PYPL stock price fell by 80% due to decreasing margins. The company's net revenue growth rate slowed down significantly, from 23% in 2020 to just 10% in 2022.
This decline in revenue growth was largely driven by a decrease in payment processing fees. PYPL's payment processing fees accounted for 73% of its net revenue in 2020, but this percentage dropped to 65% in 2022.
A major contributor to this decline was the increase in competition from other payment processing companies. The market for payment processing services became increasingly crowded, leading to a decrease in PYPL's market share and subsequently its revenue.
The decrease in revenue growth had a direct impact on PYPL's stock price, causing it to plummet by 80% in a short period.
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Reasons for Decline
PayPal's core branded checkout is under heavy pressure, which is a high-margin segment of the business.
The number of active accounts is trending in a worrisome direction, making it difficult for PayPal to drive payment volume growth through the addition of new accounts or users.
Transactions have increased by 10%, but transactions per active account (TPA) have increased by 12%, primarily driven by Braintree transaction growth.
PayPal's EBITDA margins have fallen from 28.1% to 24.6% due to the company's dream of building a super-app being muddled in reality by many different acquisitions and expansions in adjacent product lines.
This decline in margins suggests lower-quality growth, as the company's transaction take rate and total take rate have decreased despite overall volume growth.
Down by 80%
PayPal's stock price dropped by 80% due to the company's initial public offering (IPO) in 2002, which was a major contributor to the decline.
The IPO was a significant event that affected the company's stock price, causing it to plummet.
In 2002, PayPal's stock price was around $13, but after the IPO, it dropped to just $1.38, a staggering 90% decline.
This drastic drop was largely due to the high expectations surrounding the IPO, which were not met.
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The IPO was a complex process that involved a lot of uncertainty, and investors were caught off guard by the subsequent decline.
The company's stock price continued to fluctuate, but the 80% drop was a major setback.
PayPal's stock price has since recovered, but the initial decline was a significant event in the company's history.
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Margins Are Decreasing Alarming Rate
PayPal's margins are decreasing at an alarming rate. Their EBITDA margins have fallen from 28.1% in the prior year to 24.6%.
The initial bull case of PayPal dominating the space is getting less relevant from their numbers. They've hit a level of saturation and are now focusing on driving engagement per user.
Transactions have increased by 10%, but transactions per active account have increased by 12% due to Braintree transaction growth. This suggests that PayPal's core branded checkout is under heavy pressure.
The worrisome trend of decreasing transaction take rate and total take rate, despite overall volume growing at the top, suggests lower-quality growth.
Investment and Decision Making
PayPal's stock has been a strong performer, up 36% for the year to date, beating the S&P 500's 23.5% total return.
Most analysts think the stock has more room to run, with an average target price of $85.58, representing a 10% upside to current levels.
However, Morgan Stanley has a more cautious view, rating PayPal's stock as Equal Weight, equivalent to a Hold, with a $71 price target.
This is because Morgan Stanley analyst James Faucette expresses concerns over PayPal's strategic direction, citing slow progress in improving Branded Checkout and doubts about Venmo's monetization potential among younger shoppers.
Investment Decision
PayPal's impressive year-to-date performance, with a 36% increase, is a strong indicator of its growth potential.
Most analysts on Wall Street are optimistic about PayPal's future, with an average target price of $85.58, representing a 10% upside from current levels.
The consensus recommendation is Buy, but not everyone is convinced, with Morgan Stanley having an Equal Weight rating, equivalent to a Hold.
Morgan Stanley's analyst James Faucette believes PayPal's online acceptance lead and operational efficiency can support growth, but he's concerned about the company's strategic direction.
PayPal's slow progress in improving Branded Checkout and doubts about Venmo's monetization potential among younger shoppers are key concerns for Faucette.
Investors should carefully consider these mixed signals before making a decision about PayPal.
Is Gem a Good Buy?
Gem is a unique investment opportunity that requires careful consideration.
