Saturn cars were manufactured by the Saturn Corporation, a subsidiary of General Motors, from 1985 until 2010. The Saturn brand was created as a separate entity within GM in order to compete with the growing number of import brands, and was intended to appeal to younger, more affluent buyers. The first Saturn model, the Saturn S-Series, was launched in 1990.
In 1999, GM announced that it would be phasing out the Saturn brand and that all Saturn dealerships would be converted to Chevrolet or Buick dealerships. This decision was made in part due to the declining sales of Saturn vehicles and the difficulties the brand was having in attracting new buyers. The final Saturn model, the Saturn Aura, was produced in 2009.
Since 2010, there has been no official Saturn dealership network, and no one manufacturer has taken over production of Saturn cars. There are, however, a number of independent Saturn repair shops that have cropped up to fill the void. These shops typically specialize in older Saturn models, and often offer used Saturn parts for sale as well.
If you own a Saturn car, your best bet for finding someone to fix it is to search online for an independent Saturn repair shop in your area. You can also check with your local Chevrolet or Buick dealership, as they may have technicians who are familiar with Saturn cars.
Who currently owns the Saturn brand?
The Saturn brand is currently owned by General Motors. General Motors acquired the brand in 1985 as part of its purchase of American Motors Corporation. The brand was originally created in 1985 as a standalone subsidiary of General Motors. The brand was later discontinued in 2010.
What is the current status of the Saturn brand?
Saturn was a sub-brand of General Motors that was launched in 1985 as a way to compete with Japanese automakers. The brand was known for its innovative designs, quality products, and customer service. However, GM began to phase out the Saturn brand in 2009 and by 2011, all Saturn dealerships had closed.
Today, the Saturn brand is no longer in production but there are still a number of Saturn vehicles on the road. Many Saturn fans remain loyal to the brand and there is still a strong following for Saturn vehicles. There are a number of Saturn vehicle owners clubs and forums where Saturn fans can stay connected.
Are Saturn vehicles still being sold?
As of 2019, Saturn vehicles are no longer being sold. The Saturn brand was retired in 2010 and the last Saturn vehicle was produced in 2009. However, there are still Saturn vehicles on the road and some dealerships may still have Saturn vehicles in their inventory.
What is the warranty on a Saturn vehicle?
The warranty on a Saturn vehicle depends on the model and year of the vehicle. For example, the warranty on a 2019 Saturn VUE is 60,000 miles or 5 years, whichever comes first.
Are there any authorized Saturn dealerships?
Saturn dealerships are not authorized by the automaker. The brand was discontinued in 2010, and as such, there are no new Saturn vehicles being produced. However, there are still a number of used Saturn vehicles on the market, and there are many authorized dealerships that sell these pre-owned cars. You can also find Saturn dealerships that focus on selling parts and service for the brand.
Frequently Asked Questions
How did Saturn affect the automotive industry?
Saturn was a major player in the automotive industry for around 20 years but left an important impact. One significant aspect of their business model was their no-haggle pledge which many consumers preferred over car buying at traditional dealerships. This helped to set a new trend and influenced other companies to follow suit.
Should I buy a Saturn from GM?
In general, no. The Saturn brand is losing sales to competitors and has been recently phased out in the U.S. market. Additionally, GM stopped making new Saturn models after the 2010 model year.
Is the Saturn s-series still in production?
As of September 2017, the Saturn S-Series is no longer in production.
What can the Saturn story teach us about the auto industry?
For one, Wharton faculty say that the Saturn story provides a roadmap for what to do — and what not to do — when the auto industry adjusts to a post-financial crisis world. That’s because many of the same lessons apply whether you’re a small, startup automaker or an established player like Ford or General Motors. One key lesson is that it’s important to maintain a solid brand identity while adapting your product offerings to meet customer demands. Another is to be nimble enough to quickly respond to changes in the industry. And lastly, it’s essential to have strong management skills, as companies will face many tough challenges during this time of flux. What are some other lessons from the Saturn saga? Some other lessons from the Saturn saga include:
Why was the Saturn car so unpopular?
Its low price was one reason, as were decisions by GM to eliminate or delay models that were not selling well. Saturn also suffered from being cannibalized by other General Motors brands.
Sources
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