What Type of Business Venture Is Cereal Partners Worldwide?

Cereal Partners Worldwide (CPW) is a joint venture between Nestlé and General Mills, formed in 1990 to produce breakfast cereals and related products. The company has since become one of the largest producers of breakfast cereals in the world, with a wide variety of brands including Cheerios, Wheaties, and Lucky Charms.

CPW’s products are distributed in over 160 countries and territories around the world. The company has manufacturing facilities in 11 countries, and employs around 5,500 people.

CPW’s mission is to provide people with high-quality, nutritious, and affordable breakfast cereals. The company’s products are designed to meet the needs of consumers of all ages and lifestyles.

CPW is committed to sustainable development, and works to reduce its environmental impact through a variety of initiatives. The company has set a goal of reducing its greenhouse gas emissions by 20% by 2020, from a 2010 baseline. CPW has also been working to reduce water use in its manufacturing operations.

In addition to its focus on environmental sustainability, CPW also supports education and nutrition programs around the world. The company’s signature initiative is the “Breakfast clubs for kids“ program, which provides breakfast to children in need in over 30 countries.

CPW is a truly global company, with a strong commitment to making a positive difference in the world.