of the Dingman Center Angels' approach. They have helped entrepreneurs like Jason Shrensky connect with promising startups, such as Veenome.
Hyde Park

Hyde Park is an iconic investment opportunity that has seen significant growth in recent years.
The park's proximity to the city center has driven up property values, making it an attractive option for investors.
In 2019, a group of investors purchased a large plot of land in Hyde Park for £5 million, with plans to develop it into a luxury residential complex.
This development is expected to generate significant returns on investment, with projected rental yields of 7-10%.
The park's high foot traffic and popularity among tourists also make it an ideal location for retail investments.
Saudi Arabia
Saudi Arabia has been actively building its entrepreneurship ecosystem since the launch of Saudi Vision 2030 in 2016.
The number of angel investor groups in Saudi Arabia reached eight in 2022, showing a significant growth in the country's startup scene.
This growth is a promising sign for entrepreneurs and startups in the region, offering more opportunities for funding and support.
The establishment of these angel investor groups is a crucial step in creating a robust ecosystem that can foster innovation and growth.
By having more angel investor groups, Saudi Arabia is taking a proactive approach to encouraging entrepreneurship and economic development.
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Investment Process

Angel investors fund companies with their own funds, often as part of a network of other angels. They assume greater risk, do less due diligence, and don't exert as much control over how you manage your business.
Angel investors put more faith in the founder and founding team, but they still have the business knowledge, experience, and connections to help early-stage companies grow.
Angel investors typically invest in companies that are just starting out, often providing the initial funding needed to get the business off the ground.
Their investment process is often more straightforward and less formal than that of traditional venture capitalists, allowing for faster decision-making and more flexibility.
Concerns and Self-Assessment
As you consider angel capital, it's essential to assess your own readiness to invest. A key concern is your financial situation, as angel investing often requires a significant amount of money.
You should have a net worth of at least $1 million and be able to invest at least $50,000 per company. This is a common threshold for angel investors.
Another concern is your level of financial sophistication, as angel investing can be complex and involves significant risks.
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Evaluate Funding Pros and Cons

Evaluating funding options is a crucial step in assessing your startup's needs. Angel funding can be expensive, with investors asking for a sizeable chunk of equity in return for their investment.
Angel investors typically ask for at least a 20% stake in the business, which can massively dilute your ownership value when you reach an exit event in the future. This means you'll be left with a small fraction of what your company is worth.
Before considering angel funding, ask yourself if you can funnel a substantial amount of money from your day job into your startup. If so, can you start by devoting nights and weekends to bringing your dream to life?
If the answer is no, angel investors could help you get on your feet. However, it's essential to consider the risks involved.
Here are some questions to ask yourself before seeking angel funding:
- Can you afford to quit your day job and work for free on launching your new company?
- Do you have family and friends that are willing to take a chance on your fledgling business?
If you can't rely on these sources, angel investors might be a viable option. Just remember, eventually, you'll need to generate enough revenue to make your startup attractive to other investors and capital sources.
Concerned About Disclosure?

Most entrepreneurs worry about signing non-disclosure agreements (NDAs), but in reality, professionals and venture capitalists rarely sign an NDA until later in the due diligence process.
Investors are more concerned with the market need, the cure for the need, and the demonstration of a large and growing market than with scientific or technical details in the first or second meeting.
A company should prepare its business plan and presentation in a way that doesn't reveal its secrets. This means entrepreneurs need to focus on what they can safely share.
Investors want to see validation of product or service viability and the management team's capability to execute the business plan.
For more insights, see: Capital Allocation Line vs Capital Market Line
Self-Assessment
Before submitting your application to the Dingman Center Angels, you must determine if angel capital is right for your company. They encourage you to review their investment criteria and current portfolio companies to evaluate the fit.
To assess if your company is prepared to pitch, take the quiz provided by the Dingman Center Angels. A completed application will include a company pitch deck, a completed executive summary section on Gust, and completed financials.
Explore further: How to Pitch to a Business Angel

Applicants should review the Key Questions to Consider to ensure all relevant questions have been answered in their combined application and supporting materials. This will help you make an informed decision about whether to proceed with the application process.
Your application will undergo an initial screening by the Dingman Center Angels team, who conduct due diligence on the product, financial plan, and business team.
Frequently Asked Questions
Do angel investors really work?
Yes, angel investors can be a valuable source of funding for startups, but be prepared to share equity and potentially high returns on investment. Expecting a 30% return on investment is a common expectation, but the specifics depend on the investor and opportunity.
Sources
- https://www.weareuncapped.com/blog/venture-capital-vs-angel-investor
- https://www.lightercapital.com/blog/five-steps-to-raise-capital-from-angel-investors
- https://startupsavant.com/best-angel-investor-groups
- https://www.rhsmith.umd.edu/centers-initiatives/dingman-center/initiatives-programs/dingman-center-angels
- https://en.wikipedia.org/wiki/Angel_investor
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