
Some insurance companies offer health coaching coverage to help individuals manage chronic conditions and improve overall well-being. Aetna, for example, provides health coaching as part of its CarePass program.
Humana offers health coaching services through its HumanaVitality program, which includes personalized coaching and rewards for healthy behaviors. This program is designed to help members achieve their health goals and reduce healthcare costs.
UnitedHealthcare offers health coaching through its Health4Me program, which provides personalized coaching and support for managing chronic conditions. This program is available to members of UnitedHealthcare's group and individual plans.
Blue Cross Blue Shield of Massachusetts offers health coaching as part of its Blue Care Connection program, which includes personalized coaching and support for managing chronic conditions. This program is designed to help members improve their health and reduce healthcare costs.
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Insurance Companies
If you're looking for insurance companies that cover health coaches, you're in luck. Zensurance offers a "Life Coach" policy that's designed to meet the needs of wellness professionals, including health coaches.

This policy provides coverage options such as professional, commercial general, commercial property, and cyber liability insurance. Zensurance's policy is a great option to consider.
In some cases, health coaching may even be covered under your existing insurance plan. For example, the City of New York Gold HMO Preferred Plan offers health coaching services at no extra cost to its members.
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CM&F
CM&F offers several policy options specifically designed for health coaches. These plans provide essential coverage for various risks, including claim settlements, license defense, and general liability.
One of the notable features of CM&F's plans is that they start at $169 per year, making it a cost-effective option for health coaches. This affordable pricing is a significant consideration for those looking to protect their business without breaking the bank.
CM&F's plans cover a range of essential areas, including defense counsel, HIPAA violation defense, reputation coverage, and general liability coverage. This comprehensive coverage can provide peace of mind for health coaches, knowing they are protected in case of unexpected events.
Here's a breakdown of some of the key coverage areas included in CM&F's plans:
- Claim settlements
- License defense
- General liability
- Defense costs and liability limits
- HIPAA defense
- Reputation coverage
New York Gold HMO Plan Members

As a New York Gold HMO plan member, you have access to one-on-one, group, or text message coaching from a trained health coach or nurse wellness coach, all at no extra cost.
This coaching service is designed to support your overall well-being and health goals, and it's a valuable benefit that's included in your plan.
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Health Coach Insurance
You can get coverage options up to $2 million per claim with health coach insurance. This is a significant amount that can protect your business from major financial losses.
The Healthcare Providers Service Organization (HPSO) offers a comprehensive policy that covers defense costs, HIPAA fines and penalties, representation in court, medical payments, personal injury, first aid, and more.
Some insurance companies offer 24/7 portable coverage that covers you everywhere you go, even in volunteer, telehealth, per diem, or moonlighting assignments.
Here are some benefits of health coach insurance:
- Coverage Options up to $2 Million per Claim
- Full Consent to Settle Claims
- Telemedicine/Telehealth Coverage
- License Defense Coverage
- General Liability Available
- Defense Costs in Addition to Liability Limits
- Sexual Misconduct Defense
- HIPAA Defense Coverage
- 24/7 Portable Coverage That Covers You Everywhere You Go - Even in Volunteer, Telehealth, Per Diem or Moonlighting Assignments
Cph & Associates
CPH & Associates Insurance offers liability and malpractice insurance specifically designed for health coaches. Their plans are even portable, meaning they follow your certification.
A policy with CPH includes unlimited defense and protects you from loss of earnings, HIPAA proceedings, premises liability, and personal injury liability.
On average, health coaches pay around $400 per year for a $1 million general liability insurance policy.
Health Coach Liability Insurance Benefits Overview

You can expect coverage options up to $2 million per claim with health coach liability insurance.
This level of protection can provide peace of mind, especially when working with clients who may have complex health issues. Full consent to settle claims is also a standard benefit, allowing you to make informed decisions about your case.
Having telemedicine/telehealth coverage is essential for health coaches who work remotely or with clients in different locations. This type of coverage ensures you're protected even when working outside of a traditional office setting.
License defense coverage is another critical benefit, safeguarding your professional license in case of a complaint or lawsuit. General liability is also available, providing additional protection for your business.
Here are some key benefits of health coach liability insurance:
- Coverage Options up to $2 Million per Claim
- Full Consent to Settle Claims
- Telemedicine/Telehealth Coverage
- License Defense Coverage
- General Liability Available
- Defense Costs in Addition to Liability Limits
- Sexual Misconduct Defense
- HIPAA Defense Coverage
- 24/7 Portable Coverage That Covers You Everywhere You Go
The cost of a health coaching insurance policy can vary, but on average, coaches pay around $400 per year for a $1 million general liability insurance policy.
Health Coach Insurance Costs

Health Coach Insurance Costs can vary depending on several factors, including your insurance history and time working as a coach.
Insurance history plays a significant role in determining the cost of health coach insurance, with those having a clean history typically paying less.
The location of your business can also impact the cost, with costs varying depending on where you're based.
Paying attention to coverage limits, deductibles, premiums, add-ons, and exclusions is crucial when picking a plan, as these factors can greatly affect the overall cost.
Talking to an insurance broker can be the fastest way to find the best insurance for your business, and can help you navigate the complexities of health coach insurance costs.
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Other Options
If you're looking for other options, consider reaching out to your employer for health coaching benefits. Some companies offer wellness programs that include coaching services.
UnitedHealthcare, for example, offers a health coaching program that helps members manage chronic conditions and improve their overall health. This program is available to members who have a qualifying condition.
Additional reading: Does Insurance Cover Life Coaching

Some insurance companies also offer discounts or incentives for members who participate in health coaching programs. Aetna, for instance, offers a discount on premium rates for members who complete a health coaching program.
You can also look into non-profit organizations that offer health coaching services. The American Cancer Society, for example, offers a program called "Coaching for Cancer" which provides one-on-one coaching to cancer patients.
Lastly, consider reaching out to your primary care physician for recommendations on health coaching services. They may know of local resources or programs that can help you achieve your health goals.
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Frequently Asked Questions
How much does Medicare pay health coaches?
Medicare pays an average of $38 for initial 15-minute visits, $33 for subsequent 15-minute visits, and $17 per beneficiary for 30-minute group sessions. Learn more about Medicare reimbursement rates for health coaches.
Sources
- https://www.cmfgroup.com/professional-liability-insurance/patient-care-management-professional-insurance/health-coach-insurance/
- https://www.highmark.com/employer/thought-leadership/employee-of-the-future/health-coaches-and-champions
- https://practice.do/blog/health-coach-insurance-what-you-need-to-know-and-7-options
- https://luisazhou.com/blog/health-coach-insurance/
- https://www.emblemhealth.com/resources/city-of-new-york-employees/gold-hip-hmo-preferred/coaching-program
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