Its relatively low volatility, as seen in the graph showing a 5-year price range of $1.50 to $3.00, makes it an attractive option for investors seeking stability.
Gem's market capitalization of $100 million is relatively small, but its potential for growth is significant.
The fact that Gem has a strong online presence with over 1 million followers on social media suggests a dedicated community that could drive its value up.
However, the investment's lack of clear regulatory oversight is a concern, as discussed in the section on regulatory risks.
Overall, Gem's potential rewards must be weighed against its potential risks.
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How It Makes Money
PayPal makes money by charging a fee for completing payment transactions for its customers and payment-related services, based on the volume of activity processed.
This business model is attractive because PayPal can scale with inflation and transaction volume, as long as it retains both merchants and users on its platform.
PayPal offers value-added services like interest and fees from merchant and consumer credit products, interest earned on assets, referral fees, subscription fees, and getaway services.
These services generate additional revenue streams for PayPal, making it a more robust business model.
PayPal works like a virtual cash register, collecting and encrypting transaction data and sending it to the processor, which does most of the heavy-lifting in the transaction process.
Merchants may want to switch to the lowest-cost provider, but PayPal's value-added services and ability to scale with inflation and transaction volume make it an attractive option for many.
Product Positioning Today
PayPal's product positioning in the market today is changing. The company's initial brand story was that they were the easy-to-use online checkout button that enabled quick and convenient checkout.
However, many larger enterprises are now taking control over their checkout procedures, trying to eliminate the middleman. This shift is largely driven by the advancement of the industry as a whole.
PayPal's convenience, fraud detection, and prevention capabilities, which were highly valued in the past, are now being matched by alternative providers. This has led to a degradation of the allure of PayPal's checkout button.
PayPal has managed to retain many users who are still actively contributing and consuming within their ecosystem. In fact, they have grown reliant on PayPal's services.
To give you a sense of their growth trajectory, here are some key statistics:
PayPal's introduction of a PayPal CashBack Credit Card in 2022 is an attempt to stay relevant in the market. However, even with this move, they are still entangled with partnering with Visa or Mastercard to enable transactions with the incumbent point-of-sale system.
Company Performance and Growth
PayPal's growth story has taken a turn for the worse. The company's revenue growth has slowed significantly since 2022.
Before 2022, PayPal consistently delivered double-digit revenue growth, sometimes exceeding 20% year-over-year. However, post-2022, the growth rate has dropped to high single-digits.
Consensus estimates for PayPal's growth continue to decline, as seen in the table below.
PayPal's growth story has clearly turned sour.
Risky Communication Influencing Markets
Risky communication can have a significant impact on the stock market. Overly emphatic communication can overinflate expectations, leading to disappointment and a drop in stock price.
PayPal's CEO touted a global shock, setting the bar very high. This created a contrast between promises and reality, amplifying investor disillusionment.
The difference between promises and reality can be costly. PayPal's announcements resulted in a stock market earthquake, a setback that serves as a reminder of the risks of overly emphatic communication.
To regain investor trust, PayPal needs to under-promise and over-deliver. This approach is better than over-inflating expectations, which can lead to disappointment and a drop in stock price.
The stock market is sensitive to communication. PayPal's experience highlights the importance of refining communication to avoid over-inflating expectations and managing investor expectations.
The consequences of risky communication can be immediate. PayPal's stock price was punished in the market due to the contrast between promises and reality.
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Sources
- https://www.piranhaprofits.com/blog/why-is-paypal-stock-down-a-deep-dive-into-its-fall-from-glory
- https://www.kiplinger.com/investing/stocks/is-paypal-pypl-stock-still-a-buy-after-a-revenue-miss
- https://www.investors.com/news/technology/paypal-stock-paypal-earnings-q3-braintreee/
- https://www.cnbc.com/2024/10/29/paypal-pypl-q3-2024-earnings.html
- https://www.cointribune.com/en/exchange-pypl-paypal-stock-falls-after-ceo-shocks-investors/
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