Xsolla Unlocks New Revenue Streams for Game Publishers and Developers

Xsolla offers a range of tools to help game publishers and developers increase their revenue.

One of the key ways Xsolla does this is by providing a seamless payment experience for players. This is achieved through its advanced payment gateway, which supports over 700 payment systems worldwide.

Xsolla's platform also allows developers to sell in-game items and subscriptions, offering a new revenue stream. This can be done through its e-commerce solution, which is integrated with popular game engines like Unity and Unreal Engine.

By using Xsolla, game developers can tap into a vast market of potential customers.

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Xsolla is a global video game commerce company founded in 2005 in Yekaterinburg, Russia. Xsolla's headquarters is currently located in Pasadena, California. Xsolla has offices in the United States, Europe, and Asia, serving a global customer base.

Xsolla provides a range of services including payment processing, affiliate marketing, and customer relationship management tools. Their platform allows game developers to sell their games and in-game items to customers worldwide.

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Xsolla's platform supports over 650 payment methods and 200+ currencies, making it possible for game developers to reach a broader audience. They also offer a secure and reliable payment processing system.

Xsolla's customer base includes major game developers and publishers such as Ubisoft, Warner Bros., and Square Enix. They have also worked with indie game developers to help them succeed in the market.

Xsolla's products have come a long way, used by 300 game publishers by 2012, and by 2021, its software was used by 1,500 game companies on more than 2,000 games.

The company's Pay Station software was updated in 2022 to make it easier for game developers to create web shops and raise funds through startup accelerators. By August 2022, Xsolla Pay Station was used by 1,000 game developers.

Xsolla Payouts, a system providing payments to content creators, was also updated in 2022 to streamline the payment process. This update made it easier for content creators to receive payments.

In 2022, Xsolla launched new partnerships with Alipay and Adikteev, expanding its reach and services. Xsolla Headless Checkout was launched in 2023, allowing game developers to create custom storefronts in games.

Xsolla integrated Headless Checkout with Pay Station in 2023, making it even more convenient for game developers. It also partnered with AppsFlyer to integrate cross-platform analytics into its products.

In 2024, Xsolla launched Xsolla Wallet, a simplified way to monetize games. This new service makes it easier for game developers to manage their finances.

Xsolla partnered with MTN Group and Bharti Airtel in 2024 to add additional payment options in Africa. It also partnered with PayPay to increase options in Japan.

Xsolla's Cross Play, Cross Pay service was launched in 2024, allowing game developers to more easily move their games between platforms while accepting payments. This service makes it easier for developers to reach a wider audience.

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Xsolla has been at the forefront of innovation in the gaming industry, and one of the key trends they've been driving is the growth of in-game purchases. This trend is expected to continue, with in-game purchases projected to reach $190 billion by 2025.

Their platform has made it easier for game developers to implement in-game purchases, which has helped to increase revenue for many games. For example, the game "PlayerUnknown's Battlegrounds" (PUBG) saw a significant boost in revenue after implementing in-game purchases through Xsolla.

Xsolla's expertise in payment processing has also helped to reduce payment failures, which can be frustrating for gamers. In fact, Xsolla's platform has reduced payment failures by up to 50% for some games.

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Xsolla offers a range of cross-platform solutions that simplify the process of selling digital goods and services.

Their platform supports over 100 payment methods, making it easy to reach a global audience.

Xsolla's cross-platform solutions enable developers to sell their products on multiple platforms, including PC, console, and mobile.

This allows them to tap into a broader market and increase revenue.

Xsolla's platform is integrated with popular game engines like Unity and Unreal Engine.

This integration streamlines the process of adding in-game purchases and subscriptions.

Xsolla's solutions also support various business models, including freemium, subscription, and pay-per-play.

This flexibility allows developers to experiment with different revenue streams and find what works best for their game.

Xsolla's platform is designed to be highly scalable, making it suitable for games of all sizes.

This means developers can focus on creating great games without worrying about the technical complexities of selling and managing digital goods.